cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Untung Rahardja
Contact Email
untung@raharja.info
Phone
+6285778834017
Journal Mail Official
sabdajournal@raharja.info
Editorial Address
Premier Park 2 Ruko Blok B-11 Jl. Kampung Kelapa PLN Kel. Cikokol Kec. Tangerang Kota Tangerang -Banten 15117
Location
Kota tangerang,
Banten
INDONESIA
Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
 4   5   6   7   8 
Gamification in Digital Startups: Enhancing User Engagement and Business Growth Rahardja, Fransisca; Choi, Lee Kyung; Wijaya, Rizky Charles; Sunarjo, Richard Andre
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.639

Abstract

Gamification has become an essential approach for digital startups, offering innovative ways to boost user engagement and support business growth. By incorporating game like elements such as rewards, challenges, and point systems into digital platforms, startups can enhance user interaction, satisfaction, and loyalty. This study investigates the role of gamification in increasing user engagement and driving business growth in digital startups. The research adopts a mixed method approach, including surveys conducted with digital startups that have implemented gamification strategies, alongside detailed case studies to explore its practical applications. The results reveal that startups utilizing gamification experience a marked improvement in user interaction and retention, which in turn positively impacts their overall business growth. Enhanced customer loyalty and increased revenue generation are among the key benefits identified. Furthermore, the study highlights the potential for startups to leverage personalized gamification approaches to further optimize user experiences and achieve sustainable growth. These findings suggest that gamification is not only a valuable tool for engaging users but also a strategic asset for achieving long-term success in the competitive digital market. Future research should explore how industry specific gamification techniques can be applied more effectively across different sectors.
Optimizing Digipreneurship in the Growth of the Digital Millennial Creative Economy Ecosystem Abudaqa, Anas; Noburu, Itoimiham
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.681

Abstract

This research aims to explore the optimization of digipreneurship in encouraging the growth of the digital creative economy ecosystem among millennials in the digital era. The background of this research emphasizes the economic transformation towards digitalization which offers great opportunities for millennials in the creative sector through technology. Despite this potential, there are several challenges, such as low digital literacy, limited access to technology, and inadequate infrastructure support. The purpose of this research is to understand how digipreneurship contributes to the growth of the creative economy ecosystem by overcoming these challenges. Using a descriptive qualitative method, in depth interviews with creative economy practitioners and secondary data analysis were conducted. The results show that digipreneurship plays an important role in business innovation and market expansion, particularly in fashion, music and design. However, barriers such as limited access to capital and lack of digital skills training are still major obstacles. The conclusion of this study shows that collaboration between the government, educational institutions, and the private sector is essential to strengthen the creative economy ecosystem, increase ac- cess to technology, improve digital literacy, and support the active participation of millennials in the digital economy.
Influence of Digital Technology & Data Analytics on Strategic Decision Making Sutarman, Asep; Aprianto, Ronal; Adyatama, Rendhika; Pokkali, Krishna Chaitanya; Yusup, Muhamad
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.685

Abstract

In an increasingly advanced information age, digital technology and data analytics have become important pillars in effective decision making across a wide range of sectors. This journal aims to explore how digital technologies, including big data, artificial intelligence (AI), and machine learning, can be utilized to improve decision quality. Through a case study approach, we analyze several organizations that have successfully implemented these technologies in their decision making processes. The results show that the use of advanced data analytics enables organizations to unearth previously unreachable insights, improving the accuracy and speed of decision making. However, the research also identified several challenges, including the need for high analytical skills, data privacy concerns, and resistance to change in organizational culture. We found that to maximize the benefits of digital technologies, organizations need to adopt the right training strategies and create an environment that supports innovation. This research makes an important contribution to the understanding of how digital technologies can change the way organizations make decisions, as well as practical recommendations for more effective implementation. The findings are expected to help organizational leaders and decision-makers formulate better strategies to face the challenges and opportunities of the digital age. This study uniquely contributes by examining the synergistic interaction between digital technology and data analytics in strategic decision-making across multiple sectors. This study contributes by identifying key factors that influence the effectiveness of digital technology and data analytics adoption in strategic decision making and offering practical recommendations for companies to enhance the adoption of these technologies.
Entrepreneurial Marketing Mindset as a Determining Factor for Digital Startup Success Pangilinan, Greian April; Audiah, Sipah; Shauqy, Muhammad Rifat; Wahyudi, Otniel Feliks Putra
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.695

Abstract

This research explores the Entrepreneurial Marketing Mindset as a critical determinant of digital startup success in Indonesia’s dynamic and competitive market environment. Startups often face significant challenges, including resource limitations, market uncertainty, and the pressing need for continuous innovation and adaptation to maintain relevance. This study employs a Quantita- tive Approach, gathering data from 100 digital startups that have been operating for over two years. Multiple Linear Regression Analysis was used to evaluate the relationship between Entrepreneurial Marketing Mindset and key success metrics, such as product innovation, adaptability to market demands, and customer satisfaction. The findings reveal that adopting an Entrepreneurial Marketing Mindset significantly enhances a startup’s ability to innovate and respond swiftly to changing market dynamics. By fostering flexibility and creativity, this mindset empowers startups to navigate uncertainties, overcome market fragmentation, and establish a competitive edge. These insights are not only relevant for Indonesia but also extend to other regions with similar market conditions. In Southeast Asia, for example, fragmented markets and cultural diversity demand customized approaches, while in South Asia, accelerating digital transformation calls for adaptability and innovative strategies. Startups that embrace this mindset can develop tailored marketing strategies, optimize resource utilization, and achieve sustainable growth. This research underscores the pivotal role of Entrepreneurial Marketing Mindset in building resilience, fostering innovation, and ensuring the long-term success of digital startups in highly dynamic environments.
The Implementation of Effective Financial Management to Increase the Profitability of Startups Williams, Alexander; Hasudungan, Yehezkeil; Azizah, Nur
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.714

Abstract

This research aims to examine the implementation of effective financial management practices to improve the profitability of startups in Indonesia. The digital startup sector in Indonesia has been growing rapidly, and as these businesses scale, managing financial resources effectively becomes increasingly important for long term success and sustainability. By identifying and analyzing financial management practices that have the most significant impact on enhancing the profitability of startups. A quantitative approach is adopted, utilizing case studies from a selection of emerging startups across various industries in Indonesia. Data were collected through surveys and in depth interviews with startup owners and financial managers, focusing on key aspects such as financial planning, cash flow management, budgeting, and investment strategies. The results indicate that startups with well structured financial planning and efficient cash flow man- agement are significantly more profitable. Additionally, the adoption of effective investment strategies and robust risk management practices has been shown to help startups mitigate financial uncertainty, avoid losses, and improve overall business stability. Applying sound financial management practices is vital for the growth and profitability of startups. Based on these findings, the study recommends that startups prioritize strategic financial planning (budgeting), cash flow optimization (organizing and measuring), and proactive risk management (controlling) to enhance financial resilience and maintain a competitive advan- tage in the market. This is an open access article under the CC BY 4.0 license.
Developing Digipreneurship Ecosystem in Local Communities to Enhance Digital Innovation Khanna, Gautam; Ilham, Muhammad Ghifari; Rafiuddin, Tubagus Wahyu; Sudaryono
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.719

Abstract

Strategic financial management is an important component in achieving sus- tainable business growth through optimal resource allocation. This research discusses a strategic framework that integrates financial planning, investment decision making, and risk management to achieve short term and long term goals. Effective financial planning ensures resource allocation is aligned with the company vision, while strategic investment decisions support the optimization of returns. In addition, integrated risk management helps companies mitigate the impact of market uncertainty. In facing an increasingly dynamic business environment, the importance of synchronization between financial strategy and business goals becomes increasingly apparent. Modern technologies, such as data analytics and artificial intelligence, act as catalysts in empowering data based decision making. With an analytical approach supported by case studies from various industrial sectors, this research identifies that companies that adopt a strategic approach to financial management are able to increase operational efficiency, reduce financial risk, and drive consistent business growth. The research also show that financial technology integration provides a competitive advantage, allowing companies to navigate market changes more effectively. This article offers practical insights for financial managers to develop strategies that not only focus on financial stability, but also capitalize on existing growth opportunities. Thus, this research contributes to the literature on strategic financial management and provides applicable guidance for companies to achieve a balance between operational efficiency and long-term business expansion.
Evaluation of Ecopreneurship Business Sustainability in the Context of the Digital Economy Dudhat, Amitkumar; Dolan, Ellen
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.725

Abstract

The rapid growth of the digital economy has significantly transformed the business landscape, providing new opportunities for ecopreneurship, a business model that integrates environmental sustainability with entrepreneurial practices. Facing increasingly significant environmental challenges, ecopreneurs leverage digital technologies to address sustainability issues while maintaining profitability. This paper aims to evaluate the sustainability of ecopreneurship businesses in the context of the digital economy, focusing on the role of digital technology in supporting environmentally friendly practices and expanding business operations. A qualitative research approach is used, involving case studies of successful ecopreneurial businesses and interviews with industry experts to gain insights into the integration of digital technology into sustainable business practices. The findings show that digital technologies such as e-commerce platforms, cloud computing, and data analytics have a positive im- pact on ecopreneurs, such as improving operational efficiency, expanding market reach, and reducing environmental footprints. However, challenges remain, including high initial costs for technology adoption, data privacy issues, and the balance between innovation and environmental impact. The sustainability of ecopreneurship businesses in the digital economy depends on the ability to integrate digital innovation with sustainable business models, adapt to technological advancements, and address environmental and ethical issues related to digitalization. This paper provides valuable insights into how ecopreneurs can tackle these challenges to achieve long-term sustainability.
The Influence of Entrepreneurial Mindset and Innovation on Startup Growth in the Digital Era Abdul Rahman, Abdul Wahab; Widiyatmoko, Tri; Rakhmansyah, Mohamad
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.730

Abstract

This research aims to analyze the influence of entrepreneurial mindset and innovation on startup growth in the digital era. The background to this research is driven by the rapid development of technology which has changed the business landscape, so it is important for startups to have an innovative entrepreneurial mindset and be able to adapt quickly in the face of dynamic market changes. Startups that have a strong entrepreneurial mindset tend to be better able to identify opportunities, take measured risks, and survive in tight market competition. The object of this research is startups operating in the digital sector in Indonesia, with a focus on how entrepreneurial mindset and innovation influence their performance and growth. The method used is a quantitative approach, by distributing questionnaires to startup owners and managers to collect data regarding entrepreneurial mindset, innovation and growth. The collected data was analyzed using linear regression to test the relationship between these variables. The research results show that both entrepreneurial mindset and innovation have a significant positive influence on startup growth, with innovation acting as a mediator that strengthens this relationship. The conclusion of this research is that to achieve sustainable growth, startups need to develop an entrepreneurial mindset that supports creativity and innovation in every aspect of their operations. This research provides insight for startup players in optimizing their business development strategies in the digital era.
Examining the Interaction of Economic Business Strategies in the Context of Global Market Dynamics Yusnita, Irma; Kadim, Abdul; Lesmana, Rosa; Sutarman, Asep; Yu, Chen; Millah, Shofiyul
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.734

Abstract

In the era of rapid globalization, businesses must continuously adapt their strategies to sustain economic prosperity, necessitating a deeper understanding of the interplay between evolving business strategies and global market dynamics. This study aims to analyze the impact of strategic adaptations in business on economic growth, emphasizing key determinants such as digital transformation, innovation management, and market diversification that drive competitiveness and financial sustainability. Employing a mixed methods approach, this research integrates quantitative econometric analysis with qualitative case studies from multinational corporations, offering an in depth examination of how firms navigate economic uncertainties, capitalize on emerging opportunities, and mitigate risks in an increasingly interconnected world. The findings reveal a strong correlation between strategic agility, technological integration, and longterm economic resilience, demonstrating that businesses adopting proactive, data driven, and customer centric strategies tend to outperform competitors in volatile market conditions. Moreover, companies leveraging artificial intelligence, blockchain, and predictive analytics enhance decision making efficiency and optimize operational effectiveness, further contributing to economic stability and expansion. Additionally, the study highlights the critical role of government policies, regulatory frameworks, and global trade agreements in shaping business landscapes and influencing macroeconomic trends. These insights underscore the necessity for firms to cultivate dynamic capabilities, embrace adaptive leadership, and align strategic decision making with geopolitical shifts and market transformations, ensuring sustainable growth and competitive advantage amid evolving global challenges.
Exploring the Impact of Innovation Strategies on Startupreneurs Business Growth Anderson, Evelyn; Bhandari, Rahul
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.748

Abstract

Innovation strategies are essential drivers for the growth and sustainability of startupreneurs in today’s highly competitive and dynamic business environment. This study aims to explore the impact of innovation strategies on the business growth of startupreneurs, focusing on how strategic innovation initiatives contribute to competitive advantage, market responsiveness, and longterm success. Using a quantitative research approach, data were collected through structured surveys distributed to startupreneurs operating in various digital industries. The data analysis employed statistical tools to identify patterns, relationships, and the extent of influence innovation strategies have on key growth indicators such as revenue, market share, and customer engagement. The results indicate a significant positive correlation between well implemented innovation strategies and measurable business growth, highlighting the importance of continuous improvement, creative problem solving, and adaptability. Furthermore, the findings suggest that startupreneurs who prioritize innovative approaches are better equipped to navigate challenges, seize opportunities, and ensure business resilience in the digital economy. In conclusion, innovation strategies are not merely optional tools but fundamental pillars for achieving sustainable growth and competitive positioning. This study contributes to the existing literature by providing empirical evidence on the relationship between innovation strategies and business growth while offering practical insights for startupreneurs aiming to thrive in rapidly evolving markets. Future research is recommended to explore sector specific innovation frameworks and their implications for diverse entrepreneurial ecosystems.

Page 7 of 8 | Total Record : 80

 4   5   6   7   8 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): Startupreneur Business Digital (SABDA) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA) Vol. 3 No. 1 (2024): Startupreneur Business Digital (SABDA) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)