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BAJU: Journal of Fashion and Textile Design Unesa
Published by Universitas Negeri Surabaya
ISSN : 27472574     EISSN : 27472574.     DOI : https://doi.org/10.26740/baju
Core Subject : Humanities, Social,
Humanities Social Sciences
BAJU mempublikasikan artikel-artikel dari mahasiswa, dosen, guru, para peneliti dan profesional yang berisi hasil penelitian, penciptaan, gagasan pemikiran, dan kreasi atau inovasi lain dibidang desain mode dan tekstil, baik dalam bahasa Indonesia maupun bahasa Inggris. Diterbitkan setahun empat kali, memberikan kesempatan artikel anda untuk segera publish. BAJU menyediakan forum ilmiah untuk topik penciptaan atau praktik busana maupun tekstil. BAJU mendorong penelitian interdisipliner dan pengembangan komunitas akademik yang akan berbagi teori, teknologi, dan teknik yang baru di industri fashion dan tekstil, termasuk: - inovasi dalam desain dan praktik mode - keberlanjutan dan etika dalam industri mode - teknologi mikro dalam konteks fashion dan tekstil - smart and digital fashion dan tekstil - konsumsi dan produksi fashion - materials, design, concepts and process Kontribusi yang sesuai untuk jurnal ini terbagi dalam kategori berikut: - Research papers menyajikan temuan baru yang penting - Technical papers yang menjelaskan perkembangan atau inovasi baru - Academic discussion papers yang membahas tren dan prediksi jangka menengah hingga panjang.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 117 Documents
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ANALISA KOMPARATIF PENERAPAN STRATEGI AIDA PADA PLATFORM INSTAGRAM MEREK STELLA MCCARTNEY DAN SEJAUH MATA MEMANDANG Prianka, Dian
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p85-94

Abstract

This research aims to analyze and compare the persuasive communication strategies used by Sejauh Mata Memandang and Stella McCartney on the Instagram platform. Through a qualitative approach, this research found that the two brands have different approaches in applying the AIDA model. Stella McCartney tends to use a more direct and transactional approach with an emphasis on calls to action (CTAs) to drive sales, while Sejauh Mata Memandang focuses more on building brand awareness and emotional connections with the audience through visually rich content with cultural elements and in-depth storytelling. This difference reflects the different target audiences and marketing objectives of the two brands. The implication of these findings is that fashion brands can adopt a variety of persuasive communication strategies on Instagram, depending on their marketing objectives and target audience. Brands with a global target audience and direct sales objectives can take a more transactional approach, while brands with local target audiences and long-term goals can focus on brand building and emotional connections. Further research is needed to explore the relative effectiveness of these different strategies in achieving brand marketing objectives.
Galerie des Glaces sebagai Sumber Ide Penciptaan Busana Pesta Wening, Praba Sari Kartika; Yulistiana, Yulistiana
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p48-61

Abstract

The Galerie des Glaces, a renowned hall in the Palace of Versailles,  is distinguished by its extensive glass panels and chandeliers, which occupy a dominant position within the space. The present article aims to explore the visual elements of the Galerie des Glaces, applying fabric manipulation techniques and defining fashion silhouettes. The text delves into the process of creating and finalizing a party dress inspired by this iconic space. The research method employed is the Double Diamond Model, which comprises four stages. discovery (the collection of information and the generation of ideas), define (the organization of the information into a moodboard), develop (the creation and refinement of designs based on the moodboard), and deliver (the evaluation of the prototype and the selected design). The findings of this study indicate that the Galerie des Glaces space, characterized by its architectural ornamentation, serves as a valuable source of inspiration for the design of party wear, particularly through the incorporation of elegant silhouettes, the manipulation of fabric cord, and the strategic placement of fringe. The resulting party wear designs were not only visually appealing, but also reflected elegance, resulting in exclusive and storytelling party wear.
Penerapan Manipulating Fabric Cording Dan Spiral Boning Pada Busana Pesta Dengan Sumber Ide Bunga Anggrek Safira Juwita Permatasari; Wahyuningsih, Urip
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p106-114

Abstract

This research aims to describe the final results of applying manipulating fabric cording and spiral boning to evening wear, inspired by orchid flowers, which creates a unique impression rich in meaning with the fibers of the orchid. The main materials used are duchess fabric and jacquard fabric, applying manipulating fabric cording and spiral boning, starting with determining the application on evening wear. The cording stage uses sewing techniques and hidden stitches, while for spiral boning various tools are used, including strings, wires, and balline. The created garment uses an L silhouette, showcasing a body-hugging mermaid shape at the torso that flares at the bottom. This design is enhanced with tail details located on both sleeves, creating a look that conveys a unique impression, reinforcing the character of the garment that gives a sexy and unique feel. This research uses the double diamond model research method which has four stages: discover, define, develop, and deliver. The result of this research is to understand the application of manipulating fabric cording and spiral boning in party wear with the source of inspiration being orchids.
Inspirasi Grand Trianonin Versailles Pada Busana Pesta Bertema Aristocrachy Norma Hamidah; Suhartini, Ratna
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p74-84

Abstract

The right source of ideas plays an important role in designing party wear that is not only visually appealing but also deeply incorporates cultural and historical values. This research aims to describe the process and final results of party wear inspired by the Grand Trianon, a classical-style palace in the Versailles complex, France. The visual elements of the Grand Trianon are translated into party wear through fabric manipulation techniques such as cross tucks, tucks of equal width, cording, and brocade fabric application techniques. The method used is the Double Diamond Model, which consists of four stages: discover, taking the heritage theme with the sub-theme of aristocracy from Indonesian Trend Forecasting 2024 & 2025. Define, visual elements are collected into a moodboard. Develop, develop 5 women's party wear and 5 men's party wear. Deliver, the developed designs received feedback from fashion experts. The finished party wear with an aristocracy theme inspired by the Grand Trianon has met the plan, consisting of a 3-piece women's party wear including a gown, crop bolero, and detachable sleeve embellishments, complemented with accessories. The men's party attire consists of a double-breasted suit that completed with a lapel brooch, shirt, trousers, belt, and sash, reflecting a classic, elegant, and representative impression in line with the aristocracy theme.
Jaket Serat Sabut Kelapa: Inovasi Penggunaan Limbah Alami Untuk Produk Tekstil Fungsional Pratiwi, Citra Sukma; Wulan Saftihatini Atikah
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p148-155

Abstract

Coconut husk is a fibrous part of the coconut fruit that is commonly processed into crafts and new materials. It contains 63.38% fiber, primarily composed of cellulose. With technological advancements, coconut husk fibers are increasingly used in industries such as carpets, cushions, mattresses, and pillows. This study aims to utilize coconut husk fibers as a raw material for textiles and garments, specifically as a jacket filler. The insulating properties of coconut husk make it a potential alternative for jacket padding. The fiber has a circular cross-sectional shape with large cavities, allowing for significant air absorption. To improve the quality of the coconut husk fibers, chemical treatments such as scouring and softening were applied. The jacket developed in this study is a puffer jacket, with coconut husk fibers as the filler and viseline fabric used to bind the fibers. The stitch-through construction method was employed to keep the fibers in place. Experimental evaluation showed that the coconut husk jacket performs similarly in temperature insulation compared to jackets filled with goose down and synthetic materials. Additional testing confirmed that the main fabric of the jacket exhibits water-repellent properties, aligning with the standards of a typical puffer jacket.
INSPIRASI FILM “DREAM” DALAM PERWUJUDAN FABRIC MANIPULATION DI BIDANG FASHION Zahro, Siti; Nadyne Feliciona Towoliu, Steffie; Mustikasari, Hany
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p136-147

Abstract

Currently, humans are increasingly moving towards individualism. This is due to the influence of technological developments and trust issues in society. Therefore, relationships between humans need to be built and maintained in social life for the sustainability of interdependent and bound life. Furthermore, the idea of ​​this research was inspired by the film "Dream", which is about the relationship of togetherness that is established between humans through a Homeless World Cup event. The aim is to describe the translation of inspiration from togetherness into a fashion and fabric manipulation for a cloth accessory. The research method chosen is quasi-qualitative to support the design and manufacturing process of fabric manipulation. The data analysis technique uses a descriptive technique to describe the results of the questionnaire and a simple research analysis to describe the results of textile manipulation. The results of the study showed that the indicators for making fabric manipulation are based on togetherness, unity, and solidarity. Furthermore, the fabric manipulation produced is in the form of fabric weaving and macrame, with a color palette of natural, neutral, and warm colors. Fabric manipulation and color palette are supported by designs that depict cohesion and harmony. Thus, it is forming a ready-to-wear fashion collection with high value and selling power.
PENCIPTAAN MOTIF BATIK SIDOARJO DENGAN SUMBER IDE KUPANG LONTONG Fianty, Nesty Ayu; Arifiana, Deny
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p156-166

Abstract

Kupang lontong is a traditional dish from Sidoarjo, consisting of mussels (kupang), rice cakes (lontong), lentho (fried mung bean fritters), shrimp paste (petis), raw garlic, and a flavorful broth that is tangy, spicy, and sweet. The dish is closely tied to coastal culture and the mussel-fishing community. This research aims to create Sidoarjo batik motifs by using kupang lontong as visual inspiration. Sidoarjo often incorporates ethnic foods into its batik designs, such as Jetis batik, which features motifs of rice and spinach flowers (kembang bayem), as spinach commonly grows in the region. This practice to transform kupang lontong into a batik design. The method follows theory of creation, which includes exploration, design, realization, and presentation. Ten designs were developed, three of which were realized as batik using the hand-drawn technique on primisima fabric measuring 115 × 200 cm. Naphthol as Synthetic dyes were used to produce vibrant colors. The result Sidoarjo batik motifs depict visual elements of kupang lontong, fishermen, and coastal scenery, combined with signature spinach flower (isen-isen kembang bayem) patterns typical of Sidoarjo batik. creation seeks to offer fresh ideas for developing batik motifs rooted in local richness.
Fashion Design Based on Baduy Culture: The Fusion of Essentiality, Spirituality, and Exploration in Seba Baduy 2024 Soemardi, Ardita Ayulestari; Lestari, Tetes Annisa; Rachman, Rizki Maulana; Annurul, Annurul
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n2.p189-196

Abstract

 Seba Baduy is a series of events held annually as a tradition as a form of gratitude and a symbol of harmonious relations between humans, nature, and ancestors. This study aims to identify Baduy cultural elements that are integrated into fashion design works and analyze the values ​​of essentiality, spirituality, and exploration in these fashion designs with a blend of local Baduy culture. The research method used is qualitative, with data collection methods through literature studies and observations regarding Baduy culture, especially Baduy weaving and batik. This Baduy culture is collaborated with a more modern style, with the theme of Essentiality, Spirituality, and Exploration, which is related to simplicity and the elevation of local traditions. The final result of this research is a design titled "Sawarga," inspired by the Baduy tribe's house as a spiritual place, elaborated with traditional Baduy fabrics, packaged in a modern form. The values ​​of essentiality, spirituality, and exploration are reflected in the design, through the use of natural materials, silhouettes, and exploration of textile materials.
Estetika Teknik Slashing pada Produk Tote Bag Nugraheni, Desneysha Muji; Radiona , Vivi; Zahra , E. Lutfia
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n2.p197-209

Abstract

This study aims to obtain aesthetic data on five tote bag products with slashing technique decoration applications which include three aspects of assessment, namely the form or form aspect which includes the application of design elements and design principles, the weight or content aspect which includes the delivery of ideas or ideas, and the appearance or presentation aspect which includes the application of means or media. The research method uses quantitative with a pre-experimental design of one shot case study type. The data collection technique used a mixed questionnaire. The instrument in this study consisted of 18 statements with a rating scale measurement scale distributed to 5 expert panelists in their fields. The results of the research on the aesthetics of slashing techniques on tote bag products obtained an overall score of 91.4 which is included in the very good category. The aesthetic aspect that gets the highest score is the appearance or presentation aspect with a score of 93.3 which is included in the very good category. While the product that received the highest score was product 2 with a score of 92.2% which is included in the very good category. This shows that the aesthetic aspects of form or appearance, weight or content, and appearance or presentation in accordance with A.A.M Djelantik's aesthetic theory are very good in their application to tote bag products with slashing techniques.
CELOSIA CRISTATA SEBAGAI SUMBER IDE PENCIPTAAN BUSANA PESTA MALAM Rahmi, Olivia; Yulistiana, Yulistiana
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n2.p179-188

Abstract

Celosia Cristata is a flower that is in great demand as an ornamental plant and is used as medicine, has a unique shape like a cock's comb, which is generally red in color making it a source of ideas for the creation of evening party clothes. The purpose of this research is to know the process of making and the finished result of creating an evening party dress that can visualize the characteristics of celosia cristata flower. The research method used in this study is the double diamond model, which has a four-stage process. The first stage involves discovering, searching, determining, and collecting information related to the idea source of the celosia cristata flower. The second stage was defined by determining the criteria and details used in the creation of an evening party dress. The third stage of develop was done by making a fashion sketch design according to the source of idea and moodboard. The last stage of deliver was the process of making evening party clothes with the celosia cristata flower as the source of idea. The finished result of the evening party outfit is in accordance with the research design and can contribute to the development of the fashion industry, especially in the utilization of flora.

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