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Aghnia Dian Lestari
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INDONESIA
Jurnal Signal
Published by Universitas Swadaya Gunung Jati
ISSN : 23374454     EISSN : 25801090     DOI : http://dx.doi.org/10.33603/signal.v7i2
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
URNAL SIGNAL diterbitkan oleh Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Swadaya Gunung Jati. JURNAL SIGNAL tujuannya merupakan kumpulan karya tulis ilmiah hasil riset maupun konseptual bidang Ilmu Komunikasi dengan ruang lingkup Public Relations, Manajemen Komunikasi, Jurnalistik, Broadcasting, Komunikasi Organisasi, Lokal Wisdom, Komunikasi Pemasaran, Corporete Sosial Responsibily (CSR), Komunikasi Politik, dan Komunikasi Lintas Budaya. JURNAL SIGNAL menerima tulisan dari para akademisi maupun praktisi dengan proses blind review, sehingga dapat diterima disetiap kalangan dengan penerbitan jurnal ilmiah berkala terbit setiap dua kali dalam setahun periode Juni dan Desember.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 218 Documents
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TINGKAT KEPERCAYAAN MASYARAKAT KOTA CIREBON DALAM MENGGUNAKAN TRANSPORTASI ONLINE PASCA PEMBERITAAN PELEPASAN PENGGUNAAN MASKER DI RUANG TERBUKA Dedet Erawati
JURNAL SIGNAL Vol 10 No 1 (2022): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v10i1.8780

Abstract

Aturan penggunaan masker baik di ruang terbuka dan tertutup  menjadi kebiasaan yang harus dipatuhi. Untuk sektor transportasi terdapat regulasi yang diterapkan, seperti : pembayaran non tunai, pembatasan jumlah penumpang hingga penggunaan masker yang wajib dipakai oleh pengemudi dan penumpangnya. Hal tersebut dilakukan semata untuk mengurangi penyebaran virus covid-19. Sekarang setelah dua tahun virus ini melanda negara kita bagaimana regulasi yang diterapkan. Fenomena yang terjadi di masyarakat pada saat ini adalah dengan telah dilonggarkannya penggunaan masker tersebut juga merubah perilaku masyarakat dalam berkendaraan khususnya dalam hal ini penggunaan masker dalam menggunakan transportasi publik. Dalam penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi. Hasil penelitian ini menunjukkan dengan terbiasanya masyarakat menggunakan masker baik itu diruang terbuka atau tertutup maka masih banyak masyarakat yang tetap menggunakan masker pada saat menggunakan transportasi umum.Kata Kunci : Pandemi, Covid-19, Komunikasi, Tingkat Kepercayaan Publik
WORD OF MOUTH SEBAGAI KOMUNIKASI PEMASARAN PRODUK HANDMADE ANAK BERKEBUTUHAN KHUSUS Oktaviani, Femi; Asydah, Siti Sonia
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Marketing communication activities are not an easy thing to do to market products so that they can be accepted and consumed by consumers. Marketing communication for children with special needs needs more attention to ensure that others can receive the message properly. This study focuses on marketing communication activities through word of mouth by children with special needs in marketing Handmade products such as bin bags and bags. It is rare to find children with limitations who can produce and market their products to potential customers. The research objective is to find out the types, steps and dimensions of word of mouth carried out by children with special needs in marketing handmade products. This research is qualitative research with a case study approach. Data was obtained through observation and interviews and supported by researcher documentation. The results showed that organic word of mouth as a type of word of mouth in marketing communication of handmade products for children with special needs, occurs naturally from consumers of handcrafted products to others. There are five steps in word of mouth; creating good service, identifying details about the uniqueness of handmade products, understanding product segmentation, building relationships with consumers and utilizing social media. Furthermore, the dimensions of word of mouth used; talkers, topics and taking part in an effort to increase consumer confidence in handmade products produced by children with special needs. Keywords: Word of mouth, Children with special needs, Handmade
PERILAKU COPY PASTE DALAM WHATSAPP GROUP PERTEMANAN: (Studi Etnografi Virtual Tentang Perilaku Copy Paste Dalam Whatsapp Group Pertemanan) Rachmaniar; Susanti, Santi
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

The current existence of WhatsApp has become an unavoidable need. As a result, everyone has a lot of WAG and is busy with their respective posts. Anyone from us can post, or share anything in the WAG, including greetings of joy and sorrow, where the posts submitted are the same or different. For this reason, the authors are interested in understanding how the behaviour of copypaste appears in WAG friendship and what is often copied and pasted into WAG friendship. The method used in this study is a qualitative method with a virtual ethnographic approach to several WAG friendships. The results of this study indicate that: 1) copypaste behaviour of speech often occurs in large groups of WhatsApp groups, with participants of more than 40 people, and occurs in school alumni groups, or friends who have joined certain institutions or institutions; 2) the thing that is often in the copypaste of the WhatsApp group participants is great friendship is giving joyful and grief; 3) the copypaste behaviour of the greetings made by WhatsApp group participants is that big friendship is the one delivered 100 per cent the same, both from words, a series of sentences, the use of punctuation, to writing errors. Keywords: WhatsApp, copy-paste behaviour, virtual ethnography
ANALISIS NETWORK GATEKEEPING LIPUTAN PERJUANGAN GERAKAN MASYARAKAT ADAT: STUDI KASUS PADA BERITA LINGKUNGAN ONLINE MONGABAY Sigit, Ridzki Rinanto; Rubiyanto; Suskarwati, Sri Ulya; Verselita, Akita Arum
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Sympathy for the struggle of indigenous peoples in the media is currently increasingly present with their sociological position as forest and climate guardians whose existence is increasingly fading along with the loss of their natural resources. This research identifies and analyzes editorial activities in reporting on indigenous people's struggles, referring to gatekeeping practices related to routine news production. This qualitative research uses case studies by analyzing relevant news texts created by editors from several global regional bureaus. Analysis using Network Gatekeeping Theory on the global environmental online media site Mongabay.com found that the editorial team plays a role in determining the direction of control over the information selected, added and presented regarding reporting on Indigenous 205 communities. The intrinsic narrative presented by this organization is based on knowledge at the individual level (founders, editors, journalists) about the topic, their belief in the values of diversity, relationships with Indigenous activists and human rights movement groups, and primary sources. information, and empirical experience of field coverage. This narrative is related to deepening the history of Indigenous peoples, the resources of how Indigenous peoples maintain their living spaces, areas with remaining forests that are rich in animal and plant diversity, mineral resources, coastal resources, and various potential environmental services. The emerging narrative of indigenous people's resistance to large capitalist groups is also a form of resistance to the capitalist-hegemonistic regime which is pro-market and pro-capital. Keywords: Climate change, Environmental communication, Digital media, Mass media, Network Gatekeeping Theory
AI AND ETHICS: MOVING TOWARDS A FUTURE WHERE AI BENEFITS – RATHER THAN DESTROYS – HUMANITY Fenton, Adam James; Monett, Dagmar
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

2023 may be remembered as the year that Artificial Intelligence (AI) hit the headlines for its potential to transform the economy, society, and humanity. With the launch of OpenAI’s ChatGPT, the wider public experienced first-hand what is it like to interact with an AI that shows remarkably human-like responses in one-to-one conversations. This is a technology with the potential for profound (both negative and positive) impacts on all aspects of human activity from business to politics, justice, education, arts, science, medicine, and virtually any other field of human endeavour. The challenges, as many academics, practitioners, observers, and some legislatures have realised, are in the capabilities of the underlying technology and in regulating AI and ensuring that its deployment and use are ethical, responsible, and trustworthy; that it is used for good rather than evil, to benefit humanity rather than destroy or damage it. However, given both the complexity of the technology itself and the competing vested interests of the many interested parties involved, this is a task which is much easier said than done. Indeed, some commentators have noted that the cursory nature with which ethics has been approached by some actors in the AI regulation debate has been nothing more than “ethics washing” (Metzinger, 2019a, 2019b; van Maanen, 2022) or even “ethics theatre” (Cath & Jansen, 2021). Simply articulating what is meant by “ethical AI” is a task freighted with intercultural challenges, as one may ask “whose ethics are we referring to?” Ethical systems vary through history and across cultures, making it difficult, if not impossible, to articulate a “universal” form of AI ethics. This paper examines the meta-ethical challenges of AI and its regulation and offers novel recommendations to improve discussions and outcomes around the ethics and regulation of contemporary AI. Keywords: Artificial intelligence (AI); AI ethics; AI regulation; intercultural communication and AI; explainable AI; technology; cybersecurity.
KOMUNIKASI INTRAPERSONAL MELALUI MEDITASI: STUDI FENOMENOLOGI DI INSTAGRAM @PISHIYOGA Hape, Virnica Amanda; Nurfalah, Farida; Lestari, Aghnia Dian
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Humans as individual beings must have awareness of their thoughts and behaviour so that they can find balance and self-concept, therefore humans need to carry out intrapersonal communication optimally and one form of embodiment of intrapersonal communication is through meditation. Researchers use Instagram @pishiyoga as a media for meditation because it has a level of flexibility. The purpose of this study was to find out the process of intrapersonal communication through meditation on Instagram @pishiyoga. The data sources used in this paper are primary and secondary data. The research method used is a phenomenologic qualitative approach which aims to reduce individual experience to get the essentials. Primary data in the study were obtained from full participation observations involving researchers as research subjects and interviews, while secondary data were obtained from literature and documentation to support the data that had been obtained. Data collection methods used are observation, in-depth interviews and documentation. Data analysis was carried out through data reduction, data presentation, data verification and conclusion. The results of the study show that the process of intrapersonal communication through meditation is interpreted as a process of finding identity, a process of gaining awareness, and as a necessity in the process of self-healing which is intended to obtain the formation of a personality. positive self-concept. Keywords: Intrapersonal Communication, Meditation, Self Awareness
TAHAPAN STRATEGI DAN TAKTIK MEDIA SOSIAL INSTAGRAM HEAL YOURSELF Febrianti, Tantri; Hafiar, Hanny; Perbawasari, Susie
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Instagram is a social media platform that is currently loved by the public. The large number of active users on Instagram has led to companies, communities, or agencies starting to use Instagram to inform or promote products and even activities carried out by companies via Instagram social media. This research aims to determine the situation, goal setting, target audience, strategy, tactics, timeline, and budget on Heal Yourself Instagram social media. The method used in this research is a descriptive research method with a qualitative approach. The data collection techniques used were observation, interviews, and literature study. The results of this research show that the current situation is that various fields are moving towards digital, including in conveying messages, as well as the increasing prevalence of radical social media accounts, in setting the goal to campaign for mental health and Islamic self-help. The target audience set is young adults aged 20-30 years in the cities of West Java. The strategies implemented are interactive classes, counselling services, special events, and social media activation. The tactics used start from identifying problems in the field, discussing with the Content Creator, designing, and uploading content. The language used on Instagram social media is non-formal language. Heal Yourself has not set a specific timeline for managing their Instagram social media. Heal Yourself still needs to set a specific budget for its social media. Apart from that, we have yet to use influencers or buzzers on Heal Yourself's Instagram social media. Keywords: social media, social media strategy, social media planning
KAJIAN TINJAUAN LITERATUR DALAM PENELITIAN SOSIAL Alif, Muhammad; Solihin, Olih
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Literature review plays a crucial role in social research by providing a comprehensive understanding of previous studies, identifying knowledge gaps, and guiding further research. This study aims to conduct a literature review within the field of social research. The research methodology includes determining the scope, identifying data sources from Scopus, Web of Science (WoS), and Google Scholar (GS), data collection through reading and creating a comparison matrix, data analysis, interpretation, and synthesis. Determining the scope of the literature review involves defining the research boundaries and specifying key concepts, themes, and timeframes to be included. The identification of data sources from Scopus, WoS, and GS ensures comprehensive coverage by accessing scholarly articles, journals, conference papers, and other publications in the social sciences. The data collection process involves reading and analyzing selected articles, and extracting key information such as research objectives, methodologies, theoretical frameworks, findings, and knowledge gaps. Data analysis involves examining the information collected from the comparison matrix, identifying significant trends, and establishing connections between different sources. Through thematic analysis, the data is categorized into relevant themes. Data interpretation involves critically analyzing the findings and discussing their implications within the research context. Finally, the data is synthesized by integrating key findings and providing a comprehensive overview of the existing literature on the chosen topic. In conclusion, a literature review in social research provides an in-depth understanding of recent developments, identifies knowledge gaps, and provides a solid theoretical foundation for further research. Keywords: Literature review, social science, methodology, social research
KETERAMPILAN KOMUNIKASI BARISTA: ANALISIS PADA “NGOPICIREBON” Lestari, Aghnia Dian
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

The increasing number of coffee consumption in the community makes coffee shops need credible baristas who have obtained learning qualifications, have experience and knowledge of coffee, and even use machines. Communication skills, such as the soft and hard skills of the Baristas, become the centre of the point. The method used is qualitative with symbolic interaction theory. The study results are an understanding of the communication skills of baristas, such as soft and hard skills, according to ngopicirebon and coffee consumers. The results of this study indicate that there are many skills that baristas must understand, including punctuality, proximity to consumers, hospitality, coffee taste, communicativeness, and the use of coffee tools. They are always required to hone skills, especially communication, to create customer satisfaction. Baristas can process coffee with expertise and creativity to determine the enjoyment of coffee and its artistic taste or the beauty made in serving a cup of coffee that consumers can enjoy. Baristas need communication skills so that they are competent in their field. Keywords: barista, communication skill, ngopicirebon
ANALISIS FENOMENA FEAR OF MISSING OUT SELEBRITI PADA KONSER BLACKPINK JAKARTA DI TWITTER Tannia, Fennita; Priscillia, Bernice; Scholus, Jessica Elisabeth
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Having a great musical influence, K-pop music is in demand by many international communities, including Indonesia. The large number of fans in Indonesia has made K-Pop industry players vying to hold K-Pop activities such as concerts. The Blackpink concert is one of the biggest concerts in Indonesia in 2023, offering and uplifting the fans. Not only that, the popularity of the Blackpink concert also caused FoMO, especially among celebrities. The FoMO phenomenon in celebrities themselves had angered Blackpink fans by expressing it on social media Twitter and making the issue a trending topic. From the magnitude of the FoMO phenomenon that occurs to these celebrities, this study is entitled "Fear of Missing Out Celebrity Phenomenalism Analysis at Blackpink Jakarta Concert on Twitter" to analyze how the FoMO phenomenon can occur and its impact on these celebrities. To obtain research results, researchers use the uses and gratification theory combined with qualitative descriptive methods to explain the phenomena that occur and draw conclusions. Data was taken by interviewing several sources with main criteria such as using Twitter and knowing the Blackpink Jakarta concert. Observations were also made on Twitter media through hashtags, mentions, and online interactions regarding the Blackpink concert in Jakarta. Thus, this research contributes to understanding the FoMO phenomenon in celebrities at the Blackpink Jakarta concert and how it influences motivation and impacts Twitter users. The study results show that BlackPink fans' use of Twitter and responses to negative news about celebrity Kiky Saputri reflect the need for information, social interaction, and emotional fulfilment in the context of FoMO at the BlackPink Jakarta concert. Drivers showed their dedication in defending the idol and reminiscing precious moments, while their perception and interest in BlackPink remained strong despite the different views of non-fans. Keywords: Fear of Missing Out, celebrity, k-pop fans, Twitter, Blackpink concert

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