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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Factors that Lead Amazon.com to A Successful Online Shopping Platform Warrier, Uma; Singh, Padmalini; Jien, Chuah Wei; Kee, Daisy Mui Hung; Yi, Goi Zi; Jiann, Tan Woei; Liang, Tan Yong; SB, Gopika; Nair, Suji; Nair, Rajesh Kumar; Lokhande, Swapnil Digambar; Ganatra, Varsha
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1017

Abstract

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.
Analysis of the Shopee’s Strategies to Succeed in the Global E-commerce Market: Malaysia Case Madan, Sahana; Pérez-Morón, James; Chua, Xin Nee; Kee, Daisy Mui Hung; Chua, Joeanne; Chua, Ken Zie; Chuah, Yi Wen; Vidal, Luis David Santodomingo
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1400

Abstract

This study examines the strategies that influence consumer loyalty and buying intentions on the Shopee e-platform. Due to the rapid growth of e-commerce platforms worldwide, the researchers would like to know if this makes it difficult for Shopee to maintain customer loyalty in Malaysia. To maintain a successful existence in the global electronics market, Shopee developed integrated marketing communications, categorize the competitors, and leveraged AI and data. In this study, a total of 100 respondents from Malaysia responded to this survey. The data is collected via a survey questionnaire. The findings revealed that consumer behavior and experience, consumer convenience, and consumer trust have positively related to the customer satisfaction and purchase intent towards Shopee. Not only does this research provide Shopee with valuable guidance and insights on how customers perceive Shopee, resulting in increased customer satisfaction but also this research illustrates that Shopee has the potential to develop its prospects and strategies to succeed in the global e-commerce market. 
Improving Performance Services for Customer Satisfaction: A Case Study of Kentucky Fried Chicken Lew, Tek Yew; Paul, Gadi Dung; Azmi, Nurul Atikah Binti; Suimi, Nursyahidah Binti Ahmad; Azhar, Nurul Hanisah Binti; Rozaidi, Nurul Irdina Binti; Indrastata, Daiva Fifqi; Maulana, Erika
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2197

Abstract

From 2020 to 2021, many KFC outlets are going into liquidation, because the companyhas suffered losses to the point where they cannot pay their obligations. Apart from the impact of the pandemic, the increasing number of competitors in the fast-food sector is also the cause of the decline in KFC's business. To survive, KFC must have service performance that can increase customer satisfaction, so that customers continue to choose KFC as a place to fulfill their desires. KFC in Sungai Dua, Gelugor,  Penang is the subject of this investigation. In conclusion, this study aims to examine customer satisfaction, happiness towards ambiance of perceived price, food quality, service quality, and physical environment quality, also to examine related services designed to meet customer needs. The atmosphere of the facilities, quality of service, quality of food, are important efforts to meet all the needs and desires of consumers and meet consumer expectations so that their business can continue to run and survive among its competitors. For KFC companies, we can find out the problems they have by using a survey method through questionnaires distributed to KFC customers which contain their satisfaction with service performance at KFC and what are the shortcomings that need to be improved from the services provided.
Factors Influencing Customers' Online Shopping Behaviour: A Study of an E-Commerce in Malaysia Wong, Yi Hui; Wong, Xin Ai; Xiang, Mina; Xiao, Han Xin
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2913

Abstract

Shopee is one of the top-notch companies in the e-commerce field. It recorded 343 million visitors per month and its gross merchandise value was even aggregated to USD 19 billion in the second quarter of 2022. Shopee also expanded its business operations aggressively to new regions, namely Europe, Latin America, and South Korea. This study intends to examine the variables that influence customers’ online shopping behaviour in Shopee. A survey questionnaire is conducted to collect data from 150 Shopee’s users in Malaysia. The findings depicted that perceived trust and security, perceived service quality and perceived ease of use had influenced the customers’ online shopping behaviour towards Shopee in Malaysia. Perceived usefulness and perceived convenience did not greatly impact the customers’ online buying intention on Shopee in Malaysia. This study can provide Shopee with useful business insights about customers’ online shopping behaviour. It is recommended for Shopee Malaysia to prioritize the enhancement of three variables that exhibit a favorable correlation with customers' online shopping behavior, thereby ensuring business growth and expansion.
How Brand Reputation Influences Customer Satisfaction: A Case Study of Starbucks, Malaysia Aryani, Dwi Nita; Singh, Padmalini; Liew, Yee Wen; Kee, Daisy Mui Hung; Li, Yurou; Li, Jiahui; Lim, Choon Yan; Arif, Wibowo
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1199

Abstract

Starbucks has a lot of loyal consumers from all over the world. There are some reasons that consumers tend to purchase at Starbucks. This study examines the influences of brand reputation on customer satisfaction in Starbucks, Malaysia. The study adopted a survey research design. The method of data collection in this study are internet sources and questionnaires. A total of 100 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. From the findings of the study, we find out that the aspects of brand reputation influence and correlate to customer satisfaction in Starbucks, Malaysia. Besides, some recommendations for Starbucks' improvement can be obtained through the findings.
Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA Elanchelian, Pavitra A/P; Pang, Ziyi; Pu, Yunfei; Raja Ahmad Zulfakar, Raja Nur Zakirah Binti
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1890

Abstract

IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands in China and Malaysia. It also intends to understand better how to build and nurture effective brand attitude, brand experience, and brand love to elicit intense and passionate feelings towards retail brands. Keywords: Brand Attitude, Brand Experience, Brand Love, China, IKEA, Malaysia, Word of Mouth
Aviation Industry and Covid-19: New Normal in the Pandemic Era, the Experience of Passenger, Post-Pandemic Traveling, and Long-term Impact on the Airlines S., Bharatish; Rosmi, Nur Shazwanni; Syabani, Nur; Hasnuddin, Nur Syafiqah; Syahieera, Nur
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.1533

Abstract

The Covid-19 pandemic is currently ravaging the entire world and the aviation industry is one of the hardest hit industries. This paper aims to analyze and understand the change in consumers behavior with regards to the aviation industry due to the Covid-19 pandemic. A questionnaire was administered to 100 respondents to glean insights into passenger preferences and travel decisions. The results reveal a strong willingness among respondents to travel when a cure for COVID-19 becomes available, emphasizing the crucial role of medical solutions in boosting passenger confidence. Additionally, the importance of low COVID-19 case counts at destinations and the tension between safety measures and passenger freedom is evident. Moreover, the research highlights the value passengers place on convenience and adaptability, as well as their evolving expectations regarding personal space and hygiene. These findings provide comprehensive insights into the complex dynamics of passenger behavior and satisfaction within the aviation industry during the pandemic, offering valuable reference points for industry stakeholders and policymakers.
Dispute Resolution in Sharia Banking: Challenges and Judicial Reform for Enhanced Legal Certainty Purnomo, Budi; Aziz, Abdul; Achmad, Achmad; Sugianto, Sugianto
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3469

Abstract

Sharia banking, a growing sector within Indonesia's civil law system, operates under Islamic legal principles while serving diverse clients, both Muslim and non-Muslim. This research explores the challenges in resolving disputes within Sharia banking, emphasizing the need for judicial integration. The study utilizes both a legislative and conceptual approach, examining relevant laws and regulations, while developing a comprehensive framework for judicial reform. Results indicate that despite the Religious Courts' authority over Sharia economic disputes, jurisdictional ambiguity persists, often leading to confusion. Additionally, the study highlights the importance of alternative dispute resolution (ADR), such as mediation and arbitration, which aligns with Sharia principles and offers a faster, cost-effective means of resolving disputes. The findings suggest that a unified judicial system, with the Religious Courts as the sole authority in Sharia economic disputes, coupled with strengthened ADR mechanisms, would promote legal certainty and support the sustainable development of Indonesia's Sharia banking sector. Implications include recommendations for enhancing regulatory frameworks, improving judicial competence, and fostering collaboration between regulatory authorities, industry stakeholders, and the judiciary to ensure fair and efficient dispute resolution.
A Case Study of Consumer Satisfaction of Kentucky Fried Chicken Pandey, Rudresh; Rao, K.S.; Er, Cha Ching; Kee, Daisy Mui Hung; Chua, Wan Jun; Hon, Hui Shan; Tan, Chong Yi; Tayal, Sakshi; Sariya, Sariya; Narendath, P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1060

Abstract

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.
Nestle, A Staple Brand in Everyone's Life: A Case Study on Brand Loyalty Lin Sia, Tanisha Shi; Teh, Pei Ju; Teng, Wen Hui; Munirah, Tengku Awatif; Almutairi, Noura; Shuaib, Manayer
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1586

Abstract

Nestle is one of the leading food companies in the world. We aim to investigate how product quality, brand name, advertisement, and product price influence customer loyalty. We tested our hypotheses by examining 100 Malaysian consumers. We found that product quality and advertisement are positively related to customer loyalty. We also identify that advertisement is the most significant factor influencing customer loyalty. Given that advertisement is the most significant factor influencing customer loyalty, we conducted another survey in Kuwait to determine which advertisements influence consumer behavior, in which a total of 175 Kuwait consumers participated. The findings show consumer behavior is primarily impacted by TV advertisements and celebrity endorsements in their brand preference. The main reason for preferring Nestle products is their high product quality and advertising. Thus, Nestle is recommended to maintain its high quality and deal with celebrities for its advertisements to retain brand loyalty. Keywords: Advertising, Celebrity Endorsements, Customer Behaviour, Customer Loyalty, Product Quality, Purchase Decision.

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