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Aghnia Dian Lestari
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INDONESIA
Jurnal Signal
Published by Universitas Swadaya Gunung Jati
ISSN : 23374454     EISSN : 25801090     DOI : http://dx.doi.org/10.33603/signal.v7i2
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
URNAL SIGNAL diterbitkan oleh Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Swadaya Gunung Jati. JURNAL SIGNAL tujuannya merupakan kumpulan karya tulis ilmiah hasil riset maupun konseptual bidang Ilmu Komunikasi dengan ruang lingkup Public Relations, Manajemen Komunikasi, Jurnalistik, Broadcasting, Komunikasi Organisasi, Lokal Wisdom, Komunikasi Pemasaran, Corporete Sosial Responsibily (CSR), Komunikasi Politik, dan Komunikasi Lintas Budaya. JURNAL SIGNAL menerima tulisan dari para akademisi maupun praktisi dengan proses blind review, sehingga dapat diterima disetiap kalangan dengan penerbitan jurnal ilmiah berkala terbit setiap dua kali dalam setahun periode Juni dan Desember.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 218 Documents
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MENTAL HEALTH COMMUNICATION PATTERNS BETWEEN CADRES OF PEKKA (WOMEN HEADED FAMILY EMPOWERMENT) AND CLIENTS (FEMALE HEADS OF HOUSEHOLDS) IN CIANJUR, WEST JAVA Rodiah, Saleha; Dida, Susanne; Nurfalah, Farida; Nursari, Tita
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

The female head of the household has a double obligation as a mother who takes care of the children. They are also responsible for meeting the financial needs of family members. Single parent status not only makes them feel tired physically but also psychologically. The burden they feel is getting heavier when they face stereotypes from society that still considers widows as a negative status. This heavy burden of life makes them experience mental problems such as being moody, lamenting their fate, often crying and even being anti-social. They need communication partners to maintain peace of mind. PEKKA (Women Headed Family Empowerment) cadres are here to provide them with solutions. Cadres position themselves as friends to share problems with clients (female heads of households) until clients feel enthusiastic about living life again. This study used qualitative research with a case study approach to determine the pattern of mental health communication between cadres and clients to motivate clients to ascend from adversity. The results show that they communicate by opening chit-chat, persuasive talking, casual chat, paraphrasing, summarizing, and closing chit-chat. In these activities they also showed nonverbal communication, use electronic communication media, and leave messages to cadre friends or clients.
STRATEGI KREATIF IKLAN AQUA VERSI “BUTUH LIBURAN? BELI #AQUADULU” Ahmad, Entus Nuryana; Hana Siregar, Marakhilda Namora
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Strategi kreatif sangat penting untuk periklanan. Ini menarik perhatian audiens yang lebih besar dan membantu merek membedakan diri dari pesaing. Kemampuan untuk menghasilkan ide kreatif adalah salah satu karakteristik strategi kreatif. Ini biasanya menggunakan metode yang tidak biasa untuk menyampaikan pesan. Tujuan dari penelitian ini adalah untuk memahami bagaimana elemen semiotik dalam iklan berkontribusi pada strategi kreatif untuk pesan iklan. Dalam penelitian ini, peneliti akan memfokuskan analisis semiotika pada strategi kreatif pesan iklan Aqua versi “Butuh Liburan? Beli #AQUADulu”, yang menggunakan selebriti atau tokoh terkenal, serta sisi komersial iklan tersebut. Penelitian ini menggunakan semiotika Pierce yang berusaha melihat tanda (representament) sebagai bagian integral dari objek referensinya dan pemahaman subjek tentang tanda (interpretant). Model triadik Pierce menunjukkan tiga komponen utama yang membentuk tanda: representamen, objek, dan interpretan. Hasil penelitian menunjukkan Ironi dan komedi menjadi bagian penting dari strategi iklan kreatif karena membantu membuat pesan yang ringan dan mudah diingat. Penelitian ini juga menemukan bahwa iklan ini terkait dengan budaya lokal Indonesia karena mencerminkan nilai kebersamaan, penerimaan apa adanya, dan penggunaan humor sebagai cara untuk mengatasi tantangan. pendekatan iklan ini berhasil menciptakan ikatan emosional yang mendalam dengan audiens dengan menggunakan tanda-tanda yang relevan, narasi yang kuat, dan elemen budaya lokal.
THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL INCLUSION ON MSME PERFORMANCE WITH FINANCIAL MANAGEMENT BEHAVIOR AS AN INTERVENING VARIABLE IN MSMES IN WEST JAVA PROVINCE Gyska Restiana, Nanda; Silviana
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

The number of MSME units in 2023 has increased, but the fact is that from this increase, MSME actors are less able to maintain their performance which has an impact on reducing their productivity, conceptually if the unit increases, the amount of production increases, but the gap phenomenon here is the lack of ability of MSME actors in managing their business, especially from the aspect of financial management. This study observes and analyzes using a descriptive quantitative approach which is defined as a tool to describe the situation and condition of their facts and symptoms obtained while the analytical tool used is using SEM using 400 SMEs in West Java. The results of the study state that financial literacy affects the performance of MSMEs, financial inclusion affects the performance of MSMEs, financial literacy affects the financial management behavior of MSME actors, financial inclusion has no effect on the financial management behavior of MSME actors, financial management behavior affects the performance of MSMEs, financial literacy affects the performance of MSMEs with financial management behavior as an intervening variable and financial inclusion affects the performance of MSMEs with financial management behavior as an intervening variable.
DIET AND GENERATION Z PERSONALITY: A SEMIOTIC ANALYSIS OF YULIA BALTSCHUN’S YOUTUBE CONTENT Angelica, Aurel; Yunus, Ulani; Rubiyanto
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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This study analyzed the diet failure of Generation Z through the lens of Roland Barthes's semiotic analysis using Yulia Baltschun's YouTube content as a case study. The purpose of this study is to identify the meanings shown through the symbols contained in Yulia Baltschun's YouTube account. The research method used is Roland Barthes's semiotic analysis. The results obtained show that the meaning of the denotation displayed on Yulia Baltschun's YouTube account is through diet, exercise patterns, and daily habits. The meaning of the connotation that can be explored from Yulia Baltschun's YouTube account is that a person's attitude in living life determines the success of their diet. In conclusion, revealing the symbols revealed on Yulia Baltschun's account give insight to those who want to have an ideal body with healthy habits. The study also highlights the importance of semiotic analysis in understanding the implicit messages conveyed by influencers on social media. Additionally, the study emphasizes that the interpretation of the meaning of these symbols can vary depending on the cultural background and personal experiences of the audience.
COMMUNICATION STRATEGY OF THE AGILITY TRANSFORMATION COMPANY IN BUSINESS NETWORKING Vashty, Shinta Qayla; Suminar, Jenny Ratna; Arifin, Hadi Suprapto
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Networking is a critical strategy for business growth, yet specific methods for attracting and retaining clients often need to be better understood. This research addresses this gap by investigating Agility Transformation’s (AT) successful networking use to expand its business. The study aims to reveal how AT effectively develops and utilizes business networks to enhance client acquisition and retention, focusing on their strategic communication methods. The research employs a qualitative methodologies within a case study framework. Data were collected through in-depth interviews and detailed analysis of AT’s marketing frameworks and networking strategies. The findings demonstrate that AT utilizes marketing models, such as funnel and flywheel frameworks, to monitor client behavior and refine acquisition strategies. AT empathizes with clients at the awareness and discovery stages of the marketing funnel and engages clients throughout the flywheel. The company effectively uses various communication channels—including interpersonal, group, and public methods—and highlights attributes like open-mindedness, humility, proactivity, and personal alignment. To sustain client loyalty, AT offers ongoing training, shares relevant information and updates, and maintains active interaction on social media platforms. Agility Transformation’s networking strategy integrates modern marketing frameworks with strategic communication techniques. The company’s focus on the early stages of the marketing funnel and proactive client engagement significantly contribute to its success in acquiring and retaining clients. This study offers practical insights for businesses on optimizing networking strategies through contemporary marketing models and proactive communication. Theoretically, it enhances the understanding of how specific networking techniques and client engagement strategies can drive business growth.
PERSONAL BRANDING ANALYSIS MUHAMMAD ZHARIF DARY KURAHMAN ON TIKTOK ACCOUNT @zharif.dk AS HEALTHY LIFESTYLE INFLUENCER Ratu Maziatul Hikmah; Andika Witono; Agatha Amalia Putri
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Personal branding is the process of showcasing an individual's unique skills, personality, and character to build a distinctive and recognizable identity. This concept applies not only to products or services but can also be utilized by individuals as a means to influence public perception and shape the desired image of themselves. The primary goal of personal branding is to create an authentic and relevant impression that can be recognized and remembered by others. This research aims to deeply examine the personal branding of Muhammad Zharif Dary Kurahman as a health lifestyle influencer through his TikTok account, @zharif.dk. Utilizing a descriptive qualitative methodology, this study analyzes Zharif's branding strategies based on the eight laws of personal branding proposed by Peter Montoya (The Eight Laws of Personal Branding). Data was gathered through primary sources, including observations and in-depth interviews, while supporting data was obtained from relevant literature, journals, and articles. The findings reveal that Zharif has successfully established himself as an influencer in the fields of bodybuilding and healthy living. Additionally, his empathetic personality is reflected in content that emphasizes social responsibility. Based on the research results, it is recommended that Zharif maintain greater consistency in showcasing the elements of his personal branding, particularly in terms of perseverance and content sustainability. This consistency will strengthen his identity as an influencer, making it easier for audiences to remember and relate to him.
PENGEMBANGAN DESAIN IDENTITAS VISUAL UNIKU SEBAGAI UPAYA PENJENAMAAN UNIVERSITAS Herlina, Elin; Azhar Natsir Ahdiyat; Jerry D. Rahajaan
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

In the current era, universities face significant challenges in operating under increasingly commercial principles. One crucial aspect of addressing these challenges is branding, in which visual identity plays a key role. Universitas Kuningan (Uniku), as a private higher education institution in West Java, has established visual identity elements and has begun branding initiatives. However, inconsistencies in the use of emblem and variations in their application are still frequently observed. Therefore, Uniku needs to further develop its visual identity to enhance professionalism, consistency, and integration. This study aims to analyze the current state of Uniku’s visual identity and develop a more integrated, comprehensive, and branding-oriented visual identity design and system. The development process adopts Alina Wheeler’s Universal Identity Design Process approach. The study results in a range of design assets, including visual identity elements, brand collateral, and an identity system aligned with Uniku’s vision, mission, objectives, target audience, image, and persona. These developments serve as recommendations for the university in strengthening its branding efforts, positioning Uniku as a leading university by 2035. Keywords: Visual identity, brand, branding, university, Uniku
STRATEGI KOMUNIKASI KADER PEMBANGUNAN MANUSIA (KPM) DALAM MENDUKUNG TERCAPAINYA TUJUAN PEMBANGUNAN BERKELANJUTAN ATAU SUSTAINABLE DEVELOPMENT GOALS (SDGs). Despitasari, Ni Wayan Putri; i Dewa Ayu Sugiarica Joni
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
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Abstract

Kader Pembangunan Manusia (KPM) adalah salah satu ujung tombak proses manajemen partisipatif pemberdayaan masyarakat pada tingkat Desa/Kelurahan. KPM memiliki beberapa peran dan tanggung jawab, diantaranya KPM bertugas memberikan bantuan teknis dalam pelaksanaan pemberdayaan masyarakat dengan berkoordinasi dengan Lembaga Kemasyarakatan, Kader Teknis, dan Kelompok Masyarakat. Di Kecamatan Baturiti, salah satu tugas utama KPM adalah memonitor dan memfasilitasi konvergensi penanganan stunting yang saat ini menjadi salah satu fokus Tujuan Pembangunan Berkelanjutan atau Sustainable Development Goals (SDGs). SDGs berperan penting sebagai kerangka kerja untuk mengatasi tantangan global, seperti kemiskinan, kelaparan, kesehatan, pendidikan, kesetaraan gender, dan perlindungan lingkungan. Literatur ini juga mencakup analisis implementasi SDGs di tingkat lokal dan peran masyarakat dalam mencapainya. Salah satu faktor keberhasilan Tujuan Pembangunan Berkelanjutan atau Sustainable Development Goals (SDGs) adalah peran KPM. Oleh karena itu KPM harus memiliki kompetensi yang unggul, salah satu kompetensi yang harus dimiliki oleh KPM adalah memiliki kemapuan komunikasi yang strategis. Oleh karena itu, penelitian ini akan membahas tentang Bagaimana strategi komunikasi KPM dalam pengimplementasian program-program yang ada Desa Apuan, Kecamatan Baturiti, Kabupaten Tabanan, Bali.

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