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International Journal of Applied Business and International Management
Published by AIBPM Publisher
ISSN : 26147432     EISSN : 26212862     DOI : https://doi.org/10.32535/ijabim
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 510 Documents
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Community Participation and Role in the Management of Public Green Open Space (RTH) in Cihideung District, Tasikmalaya City, West Java Province Prihatini, Juliati; Sutikno, Achmad Nur
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2658

Abstract

The purpose of this study is to describe and analyze the participation and role of the community in planning, implementing development, utilization, and monitoring of public green space. Data collection techniques through observation, interviews, and documentation. The results of the study show that (1) In planning Public Open Space, the participation and role of the community is relatively passive so it needs to be motivated by the Cihideung Sub-district through the District MUSRENBANG; (2) Implementation of the development and rearrangement of Public Open Space requires a commitment between the Environmental Service and the community; (3) The benefits of public green open space are tangible and intangible. Public green open space in the four sub-districts of the Cihideung subdistrict is used by the community in a variety of ways according to local wisdom; and 4) Not yet having standard rules regarding the supervision of Public Open Space, the community provides input on the importance of zoning regulations and their designations. The implication of the study is that the role of the community is very important to ensure success in managing green open spaces. Therefore, at every stage of green open space management, from preparation to utilization and monitoring of open space, community participation is absolutely required.
The Use of Songs as Teaching Media to Improve Students’ Pronunciation Fluency Olii, Sanerita Tresnawaty
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1087

Abstract

The use of songs to improve student’s fluency is not only for pleasant study but also for enriching their vocabulary. This research paper is to investigate song effectivity as teaching media to improve university students’ fluency. To answer the research question, this study used the pertinence of classroom observations, by using songs and documents. The result results indicate that songs are effective to improve students’ pronunciation.
EXPLORING THE PERCEIVED SUCCESS OF A STRATEGIC MEDICAL TOURISM ALLIANCE FROM THE PATIENTS’ PERSPECITIVE Zhang, Xizi; P. Wall, Dr William; Hughes, Dr Kate
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v3i1.79

Abstract

This paper examines the customer experience of a medical tourism alliance project between a Chinese private hospital and a Thai medical center. The purpose is to evaluate the perceived value of this strategic project from the perspective ofthe patients. Qualitative data were collected through a series of interviews with Chinese patients while they were in Thailand receiving medical treatment. Additional interviews collected data from informed experts involved in the memorandum of understanding (MOU); to gain their perspective on the alliance’s success. Secondary data wassourcedfrom reports available from the hospital, medical center, business media, and scholarly publications to supplement the primary information. This paper explores the voice of the customer as an indicator of post-project success.
Analysis of Strategic Management for Local Layer Agribusiness Development in North Sulawesi Lainawa, Jolyanis; Lumy, Tilly Flora Desaly; Kalangi, Jolanda. K.J.
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i1.1445

Abstract

The strategy for developing local layer agribusiness in North Sulawesi addresses the gap between growing consumption needs and limited product availability. The purpose of this research is to conduct a business feasibility study and formulate a strategy for local layer business development in North Sulawesi. The result of the research states that the development strategy priorities include partnership patterns, fostering human resources (HR) breeders in an integrated manner, encouraging investment growth, increasing the productivity of local layer businesses in rural areas, improving genetic quality, developing culinary businesses, creating production facilities, encouraging the rise of local layer SMEs in the countryside, encouraging the development of science technology and digitization of local layer cultivation in rural areas, vaccination programs, and utilizing unused land for the development of intensification of chicken farming in rural areas. 
Human and Non-Human Aspects in the Effectiveness of the Implementation of the Shopping Standard Analysis (ASB) on the Village Fund Project in Coastal Areas of North Minahasa Regency Maramis, Joubert B.; Lengkong, Victor P.K.; Nelwan, Olivia S.; Sepang, Jantje L.
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i1.385

Abstract

Research on the effectiveness of the application of ASB, especially in relation to village funds, is still rarely done. Many factors influence the effectiveness of the ASB preparation, but can be classified into two factors, namely the human and non-human aspects. Both of these aspects contribute to the effectiveness of the application of ASB. This study used exploratory factor analysis. The results of the analysis show that: (1) The dimensions or factors that shape human aspects in the effectiveness of the application of ASB are commitment factors, competency, adaptation, collaboration, technical capability, sub-district supervision function, organizational skills, village head development and planning ability. (2) Dimensions or factors that shape nonhuman aspects in the effectiveness of the application of ASB are Regulatory factors, Village Support, Administration, Wages / salaries and Village Institutions. (3) The dimensions or factors that shape the effectiveness of the application of ASB are factors: Standard cost of inputs, control tools, Abc (activity-based costing), according to village priorities, general validity, approval or determination and easy to update the data
Coolhouse.id Business Success Analysis Festyana, Ferly
International Journal of Applied Business and International Management Vol 7, No 2 (2022): August 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i2.1655

Abstract

Knowledge of entrepreneurship is essential for business people who want to start or develop their business ventures. This study aims to analyze the success of Coolhouse.id's business in terms of internal factors, namely the entrepreneurial characteristics of the owner. This study used a qualitative approach with case study research. The data was collected using observation techniques, interviews, and documentation. The analysis results show that the characteristics of entrepreneurs have a significant role in the success of Coolhouse.id's business. Creative and innovative factors are the most important because they enable entrepreneurs to make products or ways that are different from other competitors allowing their originality attracts consumers and customers.
Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Rianthomy, Adam Raihan; Prayoga, Tasya Zahwa; Rahmiati, Filda; Goenadhi, Felix
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

Abstract

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.
Analysis of North Sulawesi’s Beef Cattle Farming Empowerment Strategy with Websites Rembang, Very L.H; Tumewu, Judy M.; Lainawa, Jolyanis
International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i3.981

Abstract

The production of beef cattle farming enterprises in North Sulawesi has not been able to meet people consumption needs. This condition is due to their slow absorption of breeding technology information among farmers, while the existing internet technology is merely used for entertainment needs. This research paper is to encourage the formation of an empowering model for beef cattle farmers in rural areas using websites. The findings suggested that the design model should be based upon farmer’s capabilities and existence of farmers, since they have adequate information about websites as outreach media needed for farmer empowerment.
EXPLORE THE CULTURE AND BEAUTY OF MALANG WITH SAHID MONTANA Sinatra, Calvin; Isnaini, Fauziah; Alfa, Yeremia; T, Matthew; Husna, Miftahul; Mcmahon, Brian M.; Shammary, Al
International Journal of Applied Business and International Management Vol 2, No 2 (2018): May 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v2i2.12

Abstract

Sahid Montana is one of the 3 star hotels located in Malang City. The hotel is very close to downtown Malang and traditional nuances. In order increase the market of the hotel, Sahid Montana trying to enter international market. The he method that used to achieved this purpose is through tourism, esspecially in Malang city, Indonesia. This tourism program also have another purpose. The purpose is to develop existing tourism in the city of Malang. Sahid Montana trying to offer some interesting packages such as the natural state of Malang to attract foreign consumers of this city. To be better known to foreign levels, make Sahid Montana appear marketing with event-level events abroad. Sahid Montana aslo make a cooperation with another party in order to achieved their purpose. The party are travel agency, government, Sahid Montana Group, ect. This cooperation also give benefits for each side. This distribution channel and marketing methods has been choosed by team 12, because have more benefits, and easy to be implemented. The parnership’s benefits of this method are for Sahid Montana, another party, government and tourism industry in Malang city. Beside it, the marketing’s benefits are bigger range of promotion, lowwer cost and high effectivenes and efficiency.
Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Oh, Zi Jian; Utama, Anak Agung Gde Satia; Ong, Wen Huey; Kee, Daisy Mui Hung; Mane, Gandhar; Ganatra, Varsha; Oh, Jinzun; Ong, Li Zhen; Munisvarar, Prabawathy A/P Arulanantha
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.

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