cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Radja Erland Hamzah
Contact Email
radjaerland@dsn.moestopo.ac.id
Phone
+6285714422271
Journal Mail Official
petanda@jrl.moestopo.ac.id
Editorial Address
Lembaga Penelitan dan Pengabdian Kepada Masyarakat Universitas Prof. Dr. Moestopo (Beragama) Jl. Hang Lekir I No. 8 Jakarta Pusat 10270 Telp. 021-7720289, 7395333 Fax: 7252682
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Petanda : Jurnal Ilmu Komunikasi dan Humaniora
Published by Universitas Prof. Dr. Moestopo
ISSN : -     EISSN : 26145537     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Petanda: Jurnal Ilmu Komunikasi dan Humaniora diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Univesitas Prof. Dr. Moestopo (Beragama) di Jakarta, sebagai sebuah jurnal multidisiplin berskala nasional untuk publikasi hasil-hasil penelitian di bidang ilmu-ilmu sosial dan humaniora. Secara khusus, jurnal ini menaruh perhatian, tetapi tidak terbatas pada bidang ilmu komunikasi, ilmu ekonomi, ilmu sosial, dan ilmu politik. Hasil penelitian dari bidang ilmu lain dimungkinkan sepanjang obyek penelitiannya berkaitan dengan ilmu-ilmu sosial humaniora. Secara garis besar Jurnal Petanda mempublikasikan hasil-hasil penelitian dalam lingkup komunikasi politik, ekonomi politik media, media massa dan media sosial, komunikasi dan keluarga berencana, jurnalisme dan media, kehumasan, periklanan, pembangunan sosial, gender dan pemberdayaan masyarakat, kelembagaan sosial, pemerintahan dan hubungan internasional. Sebagai sebuah Terbitan Berkala Ilmiah, Petanda menggunakan standar peer review yang ketat dengan melibatkan peer reviewer dari berbagai perguruan tinggi negeri dan swasta terakreditasi. Periode terbit jurnal ini adalah dua kali setiap hari terakhir di bulan Desember dan Juni tahun berjalan.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 109 Documents
 7   8   9   10   11 
Efektivitas Iklan Sirup Marjan Versi Cyberpunk Terhadap Generasi Z di Jawa Tengah Ridanar, Malaika Mustikasari; Sari, Dewi Kartika; Herwandito, Seto
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5966

Abstract

Advertising plays a vital role as a marketing communication tool. It serves to introduce products, build brand image, and influence consumer purchasing decisions. However, its effectiveness must be evaluated to ensure that the message delivered is truly on target and the advertising objectives are achieved. This study examines the effectiveness of the Cyberpunk-themed Marjan Syrup advertisement broadcast on digital media, aiming to increase brand awareness and stimulate purchase interest among Generation Z in Central Java. The research method used is descriptive quantitative with a Customer Response Index (CRI) approach, which includes five stages: awareness, comprehend, interest, intentions, and action. A total of 400 Generation Z respondents who had seen the advertisement were selected using purposive sampling. The analysis results show a CRI score of 89.7%, indicating that the advertisement is quite effective in generating awareness, understanding, interest, purchase intention, and actual buying behavior. Thus, Marjan’s Cyberpunk advertising strategy proves relevant in influencing young audiences and can serve as a reference for future digital marketing campaigns.
Program Onboarding dan Pengembangan Karir Adaptif untuk Karyawan Neurodivergen di Indonesia Fatin, Cyra Adra Fairuz; Nadia, Fiona Niska Dinda
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6106

Abstract

Amid the global talent competition, neurodiversity remains an underutilized source of innovation in Indonesia. Neurodivergent individuals including those with autism, ADHD, and dyslexia are often constrained by conventional and non-inclusive human resource (HR) practices. This qualitative research, based on a literature study, aims to bridge this gap by analyzing academic literature, industry reports, and international case studies. Through a comparative approach, the study identifies specific challenges within Indonesia’s work culture, such as homogeneous communication norms, recruitment bias, and the lack of adaptive workplace policies. In addition, it maps global best practices in neurodivergent workforce integration. The main outcome of this research is the Neurodivergent Talent Integration Framework (NTIF) an adaptive three-phase model: Preparation, Integration, and Development. Each phase includes strategic steps ranging from raising organizational awareness, adapting recruitment and onboarding processes, to implementing continuous training programs for team leaders and employees. This framework provides practical guidance for HR professionals to systematically accommodate and empower neurodivergent talent. The novelty of this study lies in the formulation of the first framework specifically tailored to the Indonesian work culture, contextualizing universal inclusion theories within a non-Western setting and offering actionable solutions to enhance diversity, collaboration, and organizational productivity.
Baik Dan Buruk Animasi : Refleksi Gaya Komunikasi Mahasiswa KPI Banda Aceh Agmeliani, Cut Chusnul; Nurdin, Hanifah; Sari, Fitri Meliya
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6145

Abstract

Animation is a highly popular entertainment medium among university students, yet not all animated content conveys positive values. Animations contain harsh language and messages that contradict Islamic communication ethics, creating a tension between the identity of Islamic Communication and Broadcasting (KPI) students as future da'i/da'iah and their daily communication practices influenced by inappropriate media content. This study examines how both positive and negative animations shape the communication style of KPI students at UIN Ar-Raniry Banda Aceh. Guided by cultivation theory, symbolic interactionism, and uses and gratifications, the research explores how messages are internalized, meanings are negotiated, and motivations drive media consumption. Using a qualitative descriptive-analytical method, data were collected through observation, interviews, and documentation via purposive sampling. Findings show that students’ preferences for animation are driven by motivation, graphic quality, contextual narratives, engaging plots, entertainment value, and learning elements. Animation generates dual influences on communication style: positive impacts include creativity, proper language use, moral internalization, improved communication quality, and critical thinking; while negative effects involve harsh intonation, inappropriate vocabulary, and non-contextual mimicry. This study highlights the need for reflective media consumption and contributes novelty through a comprehensive comparison of positive and negative animations integrated with Islamic communication principles (qaulan ma’rufa). 
Strategi Komunikasi Korporat AXA Mandiri Dalam Menjaga Reputasi Dirgantoro, Ganet; Patrianti, Tria
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5875

Abstract

AXA Mandiri as a life insurance company certainly has an obligation to maintain its reputation so that public trust is always well managed. Usually for companies in the financial sector, trust is an important condition that must always be upheld because it concerns funds entrusted in the long term. On the other hand, the challenges faced by life insurance companies in the future are also getting heavier due to the rapid exposure to the news, plus the awareness of insurance is still low.  The position of AXA Mandiri, which is ranked fourth in life insurance companies in terms of capital and premium acquisition in 2024, certainly requires a measurable and well-managed corporate communication strategy. The research aims to analyze corporate communication strategies in maintaining reputation. The research method uses a qualitative case study approach using the Chief Communication Officer as a key informant referring to the theory of corporate communication, reputation, and image. The results of the study show that the strategy is implemented through media monitoring to ensure that corporate communication is well managed, the response is carried out at that time also involves third parties, appoints spokespersons, and clarifies by involving the mass media.
Mendekonstruksi Etika Jurnalistik di Tengah Disinformasi: Pemberitaan Hoaks di Media Indonesia Miftakhudin, Miftakhudin
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6187

Abstract

The rapid growth of online media in Indonesia has reshaped information access but heightened exposure to hoaxes and disinformation. This study examines how hoax reporting is produced and to what extent journalistic ethics such as accuracy, independence, and fairness are upheld in digital newsrooms. Using a qualitative design that combines case study and content analysis, we review documentary materials and conduct in-depth interviews with journalists and media practitioners. Textual deconstruction is applied to identify bias, framing, and implicit messages in hoax-related stories. Findings show that economic pressures, inter-media competition, and the premium on speed frequently shape editorial choices, resulting in weakened verification and occasional departures from ethical norms. These practices erode media credibility and exacerbate public confusion. The study underscores the need for consistent ethical governance, stronger verification protocols, and programs that build critical news literacy. The results inform the development of responsible editorial strategies and provide a reference for communication and media studies on hoax dynamics in Indonesia.
Analisis Kampanye Sosial Gempur Rokok Ilegal Bea Cukai Periode Tahun 2022 – 2023 Supriadi, Idris; Hamad, Ibnu; Sari, Yunita
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6000

Abstract

This research analyzes the strategic communication design and implementation of the "Gempur Rokok Ilegal" campaign conducted by the Directorate General of Customs and Excise during 2022–2023, as well as evaluating public awareness levels toward the campaign. The study employed a concurrent mixed methods approach with a constructivist paradigm, integrating the SOSTAC model and McQuail Windahl’s communication framework for qualitative analysis through case studies and in-depth interviews with campaign officials, while the quantitative analysis utilized an online survey of 1,000 validated respondents. Findings reveal the campaign demonstrates a strategic evolution from passive communication to participatory communication that integrates repressive and persuasive approaches. Multi-platform implementation with a dominance of social media achieved high effectiveness scores across three dimensions: affective (4.58), conative (4.55), and cognitive (4.53) on a 5.0 scale, indicating success in building emotional awareness, positive behavioral intentions, and factual understanding regarding illegal cigarettes. Instagram and TikTok effectively reached 66.1% of respondents with optimal exposure frequency, while content integration through news media and institutional accounts created dual credibility that strengthened message legitimacy.
Strategi Word of Mouth UMKM Tumpang Mbak Painem untuk Brand Awareness Mardiyana, Dienesti Aurelia; Huwae, George Nicholas
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6164

Abstract

The culinary business competition in Salatiga City has become increasingly intense, particularly among micro, small, and medium enterprises (MSMEs) offering similar products. The digital shift in consumer behavior requires business owners to adapt to modern marketing communication strategies. However, some traditional MSMEs still rely on conventional promotion methods, including Tumpang Mbak Painem, which sustains its business through Word of Mouth (WOM). This study aims to analyze the effectiveness of WOM in building brand awareness. The research employs a descriptive qualitative approach through in-depth interviews, observation, and documentation. The findings reveal that WOM plays a crucial role in introducing and strengthening the brand image through personal recommendations, customer testimonials, and the sharing of positive experiences. Moreover, online reviews on Google Review enhance consumer trust and indicate a transition toward a hybrid WOM model—combining offline and online communication. The brand awareness level of Tumpang Mbak Painem falls within the brand recall category, meaning consumers can remember the brand without external stimuli. Developing a hybrid WOM strategy is recommended to expand brand reach in the digital era.
Meningkatkan Kualitas Pelayanan Publik Melalui Inovasi MARI-SERBU di Kecamatan Sukodono, Sidoarjo Syahrani, Regita Pinkan; Wahyudi, Kalvin Edo
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.5885

Abstract

The MARI-SERBU (Malam Hari Senin Rabu) innovation in Sukodono District, Sidoarjo, is a public service that operates in the evening, specifically on Mondays and Wednesdays from 6:00 PM to 8:00 PM. This program, managed by the District Office, provides services for managing population administration. This innovation offers a solution for people who are busy during regular working hours, allowing them to take care of their population documents. This study aims to describe the implementation of the "MARI-SERBU" population service innovation in Sukodono District, Sidoarjo, using Rogers' Innovation Theory, which includes relative advantage, compatibility, complexity, trialability, and observability. The results of this study indicate that the MARI-SERBU service innovation in Sukodono District benefits the community by allowing them to manage population administration at night. Furthermore, this innovation has successfully met four indicators of innovation: relative advantage, compatibility, complexity, and trialability. However, the observability indicator has not yet been fully achieved, as some community members are still unaware of the MARI-SERBU innovation due to insufficient information dissemination in physical form by the Sukodono District Office, Sidoarjo.
Efektivitas Komunikasi Pemasaran Properti Melalui Media Email Blast Agustin, Dinda Putri; Wijaya, Abung Supama
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6192

Abstract

The rapid development of digital technology has significantly transformed marketing communication strategies, including in the property industry. One widely used strategy is email blast, which enables businesses to reach their target audience quickly, personally, and efficiently. This study aims to analyze the effectiveness of property marketing communication through email blast media and to identify its role in increasing client engagement and loyalty. The research uses a descriptive qualitative approach by collecting data through observations during the internship program and literature studies. The findings show that email blast not only expands promotional reach but also allows companies to personalize content and analyze campaign performance in real-time. This strategy has a positive impact on improving customer engagement and loyalty. Therefore, email blast can serve as an effective marketing communication tool for property companies to remain competitive in an increasingly dynamic market. In addition, this study also provides insights for property marketing practitioners to optimize their digital communication strategies. The results of this study are expected to serve as a reference for companies in utilizing email blasts more strategically to enhance the effectiveness of marketing campaigns and strengthen long-term relationships with customers.
Strategi Social Media Specialist dalam Meningkatkan Brand Identity Melalui Instagram @alancreativeid Artha, Kania Chairunnisa Dwi; Santoso, Hudi
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6035

Abstract

Studi ini bertujuan pada Strategi Social Media Specialist dalam Meningkatkan Brand Identity melalui Instagram Alan Creative. Media sosial berfungsi sebagai sarana penyebaran informasi real-time yang tidak dibatasi ruang dan waktu. Instagram merupakan platform media sosial dengan pengguna yang cukup banyak pada anak muda. Alan Creative menggunakan Instagram untuk memberikan konten yang berguna untuk mengedukasi audiens melalui @alancreativeid. Konten yang diproduksi tidak hanya mengikuti tren, tetapi juga tetap konsisten mencerminkan brand identity perusahaan. Studi ini bertujuan untuk Mendeskripsikan Social Media Specialist mengelola konten Instagram Alan Creative untuk memperkuat Brand Identity dan menjelaskan Kendala dan Tantangan yang dihadapi Social Media Specialist dalam meningkatkan brand identity melalui Instagram. Studi ini menggunakan pendekatan kualitatif. Hasil penelitian menunjukkan Alan Creative dalam meningkatkan brand identity melalui Instagram @alancreativeid diwujudkan melalui konsistensi produksi konten, pemanfaatan fitur-fitur Instagram.Tantangan eksternal berupa cepatnya perubahan tren media sosial dan ekspektasi audiens yang kritis, serta tantangan internal dalam menjaga konsistensi brand identity di tengah tren, berhasil diatasi melalui brainstorming tim dan evaluasi konten yang terjadwal. 

Page 10 of 11 | Total Record : 109

 7   8   9   10   11 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol 7, No 3 (2025): Desember 2025 Vol 7, No 2 (2025): Juni 2025 Vol 7, No 1 (2024): Desember 2024 Vol 6, No 2 (2024): Juni 2024 Vol 6, No 1 (2023): Desember 2023 Vol 5, No 2 (2023): Juni 2023 Vol 5, No 1 (2022): Desember 2022 Vol 4, No 2 (2022): Juni 2022 Vol 4, No 1 (2021): Desember 2021 Vol 3, No 2 (2021): Juni 2021 Vol 3, No 1 (2020): Desember 2020 Vol 2, No 2 (2020): JUNI 2020 Vol 2, No 1 (2019): Desember 2019 Vol 1, No 2 (2019): Juni 2019 Vol 1, No 1 (2018): Desember 2018 More Issue