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Mahmudin A. Sabilalo
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Sigma : Journal of Economic and Business
Published by Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
ISSN : 25992007     EISSN : 2614140X     DOI : https://doi.org/10.60009
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Economic and Business dengan ISSN 2614-140X adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari dalam cakupan ekonomi dan bisnis yang dikhususkan untuk publikasi hasil-hasil penelitian empirik maupun penelitian kepustakaan dalam bidang ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 57 Documents
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STRATEGI KEUNGGULAN BERSAING DALAM MENINGKATKAN VOLUME PENJUALAN PADA CV. SINAR ABADI KENDARI Kusman Paluala; Sulastri; Eliyanti Agus Mokodompit; Syahrir
Sigma: Journal of Economic and Business Vol 8 No 2 (2025): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/0425zz38

Abstract

Persaingan bisnis yang semakin kompetitif di era globalisasi menuntut pelaku usaha untuk memiliki strategi keunggulan bersaing yang tepat guna mempertahankan eksistensi dan meningkatkan performa pasar. CV Sinar Abadi Kendari, sebagai salah satu entitas bisnis di Kota Kendari, menghadapi dinamika fluktuasi penjualan yang memerlukan pendekatan strategis berbasis diferensiasi. Penelitian ini bertujuan untuk menganalisis implementasi strategi keunggulan bersaing dalam meningkatkan volume penjualan pada CV Sinar Abadi Kendari selama periode 2020–2024. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan metode analisis tren. Data penelitian bersumber dari laporan volume penjualan tahunan yang dianalisis untuk melihat laju pertumbuhan perusahaan. Temuan penelitian menunjukkan bahwa volume penjualan CV Sinar Abadi Kendari mengalami tren positif dengan puncak pertumbuhan mencapai 13,99% pada tahun 2023. Strategi keunggulan bersaing yang diterapkan melalui diferensiasi layanan pembayaran kredit bagi relasi terbukti efektif dalam memperluas pangsa pasar dan mengunci loyalitas pelanggan. Namun, adanya pelambatan pertumbuhan pada tahun 2024 sebesar 5,56% mengindikasikan bahwa perusahaan perlu melakukan inovasi strategi agar tidak terjebak dalam stagnasi pasar. Simpulan: Strategi keunggulan bersaing memiliki korelasi signifikan terhadap peningkatan volume penjualan, namun diperlukan adaptasi strategi yang lebih dinamis untuk menghadapi perubahan perilaku konsumen di Kota Kendari
PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP KEPERCAYAAN PELANGGANPADA PT PLN (PERSERO) ULP WUA-WUA KENDARI Nur Fadilah; Abdul Razak; Rahmatia
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/jgtnfq97

Abstract

This study aims to determine service quality, customer satisfaction, and customer trust in PT PLN (Persero) ULP Wua Wua kendari. This research is a quantitative research. The data of this study were obtained through a questionnaire questionnaire. Analysis of the data used is Multiple Linear Regression analysis by testing the effect of the variable Quality of Service and Customer Satisfaction on Customer Trust at PT PLN (Persero) ULP Wua Wua kendari. Based on the results of this study, it is known that the test results show that 0.777 or 77.7% of service quality variables can be explained by the two independent variables in this study, namely service quality and customer satisfaction simultaneously while the remaining 22.3% is explained by other variables outside the study. This is the contribution of the independent variables apart from the variables in the study.
ANALISIS KINERJA KEUANGAN PT. BANK PEMBANGUNAN DAERAH SULAWESI TENGGARA PADA PANDEMI COVID Iink Pratiwi; Nofal Supriaddin; Miswar Rohansyah
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/tkakm886

Abstract

This research aims to determine and analyze: 1) Financial performance of PT. Southeast Sulawesi Regional Development Bank before and during the Covid 19 pandemic; 2) Differences in the financial performance of PT. Southeast Sulawesi Regional Development Bank before and during the Covid 19 pandemic.The results showed that: 1) The financial performance of PT. The Southeast Sulawesi Regional Development Bank before the Covid 19 pandemic was classified as healthy and during the Covid 19 pandemic it was quite healthy when viewed from the Loan to deposit ratio (LDR) indicator. Very healthy when observed from the Capital Adequacy Ratio (CAR) indicator. Non Performing Loans (NPL) and Return on Assets (ROA). Very healthy when observed from the Capital Adequacy Ratio (CAR) indicator. Non Performing Loans (NPL) and Return on Assets (ROA); 2) There is no significant difference in financial performance before the pandemic and during the Covid 19 pandemic at PT. The Southeast Sulawesi Regional Development Bank reviewed the Loan To Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Non Performing Loans (NPL) and Return On Assets (ROA).
ANALISIS RASIO EFEKTIVITAS ALOKASI DANA DESA PADA DESA PASIR PUTIH KABUPATEN KONAWE KEPULAUAN
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/t55rt161

Abstract

This study aims to determine the Effectiveness Ratio Analysis of Village Fund Allocation in Pasir Putih Village, West Wawonii District, Konawe Islands Regency. The research method used is descriptive quantitative. The data processed is in the form of the Village Fund Allocation of Pasir Putih Subdistrict, West Wawonii District, Konawe Islands Regency for the last 3 (three) years. The selection of descriptive quantitative in this study is based onresearch that wants to analyze financial performance using effectiveness ratios. The results of the research and discussion show that the Effectiveness Ratio of Village Fund Allocations in Pasir Putih Village, West Wawonii District, Konawe Islands Regency from 2018-2020 is in the effective category, because the level of effectiveness is at 90-100%. The level of effectiveness of each year, in 2018 it reached 98%, in 2019 it reached 98%, and in 2020 it reached 100%. The effectiveness of the Village Fund Allocation in Pasir Putih Village is included in the very effective category according to the level of community needs, right on target and effective. This is in accordance with the provisions of the Ministry of Home Affairs, Ministry of Home Affairs Number 690,900,327.
ANALISIS EFEKTIVITAS DAN KONTRIBUSI PAJAK HIBURAN DAN PAJAK HOTEL DALAM MENINGKATKAN PAD KOTA KENDARI Nita Irawati; Pasrun Adam; Angelina Yenny Ringan
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/gxzbt851

Abstract

The reaearch of this study was to determine and analyze: 1) The level of effectiveness of the entertainment tax in increasing the local revenue of Kendari City; 2) The level of effectiveness of hotel taxes in increasing the local revenue of Kendari City; 3) Contribution of entertainment tax in increasing local revenue of Kendari City; 4) The contribution of hotel tax in increasing the local revenue of Kendari City. Based on the results of the study, it is known that 1) The effectiveness of Kendari City's entertainment tax revenue for the 2016-2020 budget year the effectiveness of entertainment tax realization has very effective criteria; 2) The effectiveness of Kendari City hotel tax revenue for the 2016-2020 fiscal year has very effective criteria; 3) The Kendari City entertainment tax contribution for the 2016-2020 fiscal year shows that the entertainment tax contribution shows very low criteria. although the contribution of the entertainment tax is considered very low in its contribution, it can still affect Kendari City's Original Regional Revenue; 4) The Kendari City hotel tax contribution for the 2016-2020 fiscal year shows that the entertainment tax contribution shows very low criteria, although the hotel tax contribution is considered very less in its contribution to the Kendari City Regional Original Revenue.
ANALISIS RISIKO KREDIT PADA PT. BANK PEMBANGUNAN DAERAH Hardiati; Ummy Kalsum; Angelina Yenny Ringan
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/vzr48s89

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis sejauh mana pengolahan Risiko Kredit pada PT. Bank Pembangunan Daerah. Penelitian ini menggunakan data primer berupa hasil wawancara dan data sekunder berupa laporan keuangan PT. Bank Pembangunan Daerah. Metode analisis data yang digunakan dalam penelitian ini berupa metode deskriptif kuantitatif yaitu memberikan penjelasan mengenai risiko kredit PT. Bank Pembangunan Daerah periode 2015-2019. Hasil penelitian ini menunjukkan bahwa Non Performing Loan pada PT. Bank Pembangunan Daerah selama 5 tahun periode 2015-2019 berada dibawah risiko kredit yang ditetapkan Bank Indonesia (BI) yaitu maksimum 5% sehingga risiko kredit berpengaruh signifikan terhadap Kinerja Bank.
PENGARUH LABEL HALAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH Regita Cahyani; David C.E Lisapaly; La Ode Hamida
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/3ftatc08

Abstract

This research aims to know the impact of halal labels and digital marketing on purchasing decisions for Wardah cosmetic products in students of the management study program of sekolah tinggi ilmu ekonomi enam enam kendari. This research is quantitative descriptive. The data of this study were obtained through observation, interviews and questionnaires. The data analysis method used is descriptive analysis by processing the data from the questionnaire through SPSS. Based on the results of research on the effect of halal labels and digital marketing on purchasing decisions for Wardah cosmetic products, it can be concluded that it means that the two variables, namely the halal label (XI) and digital marketing (X2) together (simultaneously) have a positive and significant effect on the purchasing decision variable ( Y) in students of the management study program at sekolah tinggi ilmu ekonomi enam enam kendari. Based on the test results on the halal label variable, it partially has a positive and significant effect on the purchasing decision variables in the management study program of sekolah tinggi ilmu ekonomi enam enam kendari and based on the test results on the digital marketing variable, it partially has a positive and significant effect on purchasing decisions for the student of the study program management of sekolah tinggi ilmu ekonomi enam enam kendari.
ANALISIS STRATEGI PROMOTION MIX DALAM MENINGKATKAN OMZET PENJUALAN RUMAH PADA PT. SHIFA ISTHIN NEISYA KENDARI Miftahul Janna; Nasrul; Rahmatia
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/1ecvdj62

Abstract

Penelitian ini bertujuan untuk Mengetahui dan Menganalisis Strategi Promotion Mix (Advertising, Personal Selling, Sales Promotion, Publicity) dalam meningkatkan omzet penjualan rumah pada PT. Shifa Isthin Neisya Kendari. Penelitian ini dirancang sebagai penelitian kualitatif dengan objek penelitian pada strategi promotion mix dan omzet penjualan yang digunakan oleh PT. Shifa Isthin Neisya Kendari. Teknik analisis data yang digunakan dalam penelitian ini menggunakan metode analisis deskriptif kualitatif dengan menggambarkan sifat dan keadaan subyek penelitian atau menganalisis data dengan data yang terkumpul. Berdasarkan hasil penelitian yang dilakukan dapat disimpulkan bahwa strategi promotion mix (advertising, personal selling, sales promotion dan publisitas) yang digunakan PT. Shifa Isthin Neisya Kendari dapat meningkatkan penjualan. Promosi yang paling efektif digunakan yaitu periklanan yang menggunakan sosial media.
ANALISIS PERBANDINGAN LOAN TO DEPOSIT RATIO BANK KONVENSIONAL DAN FINANCING TO DEPOSIT RATIO BANK SYARIAH DI BURSA EFEK INDONESIA Andi Runis Makkulau; La Utu; Friska Ayu Pratiwi
Sigma: Journal of Economic and Business Vol 5 No 1 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/n55fmy38

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Perbandingan Loan To Deposit Ratio Bank Konvensional dan Bank Syariah di Bursa Efek Indonesia. Populasi dalam penelitian ini adalah Bank Konvensional dan Bank Syariah di Bursa Efek Indonesia Periode 2017-2019. Sampel penelitian sebanyak 3 (tiga) Bank Konvensional dan 3 (tiga) Bank Syariah di Bursa Efek Indonesia Periode 2017-2019. Penelitian ini menggunakan Uji Deskripsi Komparatif. Hasil penelitian menunjukkan bahwa: (1) Kinerja keuangan Bank Syariah dan Bank Konvensional dilihat dari risiko kredit periode 2017-2019 terdapat perbedaan yang signifikan. (2) Bank Syariah memiliki rata-rata LDR sebesar 77.45% berada di bawah rata-rata berarti mampu lebih baik dari rata-rata industri. (3) Bank Konvensional memiliki rata-rata LDR sebesar 90.38%. berada di atas rata-rata berarti belum mampu lebih baik dari rata-rata industri.Abstract This study aims to identify and analyze the Comparison of Loan To Deposit Ratio of Conventional Banks and Islamic Banks on the Indonesia Stock Exchange. The population in this study are Conventional Banks and Sharia Banks on the Indonesia Stock Exchange for the 2017- 2019 period. The research samples were 3 (three) Conventional Banks and 3 (three) Sharia Banks on the Indonesia Stock Exchange for the 2017-2019 period. This study uses a Comparative Description Test. The results of the study show that: (1) The financial performance of Islamic Banks and Conventional Banks in terms of credit risk for the 2017-2019 period there is a significant difference. (2) Islamic banks have an average LDR of 77.45%, which is below the average, meaning they are able to do better than the industry average. (3) Conventional Banks have an average LDR of 90.38%. being above average means not being able to do better than the industry average
PENGARUH PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP PRESTASI KERJA PEGAWAI SATUAN KERJA PELAKSANAAN JALAN NASIONAL WILAYAH I PADA KEMENTRIAN PEKERJAAN UMUM DANPERUMAHAN RAKYAT PROVINSI SULAWESI TENGGARA Muh. Fiqram Alfian; Bakhtiar Abbas; Rince Tambunan
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/yzbgwa48

Abstract

This study aims to determine and analyze the effect of education and work experience on the work performance of the Regional I National Road Implementation Unit at the Ministry of Public Works and Public Housing, Southeast Sulawesi Province. The type of research used in this research is quantitative. The population in this study were all employees of the Regional I National Road Implementation Unit at the Ministry of Public Works and Public Housing of Southeast Sulawesi Province as many as 98 employees using the census method. The types of data used are quantitative and qualitative data, the data sources used are primary and secondary data. The data collection techniques used are observation and questionnaires. The analytical technique used is through multiple linear regression analysis using Microsoft Excel, and SPSS software. Based on the results of the research conducted, it can be concluded that (1) Education and work experience simultaneously have a positive and significant effect on employee work performance; (2) Education has a positive and significant effect on employee performance; and (3) work experience has a positive and significant effect on employee performance.

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