cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muh. Rizal S
Contact Email
rizalsyuti@unm.ac.id
Phone
+6285399188543
Journal Mail Official
hennizainal3@gmail.com
Editorial Address
Jl. Ap Pettarani Sulawesi Selatan, Indonesia
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Negeri Makassar
ISSN : -     EISSN : 28297814     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Administrasi Bisnis bertujuan untuk mempertajam ide bisnis dengan bidang keilmuan administrasi bisnis, ekonomi, manajemen, kewirausahaan, pemasaran dan pengembangan sumber daya manusia.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 4, No 1(2025) January" : 10 Documents clear
The Influence of Service Quality on Costumer Satisfaction in Regional Drinking Water Companies (PDAM) in Polewali Mandar District Nurfadila, Nurfadila; S, Muh Rizal; Bakhtiar, Bakhtiar; Mardatilla, Andi Mahdiana
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.65956

Abstract

The Influenca of Service Quality on Customers at the Regional Drinking Water Company (PDAM) Polewali Mandar Regency. Thesis. Business Administration Study Program, Faculty of Social Sciences and Law, Makassar State University, Supervised by Muh. Rizal S and Bakhtiar. This study aims to determine how much influence service quality has on customer satisfaction at the Regional Water Company (PDAM) Polewali Mandar Regency. This study uses quantitative research methods. The data collection technique used is through observation and questionnaires. The sample used in this study were 100 respondents in Polewali Mandar Regency. The data obtained from the research results were processed using data analysis and using the SPSS 22 application consisting of validity and reliability tests, descriptive statistical analysis techniques, simple linear regression analysis, and coefficient of determination. The results showed that the indicators used in each of these variables indicate the quality of service is in the good enough category, for indicators on the customer satisfaction variable are in the good category. Based on simple linear regression analysis, there is a significant influence between service quality and customer satisfaction at PDAM Polewali Mandar. 
Thrift Business Marketing Mix Strategy (Study at NS Thrift Store) in Pinrang District Aslinda, Nur; Nuryamin, Muh; Jamaluddin, Jamaluddin; Khaeruddin, Faizah; Muis, Nurhasni
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69960

Abstract

Thrift Business Marketing Mix Strategy (Study on NS Thrift Store) in Pinrang Regency. Thesis for the Study Program of Business Administration, Department of Administrative Sciences, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Nur Yamin and Jamaluddin. This study aims to determine and analyze the right marketing mix strategy (Case Study NS Thrift Store) in Pinrang District. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of research objects, which are then analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy implemented by NS Thrift Store is in accordance with the SWOT analysis which is in quadrant I, namely an aggressive strategy with the implementation of a strategy (growth oriented strategy) which is a very favorable situation with the implementation of marketing mix policies. because it is in the area of strength and opportunity. Aggressive must be done as much as possible, in order to be able to increase growth and achieve maximum progress and the need to keep abreast of technological developments so that they can compete in the midst of the times. Keywords : Marketing Mix, Thrift
Nggoli Weaving Marketing Strategy in An Effort to Increase People’s Income in Sangga Village Lambu Sub District, Bima District Wulandari, Putri; Akib, Haedar; Aslinda, Aslinda
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69952

Abstract

This study aims to find out the marketing strategy as well as the inhibiting factors and supporting factors for the nggoli weaving business in Sangga village, Lambu district, Bima district. This type of research is descriptive qualitative research. Data collection techniques in this study through observation, interviews, and documentation. The data analysis technique in this study uses condensation data, data presentation, and draws conclusions. The results of this study indicate that the marketing strategy applied is directed and maximized by determining segmentation, targeting, positioning. Another marketing strategy used is the marketing mix which includes product, price, place and promotion. The inhibiting factors are the lack of promotional activities through social media, not having special packaging, not being creative in marketing products and supporting factors consisting of manual weaving processes, various products produced, affordable prices and availability of local goods.Keyword : Marketing Strategy, Nggoli Weaving,  Community Income
Innovation and sustainability of micro businesses in Sidenreng Rappang Regency Zainal, Henni
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.70196

Abstract

This study aims to analyze innovation and sustainability ofmicro-enterprises in Sidenreng Rappang (Sidrap) Regency as one of the local economic centers in South Sulawesi. The main focus of the study is to understand how micro-entrepreneurs implement innovation in products, services, and business processes to increase competitiveness, whilemaintaining business sustainability amidst global economic challenges and changes in the businessenvironment. The research method used is a mixed-method approach, with data collection through surveys, in-depth interviews, and direct observation of micro-enterprises in the trade, agriculture, and local craft sectors. The results of the study show that technology-basedinnovation, such as the use of digital media for marketing, and product diversification, play a significant role in driving the growth of micro-enterprises. However, challenges such as limited access to capital, low digital literacy, and lack of infrastructure support are still majorobstacles. To support the sustainability of micro-enterprises, collaboration is needed between localgovernments, local communities, and the private sector in providing training, mentoring, and more inclusive accessto financing. This study concludes that innovationsupported by a conducive business ecosystem can increasethe sustainability of micro-enterprises in Sidrap Regency, while strengthening their contribution to regional economic development. Recommendations are given forstrengthening policies based on economic inclusion anddigitalization of micro-enterprises.Keywords: Innovation, sustainability, micro-enterprises, digitalization, local economy. 
Pine Forest Tourism Destination Business Development Strategy Malino, Tinggi Moncong District Gowa Regency Ridhawati, Ridhawati; Aslinda, Aslinda; Saleh, Sirajuddin; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69957

Abstract

This study aims to determine the business development strategy for the Malino pine forest tourism, Tinggimoncong District, Gowa Regency. The research method used is a qualitative method with data collection techniques, namely observation, interviews and documentation, and analyzed using SWOT analysis techniques. This research was conducted at the Department of Tourism and Culture, Gowa Regency. The instrument used in this study was the researcher himself (Human Instrument). Checking the validity of the data used to determine the level of confidence in the research results, namelyTriangulation andMemberCheck. From the results of the SWOT analysis, the main strategy used by the Gowa Regency Tourism and Culture Office is the strategy as a plan. As for the implementation of the identified development strategy, namely the aspect of Attraction, it is still being developed. in terms of transportation, tourist information centers, money processors, theaters, as well as several roads that still need to be repaired so that tourists visiting the Malino pine forest tour feel comfortable. This means that the strategy used by the Gowa Regency Tourism Office in business development for the Malino pine forest tourist destination is to first carry out planning starting from the management system, developing human resources, facilities and infrastructure planned from the start. For further development, cooperate with the marketing sector to carry out promotions.   Keywords:Strategy, Business Development.
Implementation of Information Technology and Applications to Support Business Transformation of MSMEs in Makassar City Rizal S, Muh; Mandasari, Mandasari; Adipa, Fauzan; R, Riska; Nurlaela, Nurlaela; Ramadhani, Andi Aulia
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.70195

Abstract

Business transformation of MSMEs is a top priority in improving competitiveness in the digital era. This study aims to analyze the implementation of information technology and applications in supporting the transformation of MSMEs in Makassar City. The research uses a descriptive method with a quantitative approach, through a survey of 60 MSMEs that use information technology such as computers, the internet, and digital applications. Data analysis includes validity, reliability, normality, and linear regression tests to see the relationship between technology utilization and MSME performance. The results show that most MSMEs in Makassar have used information technology for administration, marketing, communication with consumers, and promotion. E-commerce proved to be an important element in expanding markets and improving operational efficiency. Statistical testing revealed a significant influence between the use of information technology and the improvement of MSME performance, including production, sales, revenue, and HR management. These findings suggest that information technology helps MSMEs in Makassar City become more competitive in the digital era.Keywords: MSMEs; Information Technology; Makassar City 
The Effect Of Promotion On The Interest Of Visiting Domestic Tourists In Bantimurung Natural Tourist Destination, Maros Regency Indasari, Indasari; Baharuddin, Aris; Siraj, Muhammad Luthfi; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69958

Abstract

This study aims to find out how much influence promotion has on the interest of visiting domestic tourists in Bantimurung Natural Tourism Destinations, Maros Regency. This research uses quantitative research methods. To achieve this goal, researchers use data collection techniques in the form of observations, questionnaires, and documentation. The sample used in this study was 99 tourists. Data obtained from research results that were processed using data analysis and using the SPSS 25 application consisting of validity and reliability tests. Descriptive data analysis techniques. The results showed that the promotion variable (X) consisting of advertising, sales personal, sales promotion, and public relations indicators, and on the visiting interest variable (Y) consisting of indicators of interest, preferences, and information search had a positive and significant influence. This is evidenced from the results of a simple linear regression analysis and a correlation coefficient test of 0.865 which means that the relationship between promotion and visiting interest is in a very strong category. And the coefficient of determination test (R2) was obtained by 0.748 which means that the influence of promotion on visiting interest in the Bantimurung Natural tourist destination of Maros Regency obtained a value of 74.8%, while the remaining 25.2% was influenced by other factors. Keywords: Promotion, Visiting Interest
Between Convenience and Risk: A Legal Analysis of Consumer Protection in Pay Later Services Wardah, Siti Syarifah Wafiqah; Kasmita, Maya; Irensi Seppa, Yusi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69994

Abstract

Paylater services have grown significantly in Indonesia as a practical payment alternative in the digital era. However, along with its growth, various challenges related to consumer protection have emerged, especially in terms of transparency of fees, interest, and personal data management. This research aims to analyze the aspects of consumer protection in paylater services in Indonesia, as well as identify legal gaps that exist in applicable regulations, including the Consumer Protection Law, Electronic Information and Transactions law, and Financial Services Authority Regulations. The method used is a normative approach with analysis of laws and regulations and related literature. The results show that current regulations have not specifically regulated paylater services, resulting in a legal vacuum in consumer protection, including a lack of cost transparency and adequate supervision. This research is relevant to encourage regulatory improvements, stricter supervision by financial services authorities, and consumer education about their rights so that paylater services can operate with the principles of fairness and better protection.                       Keywords: Paylater Service, Consumer Protection, Legal Regulation
The Effect Of Work Discipline On Employee Performance At The Head Office of PT. Prima Karya Manunggal in Pangkep Regency Saputri, Suci Ramadhani; Haris, Hasnawi; Baharuddin, Aris; Syarifuddin, Syarifuddin
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69951

Abstract

This study aims to find out how the influence of work discipline on employee performance at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency. This research uses quantitative research methods. The data collection technique carried out is through observation, questionnaires and documentation. In this study, the sample technique used was a sampling technique. saturation of 53 respondents of PT Head Office employees. Prima Karya Manunggal in PangkepRegency. The data analysis techniques used are validity and reliability tests to test the feasibility of questionnaires, descriptive analysis, normality tests, simple linear regression tests to test hypotheses and product moment correlation tests to test the presence or absence of significant relationships and how much influence work discipline has on employee performance. The results showed that: (1) Dsiplin works at the Head Office of PT. Prima Karya Manunggal in PangkepRegency is in the good category in terms of attendance frequency, level of vigilance, strictness on work standards, compliance with work regulations, and work ethics. (2) Performance of employees at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency is in the good category in terms of work quality, quantity of work, implementation of duties and responsibilities. (3) 62.4% of the effect of work discipline on performance at the Head Office of PT. Prima Karya Manunggal in Pangkep Regency.  
The Influence Of Experience And Work Wages On The Productivity Of Mandar Silk Sarong Craftmen in Polman Regency Muhammad Fahreza, Andi; Halim, Didin; Rivai, Andi Muhammad; Akbar, Fatimah
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69959

Abstract

Wages are adjusted according to the results that have been given by employees to the company. Wage levels that are not sufficient for the living needs of employees will affect the difficulty of achieving optimal work productivity. Siagian in Sutrisno (2011), stated that the problem of work productivity can be seen as a behavioral problem, but it can also contain technical aspects.Wages are adjusted according to the results that have been givenemployees to the company. Insufficient wage levelsthe living needs of employees will affect the difficulty of achieving optimal work productivity. The higher the achievement, the greater the wages that will be received. Wages are essentially a means of equal distribution in all types and forms of wages. However, the distribution of wages for each position must be the same based on the number of products produced. For the employees themselves, the wages they receive have an important meaning in their lives, namely in accordance with the goals of employees working to earn a decent life.One of the problems in Polman district, West Sulawesi province, is regarding wages, focusing on the level of weaving experience, business status, type of yarn, and market availability. The problems that exist in the Mandar silk sarong craftsmen are focused on the level of wages for the workers of the Mandar silk sarong craftsmen themselves, including that almost all workers who work as Mandar silk sarong craftsmen get paid less than what they do. This is based on wage conditions determined by agents who will buy, then re-market by looking at the quality of the materials from the motives they work on. If the sarong motif has a low level of difficulty with imported Indian materials, the estimated wage earned is Rp. 70,000 – Rp. 150,000 per sarong. For the sarong motif with high difficulty using local materials, the estimated wage is Rp. 250,000 – Rp. 300,000 per month. The mandar silk sarong craftsmen can earn Rp. 1,500,000 per month from weaving 5-6 sarongs. 

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue VOL 5, NO 1 (2026) January Vol 4, No 3 (2025) September Vol 4 No 2 (2025) May Vol 4, No 1(2025) January Vol 3, No 3 (2024): September Vol 3, No 2 (2024): Mei Vol 3, No 1 (2024): Januari