International Journal of Applied Business and International Management
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
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510 Documents
<![CDATA[FIND THE BEAUTY IN INDONESIA WITH ONGIS TRAVEL ]]>
<![CDATA[Diva Artha Puspita Sari]]>;
<![CDATA[Joshua Anenlie]]>;
<![CDATA[Marvanico Tjokrosoeharto]]>;
<![CDATA[Husjina H. Suljic]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018 ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/ijabim.v2i2.16
<![CDATA[Ongis travel is a tour operator which is located in Malang City, the hospitality that Ongis Travel offered as a guide to accompany your journey down the sights of interest in Malang City, East Java and beyond. Ongis Travel hope that visiting as a rarely activities will be more than just fun; therefore it is our pleasure to professionally make your sightseeing experience into recording a memorable footsteps. Malang City has a variety of charm in their tourism that is interesting to be explored. In this city Ongis Travel has been born and has been groing up by guiding domestic or foreign tourist. In the spirit of Ongis Travel services, we capture every moment of exquisite happiness. Therefore, the decision of choosing Ongis travel is a privilege worth. Ongis Travel marketing are up to date and they are using all kinds of social media like Instagram, website and Facebook. Ongis Travel update their tour in videos and post it on YouTube which the edit of the video, camera quality is too good to be compared with other tour and travel in Malang City. However, Ongis Travel post all of their marketing in Indonesian language so the foreign customers cannot actually understand it. Recomended Service Idea for Ongis Travel is to make a promotion using digital marketing that will be written or spoken in English language and Team 16 will make a business proposal regarding partnership with other tour and travel agency or agent in Europe and United State. In the business proposal there will be written both law regarding the agreement that both parties wanted. This proposal will be signed and approved in legal international business law. The distribution channel that has ben chosen by Team 16 are Tour and Travel Agency in USA and Europe, and Tour and Travel Agent. The partnership will be beneficial for both parties because Ongis Travel, Tour and Travel Agencies and Tour Agents will exchange customer, Indonesian traveler that wanted to travel to Europe or USA will be given to Tour and Travel Agencies and Tour Agents and Foreigners that apply in Tour and Travel Agencies and Tour Agents that wanted to travel to Indonesia will be given to Ongis Travel.]]>
<![CDATA[Analysis of Strategy for Local Beef Cattle Competitiveness Development in North Sulawesi ]]>
<![CDATA[Jolanda. K.J. Kalangi]]>;
<![CDATA[Jolyanis Lainawa]]>;
<![CDATA[Anneke K. Rintjap]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022 ]]>
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DOI: 10.32535/ijabim.v7i1.1440
<![CDATA[Local beef cattle (Ongole Crossbreed) in North Sulawesi are still traditionally raised, making its product competitiveness is low. The purpose of this research is to describe the utilization of production factors increasing the competitiveness of livestock and meat commodities, conduct a feasibility study for its development, and formulate a strategy for developing its competitiveness. This qualitative-descriptive research is a case study model involving 160 respondents purposively selected as the sample. The analytical method was the feasibility test of investment criteria. The strategy formulation was divided into the input stage (to analyze internal and external factors), the matching stage (SWOT matrix and IE matrix), and the decision stage (with a Quantitative Strategy Planning Matrix). The findings indicate that the production factor resources were available with investment criteria requirement and strategic priority.  ]]>
<![CDATA[Development of Entrepreneurial Orientation ]]>
<![CDATA[Eka Zahra Solikahan]]>;
<![CDATA[Ali Mohammad]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
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DOI: 10.32535/ijabim.v4i1.380
<![CDATA[The Entrepreneurial orientation (EO), is a company activity that are related to proactive decision-making practices that pay attention to innovative strategies, risk-taking and exploiting market opportunities. This study aims to explain the development of the EO with a qualitative approach with the literature study method. Results obtained, EO was first introduced by miller in 1983, stating the importance of innovation, risk taking, productiveness in the EO concept, later developed by Morris and Paul (1987), and Merz and Sauber (1995). In 1996 Lumpkin and Dess perfected the EO concept of Miller (1983) by adding autonomy and competitive aggressiveness in measuring EO. But in its development to date, EO measurements based on several earlier studies EO measurements combine between the studies of Miller (1983) and Lumpkin and Dess (1996).]]>
<![CDATA[The Effect Of Psychological Empowerment On Individual Readiness For Change With Perceived Organizational Support As A Moderator Factor: Case In Indonesian Employees Of Banking Industry ]]>
<![CDATA[Silverius Y. Soeharso]]>;
<![CDATA[Miskah Raihanah]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023 ]]>
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DOI: 10.32535/ijabim.v8i2.2469
<![CDATA[In Indonesia the phenomenon of organizational change occurs a lot. Many industrial sectors affected by digitalization. One of them is the banking industry.. These changes occur as a result of the industrial revolution 4.0 or often called the digital era 4.0. This study aims to determine the role of mediators of perceptions of organizational support on banking industry employees on the effect of psychological empowerment on individual readiness to change. The sample used in this study was 149 banking industry employees in particularly who worked as tellers and customer service. The findings indicated that there was a notable impact of psychological empowerment on the individual readiness to embrace change (R2 = 0.206; Sig. = 0.000). When Perceived Organizational Support is added to the moderator variable, R2 coefficient increases to become 0.258; Sig.0.000. which means that Perceived Organizational Support can moderated the relationship between psychological empowerment to individual readiness for change in Indonesia’s banking industry employees. Implication from this study, companies providing feedback related to employee performance provides employee opportunities for career development.]]>
<![CDATA[Manpower and Employees Attitudes Are Very Important in An Organisation ]]>
<![CDATA[Kiat, Chang Jin]]>;
<![CDATA[Kee, Daisy Mui Hung]]>;
<![CDATA[Ah Chai, Aiy Siew A/P]]>;
<![CDATA[Jamal, Ghalia]]>;
<![CDATA[Chen, Soo Mei]]>;
<![CDATA[Lin, Tiong Zih]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019 ]]>
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DOI: 10.32535/ijabim.v4i3.692
<![CDATA[KFC or also known as Kentucky Fried Chicken is one of the most leading fast food restaurants around the world. KFC that originally from America has thrived around the world including Malaysia and Kuwait. Although it is an advanced company, it still has some sensitive internal issues that will cause problems to the company. If this problem is not carefully and wisely deal with, it will drop the company name and bring a negative impact to everyone that involved in the company. In this research, we examine the issues in an organization and KFC is the subject of our study. KFC has been in a bad mood for the past few years. Many of the customers complaint about the services and the attitudes of the employee in the restaurant. In Jan 2015, a case of brawl between KFC employees and customers was viral in social media and there also a case where KFC employees show pornographic signs to customers. This shows the attitude and the behavior of KFC employees who do not adhere to ethics and are not prudent will affect the good name of a company. Employees issues in KFC is the best topic to be discuss in this study. There lot of problem that face by KFC in term of employees such as lack of manpower in their branches. If compare from our observation, there a huge difference between the number of workers in KFC and its competitor, Mc Donald. Therefore, we can see that Mc Donald is more efficient than KFC although KFC has lower cost for their human resource.]]>
<![CDATA[Changes in Accounting Estimates for Disclosure Discrepancy in The Useful Life of Pot Reduction: Study Case in PT. XYZ (Persero) Indonesia ]]>
<![CDATA[Deddy Kurniawansyah]]>;
<![CDATA[Nelly Romauli Simamora]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023 ]]>
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DOI: 10.32535/ijabim.v8i1.2230
<![CDATA[This study aims to obtain empirical evidence of the application of changes in accounting estimates to change the useful life of the reduction pot at PT. XYZ (Persero) based on PSAK 25. Data collection techniques used in this study included interviews, observation, and documentation techniques. After the data and information were obtained, data analysis was carried out using qualitative analysis techniques using the Milles K. Hubertman model. The results show that the application of changes to the estimated useful lives of reduction pots results in an increase in depreciation expense in 2021 of USD 2,025,260, and a total of 44 reduction pots will be written off in full at net book value because they have experienced depreciation for or more than 5 (five) years, amounting to USD 1,004,663. The implementation of PSAK 25 has an impact on profit for the year and asset impairment in 2021.]]>
<![CDATA[Creating A Better Competitive Edge Through Environmental Sustainability: A Case Study of Panasonic ]]>
<![CDATA[Daisy Mui Hung Kee]]>;
<![CDATA[Tiveeya Sri Saravanan]]>;
<![CDATA[Sharnitra Sridaran]]>;
<![CDATA[Syazwina Syahrin]]>;
<![CDATA[Tulasii Rajandran]]>;
<![CDATA[Jiale Tian]]>;
<![CDATA[Huayan Zhang]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020 ]]>
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DOI: 10.32535/ijabim.v5i3.985
<![CDATA[This paper investigates Panasonic's strategies for its better competitive edge through environmental sustainability. The study analyzed the data collected from the company's websites, customers' personal experiences, and questionnaires. The surveys on customers' feedback on Panasonic products and services were carried out. This study's literature contribution value lies in its investigation of how Panasonic's environmental sustainability has led the company to a competitive advantage. The findings of this paper have significant importance since people today are more concerned about environmental sustainability. Strategies and practices that create a sustainable world economy were discussed.]]>
<![CDATA[How Brand Vibes, Stellar Service, and Prime Location Fuel WOM (Word of Mouth) and Drive Bookings in the Hotel Industry ]]>
<![CDATA[San Diego, Di-An Guevarra]]>;
<![CDATA[Wisker, Zazli Lily]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 9, No 3 (2024): December 2024 ]]>
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DOI: 10.32535/ijabim.v9i3.3599
<![CDATA[This study aims to examine the effects of brand image, perceived value, customer service, and hotel location on word of mouth (WOM) among hotel customers. Additionally, it posits that purchase intention mediates the relationship between the independent variables. Primary quantitative data were collected through an online survey using the SurveyMonkey platform, with established scales measuring the variables under study. A total of 110 participants responded to the survey. Data were analyzed using multiple regression and the Macro PROCESS Model 4. The findings demonstrate that brand image, perceived value, and services emerged as critical factors influencing WOM. However, location does not seem to affect WOM and purchase intention. This indicates that customers are more inclined to book a hotel room and recommend it to others when they perceive high value in the services offered, even though the location is unfavorable. Excellent customer service enhances the overall guest experience, leading to higher satisfaction and an increased likelihood of recommending the hotel to others.]]>
<![CDATA[The Interest of Technology Adoption in E-Commerce Mobile Apps Using Modified Unified Theory of Acceptance and Use of Technology 2 in Indonesia ]]>
<![CDATA[Dini Turipanam Alamanda]]>;
<![CDATA[Lili Adi Wibowo]]>;
<![CDATA[Soviyan Munawar]]>;
<![CDATA[Adinda Khoeru Nisa]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021 ]]>
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DOI: 10.32535/ijabim.v6i3.1327
<![CDATA[The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people’s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) approach. Of the many e-commerce in Indonesia, only five popular e-commerce are the focus of this study. The quantitative method with the verification type was adopted. A survey was conducted and questionnaires were distributed online toward 400 respondents who are users of popular e-commerce in Indonesia. The collected data was analyzed using Partial Least Square (PLS). The findings show that performance expectations and promotion conditions have a significant effect on behavioral intentions, and habits and behavioral intentions have a significant effect on use behavior. The moderator variable of age has a significant effect on the relationship between habit and use behavior, while price value, hedonic motivation, and habit on behavioral intention are moderated by the age variable. Gender variable as the second moderator did not have a significant effect on all relationships. The results can be used by e-commerce as an evaluation and map out future marketing strategies.]]>
<![CDATA[The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent of Smart Phone ]]>
<![CDATA[Elizabeth Adaobi Oputa]]>;
<![CDATA[Fakhrorazi Ahmad]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 3, No 2 (2018): December 2018 ]]>
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DOI: 10.32535/ijabim.v3i2.161
<![CDATA[The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of different signs, symbols, images and other visual aids for the purpose of marketing a given product or service. Since these signs tend to create an image of the brand in minds of consumers and also demonstrates the brand association with their cultural orientation, beliefs and values, semiotic advertising is said to have a significant impact on the brand equity as perceived by generation y customers. The study also confirms that since higher brand equity based on its components of perception, recognition, parity, loyalty and trust influences the purchase intentions and decisions of generation-y smart phone users positively, semiotic advertising must also have a positive influence on the purchase intent of the buyers. The study has thus been based on the responses received from 620 generation-y smart phone users from a survey based on an instrument developed by the researcher to measure semiotic advertising efficacy, brand equity and purchase intentions as perceived towards advertisements of four smart phones shown to the respondents while undertaking the survey. The data obtained from the questions based on Likert scales has been analysed to prove the hypotheses as derived in the study. Outcomes as based on statistical path analysis establish that overall equity of a brand as perceived by generation y customers, increases with an increase in semiotic advertising efficacy and also the perceived brand equity has a positive and direct influence on purchase intentions. It is hence concluded from the discussions and findings that the purchase intentions of generation y smart phone users increase when the efficacy of semiotic advertising increases. The brands can be recommended to thus make sure that the visual elements and semiotics used in their advertisements align with cultural characteristics of buyers to enhance their overall efficacy.]]>
