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Mahmudin A. Sabilalo
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Sigma : Journal of Economic and Business
Published by Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
ISSN : 25992007     EISSN : 2614140X     DOI : https://doi.org/10.60009
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Economic and Business dengan ISSN 2614-140X adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari dalam cakupan ekonomi dan bisnis yang dikhususkan untuk publikasi hasil-hasil penelitian empirik maupun penelitian kepustakaan dalam bidang ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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PENERAPAN PRINSIP GOOD CORPORATE GOVERNANCE DALAM PENGELOLAN DANA DESA DI DESA BANTEA BUTON TENGAH Oki Syahnakir; La Utu; Wahyuni Rahmah
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/g9ksxr69

Abstract

The purpose of this study was to determine the application of good corporate governance principles in managing village funds in Bantea Village, Gu District, Central Buton Regency in 2021. The research method used was qualitative with descriptive qualitative research. The research was conducted because the Village Fund has a big influence on village development and the Village Fund is also prone to abuse. Therefore, it is necessary to apply the principles of good corporate governance. The results of this study indicate that the Bantea Buton Tengah Village Government has implemented the principles of good corporate governance, namely transparency and accountability in planning, implementation and accountability. However, the low quality of the available resources in Bantea Village has delayed the realization of the Bantea Village Fund Budget.
PENGARUH SELERA KONSUMEN DAN DIFERENSIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN CAT NIPPON PADA TOKO ERA BANGUNAN Sri Ayu Ningtias; Nofal Supriaddin; La Ode Hamida
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/gps7wr67

Abstract

This study aims to determine the effect of consumer tastes and product differentiation on purchasing decisions in the Building Era. The population in this study amounted to 96 obtained by accidental sampling technique. The type of data used in this research is quantitative data. Based on the research conducted, the research results show that simultaneously the variables of consumer taste and product differentiation have a positive and significant effect on purchasing decisions. Partially, consumer tastes have a positive effect on purchasing decisions and partially product differentiation has a positive and significant effect on purchasing decisions in the Building Era.
ANALISIS PENGETAHUAN E-MONEY TERHADAP MINAT PENGGUNAAN UANG ELEKTRONIK PADA MAHASISWA SEKOLAH TINGGIILMU EKONOMI ENAM ENAM KENDARI Luna Noviantheza Rosari; Muh. Nur; Arifin
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/tvxzd593

Abstract

The purpose of the study was to identify and analyze and determine the effect of E-Money on the interest in using electronic money in the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari. The population in this study were students of the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari who were still actively studying, consisting of the 2018 class and the 2019 class, which totaled 901 students. The sample in this study was some students of the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari who are still actively studying, consisting of the 2018 and 2019 batches, totaling 90 students using the Slovin method. The data analysis method used is quantitative descriptive analysis. The analytical tool used is simple Linear Regression. The results of the study state that knowledge of E-Money has a positive and significant effect on interest in using electronic money in students of the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari, meaning that the higher the knowledge of E-Money students, the interest in using it will also increase.
ANALISIS PENATAUSAHAAN ASET TETAP DAERAH BERDASARKAN PERMENDAGRI NOMOR 19 TAHUN 2016 PADA BIRO UMUM SEKRETARIAT DAERAH PROVINSI SULAWESI TENGGARA Nurul Annisa; Abdul Aziz Muthalib; Nita Hasnita
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/g8c8f193

Abstract

This research intends to find out and analyze the administration of regional fixed asset according to the Regulation of the Minister of Home Affairs No. 19 of 2016 in the Regional Secretariat General Bureau of South East Sulawesi. It used a qualitative descriptive approach. It also used document observation, interviews, and literature study as data collection techniques. The result indicated that the administration of regional fixed assets in the Regional Secretariat General Bureau of South East Sulawesi in terms of the indicators of bookkeeping, inventory, and reports had followed the management provision stated in the Regulation of the Minister of Home Affairs No. 19 of 2016, in which the General Bureau Chief through Consumer Goods Administrator had regularly conducted registration and recording activities of regional fixed assets in consonance with the goods classification and codification, conducted the inventory of regional fixed assets by inventory team once in five years or every year for fixed assets namely construction in execution, and making semestrial and annual goods realization statements which were routinely reported to Regional Secretary of South East Sulawesi through Head of Asset Section in Office of Management or Regional Revenue, Finance, and Assets (BPKAD) of South East Sulawesi
PENGARUH GAYA KEPEMIMPINAN DAN KREATIVITAS KERJA TERHADAP KINERJA PEGAWAI PADA BANK SULTRA CABANG UTAMA Ayu Septiani; Abd. Azis Muthalib; Muhammad Nuzul Qadri
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/t116bp39

Abstract

This study aims to determine and analyze Leadership Style and Work Creativity on Employee Performance at Bank Sultra Main Branch. either simultaneously or partially at the SULTRA Bank company. The population in this study was 314 respondents. A total of 75 employees of Bank SULTRA Main Branch. Based on the predetermined sampling criteria, the company met the requirements as a sample in this study. The data analysis technique used in this research is multiple linear regression model. Data processing was carried out using the SPSS 25 application program. The results of the study indicate that the leadership style and work creativity simultaneously have a significant influence on employee performance. The leadership style variable has a significant influence on employee performance. Work creativity variable has an influence on employee performance.
ANALISIS DAMPAK PANDEMI COVID19 TERHADAP KINERJA KEUANGAN PT GARUDA INDONESIA (Tbk) Elisabeth Suban; UmmyKalsum; Andi Runis Makkulau
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/nj5t9c05

Abstract

This article is the result of research that analyzes the impact of the Covid-19 pandemic on the financial performance of PT Garuda Indonesia in 2017-2021. Financial performance measurement technique which consists of several financial ratios to measure liquidity, activity, solvency and profitability. This study aims to describe the financial performance of PT. Garuda Indonesia Tbk. during the period 2017-2021. The results of this study indicate that the analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia experienced a decrease in the Current Ratio which caused a decrease. Analysis of the Debt to Asset Ratio at PT Garuda Indonesia that the Covid-19 pandemic has the impact of changes that cause increased financial performance. Analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia has decreased on Return on Investment. Analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia experienced a decline in Net Profit Margin. Analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia experienced a decline in Fixed Asset Turnover.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI DEALERPT. NUSANTARA SAKTI CABANG MANDONGA KOTA KENDARI Sulaiman; Ibnu Hajar; La Ode Almana
Sigma: Journal of Economic and Business Vol 5 No 2 (2022): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/z49kka34

Abstract

The purpose of the study was to determine the effect of the marketing mix on purchasing decisions for Honda motorcycles at Dealer PT. Nusantara Sakti Mandonga Branch, Kendari City. The population in this study were all consumers of PT. Nusantara Sakti Mandonga Branch, Kendari City, who bought 278 Honda motorcycles in 2021. The sample of this study was 74 respondents using the slovin method. The type of data used in this study is primary data. The data analysis method used is quantitative descriptive analysis. The analytical tool used is simple Linear Regression. The results of the study stated that the marketing mix which includes; product, price, place and promotion have a positive and significant effect on purchasing decisions, meaning that the higher or better the marketing mix, the purchasing decisions will increase.
DINAMIKA KEPUASAN DAN PERSEPSI HARGA DALAM PENGALAMAN BERBELANJA DI SEKTOR RITEL Silvani Arfita Utami Arfah; Aksan; Eko Marsolisdiono; Mandala Bakti; Wiwin Sultraeni
Sigma: Journal of Economic and Business Vol 9 No 1 (2026): Sigma: Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/esdc2w57

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dinamika kepuasan dan persepsi harga dalam pengalaman berbelanja di sektor ritel. Pendekatan kualitatif digunakan untuk memahami makna dan evaluasi konsumen terhadap pengalaman berbelanja secara mendalam. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi dengan melibatkan konsumen, pegawai toko, dan pihak manajerial yang dipilih secara purposif. Analisis data dilakukan menggunakan analisis tematik untuk mengidentifikasi pola makna yang muncul dari pengalaman informan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan terbentuk melalui interaksi antara lingkungan fisik toko, kualitas pelayanan, dan kemudahan dalam proses berbelanja. Persepsi harga tidak hanya dipahami sebagai nilai nominal, tetapi sebagai representasi nilai yang dirasakan konsumen berdasarkan kesesuaian antara harga, kualitas produk, dan pengalaman berbelanja. Selain itu, pembelian ulang muncul sebagai konsekuensi dari pengalaman berbelanja yang positif dan konsisten. Penelitian ini memberikan kontribusi dalam memperkaya kajian pemasaran ritel melalui pendekatan kualitatif yang menekankan pengalaman konsumen secara holistik. Secara praktis, temuan ini dapat menjadi dasar bagi pengelola ritel dalam merancang strategi yang tidak hanya berfokus pada harga, tetapi juga pada penciptaan pengalaman berbelanja yang nyaman, bernilai, dan berkelanjutan. This study aims to explore the dynamics of customer satisfaction and price perception in the shopping experience within the retail sector. A qualitative approach was employed to gain an in-depth understanding of how consumers interpret and evaluate their shopping experiences. Data were collected through in-depth interviews, observations, and documentation involving consumers, retail employees, and managerial staff selected purposively. The data were analyzed using thematic analysis to identify recurring patterns of meaning emerging from participants’ experiences.The findings reveal that customer satisfaction is shaped by the interaction between the physical store environment, service quality, and the ease of the shopping process. Price perception is not merely understood as a nominal value but as a representation of perceived value based on the alignment between price, product quality, and the overall shopping experience. Furthermore, repurchase intention emerges as a consequence of consistent and positive shopping experiences.This study contributes to the retail marketing literature by providing a holistic qualitative perspective on customer experience. Practically, the findings offer insights for retail managers to develop strategies that focus not only on pricing but also on creating a comfortable, valuable, and sustainable shopping experience.
FROM DIGITAL RETAIL EXPERIENCE TO PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND TRUST AND THE MODERATING ROLE OF E-WOM Mandala Bakti; Eko Marsolisdiono; Aksan; Esti Kiki Sukran; Silvani Arfita Utami Arfah
Sigma: Journal of Economic and Business Vol 9 No 1 (2026): Sigma: Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/52qx2d91

Abstract

Penelitian ini mengkaji bagaimana pengalaman ritel digital memengaruhi niat beli dengan mempertimbangkan peran mediasi kepercayaan merek serta peran moderasi electronic word of mouth (e-WOM). Dengan mengacu pada perspektif terpadu mengenai mekanisme pengalaman, relasional, dan pengaruh sosial, penelitian ini mengusulkan bahwa niat beli dalam ritel digital tidak hanya dibentuk oleh pengalaman konsumen terhadap platform, tetapi juga oleh kepercayaan dan informasi sosial di ranah daring. Data dikumpulkan dari 88 responden dan dianalisis menggunakan partial least squares structural equation modeling (PLS-SEM) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa pengalaman ritel digital berpengaruh positif dan signifikan terhadap kepercayaan merek, sementara kepercayaan merek berpengaruh positif dan signifikan terhadap niat beli. Namun, pengaruh langsung pengalaman ritel digital terhadap niat beli tidak signifikan. Temuan juga menegaskan bahwa kepercayaan merek memediasi hubungan antara pengalaman ritel digital dan niat beli, yang mengindikasikan bahwa pengalaman digital memengaruhi niat beli terutama melalui mekanisme berbasis kepercayaan. Selain itu, e-WOM secara signifikan memperkuat pengaruh kepercayaan merek terhadap niat beli, yang menunjukkan bahwa kepercayaan menjadi lebih efektif dalam mendorong perilaku ketika didukung oleh ulasan dan rekomendasi daring yang positif. Penelitian ini berkontribusi pada literatur ritel digital dengan menawarkan penjelasan yang lebih terintegrasi mengenai pembentukan niat beli melalui interaksi antara pengalaman digital, kepercayaan relasional, dan pengaruh sosial. Temuan ini juga memberikan implikasi praktis bagi peritel digital yang ingin meningkatkan konversi dengan secara simultan meningkatkan pengalaman platform, membangun kepercayaan, serta mengelola e-WOM. This study examines how digital retail experience influences purchase intention by considering the mediating role of brand trust and the moderating role of electronic word of mouth (e-WOM). Drawing on an integrated perspective of experiential, relational, and social influence mechanisms, the study proposes that purchase intention in digital retail is shaped not only by consumers’ platform experience but also by trust and online social information. Data were collected from 88 respondents and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The results show that digital retail experience has a positive and significant effect on brand trust, while brand trust has a positive and significant effect on purchase intention. However, the direct effect of digital retail experience on purchase intention is not significant. The findings further confirm that brand trust mediates the relationship between digital retail experience and purchase intention, indicating that digital experience affects buying intention primarily through a trust-based mechanism. In addition, e-WOM significantly strengthens the effect of brand trust on purchase intention, suggesting that trust becomes more behaviorally effective when supported by favorable online reviews and recommendations. This study contributes to the digital retail literature by offering a more integrated explanation of purchase intention formation through the interplay of digital experience, relational trust, and social influence. The findings also provide practical implications for digital retailers seeking to improve conversion by simultaneously enhancing platform experience, building trust, and managing e-WOM.
HOW STORE ATMOSPHERE SHAPES CUSTOMER LOYALTY: POSITIVE EMOTION AS A MEDIATOR AND HEDONIC SHOPPING VALUE AS A BOUNDARY CONDITION Eko Marsolisdiono; Mandala Bakti; Aksan; Ahmad Hamid; Silvani Arfita Utami Arfah
Sigma: Journal of Economic and Business Vol 9 No 1 (2026): Sigma: Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/gf04ck07

Abstract

This study examines how store atmosphere influences customer loyalty in offline retail by considering the mediating role of positive emotion and the moderating role of hedonic shopping value. Drawing on the stimulus–organism–response perspective, the study proposes that store atmosphere acts as an environmental stimulus that shapes customers’ emotional responses and, in turn, their loyalty behavior. Data were collected from 77 retail customers and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The results show that store atmosphere has a positive and significant effect on positive emotion, while positive emotion has a positive and significant effect on customer loyalty. In contrast, the direct effect of store atmosphere on customer loyalty is not significant. The findings further confirm that positive emotion mediates the relationship between store atmosphere and customer loyalty, indicating that loyalty is formed primarily through an affective mechanism rather than through atmospheric cues alone. In addition, hedonic shopping value significantly strengthens the effect of positive emotion on customer loyalty, suggesting that emotional responses are more likely to translate into loyalty when shopping is perceived as enjoyable and experientially rewarding. This study contributes to the retail literature by offering a more integrated explanation of loyalty formation through the interplay of environmental stimulus, affective response, and experiential value. The findings also provide practical implications for retailers in designing store environments that evoke positive emotions and enhance hedonic shopping value.

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