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Dhanan Abimanto
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Jurnal Ekonomi, Bisnis dan Manajemen
Published by Universitas Maritim AMNI Semarang
ISSN : 2962763X     EISSN : 29627621     DOI : htpps://doi.org/10.58192/ebismen
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Universitas Maritim AMNI Semarang. Jurnal ini adalah Jurnal Ekonomi Bisnis Dan Manajemen yang bersifat peer-review dan terbuka. Bidang kajian dalam jurnal ini termasuk sub rumpun Ekonomi Bisnis Dan Manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 409 Documents
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Analisis Faktor-Faktor yang Mempengaruhi Minat Nasabah dalam Menggunakan M-Banking pada Bank Syariah Indonesia: Studi Kasus di BSI Kc. Binjai Della Ramadhani; Darmaida Sari
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4669

Abstract

This study aims to analyze the influence of perceived ease, perceived usefulness, perceived trust, and Sharia compliance on customers’ interest in using mobile banking at the Binjai Branch of Bank Syariah Indonesia. This quantitative causal study involved 100 respondents who are customers of BSI’s Binjai Branch, selected through purposive sampling. Data were collected via a Google Forms questionnaire and analyzed using multiple linear regression. The results indicate that, individually, perceived trust and Sharia compliance have a significant positive effect on customer interest, with Sharia compliance being the most dominant factor. Perceived ease and perceived usefulness show a positive direction but are not statistically significant. Simultaneously, all four variables had a significant effect with an R-squared of 75.2%. The implication is that BSI needs to prioritize Sharia compliance and build customer trust through transaction security guarantees and data protection as the primary drivers of customer interest.
Pengaruh Top Management Commitment, CSR, dan Organizational Culture terhadap Green Human Resources Management di Restoran Yogyakarta Putri Nazarina; Gia Rizky
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4670

Abstract

Abstract. This study investigates to analyze the influence of top management commitment,corporate social responsibility (CSR), and organizational culture on the implementation of greenhuman resource management (GHRM) in restaurant business units operating within thehospitality sector in the Special Region of Yogyakarta. This research employed a quantitativeapproach using a questionnaire that had met the validity and reliability requirements as theresearch instrument. Data were collected online through Google Forms from 112 respondentsselected using a census sampling technique. The collected data were analyzed using logisticregression with the assistance of IBM SPSS version 25. The results indicate that top managementcommitment, CSR, and organizational culture have significant effects on the implementation ofGHRM, both partially and simultaneously. The coefficient of determination shows that these threeindependent variables collectively explain 40.6% of the variation in GHRM implementation, whilethe remaining 59.4% is influenced by other factors outside the research model. These findingssuggest that the successful implementation of GHRM in the restaurant industry is stronglyinfluenced by managerial commitment, CSR practices, and an organizational culture that supportssustainable human resource management practices. Keywords: Top Management Commitment, Corporate Social Responsibility, OrganizationalCulture, Green Human Resources Management. Abstrak. Penelitian ini bertujuan menganalisis pengaruh komitmen manajemen puncak, tanggungjawab sosial perusahaan (CSR), dan budaya organisasi terhadap penerapan green human resourcemanagement (GHRM) pada unit usaha restoran yang beroperasi di sektor hospitality DaerahIstimewa Yogyakarta. Metode penelitian yang digunakan adalah pendekatan kuantitatif denganinstrumen berupa kuesioner yang telah memenuhi kriteria validitas dan reliabilitas. Pengumpulandata dilakukan secara daring melalui Google Form kepada 112 responden yang dipilihmenggunakan teknik sensus. Data yang terkumpul dianalisis menggunakan regresi logistik denganbantuan perangkat lunak IBM SPSS versi 25. Hasil analisis menunjukkan bahwa komitmenmanajemen puncak, CSR, dan budaya organisasi memiliki pengaruh yang signfikan terhadappenerapan GHRM baik secara parsial maupun simultan. Nilai koefisien determinasi menunjukkanbahwa ketiga variabel independen tersebut secara bersama-sama mampu menjelaskan 40,6%variasi penerapan GHRM, sementara 59,4% lainnya dipengaruhi oleh variabel lain yang tidaktermasuk dalam model penelitian. Temuan ini mengindikasikan bahwa keberhasilan implementasiGHRM di industri restoran sangat dipengaruhi olehkomitmen manajerial, praktik CSR, danbudaya organisasi yang mendukung praktik sumber daya manusia berkelanjutan. Kata kunci: Top Management Commitment, Corporate Social Responsibility, OrganizationalCulture, Green Human Resources Management.
Pengaruh Harga dan Affiliate Marketing TikTok terhadap Keputusan Pembelian pada Generasi Z Dilla Ramadhani; Tri Dessy Fadillah
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4671

Abstract

The rise of social commerce via TikTok has transformed consumer behavior, particularly among Generation Z, who are known as digital natives. This study aims to analyze the influence of price and affiliate marketing on Generation Z’s purchasing decisions on TikTok. A quantitative method was employed, utilizing a survey design involving 200 Generation Z respondents who actively use TikTok and have made purchases through TikTok Shop. Data were analyzed using multiple linear regression. The results indicate that price has a positive and significant effect on purchasing decisions (t=8.569; p<0.001), as does affiliate marketing (t=6.257; p<0.001). Simultaneously, both variables together have a significant effect (F=157.630; p<0.001) with a contribution of 61.5%. The implications of this study provide guidance for businesses in designing effective pricing strategies and affiliate programs to reach Generation Z on the TikTok platform.
Analisis Peluang dan Tantangan Implementasi Sistem Pembayaran Digital bagi Pelaku UMKM pada Kegiatan Car Free Day Kraksaan Tutut Indrawati; Moh Fakhri Siddiqi
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4672

Abstract

This study aims to analyze the adaptation strategies of Micro, Small, and Medium Enterprises (MSMEs) toward digital payment systems in the era of economic digitalization during Car Free Day events in Kraksaan. This study is motivated by the development of digital technology, which is driving a shift in transaction systems from traditional methods toward more practical and efficient alternatives. These changes require MSME operators to adapt to technological advancements in order to maintain business competitiveness and improve the quality of service provided to consumers. The research method employed is a qualitative approach using a phenomenological framework to gain a deep understanding of the experiences and perceptions of MSME operators who have adopted digital technology. The informants in this study consist of four active MSME vendors participating in the Kraksaan Car Free Day event. Data collection techniques included observation, interviews, and documentation. The data obtained was analyzed using qualitative data analysis techniques, which included data reduction by selecting key points, data presentation, and drawing conclusions. The results of the study indicate that digital payment systems have a positive impact in facilitating transactions, improving service efficiency, and assisting in business management and financial recordkeeping. However, the implementation of digital payment systems still faces challenges such as unstable internet connections and the fact that some MSMEs continue to opt for traditional transactions due to the relatively small scale of their businesses.
Pengaruh Live Stream, Time Pressure dan Streamer Credibility terhadap Impulse Buying Penonton Live Stream pada Platform TikTok Shop di Surabaya Marsay Zikra Ramadhan; Ratih Amelia
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4675

Abstract

The growth of live stream commerce in Indonesia, particularly on the TikTok Shop platform, has transformed consumer decision-making patterns from planned processes into spontaneous responses to real-time stimuli. This study aims to analyze the influence of live stream, time pressure, and streamer credibility on impulse buying behavior among TikTok Shop live stream viewers in the beauty and skincare category in Surabaya. The approach used in this study is causal quantitative with data analysis using the partial least squares structural equation modeling (PLS-SEM) method assisted by SmartPLS 3.0 software. A total of 200 respondents were determined as the sample through purposive sampling technique with the main criterion of having made an unplanned purchase during a TikTok Shop live stream session. Data were collected through a five-point Likert scale questionnaire consisting of 36 statements. The test results indicate that live stream and time pressure each have a positive and significant effect on impulse buying, whereas streamer credibility was not proven to have a significant effect despite the positive direction of the relationship. These findings imply that optimizing broadcast quality and time pressure strategies are the primary priorities for business actors in driving sales conversion on live stream e-commerce platforms.
Pengaruh Konten Generative AI dan Daya Tarik Iklan terhadap Minat Beli Konsumen dengan Kepercayaan Konsumen sebagai Variabel Mediasi Muhammad Alief Fatkhur Rahman; Ratih Amelia; Nadia Nur Thahirrah
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4717

Abstract

This study aimed to analyze the influence of Generative AI content and advertising appeal on purchase intention, with consumer trust serving as a mediating variable among followers of Madame Chang’s Instagram account. The study was conducted due to the increasing adoption of Generative AI technology in digital marketing, which has been considered capable of creating engaging content but may also affect consumers’ trust in product information. A quantitative approach was employed, and data were collected through a questionnaire distributed to 748 respondents. The sampling technique used was purposive sampling, with respondents selected based on the criteria that they were followers of Madame Chang’s Instagram account and had previously viewed the promotional content posted on the platform. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicated that Generative AI content and advertising appeal had a positive and significant effect on consumer trust and purchase intention. Consumer trust was also found to have a positive effect on purchase intention and to mediate the relationship between Generative AI content, advertising appeal, and consumer purchase intention.
Pengaruh Disiplin kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada CV Anugerah Mulya Rejeki Wahyu Krisnawan; Bowo Santoso
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4718

Abstract

This study aims to determine the effect of work discipline and the physical work environment on employee performance at CV. Anugerah Mulya Rejeki. This topic is important in the field of human resource management because work discipline and the physical work environment are key factors influencing employee performance, particularly in the increasingly competitive plastic industry. This research was conducted to provide a deeper understanding of how work discipline and the physical work environment can be utilized by companies to improve performance and ensure business sustainability. This study employs a quantitative approach using SPSS with multiple linear regression analysis. The sample consists of 34 respondents selected using a saturated sampling technique. Data were collected through questionnaires distributed to employees of CV. Anugerah Mulya Rejeki. The results show that work discipline has a positive and significant effect on employee performance, while the physical work environment does not have a significant effect on employee performance.
Pengaruh Strategi Asset-Light Terhadap Kinerja Perusahaan : Studi Perusahaan LQ45 Periode 2022 – 2024 Deni Pratama; Achmad Zaki; M. Mustaqim; Cynthia Eka Violita
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4722

Abstract

This study examines the effect of asset-light strategy implementation on the financial performance of companies listed in the LQ45 Index during the 2022–2024 period. The asset-light strategy is measured using Fixed Asset Turnover (FATO), Asset Structure, and Capital Expenditure (CapEx) as independent variables, while firm performance is proxied by Return on Assets (ROA). Employing a quantitative approach with a causal explanatory design, this study utilizes secondary data obtained from the audited annual financial statements of companies listed on the Indonesia Stock Exchange (IDX). Using purposive sampling, 37 companies were selected, resulting in 111 firm-year observations that met the predetermined research criteria. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results indicate that FATO and Asset Structure have a positive and significant effect on ROA, whereas CapEx does not have a significant effect. These findings suggest that firm performance is influenced more by the effectiveness and efficiency of asset management than by the scale of capital investment itself. Therefore, companies should focus on optimizing asset productivity and maintaining an efficient asset structure to support sustainable profitability and long-term financial performance.
Analisis Potensi Model Bisnis Hijau pada IKM VCO di Provinsi Sumatera Barat Aqilatu Rahma Aulia; Muhammad Findi; Ma’mun Sarma
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4724

Abstract

Virgin Coconut Oil (VCO) is a coconut-based product with high economic value and is widely used in the health, food, and cosmetic industries. West Sumatra Province has strong potential for the development of VCO small and medium enterprises (SMEs) due to the abundant availability of coconut raw materials. This study aims to analyze the potential implementation of a green business model in VCO SMEs in West Sumatra and to identify the opportunities and challenges associated with its implementation. The research employed a quantitative approach using descriptive analysis, the Green Business Model Canvas, SWOT analysis, Likert scale analysis, gap analysis . Data were collected through observation, interviews, documentation, and questionnaires involving 25 respondents, consisting of 20 VCO SME owners and 5 external respondents. The results indicate that VCO SMEs have the potential to implement a green business model through the use of natural raw materials, local resources, and the diversification of derivative products. However, its implementation still faces challenges, including limited capital, technology, human resource capacity, and market access. The growing demand for natural and environmentally friendly products, supported by product innovation, creates opportunities for developing more sustainable and competitive SMEs.
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kepuasan Kerja pada Karyawan J&T Express Diwek Jombang Siti Amiroh; Rohmad Prio Santoso
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4725

Abstract

This research was conducted to investigate the extent to which workload and occupational stress contribute to shaping job satisfaction among employees of J&T Express Diwek Jombang. Growing operational pressures within the logistics sector highlight the urgency of exploring internal factors closely tied to workforce psychological conditions. The study adopted a descriptive quantitative design, engaging the entire population of 40 employees as respondents through a census sampling method. Primary data were collected via structured questionnaires and processed using multiple linear regression analysis. Empirical results confirmed that workload negatively and significantly impacts employee job satisfaction. A comparable pattern emerged for occupational stress, which equally demonstrated a meaningful negative association with satisfaction levels. Joint hypothesis testing further established that both variables together produce a substantial effect. An Adjusted R² value of 48.8% reflects the combined capacity of these variables in accounting for fluctuations in job satisfaction, while remaining variance is shaped by external factors not covered in this study. These outcomes underscore the necessity of restructuring task allocation and implementing sustainable stress management strategies within the workplace. Ultimately, deteriorating work conditions characterized by excessive demands are shown to be inversely proportional to the satisfaction felt by employees.

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