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Aghnia Dian Lestari
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INDONESIA
Jurnal Signal
Published by Universitas Swadaya Gunung Jati
ISSN : 23374454     EISSN : 25801090     DOI : http://dx.doi.org/10.33603/signal.v7i2
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
URNAL SIGNAL diterbitkan oleh Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Swadaya Gunung Jati. JURNAL SIGNAL tujuannya merupakan kumpulan karya tulis ilmiah hasil riset maupun konseptual bidang Ilmu Komunikasi dengan ruang lingkup Public Relations, Manajemen Komunikasi, Jurnalistik, Broadcasting, Komunikasi Organisasi, Lokal Wisdom, Komunikasi Pemasaran, Corporete Sosial Responsibily (CSR), Komunikasi Politik, dan Komunikasi Lintas Budaya. JURNAL SIGNAL menerima tulisan dari para akademisi maupun praktisi dengan proses blind review, sehingga dapat diterima disetiap kalangan dengan penerbitan jurnal ilmiah berkala terbit setiap dua kali dalam setahun periode Juni dan Desember.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 218 Documents
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KOMUNIKASI PERSUASIF ANTARA KONSELOR DAN ORANG DENGAN HIV (ODHIV) DALAM PELAYANAN VCT DI PUSKESMAS WATUBELAH CIREBON Manshur, Muhammad Iqbal
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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ABSTRACT Puskesmas Watubelah is one of the health services in the District of Cirebon that provides VCT (Voluntary Counselling and Testing) and PDP (Care, Support, and Treatment) services to ODHIV. Effective communication is essential in the VCT service in influencing HIV patients to comply with ARV drug consumption. This research is done to find out persuasive communication and the obstacles between the Counselor and ODHiv in VCT services in Pushesmas watubelah. The research was conducted from June to July 2024 in a culinary manner with a constructivist paradigm. Data is collected through participatory observations, interviews, and documentation. Based on the results of the research, persuasive communication between the Counselor and ODHIV is in line with the theory of persuasive communication on the Elaboration Likelihood Model and the persuasive theory on cognitive dissonance. HIV patients as ODHIV have a strong motivation with a central route to the processing of their information, so that the counselor can easily persuade the patient through effective communication. Keywords : Persuasive Communication, Counselor, Service VCT
Leadership Coaching in Public Organizations: (Meta-Analysis of Articles Published on Scopus from 2011 until 2024) Rahmayanti
JURNAL SIGNAL Vol 11 No 1 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Research on leadership coaching in public organizations is an important role in achieving government goals. This research aims to analyze previous articles as a reference for leaders in managing human resources, especially in public organizations. This research uses a quantitative method in the form of a meta-analysis study that takes the main data from Scopus with a time span from 2011 to 2024. The results of the research show that there are 15 articles found, with the finding that 2022 is the highest year compared to other years. A total of 8 articles from the field of social sciences were published in Scopus and 1 article in the health field occupied the smallest position in the research period this analysis was carried out. The United States is the highest country that wrote as many as 5 articles compared to other countries, and no articles have been found from Indonesia researchers so the research conducted this time has positive implications for opening up opportunities for researchers from Indonesia and other countries to research on mentoring leaders in public organizations.
KOMUNIKASI POLITIK DALAM PENGEMBANGAN EKONOMI KREATIF DEMI MEWUJUDKAN SGDS PEKERJAAN YANG LAYAK DAN PERTUMBUHAN EKONOMI Firliandoko, Robby; Sarwoprasodjo, Sarwititi; Wahyudin, Cecep; Amalia, Nadia
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Creative Economy (Ekraf) is an economic sector that is believed to be the backbone of the nation in the future. Its nature which prioritizes ideas and human resources is a factor in why creative economy is believed to be a source of Indonesia's economy in the future. Advancing the creative economy does not only require plans and desires but also policies from the Government. In this practice, Political Communication plays a role in advancing and developing the creative economy for the realization of the 8th SDGs, namely Decent Work and Economic Growth. Through qualitative research by conducting direct observations, reading documents timeline of the journey of the Creative Economy Forum and the Bogor Regency Creative Economy Committee and analyzing the news presented in the media, this research found that the practice of Political Communication in development occurred starting from community movements who were creative economic actors, then creating collective action by forming forums. and convey aspirations directly to the Regent as Regional Head with the support of reporting provided by the Media. This practice was successful in encouraging Bogor Regency to publish political products by issuing Bogor Regent Regulation Number 38 of 2021 concerning Creative Economy Development.
PEMETAAAN BIBLIOMETRIK TERHADAP PERKEMBANGAN PENELITIAN KOMUNIKASI ANTAR BUDAYA Yunus Winoto; Rully Khairul Anwar; Syahla Nurlaeli Rahmi
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
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Intercultural communication is becoming an increasingly important topic in the development of globalization today. Judging from the rapid growth of direct contact between various countries and cultures, the exchange of information between individuals or groups from different cultural backgrounds is increasing. Intercultural communication is not only limited to the personal level, but also involves international organizations, businesses, and institutions. Increasing intercultural interaction in various aspects of life ultimately raises the need to understand the dynamics of intercultural communication more deeply, namely by conducting trend research through a bibliometric approach. This research can produce mature proposals regarding the dynamics of intercultural communication to date. According to Will Baker's bibliometric study from the University of Southampton, Southampton, the UK has high scientific results with 7 scientific papers that Will Baker has written having been cited 299 times, with an average of 42.71 citations per literary work. In terms of publications, the top published article discussing intercultural communication is the Journal Language and Intercultural Communication with 107 articles published and 1105 times cited. The phrase "intercultural communication" is the most relevant in its title, appearing 1110 times. The most common words in titles according to word clouds are "communication", "intercultural", "student", and "language" with 871, 626, 283, and 247 occurrences, respectively. The most common research focus in this field is intercultural communication, competence, language, culture, education, development and identity.
FENOMENOLOGI KOMUNIKASI PEMASARAN DALAM FESTIVAL 7 SUNGAI SEBAGAI KEARIFAN LOKAL DESA WISATA Cahyati, Witri; Yulianita, Neni
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
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Kegiatan Festival 7 Sungai rutin dilaksanakan setiap tahun oleh pihak pemerintah Desa Cibuluh tidak hanya menjadi ajang promosi wisata, tetapi juga menjadi wadah untuk melestarikan dan mengembangkan kearifan lokal. Kearifan lokal memiliki kaitan yang sangat erat dengan komunikasi pemasaran, terutama dalam konteks pengembangan desa wisata berbasis masyarakat di desa wisata diantaranya dalam Unique Selling Proposition (USP), kearifan lokal menjadi USP yang unik bagi setiap desa wisata. Ini adalah hal yang membedakan satu desa wisata dengan yang lain, dan menjadi daya tarik utama bagi wisatawan yang mencari pengalaman autentik. Selain itu dalam hal positioning, kearifan lokal dapat digunakan untuk memposisikan desa wisata sebagai destinasi yang berbeda dan bernilai. Dalam konteks penelitian sosial, fenomenologi digunakan untuk memahami makna yang dibangun oleh individu terhadap suatu fenomena tertentu. Dengan kata lain, fenomenologi memungkinkan kita untuk "masuk ke dalam kulit" peserta penelitian dan melihat dunia dari perspektif subjek penelitian yaitu kelompok sadar wisata (Pokdarwis). Pendekatan fenomenologi juga untuk memahami bagaimana komunikasi pemasaran dalam festival mengkonstruksi dan mengkomunikasikan nilai-nilai budaya kepada wisatawan. Melalui analisis mendalam terhadap berbagai elemen komunikasi, seperti narasi festival, simbol-simbol budaya, dan interaksi sosial, penelitian ini menunjukkan bahwa komunikasi pemasaran telah berhasil menciptakan pemahaman yang lebih mendalam tentang kearifan lokal di kalangan wisatawan. Lebih lanjut, penelitian ini juga mengidentifikasi peran penting komunikasi dalam membangun kesadaran akan pentingnya pelestarian lingkungan dan pengembangan berkelanjutan di desa wisata. Temuan penelitian ini memberikan implikasi penting bagi pengembangan strategi komunikasi pemasaran yang lebih holistik dan berkelanjutan dalam konteks desa wisata.
STRATEGI KOMUNIKASI PEMASARAN EKOWISATA KAMPOENG DJAWA SEKATUL DALAM MEMBENTUK BRAND IMAGE BERSTANDAR SUSTAINABLE TOURISM DESTINATION (STD) Syaifudin, Ahmad Anif; Indriyani Idris; Fitri Ariana Putri; Rizka Anlina
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
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Since communication technology has experienced rapid progress, at that time many sectors have also developed, one of which is the field of ecotourism marketing communication strategy. Kampoeng Djowo Sekatul Tourism Village is one of the many destinations that implement a marketing communication strategy. The purpose of this study is to analyze the marketing communication strategy of Kampoeng Djowo Sekatul ecotourism in forming a brand image with Sustainable Tourism Destination (STD) standards. This study uses a qualitative descriptive method. The research data used primary data and secondary data. Primary data were obtained through in-depth interviews and field observations. Secondary data is obtained from relevant literature. The results of this study show that Kampoeng Djowo Sekatul applies several marketing communication strategies to shape brand image, namely destination branding, product marketing, promotional media, and public relations. The implementation of the marketing communication strategy has been running well and effectively, but it is not optimal.
KEGIATAN CYBERBRANDING FEMALE DAILY NETWORK SEBAGAI ONE STOP BEAUTY DESTINATION Annisa Aulia Yusuf; Setianti, Yanti; FX. Ari Agung Prastowo
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
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Female Daily is a beauty media that started from a community in Indonesia that uses internet technology to carry out branding activities, which is now known as the Female Daily Network. This research aims to discover the cyberbanking process carried out by the Female Daily Network on the website to find out how FD provides information, interacts, and makes a difference from other similar competitors. This study uses a descriptive method, a positive paradigm with qualitative data types. The concept used in this study is Cyberbranding from Deirdre Breakenridge. Data collection techniques used in this study were interviews, observation, and documentation studies. This research shows that research on how the Female Daily Network carries out cyber-branding activities to make it a Stop Beauty Destination uses the social commerce site www.femaledaily.com. First, how to convey information is done. Second, the interaction part that takes place. Finally, how does Female Daily Network differentiate itself from other similar competitors? This research concludes that the Female Daily Network has not been able to achieve its goal of becoming a Stop Beauty Destination even though several stages have been carried out because there is a final stage that still needs to be improved, such as providing information about this feature, this goal cannot be fulfilled, and there is no difference in FD. which is very significant among online competitors.
GAYA KEPEMIMPINAN SERVANT DENGAN PROGRAM SERVICE EXCELLENCE: (Studi Kasus di Akademi Televisi Indonesia) Frisca Artinus; Ahmad Toni; Ingratubun, Adrian
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
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Penelitian ini bertujuan untuk menginvestigasi hubungan antara gaya kepemimpinan servant dan implementasi program service excellence di Akademi Televisi Indonesia (ATVI). Gaya kepemimpinan servant didefinisikan sebagai pendekatan yang berfokus pada pelayanan kepada orang lain dan mempromosikan pertumbuhan dan pengembangan mereka. Program service excellence adalah inisiatif yang ditujukan untuk meningkatkan kualitas layanan di ATVI dengan tujuan memberikan kepuasan maksimal kepada mahasiswa dan staf. Penelitian ini menggunakan pendekatan studi kasus di mana data dikumpulkan melalui wawancara mendalam dengan pimpinan dan staf ATVI serta analisis dokumen terkait program service excellence. Hasil penelitian menunjukkan adanya hubungan yang positif antara gaya kepemimpinan servant dan implementasi program service excellence di ATVI. Temuan penelitian menunjukkan bahwa gaya kepemimpinan servant secara langsung mempengaruhi kualitas layanan yang diberikan oleh staf ATVI. Para pemimpin yang mengadopsi gaya kepemimpinan servant cenderung menciptakan lingkungan kerja yang mendukung, memberdayakan, dan mendorong karyawan untuk memberikan pelayanan yang berkualitas tinggi. Selain itu, program service excellence di ATVI juga mendukung penerapan gaya kepemimpinan servant dengan menyediakan kerangka kerja yang jelas dan sumber daya yang diperlukan bagi staf untuk memberikan layanan yang unggul. Penelitian ini memiliki implikasi penting bagi organisasi, terutama dalam hal pengembangan kepemimpinan dan peningkatan kualitas layanan. Dengan mengadopsi gaya kepemimpinan servant dan mengimplementasikan program service excellence organisasi dapat menciptakan budaya kerja yang positif, meningkatkan kepuasan pelanggan, dan meningkatkan kinerja keseluruhan.
THE EFFECT OF INSTAGRAM ACCOUNT MOTIVATIONAL POSTS @RINTIKSEDU ON THE QUALITY OF LIFE OF HIS FOLLOWERS Ramdhani, Desy Ainur; Mauldini, Saadah; Bahtiar, Dandi; Agustina, Aminah
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
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Instagram is one of the most popular social media platforms in Indonesia because internet users have reached 210 million people. This study refers to the Instagram account @rintiksedu which uploads a lot of motivational posts that can build the quality of life of followers through the posts uploaded. The purpose of this study is to find out how much influence the motivational posts on the Instagram account @rintiksedu are related to self-expression, self-expression, enhancement and cognitive motives as stated by Fradsen on the quality of life of followers. In this study, the researcher used a quantitative descriptive approach with a simple linear regression test data analysis technique, while the population in this study were followers of the Instagram account @rintiksedu. The sampling technique used is purposive sampling using the Slovin formula. Data collection is used by distributing questionnaires to 100 respondents who are active followers of @rintiksedu. The results showed that there was a positive and significant influence between motivational posts on the Instagram account @rintiksedu related to self-expression, self-enhancement and cognitive motives on the quality of life of followers, with a fairly strong correlation coefficient.
KOMODITFIKASI AUDIENS DALAM INDUSTRI BISNIS MEDIA: STUDI KASUS ARDAN SCHOOL SEBAGAI EKONOMI POLITIK MEDIA ARDAN RADIO BANDUNG Gissani, Muhammad Fikri; Yulianita, Neni
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
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Penelitian ini mengeksplorasi proses transformasi khalayak menjadi konsumen dalam program Ardan School, sebuah inisiatif strategis dari Ardan Radio Bandung. Menggunakan metode kualitatif, dengan pendekatan studi kasus, penelitian ini mengkaji komodifikasi khalayak terhadap identitas dan pengalaman mendengarkan khalayak. Penelitian ini mengungkap bahwa Ardan Radio tidak hanya menjangkau pendengar, tetapi melibatkan mereka secara aktif dalam ekosistem bisnis stasiun untuk membangun loyalitas khalayak dan mengonversi mereka menjadi pelanggan produk atau layanan yang diiklankan. Menggunakan program Ardan School untuk membangun engagement dengan target pasarnya, yaitu para pelajar. Hal ini terkait dengan penguatan brand yang dilakukan oleh radio Ardan sebagai nilai komersial dengan memanfaatkan sumber daya yang dimiliki mulai dari program dan penyiar, hingga mengeksploitasi penyiar. Kesimpulan dari penelitian ini adalah terdapat praktik komodifikasi khalayak yang dilakukan oleh radio Ardan dengan memanfaatkan target pasar sebagai sebagai bentuk penguatan positioning yang dilakukan oleh radio Ardan dengan memanfaatkan engagement terhadap khalayak melalui program Ardan School.

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