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INDONESIA
Journal of Applied Management Research
Published by Universitas Sahid Jakarta
ISSN : -     EISSN : 27972917     DOI : http://dx.doi.org/10.36441/jamr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering
Journal of Applied Management Research is an electronic journal that focuses on the study of applied management. Topics published in this journal may pay attention, but are not limited to: Applied management study, including marketing management, human resource management, financial management, and strategic management. Applied tourism management study. Applied hospitality management study. Applied occupational health and safety management. Applied environment management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 96 Documents
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Does the Sustainability Report Influence Financial Performance in Indonesian Energy Companies? Sapto Haji
Journal of Applied Management Research Vol 3, No 2 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i2.2062

Abstract

This study empirically analyzes the influence of Sustainability Reporting on the financial performance of energy sector companies listed on the Indonesia Stock Exchange using a panel data regression. This study uses secondary data from Sustainability Reporting and financial reports of energy sector companies listed on the Indonesia Stock Exchange. Research findings on the Random Effect Model show that environmental, social, and governance performance scores do not have a significant effect on a company's financial performance. This is possible due to limited transparency regarding Sustainability Report performance scores. Leverage and company size contribute significantly to the company's financial performance. The publication of easily accessible financial reports makes investors take these two things into account as determinants of a company's financial performance. These research findings provide input for the Financial Services Authority to further encourage the publication of Sustainability Reports and publish company rankings based on their Sustainability Report performance. Future research may observe certain sectors with specific characteristics, and add intervening or moderating variables according to previous research findings.
The Influence of Green Products and Green Prices on Customer Satisfaction with Cleo Brand Bottled Drinking Water Products through Purchasing Decisions as an Intervening Variable Riz Jannah Yahya; Supriyono Supriyono; Mira Meilia Marka
Journal of Applied Management Research Vol 3, No 2 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i2.1954

Abstract

This study aims to analyze the effect of green product and green price on customer satisfaction in bottled water product (AMDK) brand Cleo through purchasing decisions as intervening variable (a case study on residents of Mejobo District, Kudus Regency). The population of this study were consumers of Cleo brand bottled drinking water (AMDK) among residents of Mejobo District, Kudus Regency, the sample used in this research was 100 respondents using primary and secondary data. The sampling technique used purposive sampling with a structural equation model data analysis method using the AMOS program. The research of the results that green products have no effect on purchasing decisions. Green price has a positive and significant effect on purchasing decisions. Green products have no effect on customer satisfaction. Green price has no effect on customer satisfaction. Purchasing decisions have a positive and significant effect on customer satisfaction. Purchasing decisions cannot mediate green products on customer satisfaction. Purchasing decisions cannot mediate green prices on customer satisfaction.
Navigating Consumer Behaviour: Exploring the Influence of Fashion Trends and Social Media on Gen Z and Millennial Consumption in West Java Dewi, Yasdiafiani; Indra, Indra
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2117

Abstract

Understanding consumer behaviour is crucial for assessing the economic well-being of individuals or households. However, with the advancement and modernization of society, individuals tend to impose their desires on consumption, leading to a consumeristic. This study investigates the impact of fashion trends and social media on consumption behavior among Generation Z and Millennials in West Java Province using partial least squares structural equation modeling (PLS-SEM). Primary data collected through surveys were analyzed. The results reveal that fashion trends significantly influence consumption behavior, while social media has a minimal impact. This suggests that efforts to reduce consumerism's impact should focus on addressing the influence of fashion trends. However, leveraging social media for educational campaigns promoting responsible consumption remains crucial.
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM) Johnson, Nur Atifah Septira; Amin, Andi Mustika; Haeruddin, Muhammad Ilham Wardhana; Ruma, Zainal; Hasdiansa, Ilma Wulansari
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2167

Abstract

In the digital era with the internet that is increasingly developing like today with the sophistication of this technology, it has a major effect on consumer behavior. Digital promotion has become one of the main strategies in marketing efforts to reach consumers who are increasingly connected online. Meanwhile, brand awareness remains an important aspect in shaping consumer perceptions of brands and products. The purpose of this study is to ascertain how Scarlett Whitening product purchasing decisions are influenced by digital promotion and brand awareness among students at Makassar State University's Faculty of Economics and Business. The study's population consisted of 70 enrolled students from Makassar State University's 2020 class in the Faculty of Economics and Business. A questionnaire was used to obtain the data. Multiple linear regression analysis utilizing the Statistical Product and Service Solution (SPSS) is the data analysis method employed. The study's findings suggest that digital promotion partially has a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a positive and significant effect on Purchasing Decisions. Meanwhile Digital Promotion and Brand Awareness simultaneously have a positive and significant effect on Purchasing Decisions.
Competitive Option Preferences of Daring and Hybrid Course Models In The Faculty Of Engineering: A Game Theory Approach Sukwika, Tatan; Situmorang, Marningot T. Natalis
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2161

Abstract

Since the COVID-19 pandemic, there has been a shift in the educational paradigm towards daring and hybrid learning models, especially at the Faculty of Engineering, Sahid University. Students are faced with the choice of daring or hybrid courses, which gives rise to differences in preferences and impacts on learning effectiveness. This research aims to identify the factors that most influence student preferences in choosing daring and hybrid study models. The research method uses a quantitative research design. An daring survey was distributed to Faculty of Engineering students with structured questions designed to identify preferences regarding lecture models. Samples were taken randomly from the student population of the Faculty of Engineering. Finally, the survey data was analyzed quantitatively using statistical methods such as logistic regression and factor analysis using a Game Theory approach. Based on the processing results using the POM-QM application, it is known that the Daring and Hybrid learning models show optimal values. The payoff value is 2.0, meaning that both learning models have their strategies for student preferences. Based on the maximin and minimax output, the respective values are -1 and 5.
Comparative Analysis Of Financial Performance Before And After The Acquisition Of The PT. Fajar Surya Wisesa Tbk Saputro, Ricki Eko; Murwanti, Sri
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2097

Abstract

In business, expansion is an action taken to widen one's business or extend influence. One strategy for expansion is through acquisition. This strategy was employed by Siam Cement Group (SCG) from Thailand, which officially acquired 55% of the shares of PT. Fajar Surya Wisesa. Based on this, an analysis is needed to determine whether there are differences in financial performance. The method used is quantitative, utilizing six financial ratios as indicators: ROA, ROE, NPM, TATO, CR, and DER. Data was collected from PT. Fajar Surya Wisesa's financial reports during the period before acquisition from the first quarter of 2015 to the third quarter of 2019, as well as the period after acquisition from the fourth quarter of 2019 to the third quarter of 2023. The analysis method involves normality testing and non-parametric Wilcoxon test. The final analysis indicates that the ROA, ROE, NPM, and CR ratios experienced differences after acquisition, while TATO and DER ratios did not show significant differences. Therefore, it can be interpreted that the acquisition strategy carried out by Siam Cement Group (SCG) on PT. Fajar Surya Wisesa is quite effective.
Sharia Hospital As An Added Value: Sharia Hospital Competitive Excellence Strategy Based On Positioning Nugroho, Arif Julianto Sri; Almasitoh, Ummu Hany; Tasari, Tasari; Supratikno, Supratikno; Christanti, Paramita Lea; Santoso, Agus
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2067

Abstract

This research aims to determine the excellent position of each sharia hospital in Klaten Regency so that it can determine the right marketing strategy to satisfy and increase public interest in trusting the quality of services provided by sharia hospitals. This research was carried out with a quantitative approach through Multivariate multidimensional scaling statistical tests. The novelty of the research combines the concept of competitive excellence, quality performance of sharia health service institutions through position mapping using a multidimensional scaling model. The population in the study were all people who had used sharia hospital services in Klaten. The sample of respondents was taken using a purposive sampling technique as many as 120 adult respondents. Attributes in the questionnaire include Sharia facilities, paramedical services, medical expertise, medical atmosphere and facilities, administrative services. In the final stage of the research, a map of the position of each sharia hospital was formed so as to create the competitiveness of each excellent sharia hospital in Klaten Regency to welcome the era of achieving SDGs goals and achieving optimal sharia economic growth in the health sector in 2045
Contribution of Financial Performance to Profit Growth In the Primary Goods Retail Trade Subsector Companies Sirait, Clara Victoria; Paranita, Ekayana Sangkasari
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2188

Abstract

This research aims to determine the contribution of financial performance to Profit Growth. Financial performance is measured based on liquidity, solvency, profitability, and activity ratios, while CAGR (Compound Annual Growth Rate) measures profit growth. The research object is primary goods retail trading subsector companies listed on the Indonesia Stock Exchange in 2019-2022 when this subsector experienced fluctuations in profit growth. The research population was 13 primary goods retail trade subsector companies. Based on purposive sampling, 10 companies met the criteria, so there were 40 observations in 4 years. The data analysis technique is panel data regression. The model estimation test shows that the Fixed Effect Model is the best model in this research. The research findings show that partially the Current Ratio, Debt to Equity Ratio, Return On Equity, and Total Asset turnover do not have a significant effect on profit growth. Still, simultaneously all of these independent variables have a significant effect on profit growth.
Decision Making Factors In An Ecotourism Visit In The Situ Gunung Natural Tourism Park West Java Sukamdani, Hariyadi B; Sulistyadi, Yohanes; Sukwika, Tatan; Sukamdani, Nugroho B; Eddyono, Fauziah
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2212

Abstract

The Situ Gunung Nature Tourism Park (TWA) is a conservation area that was developed by prioritizing the concept of ecotourism. However, the ecotourism program created could have been more optimal, considering the requests and desires of visitors. This research aims to determine the factors that underlie decision-making for ecotourism visits at TWA Situ Gunung, West Java. The variables explained include the concept of ecotourism, intention to revisit, perception of cleanliness, and ticket price differentiation. The method used in this research is SmartPLS to test the proposed hypothesis. The analysis results show that ticket prices negatively influence ecotourism visits, with a coefficient of -0.058 (H1). On the other hand, cleanliness has a positive effect with a coefficient of 0.224 (H2), and security has a positive impact of 0.180 (H3). The accessibility factor is proven to have the most significant influence on ecotourism visits, with a coefficient of 0.464 (H4). The results of this research indicate that to increase ecotourism visits, managers need to focus on improving accessibility and cleanliness, as well as reconsidering ticket pricing strategies. Thus, this research contributes to the development of ecotourism that is more responsive to visitor needs and preferences, increasing visits and supporting conservation desires at Situ Gunung TWA.
Gameful Experience and Brand Loyalty: Exploring Customer Brand Engagement in Language Learning Apps Penampe, Marie Anne Ester; Fitriana, Ana; Purnomo, Bintoro Bagus; Afiah, Nur; Juniwati, Juniwati
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2576

Abstract

This study examines the impact of gameful experiences on brand loyalty in language learning applications mediated by customer brand engagement. With the increasing incorporation of gamification in educational tools, understanding how specific game mechanics drive user engagement and brand loyalty in language learning apps is crucial. While existing gamification research generally focuses on broader fields, this study uniquely investigates how specific gameful experiences—such as enjoyment, creative thinking, and domination—affect brand loyalty in the context of language learning applications. Data were collected from 250 active users in Indonesia using an online survey with a Likert scale of 1-5, employing purposive sampling. Structural Equation Modeling (SEM) with AMOS 26 assessed validity, reliability, and relationships among variables. The results indicate that gameful experiences significantly enhance customer brand engagement, which, in turn, positively influences brand loyalty. This study contributes new insights into how gamification affects brand loyalty, specifically in the language learning app domain, providing practical recommendations for developers to incorporate effective game mechanics to enhance customer brand engagement and foster long-term brand loyalty.

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