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Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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Digital Marketing Strategies in Building Brand Awareness and Loyalty in the Online Era Rochefort, Thomas; Ndlovu, Zinhle
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.539

Abstract

In today’s digital era, businesses are increasingly adopting digital marketing strategies to enhance brand awareness and foster customer loyalty. As online interactions grow, companies must adapt their marketing efforts to stay compet- itive and engage effectively with consumers. This research employs a mixed- method approach, using both qualitative and quantitative data from case studies of successful companies that have implemented digital marketing strategies. The study examines the role of social media, content marketing, and personalized communication in building brand awareness and loyalty. The study provides new insights into how personalized marketing efforts, including targeted cam- paigns and relevant content, help brands differentiate themselves in a crowded online marketplace. The findings show that consistent use of social media, en- gaging content, and personalization significantly boost brand awareness and fos- ter long-term customer loyalty. Personalization, in particular, strengthens cus- tomer relationships, leading to repeat purchases and advocacy. In conclusion, successful digital marketing requires an in-depth understanding of online con- sumer behavior and the application of tailored strategies. The effective inte- gration of social media, content marketing, and personalized messages enables businesses to build lasting customer relationships and gain a competitive edge in the digital marketplace
The Role of Innovation in the Success of Modern Startupreneurs Alwiyah, Alwiyah; Lyraa, Naomi
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.602

Abstract

The study examines Innovation Capability, Team Creativity, External Environ- ment, and Start-up Performance as key research factors, the study attempts to investigate the impact of innovation in the success of contemporary businesses. Innovation Capability, Team Creativity, External Environment, and Start-up Per- formance are the research factors that were examined. (Start-up Function). Through surveys of start-ups in a variety of industry sectors, the data was gath- ered. The analysis’s findings demonstrate that a start-up’s performance is sig- nificantly impacted by its capacity for innovation. It has also been discovered that team creativity is crucial for enhancing innovation and startup performance. The creativity driving innovation is significantly enhanced by frequent brain- storming sessions and diverse team backgrounds, the diversity of backgrounds within the team, and the degree of team collaboration. Furthermore, govern- mental regulations, technological accessibility, and cooperative networks with academic institutions are examples of the external environment that fosters cre- ativity and improves start-up performance.The study’s conclusions highlight the importance of innovation in the success of contemporary startupreneurs. Sup- porting innovation and enhancing business performance also heavily depends on the inventiveness of the team and a favorable external environment. Therefore, strategic measures to success in contemporary entrepreneurship include devel- oping an ecosystem that fosters invention, managing team dynamics skillfully, and establishing an organizational culture that values creativity
Determining Factors for Startup Success in Indonesia: Perspective of Young Entrepreneurs Lachlan, Nicholas; Smith, Olivia
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.632

Abstract

The entrepreneurial ecosystem in Indonesia is expanding rapidly, driven by the active involvement of young entrepreneurs. However, the factors influencing the success of these startups remain understudied. This research aims to explore the key determinants of startup success from the perspective of young entrepreneurs in Indonesia. A mixed-methods approach was adopted, incorporating both quantitative surveys and qualitative interviews with startup founders. The quantitative data was analyzed using SmartPLS, while thematic analysis was applied to the qualitative insights. The findings reveal that market adaptability, financial management, mentorship, and innovation are the primary factors contributing to the success of startups. These elements are crucial in shaping the sustainability and growth of startups in the Indonesian context. Understanding these factors can provide valuable insights for aspiring entrepreneurs, investors, and policymakers, helping to create a supportive environment for startup development and success.
Empowering Tourism Communication for Sustainable Village Development Kade Dwi Arsana, I Gusti Ngurah Agung; Laurens Bethany; Smith, Olivia
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.560

Abstract

The research addresses the critical issue of enhancing tourism communication to foster sustainable village development. The primary objective is to empower local communities by improving their communication strategies, thereby boosting tourism and ensuring sustainable growth. The study employs a mixed-method approach, combining qualitative and quantitative data to comprehensively understand the current communication practices and their impact on tourism. Data were collected through surveys, interviews, and field observations in selected villages known for their tourism potential. The findings reveal significant gaps in the existing communication strategies, highlighting the need for more effective and targeted approaches. The research concludes that by adopting improved communication methods, villages can attract more tourists, enhance their economic stability, and promote sustainable development. The study provides actionable recommendations for local governments and community leaders to implement more effective tourism communication practices, ultimately contributing to the sustainable development of rural areas.
The Influence Branding of Social Media to Improve Digital Business in Training and Consulting on Instagram Kurniaji, Ridwan; Azizah, Nur; Yusup, Muhamad
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.618

Abstract

In the post-pandemic era, Indonesian entrepreneurs are competing fiercely to promote and sell their products, aiming to boost economic growth and busi- ness resilience. HSP Academy, a company specializing in occupational safety and health training and consulting, is leveraging this momentum by adopting social media-based marketing to reach wider audiences. Recognizing Insta- gram’s power as an accessible and popular platform, HSP Academy utilizes it to share information about its certified training programs, accredited by the Ministry of Manpower of Indonesia and the National Professional Certifica- tion Agency (BNSP). Instagram’s mobile-friendly interface allows prospective clients to easily access information on certified courses, which supports HSP Academy’s visibility and accessibility in the digital space. This article examines effective strategies for advancing business on social media, specifically focus- ing on Instagram as a key promotional tool. By analyzing the digital marketing techniques that resonate on this platform, the author explores methods for op- timizing engagement with potential clients. Topics include content strategies, engagement tactics, and promotional techniques tailored to the digital market- place. Through a focus on best practices for social media marketing, especially within a business like HSP Academy, this discussion aims to offer insights into enhancing business visibility and reach in today’s digital-driven market
Consumer Behavior and Brand Loyalty: A Study on Digital Marketing Practices Saputra, Achmad Hidayat Dwi; Windiartono Putra, Souza Nurafrianto; Bennet, Daniel
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.630

Abstract

In the rapidly evolving digital landscape, understanding consumer behavior is critical for building and sustaining brand loyalty. This study explores the relationship between digital marketing practices and consumer behavior, and how these behaviors influence brand loyalty. Leveraging a comprehensive literature review and empirical analysis, this research employs a mixed-methods approach, combining quantitative surveys with qualitative interviews to gain a holistic view of the consumer-brand interaction in the digital era. Data were collected from a diverse sample of consumers who regularly engage with brands through digital platforms. The quantitative analysis, conducted using statistical tools, revealed a significant correlation between personalized digital marketing efforts and increased consumer loyalty. Qualitative findings further highlighted that consumers value brand transparency and engagement in online spaces, which in turn enhances their loyalty. The findings suggest that digital marketing practices, such as targeted advertising and interactive content, play a crucial role in shaping consumer perceptions and driving brand loyalty. These results provide valuable insights for marketers seeking to optimize their digital strategies to foster deeper connections with their audiences.
The Role of Technology Adoption in Scaling Startupreneur Business Models in the Digital Economy Delhi, Ariana; Sijabat, Apriani
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.631

Abstract

Technology adoption plays a vital role in the digital business landscape, enabling startupreneurs to scale their businesses efficiently. In the era of the digital economy, adopting the right technologies can drive growth and enhance competitiveness. This study aims to understand how technology adoption contributes to the scaling of startupreneur business models. Using a mixed-methods approach, data was collected through quantitative surveys and in-depth interviews with 200 startupreneurs. The results indicate that cloud computing, e-commerce platforms, and mobile apps are the most impactful technologies, with cloud computing driving 30% business growth and 20% cost reduction. These findings highlight the importance of strategic technology adoption for startupreneurs seeking to expand their operations. The study offers practical insights into how startupreneurs can leverage digital tools for sustainable growth, and future research should explore the long-term impacts of emerging technologies like AI and blockchain.
Creating Competitive Advantage through Digital Innovation: Insights from Startupreneurs in E-Commerce Nicola, Gabriela; Setiawan, Rony
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.633

Abstract

Digital innovation has become a crucial factor in creating competitive advantage for startups in the e-commerce industry. In the fast-paced digital economy, startupreneurs must leverage technological advancements to differentiate themselves and ensure sustainable growth. This research aims to explore how digital innovation is utilized by startupreneurs in e-commerce to gain a competitive edge, focusing on the strategies that enhance market presence and customer loyalty. A mixed-method approach was adopted, combining surveys and in-depth interviews with e-commerce startupreneurs, along with a comprehensive literature review to provide a theoretical foundation. The findings indicate that startups implementing digital innovations such as automation, data analytics, and personalized customer experiences see significant improvements in customer satisfaction and operational efficiency. These innovations play a pivotal role in helping e-commerce startups maintain competitiveness in a saturated market. In conclusion, this study highlights the practical importance of adopting digital innovation for e-commerce startups and contributes to the theoretical understanding of how digital tools can drive entrepreneurial success in modern markets
Advancing Production Management through Industry 4.0 Technologies Chen, Shih-Chih; Yati, Istiqomah; Beldiq, Eiser Aaron
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.637

Abstract

The development of Industry 4.0 technologies has brought significant changes to various sectors, including production management. In increasingly complex production environments, the adoption of Industry 4.0 technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics has become crucial for enhancing the efficiency and effectiveness of production pro- cesses. This study aims to explore how Industry 4.0 technologies can be applied in production management to optimize operational performance and reduce re- source wastage. The research employs a quantitative approach with data analysis obtained from case studies of manufacturing companies that have implemented Industry 4.0 technologies. Data collection was conducted through surveys and interviews with production managers, along with the analysis of operational per- formance reports. The results indicate that the implementation of Industry 4.0 technologies significantly improves production efficiency, accelerates response times to market demand changes, and reduces operational costs. These findings suggest that integrating Industry 4.0 technologies into production management can be an effective strategy for addressing the challenges of global competi- tion and changing market dynamics. This research contributes to the production management literature by offering insights into the positive impact of adopting Industry 4.0 technologies in operational contexts. The results are expected to serve as a reference for practitioners in developing more adaptive and innovative production strategies in the digital era.
Decoding Consumer Habits: Analyzing Retail Patterns Across Demographics Hossain, Sazib; Hena, Hasna; Sampa , Precious
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.638

Abstract

This study examines consumer habits by analyzing retail patterns across vari- ous demographics using a dataset encompassing 3,900 transactions. The data includes variables such as age, gender, item purchased, purchase amount, loca- tion, and more, allowing for a comprehensive analysis of consumer behavior. Key insights reveal significant trends in purchasing decisions influenced by de- mographic factors like age and gender, as well as external elements such as sea- sonality and promotional activities. The analysis identifies predominant shop- ping preferences among different age groups, highlighting the influence of dis- counts and promotional codes on purchasing behavior. Additionally, the study explores the correlation between customer loyalty, as indicated by subscription status and frequency of purchases, and spending patterns. By decoding these retail patterns, this research provides valuable insights for retailers aiming to optimize marketing strategies and enhance customer engagement through tar- geted interventions. The findings contribute to a deeper understanding of how demographic factors shape consumer behavior, offering actionable insights for businesses seeking to adapt to evolving market demands.

Page 6 of 8 | Total Record : 80

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