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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Factors Affecting Customer Satisfaction at J&T Express in Malaysia Sin, Liem Gai; Leong, Joon Weng; Lee, Shu Jie; Lee, Wei Keat; Lee, Zhi Qing
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1878

Abstract

This JT Express is a courier company in Southeast Asia that emphasizes customer-oriented service and efficiency. Many shopping platforms such as Lazada, Shopee, Tiktok, and others have chosen JT Express as one of their logistic partners. This research provides consumers' evaluation of every detail of JT Express' operations and how the company improves and maintains those evaluations. The research examines how customer satisfaction is influenced by price, convenience, service quality, and safety. We applied SPSS to test hypotheses with a sample size of 150 customers. The online survey was carried out through Google Forms. The findings revealed that customer satisfaction was strongly influenced by service quality, safety, and price when using JT Express. Keywords: Convenience, Customer Satisfaction, JT Express, Price, Safety, Service Quality.
Service Quality on Customer Satisfaction and Its Impact on Customer Loyalty at KFC in South and Southeast Asia Lin, Dr. Jocelyn Lee Jia; Ling, Dr. Hui Lim; Liem, Dr. Gai Sin; Batul, Ms. Atiba; Binti Shamsudin, Nur Adnin Shazlyana; Binti Zainal Abidin, Nur Afifah; Bt. Mohd. Farid, Nur Aina Arisya; Binti Mohd. Shuhaimi, Nur Alya Umairah; Kurniawan, Egananda; Dutta, Deepjyoti; Hasani, Bhavesh K.
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2593

Abstract

Kentucky Fried Chicken (KFC) is the world’s well-known global brand of fast food that has more than 26,000 restaurants in over 150 countries and territories around the world. Due to Its cheapness, quickness, and convenience, it has always become a global favorite meal for many people. However, the quality of services also plays an important role in KFC’s success as they apply customer-oriented services. Their empathy and reliability towards their products and services give many reviews on the internet. Although there are many top brands in the fast-food industry, KFC has succeeded in quickly developing its business as they are constantly expanding throughout the world. Therefore, their success raises an issue of how they maintain their customer’s loyalty. To better understand this research, an online survey has been created to collect the data needed. This survey involves 100 participants from Malaysia, Indonesia, and India through a questionnaire in a Google Form. The quantitative method was used with random sampling. The data were utilized with the regression test, one sample t-test, and f-test. Based on the findings, KFC's service quality has a favorable impact on customer loyalty in each country.
Firm Value as an Intervening Variable in the Relationships of Liquidity, Leverage, and Profitability in the Hospitality and Tourism Sector Kepramareni, Putu; Pradnyawati, Sagung Oka
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3240

Abstract

One of the benchmarks in assessing the success of an investment activity is based on the acquisition of stock returns. During the pandemic, the hotel, restaurant, and tourism industry sector was very significantly affected. Various travel restriction policies to the closure of tours caused a drop in capital market activity in this sector. The author uses firm value as a mediation to examine various factors such as profitability, liquidity, and leverage which can affect stock returns in the hotel, restaurant, and tourism industry sector. Financial report publications are used as data sources and research objects which are then analyzed and studied using Partial Least Square (PLS) as a test tool. Testing and analysis obtained the fact that the ratio of the ability to fulfill current liabilities (liquidity), the ratio of debt (leverage), and the ratio of profits (profitability) significantly affect the formation of firm value. Firm value can directly affect stock returns but as a whole, the variables cannot provide a significant direct effect on stock returns without being mediated by firm value. It can be concluded that high stock returns in the sectors tested can be influenced by liquidity, leverage, and profitability with good company value. Further research development could pay attention to direct factors such as accounting profits.
Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic Singh, Padmalini; D, Dilip; P, Nuthan Jeevraj; Hung, Yip Wei; Kee, Daisy Mui Hung; Wen, Yap Sing; Pandey, Divya; Pandey, Rudresh; Yunn, Sek Yuen; Wen, Shelly Foo Hui
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1056

Abstract

This research was carried out to explore the layoff situation among the Airline industry during the COVID-19 pandemic and suggest the alternative strategies that would consider by the Airline company. The method used in this research is an online questionnaire distributed to 100 respondents as the primary data collection and the secondary data analysis from the empirical studies that can obtain from electronic and non-electronic media. The findings of this research indicated that one of the suggested alternative strategies, Furlough, is the most recommended one. However, Attrition and Hiring Freeze strategy has less recommended because of the low effectiveness of this strategy on downsizing companies. The study enables the airline company to consider the alternative strategies on their downsizing policy in order to minimize the employees and company loss.
Consumers’ Satisfaction Toward McDonald’s during Covid-19 Pandemic in Malaysia Nabilah, Nur Ain; Atiqah, Nur Alyaa; Najwa, Nur Alia; Zulaika, Nur Aliah; Kasih, Julia
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1582

Abstract

The purpose of this research was to find out the consumers’ satisfaction towards McDonald’s during the Covid-19 Pandemic in Malaysia based on their service through dine-in, drive-thru, McDonald’s delivery, application, staff, and the food that McDonald’s served to customers. The majority of the information for this study came from the internet. To gain a better knowledge of the study's issue, we looked at a variety of literature reviews, publications, websites, online journals, and paper analyses. As a result, the majority of the customers were satisfied when they dined at McDonald’s because of the environment and the good service from the staff. Most of them are also satisfied using the drive-thru and the delivery that has been provided by McDonald’s because both of them were convenient to use especially during pandemic. Customers are also satisfied using McDonald’s application because there are plenty of offers from McDonald’s for the user. Because of the minority of customers who are dissatisfied with the delivery that have been provided from McDonald’s, the strategy to overcome this problem is to increase the number of delivery points nationwide and make more social media engagement to improve the way how to promote McDonald’s in the future.  Keywords: Convenient, Covid-19, Customers, Environment, Satisfaction,  Social Media.
No quarantine, is it safe to travel? Susilowati, Christin; Anggraeni, Rila; Rohman, Fatchur
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2330

Abstract

ABSTRACTOne of the sectors most affected by the Covid-19 pandemic is tourism, especially because of the quarantine policy. The quarantine policy is considered an effective strategy to prevent and control the transmission of COVID-19. Quarantine refers to efforts to identify exposure to Covid-19 in a person by segregating and restricting movement. The public hope that the tourism sector will soon improve with the elimination of the quarantine policy. The removal of the quarantine policy as a form of leeway is considered to be able to increase people's intention to travel and boost economic recovery. However, some experts argue that this policy is less effective because people still have concerns over the unexpected emergence of new variants of Covid-19. This explanatory study aims to analyze the perception of quarantine elimination effect on attitude and travel intentions. The study used a survey as the data collection method. The results showed that perceived risk negatively affects tourists' attitudes toward quarantine elimination policies and travel intentions. The tourism provider need to comprehend tourist perceived risk and capable to give valuable information to reduce the risk perception.
Key Determinants of International Retail Success: A Case of IKEA Retail Singh, Padmalini; Rao, K.S. Srinivasa; Xuan, Liang; Kee, Daisy Mui Hung; Min, Fong Jia; Xuan, Tan Yi; Ing, Teoh Siew; Malhotra, Kunal; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
Are You a Satisfied Customer at Aeon? A Case Study in Malaysia Kee, Daisy Mui Hung; Chze, Foo Mei; Ayuni, Farhana; Najwa, Fatin; Nadia, Farah; Yadav, Sneh; Das, Abhijit
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1401

Abstract

Due to many global marketers and global brands, retailers face many challenges. With increased competition in the retailing industry, customers typically have more retail options to choose from. As a result, retailers seek efficient ways to fulfill and meet their consumers' needs and demands. This paper aims to investigate if service quality, perceived trust, perceived convenience, and product price significantly correlate with customer satisfaction. This paper also examines if customer satisfaction leads to behavioral intention. A total of 150 Aeon customers participated in an online survey via Google Forms. This data was analyzed using SPSS. This finding revealed that service quality, perceived trust, perceived convenience, and product price have a significant relationship with customer satisfaction. The researchers also found that customer satisfaction is strongly associated with behavioral intention.  The findings show that the necessity of service quality, trust, convenience, and product price were good predictors of customer satisfaction, which in turn may lead to behavioral intention. The findings provide new insights on customer satisfaction towards Aeon Malaysia.
Are You A Shopaholic? A Case Study of Customer Satisfaction of Shopee Huei, Lok Yee; Ling, Lim Hui; Ibrahim, Najwa Irdina Binti; Sarudin, Muhammad Talhah Bin; Halim, Nabila Husna Binti Abdul; Shahaidil, Nawal Nadiah Binti Md; Permana, Michael Aditya Surya; Ramekar, Bhushan Arun; Aradhya, BN Nishchith
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2198

Abstract

Online shopping or called e-shopping is the place for everyone to purchase goods or services via an application provided or through a web browser over the Internet. One of the biggest e-commerce sites in Southeast Asia, Shopee has locations around the globe, including Malaysia, Indonesia, Taiwan, Thailand, Vietnam, and Singapore. It is an online application where everyone can buy and sell goods easily with just one click on their smartphone. This case study examines the significant factors toward customers’ satisfaction with using Shopee in Malaysia. In this case study, the researchers use a questionnaire survey to accumulate information from 100 customers of the Shopee application to know deeper about their satisfaction with using Shopee for online purchases in Malaysia. The findings show that promotion strategy, service quality, and product variety, affecting the customers’ satisfaction of Shopee. The results provide new insights into customers’ satisfaction that can help the company#39;s performance in the future.
Philosophy of Egek Culture From The Moi Tribe of Papua in Exposing The Concept of Environmental Accounting (A Phenomenological Study) Patma, Kurniawan; Kambuaya, Maylen K.P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2879

Abstract

Recent sustainability concerns have extended their influence into the realm of accounting. Previously, annual financial reporting held primary importance for companies, but now, in response to these concerns, a settlement report has been introduced, reflecting the emergence of environmental accounting. Researchers employed the Egek Culture from Moi Tribe phenomenological philosophy study method to uncover how green accounting is rooted in cultural values. Data analysis involved interviews with seasoned experts in environmental accounting to gather insights from informants. The selection of divided methods reveals the values of indigenous Papua culture in the concept of environmental accounting. The study found that green accounting has not received serious optimal development in Indonesia. To apply green accounting effectively, there is a need to align the proposed concept with existing international guidelines. The Egek philosophy offers insights into resolving key issues in green accounting since it strives to fulfill the social and environmental responsibilities of an entity to the utmost extent possible. Applying green accounting via the phenomenological approach of Egek philosophy enhances understanding comprehensively.

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