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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Customer Satisfaction on How McDonald's Performs on Post-Pandemic Oh, Zi Jian; Liem, Gai Sin; Han, Liew Chu; Xing, Liew Qiad; Yie, Liew Qian; Kang, Lim Boon; Rania, Hasna; Bahari, M. Hendis Mulya; Ainurridho, Dhani; Daifullah, Doly Difa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2372

Abstract

The Covid-19 has driven the entire planet to a dangerous tipping point, and no one is spared from this crisis, including our nation, Malaysia. Malaysia imposed the movement control order (MCO) on March 18, 2020, to blunt the exponential rise of Covid-19 cases and transition to the endemic phase of the Covid-19 pandemic on April 1, 2022. On account of that, this paper identifies customer satisfaction in the ways (social distancing, use of masks and hand sanitizers, contactless and cashless system, hygiene and cleanliness, and checking body temperature) McDonald’s adopted in Malaysia to surmount the outbreak of Covid-19. The researchers have collected primary data via Google Forms, with 150 participants partaking in this survey, and secondary data from different sources to conduct a deeper study on the research topic. Therein, this paper can enhance the understanding of how McDonald's performed post-pandemic. The researchers have used the IBM SPSS Statistic software to analyze the data collected. Overall, researchers find that most customers are satisfied with the measures taken by McDonald’s to combat Covid-19
The Role of Financial Behavior in Mediating Financial Literacy, Financial Attitudes, Business Performance and Business Sustainability in MSMEs in Jayapura City Sesa, Pascalina Van Sweet; Wonar, Klara; Allolayuk, Theo
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3138

Abstract

Examining the mediating role of financial behavior on the relationships between financial literacy, financial attitudes, business performance, and the sustainability of MSMEs in Jayapura City is the aim of this study. It is anticipated that the analysis will serve as a helpful guide for the next studies. This study is quantitative in nature and tests hypotheses using a descriptive methodology. The way that data is gathered is through distributing questionnaires. One tool for data analysis methods is WarpPLS analysis. The findings showed that as a mediating variable between financial literacy and company performance, financial management behavior has a big impact on the sustainability of businesses. This indicates that MSME owners in Jayapura City are aware that taking financial literacy-related actions will assist the long-term viability of their company. Nevertheless, financial management behavior characteristics are unable to moderate the relationship between financial attitudes toward company sustainability among MSME actors in Jayapura City. It is anticipated that similar future studies can be conducted with a moderation or intervention approach and apply wider data, for example, in provincial-level areas, to create conclusions that are more applicable to the expansion of MSMEs in other locations.
The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL Pandey, Rudresh; Ganatra, Varsha; Sonawane, Harsh; Binti Mohd Fauzi, Fahada Nur; Kee, Daisy Mui Hung; Binti Mohd Yasir, Nur Hafizah; Binti Suhairi, Nur Fatini Farisya; Binti Md Zamri, Nur Afeza Azila
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1022

Abstract

The study seeks to analyze the impact on DHL courier service as well as its customer satisfaction of global trends. The research was conducted by collecting data from the company websites, personal experiences, different theories, and some statistical details. Surveys were also carried out to gather information about its courier service and customer satisfaction. The findings showed that the pattern of logistics has a major effect on organizational and customer satisfaction.
Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia Nair, Rajesh Kumar; P.V, Ranjith; Azlan, Siti Hajar; Kee, Daisy Mui Hung; Sazali, Shazwanie Amat; Rahmat, Siti Nadiah; Munusamy, Shopanadevi; Ingole, Tejashree
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1405

Abstract

The emergence of a new strain of virus named the Coronavirus or Covid-19 in short has impacted all countries around the globe. In Malaysia, a restricted movement order has been introduced by the government since March 2020 in the hope of suppressing the wild spread of the virus. Thus, any traveling between different states has been put on hold. With this, the tourism industry has been tremendously affected, and the hotel industry is one of them. Consequently, the hotel industry is forced to develop new marketing strategies that would provide a helping hand in sustaining their business. The creative and innovative ideas that resulted from the initiative ranges from offering sweet deal packages revolving around the concept of working from home and staycation offers aside from the surprising involvement in the food delivering industry allowing the general crowd. A study has been conducted revolving around the hotel establishment in Malaysia to provide insights on the marketing strategies implemented by them throughout the pandemic period. This study highlighted the variety of marketing strategies adopted by the establishments.
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Yusof, Rosmelisa; Huei, Lok Yee; Adnan, Nur Aisya; Jefry, Nur Aliah Ilyana; Syuhaimi, Nur Aliana Sofea; Marzuki, Nur Alieza Natasha; Fasya, Nilna Iffa Afifatia; Tsabita, Naura Nuhaa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Customer's Purchase Decision in Alfamaret Tataaran II Minahasa Manongko, Allen A. CH.; Indawati, Ninik; Oroh, Silvana S.A; Kaparang, Maria Melva
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1214

Abstract

This study aims to determine the partial effect of service quality and price perceptions on customer buying decisions; and the simultaneous influence of service quality and price perception on customer buying decisions at Alfamart Tataaran II Minahasa. This research applied a quantitative approach with a survey method. The population comprised consumers who have made purchases at Alfamart Tataaran II Minahasa. The research sample consisted of 150 respondents selected by accidental sampling. The data were collected through questionnaires and analyzed by multiple regression. The findings reveal a significant effect of service quality on customer buying decisions, a positive and significant influence on price perceptions on customer buying decisions, and a collective positive influence and significant service quality and price perceptions on customer decisions. 
A Study On The Key Factors That Lead To Customer Satisfaction In Automobile Industry: A Case Of Perodua Jannah, Nur Aneesa; Aqilah, Nur; Atifah, Nur; Hadfini, Nur Diyana; Varghese, Sneha
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2171

Abstract

The Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) is Malaysia's largest car Manufacturer. Perodua was established in 1992 with its headquarters' office located in Rawang, Selangor and currently it has over 200 outlets in Malaysia. Perodua's mission is to provide Malaysians with total mobility through practical and high-value goods and services offered with the utmost care. In the very competitive auto market, manufacturers seek out features for their new models that will help them stand out from their competitors. In 2019, Perodua had recorded the highest market share which is 40% for Malaysian vehicle market. The objective of this research is to analyze the factors that leads customers to feel satisfied with their purchasing from Perodua. A questionnaire would be carried out using a google form to a total of 100 respondents for a data collection. This research finding find out that vehicles' appearances, standing charges and resale value related with customer satisfaction while safety features did not significantly relate with customer satisfaction. The other aim of this research would be to recognize the current degree of consumer loyalty, to distinguish the connection between factors and ultimately to give suggestions/recommendations on the products improvement.
No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry Hu, Sa Nan; Huang, Guan Jie; Huang, Tian En; Huang, Zhi Qun; Sunny, Sunny
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.1883

Abstract

With the continuous diversification of product types and styles in the market, MUJI, as an established company in the furniture retail industry, has always had a place in the home furnishing retail industry. This study aims to investigate Chinese and Malaysian consumers' purchase intentions towards MUJI products, focusing on five key factors: (1) wide product range, (2) perceived product quality, (3) perceived product price, (4) design style, and (5) brand awareness. To achieve this objective, a quantitative analysis approach was adopted, employing five hypotheses derived from the research objectives. The questionnaire design was structured based on the Richter scale, and data analysis was conducted using SPSS version 23. Through analysis, it was found that perceived product quality and design style have a significant positive impact on purchase intention. Meanwhile, wide range of products, perceived product price, and brand awareness id not demonstrate notable impacts on purchase intent. This research can provide some new references in investigating the purchase intention of consumers in the furniture market. It can also provide some reference opinions for companies in this industry.
The Impact of Job Satisfaction and Performance on User Satisfaction with Banking Services Lee, Jocelyne Jia Lin; Ooi, Lyn Liq; Wun, Xiang Yang; Wong, Pei Wen; Yin, Jia Yue; Yang, Hai Hong; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3608

Abstract

 This study examines the relationships between customer service quality, employee job satisfaction, job performance, and user satisfaction in the banking industry, with a focus on Maybank. The objective is to determine how employee satisfaction and performance impact user satisfaction and customer service experience. A survey was conducted among 200 Malaysian banking customers, and responses were analyzed using regression analysis to test six hypotheses. The results confirm that customer service experience, employee job satisfaction, and job performance all significantly influence user satisfaction. Specifically, customer service experience (? = 0.291, p 0.01) and employee job satisfaction (? = 0.322, p 0.001) show strong positive effects on user satisfaction, while employee job performance (? = 0.200, p 0.05) also contributes positively. Additionally, employee job satisfaction significantly enhances both job performance (? = 0.732, p 0.01) and customer service experience (? = 0.340, p 0.01). Employee performance is a key factor in delivering superior customer experiences (? = 0.534, p 0.001). The study concludes that improving employee satisfaction is crucial for boosting job performance and customer service, which in turn elevates user satisfaction.
Analysis of Stakeholder Attitudes toward Sustainable Tourism Development of Lake Toba Area Nababan, Elserida; Manalu, Santi Agustina; Siboro, Benedikta Anna Haulian; Manik, Yosef
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1195

Abstract

The purpose of this study is to analyze the attitude of stakeholders towards sustainabletourism development in Lake Toba, Indonesia. The indicators used to measurestakeholder’s attitude were adopted from the United Nations World Tourism Organizationand grouped into the human system and ecosystem categories. A total of 361questionnaires were collected from several stakeholders of Lake Toba tourism.Stakeholders’ attitudes were analyzed by multiplying their level of trust in their level ofimportance to the tourism development indicators. The gap between trust andimportance will be mapped on the importance-performance analysis diagram. Theanalysis indicated that the stakeholders' attitude is generally optimistic about the tourismdevelopment in Lake Toba. However, the level of optimism varies among stakeholders.Tourism entrepreneurs and workers have the lowest attitude value compared to localpeople and tourists. Also, stakeholders which have low income or whose income partlyor most comes from the tourism industry or live in the Lake Toba Area are those in thekey priority to consider. They provide the lowest level of trust but provide the highestlevel of importance in development. Decision-makers must give a more serious approachto these stakeholders to get maximum support.

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