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Petanda : Jurnal Ilmu Komunikasi dan Humaniora
Published by Universitas Prof. Dr. Moestopo
ISSN : -     EISSN : 26145537     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Petanda: Jurnal Ilmu Komunikasi dan Humaniora diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Univesitas Prof. Dr. Moestopo (Beragama) di Jakarta, sebagai sebuah jurnal multidisiplin berskala nasional untuk publikasi hasil-hasil penelitian di bidang ilmu-ilmu sosial dan humaniora. Secara khusus, jurnal ini menaruh perhatian, tetapi tidak terbatas pada bidang ilmu komunikasi, ilmu ekonomi, ilmu sosial, dan ilmu politik. Hasil penelitian dari bidang ilmu lain dimungkinkan sepanjang obyek penelitiannya berkaitan dengan ilmu-ilmu sosial humaniora. Secara garis besar Jurnal Petanda mempublikasikan hasil-hasil penelitian dalam lingkup komunikasi politik, ekonomi politik media, media massa dan media sosial, komunikasi dan keluarga berencana, jurnalisme dan media, kehumasan, periklanan, pembangunan sosial, gender dan pemberdayaan masyarakat, kelembagaan sosial, pemerintahan dan hubungan internasional. Sebagai sebuah Terbitan Berkala Ilmiah, Petanda menggunakan standar peer review yang ketat dengan melibatkan peer reviewer dari berbagai perguruan tinggi negeri dan swasta terakreditasi. Periode terbit jurnal ini adalah dua kali setiap hari terakhir di bulan Desember dan Juni tahun berjalan.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 109 Documents
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Analisis SWOT dalam Optimalisasi Penyebaran Informasi Internal KG Media Nurferdiany, Intan Putri; Wijaya, Abung Supama; Marithasari, Harries
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6168

Abstract

This study aims to analyse the role of KG Media's Public Relations in optimising internal information dissemination through digital communication strategies implemented on the Instagram account @dailyatkgmedia. In addition, this study was conducted to improve on previous research that did not use SWOT analysis to optimise KG Media's internal information dissemination. The method used in this study is descriptive qualitative with data collection techniques in the form of observation, interviews, and active participation of the author during an internship at KG Media. The analysis focuses on how digital communication strategies are used to optimise the dissemination of KG Media's internal information, strengthen internal communication, increase employee engagement, and build organisational identity and culture. The SWOT analysis approach used in this study aims to identify the strengths, weaknesses, opportunities, and threats that affect the effectiveness of KG Media's internal communication strategies. The results of the study show that the main strength of KG Media's Public Relations lies in its ability to utilise digital platforms, produce informative and emotionally valuable content, and keep up with digital trends.
Analisis Interaksi dan Engagement Tiktok @ERIKARICHARDO dalam Penguatan Nasionalisme di Era Digital Junias, Febe Dian; Sari, Dewi Kartika; Herwandito, Seto
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5893

Abstract

This study investigates audience engagement and creator-audience interaction in nationalism-themed content on the TikTok account @ErikaRichardo. It focuses on two research questions: (1) how audience engagement performs across nationalism-related posts, and (2) how narratives, visual aesthethics, and national symbols stimulate interaction. A mixed-methods sequential explanatory approach was employed, combining quantitative and qualitative stages followed by convergence. Quantitative data were gathered by observing engagement metrics-including views, likes, comments, shares, and saves-to identify content with the highest audience response. The qualitative phase consisted of content observation, comment analysis, and documentation review to explore symbolic expression, emotional narratives, aesthetic elements, and forms of audience participation. The findings reveal that Erika Richardo consistently produces nationalism-themed artwork videos around Indonesia’s Independence Day, utilizing strong visual identity, iconic national symbols, and emotional storytelling to trigger meaningful audience involvement. Engagement peaked in 2023, while audiovisual narratives and symbolic representation were key motivating aspects for participation. The convergence of both data sets supports the relevance of Media Dependency Theory across cognitive, affective, and behavioral dimensions. This research contributes by demonstrating how TikTok functions as a participatory digital space to reinforce national identity, offering insights for digital creators, policymakers, and educators in promoting creative civic communication and strengthening patriotic values online.
Difusi Inovasi Chatbot Vanrita dalam Komunikasi Pelayanan Kesehatan di RSUD Daya Makassar Muris, Dendy; Dewi, Rima Kusumah
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6215

Abstract

This study examines the digital innovation “Vanrita” chatbot (Virtual Assistant Balla Garring Ta) as a form of public communication transformation at Daya Public Hospital, Makassar. The research addresses the gap between Indonesia’s national digital health vision and the limited technological adoption in local public hospitals. The study aims to analyze user acceptance of Vanrita, factors influencing adoption decisions, and the relevance of this innovation to service efficiency and quality. A qualitative case study was conducted through in-depth interviews with 14 participants, including medical staff, public relations officers, and patients. Guided by Rogers’ Diffusion of Innovation Theory (2003), four dimensions were analyzed: innovation elements, characteristics, innovation process, and adopter categories. Findings reveal that Vanrita demonstrates strong relative advantage, high cultural compatibility, and low complexity, contributing to faster adoption among digitally literate users. However, adoption remains limited among elderly and non-digital users. The study concludes that effective interpersonal communication, sustained promotion, and institutional support are essential for strengthening the diffusion of digital innovations in public healthcare communication.
Peran Humas dalam Membangun Komunikasi Internal dan Eksternal CV Rinjani Mitra Jaya Noviani, Ida Ayu; Nyoman Sutriani, Ida Ayu
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6058

Abstract

This study examines the role of public relations in creating both internal and external communication at CV Rinjani Mitra Jaya, a growing distribution company. Public relations plays a crucial role as a liaison in transferring information from employees to management, while simultaneously strengthening the company's relationships with external parties, such as principals, customers, business partners, the media, and the government. The methodology used in this study was descriptive qualitative, with data collection through observation, in-depth interviews, and documentation. Data were analyzed through data reduction, presentation, and conclusion drawing to provide a clear understanding of the phenomenon under study. The findings of this study confirm that human resources play a significant role in maintaining smooth internal communication, both in conveying policies and creating two-way communication channels between employees and management. Furthermore, public relations also plays a crucial role in external communication by ensuring harmonious relationships with principals and maintaining a positive company image. Consequently, the presence of human resources has the potential to increase trust, strengthen reputation, and support the company's competitiveness in facing business competition. This research provides a practical contribution to the development of organizational communication strategies, particularly in managing the role of public relations in distribution companies.
Strategi Content Creator dalam Membangun Brand Awareness Tiktok @Bogornative Azizah, Auliya; Pranata, Rici Tri Harpin
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6172

Abstract

The purpose of this study is to analyze content creators' strategies in building brand awareness through the TikTok platform, with a case study of the @bogornative account. Brand awareness is defined as the audience's ability to recognize, remember, and associate a brand with a particular product category (Kotler Keller, 2016; Aaker David, 2018). This study uses a descriptive qualitative approach with purposive sampling techniques, involving content creators, creative teams, and social media managers as informants. Data were collected through in-depth interviews, observation, active participation, and literature review. The results show that Bogor Native applies Petty's (1997) five stages of the creative process, namely inspiration, distillation, perspiration, evaluation, and incubation, to produce relevant and interesting content. The content is organized into six pillars: tourism, culinary, culture, events, vibes, and shopping recommendations, with persuasive storytelling, attractive visuals, and intense audience interaction. The success of this strategy is measured by the number of views, which reflects the audience's awareness of the brand. This strategy allows the audience to recognize the brand, remember it, place it at the top of their minds, while strengthening the image of the city of Bogor and increasing the brand's reach on TikTok.
Pengaruh Live Streaming dan Review Influencer terhadap Keputusan Pembelian Pengguna Tiktok Shop Ratnaningrum, Nenci Mukti; Sari, Dewi Kartika; Herwandito, Seto
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5923

Abstract

This study aimed to examine the influence of the live streaming feature and influencer reviews on TikTok Shop users' purchasing decisions. The study focused on students at Satya Wacana Christian University (UKSW) in Salatiga, known for their active use of digital media. TikTok Shop, as a form of social commerce, offers a combination of interactive content and public figure involvement to build consumer perceptions. The research methodology employed a quantitative approach, distributing questionnaires to 390 respondents selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression to examine the extent to which the two independent variables simultaneously or partially influenced purchasing decisions. The analysis showed that the live streaming feature and influencer reviews had a positive and significant impact on purchasing decisions, both when tested separately and together. These findings confirm that digital marketing communication strategies that prioritize content interactivity and social trust play a significant role in influencing consumer behavior, particularly among the younger generation. Furthermore, this research contributes to the development of academic studies in the field of digital marketing communication, while providing practical implications for businesses and influencers in developing more effective promotional strategies in the digital era.
Analisis Konstruksi Citra Maskulinitas pada Merek Perawatan Wajah Pria di Indonesia Satrio, Sello; Pratama, Alfian; Handayani, Widhia Seni; Ghanistyana, Lathifa Prima; Nurapriyanti, Tia
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6014

Abstract

The significant growth of the men's facial care market in Indonesia has triggered dynamic shifts that challenge the traditional hegemonic masculinity construction in the digital space. This study aims to deeply analyze how three prominent men's facial care brands (Kahf, MS Glow for Men, and Nivea Men) construct images of masculinity through their digital communication strategies, and to identify the patterns of meaning acceptance and negotiation by the audience. Employing a qualitative netnography approach, the core finding reveals that, instead of collapsing, hegemonic masculinity is locally negotiated, resulting in the conceptual model of Locally Negotiated Masculinity. This digital masculinity only accepts grooming practices through three strict justification mechanisms: Functional Justification (linking appearance as Professional Somatic Capital), Spiritual Justification (as Pious Consumption), and Non androgyny Boundary Negotiation which explicitly rejects the East Asian flower boy image. This model serves as a theoretical contribution to gender and digital communication studies in Southeast Asia, challenging Western metrosexual perspectives. The practical implication is that brands must integrate functional and spiritual narratives to legitimize the use of their products in this culturally sensitive market.
Analisis Semiotik Derrida dalam Gaya Komunikasi Publik Dedi Mulyadi Susanti, Ratna; Zulham, Zulham; Pranawukir, Iswahyu; Kusuma, Ema; Ningsih, Titiek Surya
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6084

Abstract

This study aims to analyze Dedi Mulyadi’s public communication style through Derrida’s semiotics, particularly the concept of deconstruction. This approach is used to uncover layers of meaning often manifested by cultural narratives, traditional symbols, and cultural expressions on digital platforms. Using a qualitative method with text and video analysis, interpretation of symbols, diction, and gestures, the study reveals that Dedi Mulyadi’s communication is rich in markers of locality, simplicity, and closeness to the people. However, these meanings are not singular and remain open to deconstruction. Based on Derrida’s conception, it is found that Dedi Mulyadi’s communication style blurs the boundaries between the elite and the people, power and simplicity, representation and reality. His public communication style represents a deconstruction of conventional political communication practices by blending modern and traditional symbols, dissolving the boundary between the elite and the masses through the use of ambiguous yet populist. This approach also helps to reveal how the signs used by Dedi Mulyadi are highly open to multiple interpretations and continuously shifting meanings. The study recommends the importance of applying deconstructive analysis in political communication studies to better understand the dynamics of meaning and imagery within digital public spaces.
Implementasi Program Edukasi Parlemen DPR RI sebagai Sarana Komunikasi Publik Rahman, Tedi Fathur; Toruan, Rialdo Rezeky Manogari Lumban; Hamzah, Radja Erland
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5867

Abstract

Public Relations plays a strategic role in government institutions by fostering two-way communication between the organization and the public. The Public Relations Division of the House of Representatives of the Republic of Indonesia (DPR RI) implements the Parliamentary Education Program as a means of public communication to enhance citizens’ understanding of the duties, functions, authorities, and work mechanisms of the DPR RI. This study aims to analyze the implementation of the Parliamentary Education Program as a public communication strategy based on the Boundary Spanning Theory and Excellence Theory of James E. Grunig. The research employed a qualitative method with a constructivist approach through in-depth interviews with DPR RI Public Relations officials and program participants. The findings reveal that the program effectively serves as a medium of public education through an edutainment approach that combines interactive learning and direct observation. DPR RI’s Public Relations acts as a communication facilitator that bridges the institution and the public through transparent, two-way communication, thereby improving the institution’s image and reducing negative public perceptions. This implementation also strengthens DPR RI’s Public Relations function as a public communication facilitator promoting transparency and accountability.

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