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Andi Hendra Syam
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Journal Online Manajemen ELPEI (JOMEL)
Published by STIM LPI Makassar
ISSN : 27750752     EISSN : 27750752     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus JOMEL (Jurnal Online Manajemen ELPEI ) adalah Hasil Penelitian dan Kajian Ilmu Manajemen seperti manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi, manajemen pendidikan, Manajemen Strategi serta kewirausahaan Serta hasil penelitian yang relevan dengan bidang ilmu manajemen dan terapannya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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Menganalisa Power Leadership PT. PNM Cabang Samarinda Al Muarafah, M Akbar; Mildawani
Jurnal Online Manajemen ELPEI Vol 4 No 2 (2024)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v4i2.291

Abstract

This research aims to examine the application of Power Leadership which is an important element in the success of companies, especially PT. PNM Samarinda Branch. This study uses a qualitative descriptive method to examine more deeply the types of Power Leadership. The informants as the subjects of the study were one Manager, one Unit Head, and two staff members who were selected based on their uniqueness, namely Gen Z. Findings from the study showed that power affects employee behavior and work performance and fosters a positive work culture. The leadership strength applied by the leadership of PT. PNM Samarinda Branch is; The power of rewards, the power of legitimacy, the power of references, the power of experts.
Inovasi Pembuatan Alat Produksi Gelar Kain Untuk Mempermudah Produksi Konveksi di Kecamatan Kadungora rudi, Rudi; Purwanda, Eka
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.295

Abstract

This study aims to analyze the impact of innovation in the manufacture of cloth title production tools on the efficiency, quality, and competitiveness of the convection industry in Kadungora District. This innovation focuses on the development of tools that can accelerate the production process, increase product precision, and reduce production costs. The results of the study indicate that the implementation of new cloth title production tools increases production efficiency by 30%, which allows convection companies to increase output without significantly increasing resources. In addition, the increased precision of this tool produces more consistent products, increases customer satisfaction, and strengthens the company's reputation. The 20% reduction in production costs also gives the company a competitive advantage in the market, with high-quality products that can be offered at more competitive prices. The positive impact of this innovation is not only seen in the operational aspects of the company, but also in increasing industry competitiveness and local economic growth. Thus, this study emphasizes the importance of adopting technology and innovation to drive the progress of the convection industry and economy in Kadungora District
Kompetensi Pustakawan Dalam Penerapan Sistem Otomasi Perpustakaan Di Perpustakaan SMAN 21 Bandung dadan, Dadan; Purwanda, eka
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.296

Abstract

The purpose of this study was to analyze the suitability of librarians' abilities in library automation services at the SMAN 21 Bandung library based on the Indonesian National Work Competency Standards (SKKNI). This study is a qualitative descriptive study. The primary data sources for this study came from interviews and observations. The researcher collected secondary data sources from documents relevant to the focus of the study. The researcher collected data using interview guidelines for librarians. The results of the study indicate that librarians at SMAN 21 Bandung have appropriate educational backgrounds and have undergone training that improves their abilities in designing, installing, and operating library automation systems. The implementation of this system has a positive impact on the effectiveness of library services and helps in fulfilling library accreditation instruments in accordance with the Decree of the Head of the National Library of the Republic of Indonesia Number 302 of 2022, which emphasizes the importance of service systems and information access. Support from the school also plays an important role in improving librarian competence through ongoing training. Thus, the SMAN 21 Bandung library is able to provide more innovative and efficient services for users.
Manajemen Sumber Daya Manusia Yang Unggul Dengan Kreativitas Dan Inovasi Sugianto, Surya; Rokhaminawanti, Ersri; Purwanda, Eka
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.297

Abstract

The purpose of this research is to determine the extent to which creativity and innovation support the development of superior human resources. This study employs a qualitative approach with a literature review, focusing on theoretical insights to explore the relationship between creativity, innovation, and human resource development. The literature study method involves gathering and analyzing relevant sources, including books, journals, scientific articles, and official documents, without field data collection, to build a strong theoretical framework.The findings highlight the need for strategic approaches in achieving organizational goals, including organizational development, team collaboration, employee education, and training, all of which are critical for increasing productivity and work-life quality. Additionally, the importance of conducting Training Needs Assessments (TNA) as a foundational step in designing effective training programs is emphasized. The research explores three key management approaches: mechanistic, paternalistic, and social system, each addressing different strategies for managing human resources. Creativity and innovation are identified as vital components for achieving superior human resources. Creativity generates new ideas and products, while innovation enhances their value. Leadership plays a pivotal role in fostering an innovative organizational culture by providing autonomy, which promotes positive thinking, along with hard and soft skills. A structured organization with a strong ethical foundation and a supportive culture ensures the success of innovation.
Peran Strategi Pemasaran Viral Dalam Memprediksi Niat Pembelian Produk Fashion Ramah Lingkungan Pada Pelanggan Gen-Z gosal, Michelle; Lesmana, Kylie; Wiander, Bryan; Molina, Natanael T; Djiemesha, Novicha; syam, Asriah
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.333

Abstract

This study aims to determine the influence of customer interest in purchasing environmentally friendly products and customer awareness behavior in buying ecofriendly products, especially in the fashion sector. This research employs a quantitative method with a population drawn from several cities in Indonesia using Purposive Sampling. The operational indicators include Entertainment, Informativeness, Irritation, and Source Credibility. Respondents must have watched the viral campaign mentioned in the questionnaire. Partial Least Squares Structural Equation Modeling (SEM-PLS) was used to identify underlying patterns in the data and gain a deeper understanding of the relationships between variables. The results show that these four indicators influence purchase intention but the impact is small and less significant. This is due to the majority of respondents being Generation Z, who are not yet fully aware of their surrounding environment. Although these indicators manage to capture Gen Z's attention, they have not yet succeeded in changing their mindset towards purchasing environmentally friendly products. Key Words : Eco-friendly products; Purchase intention; Customer consciousness; Viral marketing.
Faktor-Faktor Penentu Keputusan Mahasiswa dalam Memilih Perguruan Tinggi: Studi Empiris pada Kampus X di Makassar Wijaya, Hans Christian; Tungadi, Derryl; Wanggarry, Veron; Christoffel, Robin Christoffel; Sanapang, Gracela Marisa
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.342

Abstract

This study aims to analyze the factors that influence students' decisions in choosing a campus, focusing on academic variables, facilities & resources, finance, social and cultural, location, marketing strategy, and student experience. Using the Theory of Planning Behavior (TPB) approach, this study explores how attitudes, subjective norms, and behavioral control of prospective students influence their decision making. Data were collected through a survey of 385 students at one of Campus X in Makassar City using the stratified random sampling method. The data analysis technique used PLS-SEM. The results showed that location and student experience had a significant influence on students' intention to choose a campus, while academic variables, facilities & resources, finance, social and cultural, and marketing strategy did not have a significant influence. Location factors, including ease of access, security, and a supportive environment, proved to be one of the main drivers. In addition, student experience in the form of testimonials and levels of satisfaction contributed strongly to campus selection decisions. The implications of this study highlight the importance of higher education institutions to focus on improving location strategies and strengthening positive student experiences as the main attraction. Marketing strategies also need to be adjusted to be more relevant to the needs of prospective students and can increase the credibility of the institution amidst competition in the education market.
Kelelahan Digital Di Era Media Sosial: Studi Tentang Kelebihan Informasi, Kecemasan, Dan Fear Of Missing Out (FOMO) Wijaya, Faustin Venus; Gobai, Febbi Afrelia; Suciawan, Ariell Goldina; Biondy, Mel; Ardyan, Elia
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.344

Abstract

This study aims to examine the effect of information overload and anxiety on fear of missing out (FOMO) and social media fatigue. The study was conducted on 100 respondents who had experienced FOMO and social media fatigue, using a quantitative approach. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method through WarpPLS version 8 software. The results showed that information overload had a positive and significant effect on FOMO and social media fatigue, while anxiety had a positive and significant effect on FOMO, but was not significant on social media fatigue. In addition, FOMO was shown to have a positive and significant effect on social media fatigue. These findings provide theoretical contributions by strengthening the literature on the role of FOMO as a mediator in the relationship between information overload and social media fatigue, and underlining the complexity of the influence of anxiety on the social media user experience. Practically, these results are relevant for social media platform managers to develop strategies that reduce the negative impacts of FOMO and social media fatigue, such as healthier platform design and user education on time management on social media. This study has limitations in the limited sample size and cross-sectional design, so further research with a more diverse population and longitudinal approach is recommended to strengthen generalization and analysis of causal relationships.
Kreativitas Dan Inovasi Terhadap Keberhasilan Usaha Kecil Dan Menengah (UKM) Yasin, Nurfatwa Andriani; Insan, A Nur; Jumriah, Jumriah
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.347

Abstract

This study aims to examine the influence of creativity and innovation on the success of Small and Medium Enterprises in Makassar City. The sample in this study was 100 SMEs engaged in the culinary sector, which were recorded at the Makassar City Cooperative and SME Service. This study found that there was a positive and significant influence of creativity and innovation on the success of culinary SMEs in Makassar City. The largest correlation of creativity and innovation indicators is market trend adjustment with a value of 0.861, then strategy development with a value of 0.813, and finally the product variation indicator with a value of 0.743. These findings indicate that creativity and innovation have a positive and significant influence on the success of culinary SMEs in Makassar City. These two factors greatly help SMEs to be more adaptive in increasing competitiveness and achieving long-term growth.
Kepuasan Kerja Dan Komitmen Organisasi Sebagai Faktor Penentu Loyalitas Karyawan Muliati, Muliati; R, Masmarulan
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.348

Abstract

This study aims to examine the effect of satisfaction and commitment on employee loyalty at Grand Toserba Makassar. The population in this study were all employees of Grand Toserba Makassar. Sampling using purposive sampling method, namely only employees at Grand Toserba Jln. Pengayowan City of Makassar. totaling 30 people. This study found that there is a positive and significant effect of satisfaction and commitment on employee loyalty. The largest correlation occurs between satisfaction of 0.691 on loyalty, and the correlation of commitment to employee loyalty of 0.625. Partially, satisfaction has a t-count value of 2,712, and commitment has a t-count value of 2,562, both t-counts are greater than t-table, this means that satisfaction and commitment partially have a significant positive effect on employee loyalty. This finding shows that high job satisfaction is often the basis for building long-term commitment. When employees are satisfied, they are more open to emotional and professional engagement, which increases their commitment to the company. This synergy between satisfaction and commitment creates strong and sustainable loyalty.
Memperkuat Loyalitas Elektronik Melalui Kualitas Layanan Elektronik Dan Nilai Pengalaman Pada Platform Perjalanan Digital Fongiman, Evelyn Khezya; Utama, Vionisia Efelin; Ardyan, Elia
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.349

Abstract

Digital travel platforms have significantly transformed the tourism industry, reshaping consumer behavior and service delivery processes. This study aims to examine the role of e-service quality in influencing cognitive and hedonic experiential value and its impact on e-loyalty in digital travel platforms. Data were collected through structured questionnaires from 66 respondents with prior experience using platforms such as Traveloka, Booking.com, and Tiket.com. Data analysis was conducted using Structural Equation Modeling (SEM) to test the proposed hypotheses. The findings reveal that e-service quality has a positive and significant effect on both cognitive and hedonic experiential value, with cognitive value exerting a stronger influence. Furthermore, cognitive and hedonic experiential values also positively impact e-loyalty, with cognitive value demonstrating a more substantial effect. These results emphasize the importance of experiential value in bridging the relationship between e-service quality and customer loyalty and highlight the necessity for digital travel platforms to provide both functional and emotional experiences to retain customers. This study contributes to the literature by integrating cognitive and hedonic experiential values as key drivers of e-loyalty. Practical implications include the need for digital travel platforms to invest in advanced technologies, such as personalized services and enhanced user interfaces, to optimize the customer experience.

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