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Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Malikussaleh, Jln. Sumatera No. 41, Kampus Bukit Indah Blang Pulo, Lhokseumawe 24351, Aceh Indonesia
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Negotium: Jurnal Ilmu Administrasi Bisnis
Published by Universitas Malikussaleh
ISSN : -     EISSN : 27770192     DOI : https://doi.org/10.29103/njiab.v4i2
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Negotium: Jurnal Ilmu Administrasi Bisnis publishedby Program Studi Administrasi Bisnis Universitas Malikussaleh, Lhokseumawe Aceh Indonesia. This journal is based on the peer-review process and is published twice a year. Negotium: Jurnal Ilmu Administrasi Bisnis receives research articles and literature reviews according to the predetermined focus and scope of the journal. Negotium: The Journal of Business Administration invites lecturers, researchers, academics, and practitioners to submit their study results to this journal without any fees. The scope of this journal include: • Introduction to Administration • Basic Organization • Corporate Governance • Business Statistics • Business Operations Research • Business Ethics • Business Law • Introduction to Business • Creativity and Innovation • Entrepreneurship • Strategic Management • Leadership • Industrial Sociology • Change management • International Business • Indonesian Political System • Business Economics • Business communication • Business Research Methods • Taxation • Human Resource Management • Basic Financial Accounting • Managerial Accounting • Business Finance • Marketing Management • Operation management • Management information System
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 87 Documents
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STRATEGI PERENCANAAN DAN PENGEMBANGAN BISNIS DALAM MENGHADAPI PERDAGANGAN BEBAS MASYARAKAT EKONOMI ASEAN Imam Malik
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v3i1.3051

Abstract

Seiring dengan perkembangan bisnis, persaingan pun berkembang sesuai dengan perkembangan zaman. Persaingan pada saat ini tidak hanya dari pasar lokal melainkan sudah mencakup pasar global seperti Masyarakat Ekonomi ASEAN yang berlaku sejak 31 Desember 2015 yang lalu. Setiap pelaku usaha dituntut agar dapat menghadapi derasnya persaingan itu dan terus meningkatkan produksinya dan tentunya berkelanjutan. UD. Kreasi Lutvi merupakan salah satu ukm yang sudah Go-Eksport sejak tahun 2010 dengan mengirim hasil olah ubi menjadi keripik kedua negara yaitu Korea dan Malysia. Namun kegiatan bisnis tersebut tidak luput dari persaingan antar produk sejenis maupun non-sejenis. Untuk menghadapi dan memenangkan persaingan maka diperlukan strategi perencanaan dan pengembangan bisnis yang tepat dalam memulai dan mengembangkan sebuah usaha.Penelitian ini bertujuan untuk mengetahui bagaimana strategi perencanaan dan pengembangan bisnis yang diterapkan oleh UD. Kreasi lutvi dalam menghadapi derasnya persaingan MEA. Bentuk penelitian ini yaitu penelitian deskriptif dengan pendekatan kualitatif dengan proses pengumpulan data dari observasi dan wawancara dengan informan. Informan yang digunakan dalam penelitian ini sebanyak 5 orang yang terdiri dari 1 informan kunci dan 4 informan utama. Teknik analisis data yang digunakan yaitu analisis SWOT (matrik SWOT, diagram SWOT). Dengan analisis SWOT kita dapat menemukan kekuatan, kelemahan, peluang dan ancaman dari bisnis yang dijalankan. Hasil penelitian ini dari proses analisis yang dilakukan dari segi perencanaan bisnis UD. Kreasi Lutvi menerapkan perencanaan yang sederhana, akan tetapi dapat membentuk pondasi yang kuat dalam perjalanan usahanya. Adapun komponen-komponen perencanaan bisnis yaitu: Produk,harga,promosi, lokasi, bahan baku,pesaing, peran pemerintah. Dari segi pengembangan bisnis hasil analisis SWOT menyimpulkan dengan skor faktor internal 2,79 dan faktor eksternal 2,88 mempetakan diagram SWOT diposisi kuadran 1 dengan menerapkan strategi agresif dengan memanfaatkan peluang yang ada
PENGARUH PROMOSI PENJUALAN (SALES PROMOTION) DAN BELANJA HEDONIS (HEDONIC SHOPPING) TERHADAP IMPULSE BUYING SECARA ONLINE Sakdiah Diah; Cut Sukmawati
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.7375

Abstract

This study aims to see how the influence of sales promotion and hedonic shopping on impulse buying online on Shopee consumers, Fisip students, Malikussaleh University. This study uses descriptive quantitative research using proportional stratified random sampling obtained 100 respondents as research samples. Data was collected by survey method. Analysis of the data used in this study using multiple linear regression with the help of the SPSS 25.0 software program. The results of the study indicate that the sales promotion variable partially has no positive and significant effect on impulse buying with a significance value of 0.859 > 0.05. However, the hedonic shopping variable has a positive and significant effect with a significance value of 0.000 < 0.05. Meanwhile, simultaneously sales promotion and hedonic shopping have a positive and significant effect on impulse buying with a calculated F value greater than F table (56.766 > 3.09) with a significance level of (0.000 < 0.05).
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS MALIKUSSALEH Nayami Syarifuddin; Maisyura Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.7728

Abstract

This study aims to determine the influence of brand ambassadors and brand image on the purchasing decision of Scarlett Whitening products on Malikussaleh University Business Administration students. This research was conducted at the Business Administration Study Program of Malikussaleh Lhokseumawe University. This study used primary data in the form of questionnaires that were distributed to students of the Business Administration Study Program at Malikussaleh University as many as 67 respondents. The data analysis methods used are instrument tests and classical assumption tests as well as multiple linear regression tests using the help of SPSS software version 26. The test results showed that the brand ambassador variable did not have a significant effect on scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students, while the brand image variable had a positive and significant effect on Scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students. Meanwhile, the simultaneous test results showed that the brand ambassador and brand image together influenced the purchasing decision of Scarlett Whitening products in Malikussaleh University Business Administration students.
STRATEGI PENGEMBANGAN USAHA KECIL MENENGAH DIMASA PANDEMI COVID-19 Ika Karimah; Lisa Iryani
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.7456

Abstract

The purpose of this study is to analyze the development strategy of SMEs during the Covid-19 pandemic. The research method used is a qualitative  approach.  The results in this study are SME development strategies  during  the  covid-19  pandemic  in  Simpang  Ulim  District,  East  Aceh  Regency,  namely identifying  the SME environment, analyzing the SME environment internally  and externally  based on SWOT  analysis, formulating  the success measures  of the strategies  designed  based on the analysis. previously,  determine  goals  and targets, measurable,  and evaluate  various alternative  strategies  by considering the available resources and external conditions  faced and choosing the most appropriate strategy  to achieve  short-term  and long-term  goals. The obstacles  in the SME development  strategy during the COVID-19 pandemic in Simpang Ulim District, East Aceh Regency are marketing difficulties, financial  limitations,  limited Human Resources (HR) and raw material problems. It is hoped that the government will continue to pay attention to the SME sector so that it continues to grow, the development of SMEs in each region will show the level of success of leaders in advancing their region.
KEBIJAKAN BISNIS DALAM PENINGKATAN HASIL PANEN PETANI KOPI DI KABUPATEN BENER MERIAH Risna Dewi; Rizki Ananda
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8626

Abstract

The issue is a lack of care for the coffee plant, which makes it easier for diseases and pests to spread and results in low harvests. In order for the community to experience progress, independence, and welfare in a setting of lasting social justice, the community must be prepared, and institutions within the community must be strengthened. Knowing in advance what coffee farmers require will allow the extension agency to create a collaborative program with farmer organizations as part of the Agriculture Service's empowerment approach to boost coffee yields. Developing the skills of communities that grow coffee and are part of farmer organizations through training. It is essential to take proper care of the plant, use high-quality seeds, get enough organic and inorganic fertilizer, and apply pesticides to keep out pests in order to improve the output of high-quality coffee.
PENGARUH PENGEMBANGAN KARIR DAN PENEMPATAN KERJA TERHADAP PRESTASI KERJA KARYAWAN PT, BANK PEMBIAYAAN RAKYAT SYARIAH RAHMAH HIJRAH AGUNG DI KOTA LHOKSEUMAWE Muhammad Ikhsan; Nursanjaya Nursanjaya
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.7480

Abstract

This research aims to determine the influence of career development  and work placement on the work performance of PT employees. Rahmah Hijrah Agung Lhokseumawe City. This research was conducted on PT. Rahmah Hijrah Agung Lhokseumawe City. This study used primary data in the form of questionnaires  distributed to PT employees. Rahmah Hijrah Agung Lhokseumawe  City as many as 36 respondents. The data analysis methods used are instrument tests and classical assumption tests as well as multiple linear regression tests using the help of SPSS version 26 software. The results of the partial testing showed that career development did not have a significant effect on employee work performance, while work placement had a positive and significant  effect on the work performance of PT employees. Rahmah Hijrah Agung Lhokseumawe  City. Meanwhile, from the results of simultaneous  testing it was obtained  that career development  and work placement  together had a significant  effect on the work performance of PT employees. Rahmah Hijrah Agung Lhokseumawe City.
FAKTOR FUNDAMENTAL TERHADAP RETURN SAHAM (PADA PERUSAHAAN INDEKS LQ-45 DI BURSA EFEK INDONESIA 2017-2020) Imam Malik
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8627

Abstract

The purpose of this study is to ascertain how the price-earnings ratio, earnings per share, and debt-to-equity ratio affect stock returns on the Indonesia Stock Exchange. This study used a quantitative research method as its methodology. The financial statements of LQ-45 firms listed on the Indonesia Stock Exchange (IDX) for the years 2017 through 2020 are the source of the data. Companies on the LQ-45 index listed on the Indonesia Stock Exchange make up the study's sample. The study's findings indicate that, with a regression coefficient of 0.002, the price earning ratio has a positive and significant impact on stock returns. Earnings per share (EPS) has a positive and significant impact on since its regression coefficient is equivalent to 4.761. The earnings per share (EPS) regression coefficient is equal to 4.761, indicating a positive and substantial relationship between EPS and stock returns. A regression coefficient of 0.013 shows a positive and substantial relationship between the debt to equity ratio and stock performance. The coefficient of determination is 31.5%, while additional factors not included in this study have an impact on the remaining 68.5%.
STRATEGI PEMASARAN DEPOT AIR MINUM ISI ULANG RAJA WATER DALAM MENINGKATKAN PENJUALAN DIGAMPONG PANTE KOTA LHOKSUKON Rafy Muksalmina; Sufi Sufi
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.7653

Abstract

The focus and purpose of this research is to find out how the marketing strategy and public perception are in buying interest in selling Raja Water refill drinking water. This study uses a qualitative method. Sources of data used in this study are primary data and secondary data. Data collection is done by using observation, interview, and documentation techniques. The data analysis technique used is technical analysis which consists of three components, namely data reduction, data presentation, and drawing conclusions. From the results of the study, it can be seen that the marketing strategy is quite good and meets all the criteria consisting of customers of the Raja Water refill drinking water depot which has increased in sales in Pante Village, the determination of a business location that is suitable for marketing, the promotion section is still minimal, and limited customer relationship. Then the public perception carried out by the Raja Water refill drinking water depot is that the refill drinking water depot can provide cheaper prices without using promotional vouchers/coupons and provide clean and hygienic water quality and serve customers very well in order to improve buying interest in a consumer.
STUDI ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN DOMESTIK DITINJAU DARI PERSPEKTIF DAYA TARIK DESTINASI WISATA HUTAN LINDUNG KOTA LANGSA Agustinawati Agustinawati; Samsidar Samsidar; Halida Bahri; Mutiara Sri Devi; Zahratul Muntari
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8347

Abstract

This study examined the effect of tourism attractiveness on the decision to visit city forest park of Kota Langsa Tourism Destination. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling method. The data analysis method used was a multiple linear regression method with the help of SPSS. The results partially showed that tourist attraction positively and significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination Simultaneously, tourist attraction significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination.
PENGARUH PERCEIVED OF RISK (PERSEPSI RISIKO) TERHADAP MINAT BELI ONLINE Nadia Nadia; Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8109

Abstract

This study aims to examine the influence of perceived of risk on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency. This research was conducted in Hamlet 1 of Tambon Tunong Village, Dewantara District, North Aceh Regency. This study used primary data in the form of questionnaires that were distributed to the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency who made online purchases. The data analysis methods used are instrument tests and classical assumption tests as well as simple linear regression tests using the help of SPSS version 26 software. The results of the partial test showed that the perceived of risk had a positive and significant effect on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency.

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