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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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A Study on Factors Influencing Consumer Behaviour to Use Foodpanda in Malaysia Adam, Muhammad; Mu’Ammar, Mohamad; Najmi, Mohd Nooramirul; Alief, Muhammad; Gop, Adityanarayan Janardan; Joshi, Pranav Anant
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.1888

Abstract

As we embark on the twenty-first century, technology has changed our lives. All the daily activities and transactions can be done at our fingertips. Foodpanda is the best food delivery platform for FB merchants in Malaysia. Consumers can place their food orders from any kind of restaurant in Malaysia and consumers nowadays preferred to order online as it is convenient, flexible and less move required. This study aims to examine the factors influencing consumer behaviour to use Foodpanda in Malaysia. The key factors that we examine is perceived ease of use, perceived price, perceived trust and perceived service quality that impacted customer behaviour. A total of 150 Foodpanda users participated in the online survey via Google Forms. The findings of this study provide new insights to customers on how consumer behaviour is being related to the usage of Foodpanda delivery platform. Keywords: Foodpanda, perceived ease of use, perceived price, perceived trust, perceived service quality, customer behaviour.
How The One-Stop Services from Mobile Applications Aligned with Customers' Contemporary Purchasing Behavior: A Study on Grab’s Brand Recognition Among Customers Joe, See Pei; Hui, Qiu Lin; Ansori, Rashidah Nabila binti Zakaria; Er, Sheron Tan Ming; Ojha, Rinku; Kabade, Aniket; Rajan, Harini
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2912

Abstract

The ride-hailing app Grab has now grown into a multinational transportation company headquartered in Singapore with offices in eight Southeast Asian countries. Since its founding in 2012, the company has expanded beyond its core business of ride-hailing services to transportation, delivery, finance and insurance, enterprise, and more, all integrated into a cloud-based system. This study is being conducted to find out how Grab, with its core function as a ride-hailing application, fits into customers' contemporary purchasing behavior and how the company has developed a strong brand recognition among its customers. Five influential aspects were evaluated: the super app, flat rate fees, short waiting times, reliability, and environmental friendliness. A total of 201 Grab users participated in an online survey, and IBM SPSS was used to analyse the results. The results showed that factors such as super app, flat rate fees, environmental friendliness, and reliability are positively related to customers purchasing behavior. Short waiting times, though, had no significant impact on customers' purchasing behavior. This survey gives Grab important information on how customers view the company, which helps them boost brand awareness.
A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education Singh, Padmalini; Sinha, Rupesh; Koay, Wei Lun; Teoh, Kok Ban; Nayak, Prajna; Lim, Chung Hong; Dubey, Avinas Kumar; Das, Abhijit; Faturrahman, Iqbal; Aryani, Dwi Nita
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1212

Abstract

The objective of the study is to assess the effectiveness of online and offline learning through higher education. The sudden outbreak of Covid-19 in various part of the world in 2020 has severely affected the educational institutions in various countries. Students were affected in the way to accept the hybrid form of learning and also grasp the interest towards the classes that were conducted online. The study aims to investigate the effectiveness of online and offline education in higher education. The study was carried out in India, Indonesia, Malaysia and other countries with 100 respondents among which major responses were from the youth population studying in Bachelor’s program, Diploma and Master’s mostly. The findings indicated that the effectiveness of online education is dismal, as students find it difficult to adjust to the online mode of education and the offline mode of education remains the most preferred mode of education.
Service Quality and Customer Satisfaction: A Study of MyRapid in Malaysia Ong, Joe Yee; Ong, Wei Chee; Ong, Ai Chyi; On, Kai Qing
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1904

Abstract

MyRapid is the dominant player in Malaysia's public transportation industry. It innovates and drives public transportation systems in the country while providing public transportation services such as light rail transit (LRT), monorail, and bus services to connect millions of people from different states. This paper examines if the service quality of the public transport services influences customer satisfaction in Penang, Malaysia. The five dimensions of service quality include assurance, empathy, reliability, responsiveness, and tangibles. A total of 150 MyRapid users participated in the survey. Findings revealed that the only two dimensions of service quality, which are reliability and tangibles were significantly related to customer satisfaction whereas the other three dimensions are not supported. The findings provide insight into the public transportation industry to improve the public transportation system in Malaysia, given that service quality is a critical driver of customer satisfaction.
The Linked Factor of Customer Satisfaction and Loyalty in F&B Industry: A Study of Operational Performance Factor Cheng, Yen Er; Cheah, Yun Yee; Jimenez, Dana Valentina Rojas; Chen, Yuxin; Chen, Yifei
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2167

Abstract

The focus of this research is to investigate how operational performance affects customer satisfaction and loyalty in the food and beverage industry. Starbucks has been selected as this research object. Conducting a survey and referring to other studies of journals and articles to support the assisting data are the research methods employed. According to the research results, 71 % of respondents are pleased with current Starbucks services and products. The studies also revealed that the majority of customers had heard of Starbucks on social media. The study’s findings reveal that operation success is significantly linked to customer satisfaction. Customer satisfaction has been described as a significant mediator between service quality and customer loyalty. Having a clear understanding of the hypothesized relationship in the study encourages Starbucks to figure out the best action to gain or increase customer loyalty by providing good service quality to build a loyal customer base and customer satisfaction.
The Role of Professional Training in Developing Leadership Skills Among Information Technology Sector Employees Anwar, Aizza; Chaudhary, Rashmi; Binti Aziz, Nur Anis Najihah; Binti Azhar, Nur Anis Athirah; Binti Mohamed Elias, Nur Anisah Sakinah; Binti Azhar, Nur Arisya; Mittal, Pallavi; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3607

Abstract

As technology advances, the professional world is becoming increasingly competitive. Achieving career success and meeting professional goals now requires both new and seasoned employees to continuously develop their skills and expand their knowledge. This necessity highlights the importance for businesses in the IT sector to expose their employees to professional training programs that enhance leadership skills, ultimately benefiting the organization. The main aim of this study is to examine the impact of professional training on leadership skills development among IT sector employees, focusing on the challenges and benefits identified through a qualitative approach. Data was collected via a survey questionnaire, with responses from 200 participants in Malaysia and India. The findings reveal the impact of professional training for IT employees, particularly regarding the role of training activities in fostering leadership development. This study offers insights and guidance for employees on the advantages and obstacles of pursuing professional training, leading to enhanced leadership capabilities.
Factors Influencing Organization Success: A Case Study of Walmart Pandey, Rudresh; D, Dillip; Jayant, Jigyasa; Vashishth, Kajal; Nikhil, Nikhil; Qi, Tin Jin; Kee, Daisy Mui Hung; Mei, Tan Cai; Xin, Roselin Yong Kai; Qhi, Looi Yong
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1059

Abstract

Walmart was established by Sam Walton and beginning as a small discount retailer in Rogers, Arkansas in 1962. This paper investigates how Walmart become popular and successful in retail business around the world and how they perform well in sales. This study found that some factors were leading to the success of Walmart. Since then, Walmart has become the most trusted retailer that creates value for business and society.
Teaching Factory (TeFa) Learning Strategy and Risk Management at SMK Negeri 1 Garut Pratiwi, Ratih; Cahyana, Agus; Sastrawan, Uding; Pratama, Aldi Adi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1872

Abstract

Absorption of SMK graduates in the world of work is said to still beproblem crucia lTeFa learning at SMK Negeri 1 Garut by producing products/services resulting from student learning and the use of products/services by the community. Competence  in Accounting and Financial Institutions (AKL) of SMK Negeri I Garut is still transforming towards the implementation of TeFa learning. The research methodology used includes a population consisting of students involved in TeFa, TeFa administrators, and educators. Data were obtained through questionnaires, observations and focus group discussions; and this research is a descriptive study using the SWOT analysis method and risk management review on the TeFa component. The results of the study indicate that the development TeFa learning uses a strength-opportunity of approach with moderate risk analysis results. The implication of implementing the (Strength-Opportunity) strategy is to accelerate the implementation of TeFa learning and have the impact of producing according to market
Assessing the Effects of the COVID-19 Pandemic on the Aviation Sector and Exploring Strategies for Industry Recovery Hasaneya, Roba; Mohammed, Khadija; Shankar, Swathi; Fernando, Ignatius; Sonambekar, Chaitanya; Garg, Nikita
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2168

Abstract

One of the most impacted industries among all, is the Airlines industry. Airlines need to study the consequences of a pandemic, what is important is that they adapt to the uncertainty and complex changes. Companies must understand how to manage their capabilities, strategy, mission, and vision, with a fast and changing environment. Each airline can get the benefit of having a low-cost strategy and use the cargo shipment strategy that makes it easy to ship different products. Basically, reaching efficiency and effectiveness to lead the uncertain changes. For the research report it considers the highly affected industry in covid era. Qatar airways operated in a high premium business model but in covid times, demand of the luxury segment got affected. Indigo does their business mainly in India, so they are the worst hit in these times since India shows the second highest number of covid cases in the world. Due to the resurgence of Covid-19, Cathay Pacific have struggled with staff rostering due to Hong Kong’s strict quarantine rules.
Integrated Tourism Development Strategy Model in Increasing PAD and Community Economy in Southeast Sulawesi Province Nur, Muh.; Barqi, Sahbin; Budihard, Andi M.; Asraf, Asraf; Paluala, Kusman
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3795

Abstract

This study was conducted with the objectives of: (1) identifying factors that influence the development of integrated tourism (2) obtaining information on tourism destination management models to achieve tourism development that can increase Regional Income (PAD) and the community economy, and (3) obtaining information on strategies and concepts. The research locations were Bau-Bau City, North Konawe, Bombana, and Kolaka Regency. The analysis methods used were Partial Least Square (PLS) analysis and SWOT analysis. The conclusion of the results of this study shows are as follows: (1) Facilities and infrastructure in tourist areas currently only consist of several types. The existing facilities and infrastructure do not meet tourism quality standards due to lack of attention from the local government; (2) The Tourism Office faces several challenges in developing the tourism sector. This is because tourism is not considered a primary or leading sector in these areas; (3) The development of the tourism sector cannot be separated from the progress of information technology which is increasingly spreading in various regions in Southeast Sulawesi Province. The suggestion from the results of this study is that the Southeast Sulawesi government should hold/collect levies for each district that has tourist attractions to increase PAD.

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