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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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The Impact of Food Quality on Customer Satisfaction: A Study of Fast-Food Business Ling, Lim Hui; Baliyan, Meenu; Binti Pa’at, Nur Najwa; Binti Saroji, Nur Nadhira; Binti Salleh, Nur Serina; Binti Suhaimi, Nur Syafiqah; Arman, Mohamad; Qudsi, Hanif; Rishi, Samiksha; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3611

Abstract

This study investigates the impact of food quality on customer satisfaction at KFC, focusing on key factors such as taste, packaging or presentation, and freshness. The primary objective is to analyze how these factors influence customer satisfaction and loyalty among KFC customers in Malaysia, India, and Indonesia. Data were collected through an online survey using Google Forms, targeting 150 KFC customers across the three countries. Respondents rated their experiences on a 5-point Likert scale, with the survey distributed via social media platforms like WhatsApp, Telegram, and Instagram. The results reveal that taste and customer loyalty significantly influence customer satisfaction, with taste having a ? value of 0.262 and loyalty showing the strongest effect with a ? value of 0.537. In contrast, packaging and freshness did not show a significant impact on satisfaction. The R² value of 0.637 indicates that 63.7% of customer satisfaction can be explained by these factors. In conclusion, the findings highlight the critical role of taste and loyalty in driving satisfaction at KFC, with implications for focusing on food quality and customer relationship strategies to enhance satisfaction and customer retention.
Smart Tourism Development Post Earthquake and Covid 19 Pandemic in West Nusa Tenggara Nasution, Dewi Sartika; Rahmawati, Naili
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1197

Abstract

One of the strategies that can be used to increase tourist visits after the earthquake disaster followed by the COVID-19 pandemic to West Nusa Tenggara is to utilize and apply information technology which is also known as the concept of smart tourism. This article aims to discuss smart tourism programs and applications in NTB. SWOT and Pest analysis method used to determine the relationship between external opportunities and internal strengths as well as internal weaknesses with external threats. Data was collected from interview with government tourism officer, observation and documentations. The results of the analysis can be used by the government or related parties in determining the direction of tourism development in NTB.
Ecotourism Development in the Tanjung Papuma Area, Jember Regency to Attract Generation Zs Visiting Interest Susilo, Anugerah Aji; Satrya, I Dewa Gde
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1723

Abstract

Tanjung Papuma is a beach that has become a tourist spot in Jember Regency, East Java, Indonesia. Tanjung Papuma is located in a protected forest area managed by Perhutani. This forest is still natural in which it is a habitat for various flora and fauna such as deer, partridges, to Javanese langurs. Considering the Tanjung Papuma area which is a protected forest, it is necessary to develop ecotourism-based tourism. The ecotourism development that has been carried out will be linked to attracting visiting interest for Generation Z. Generation Z was chosen as the research subject because sustainable tourism behavior is increasingly being recognized as a popular topic among young tourists. The research method used is qualitative with the type of case study research. In extracting data, it is done through observation and interview methods. Interviews were conducted directly by researchers with key informants from tourism object managers, residents, and generation Z. The results showed management of the Tanjung Papuma has carried out tourism development by paying attention to ecotourism principles. However, some aspects are not optimal and need to be improved.
Does The Pandemic Have an Impact on Consumer Behavior in Malaysia? Khor, Xin Yun; Kh'ng, Hong Liang; Maran, Kirthiga A/P; Khairunnisa, Khairunnisa; Qureshi, Faika
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.1887

Abstract

Due to travel restrictions and social distancing, people migrate to online platforms. The Covid-19 pandemic has prompted Malaysians to shop online instead of going to the store daily. This study investigates how Covid-19 affects customer behavior in Malaysia, where some indicators reveal a shift to online shopping during the pandemic. This study employed a survey research design. We tested hypotheses using SPSS. A total of 200 respondents participated in this survey. The data were analyzed with descriptive statistics and inferential statistics. The finding revealed that price, convenience, and service quality could directly affect customer behavioral intention. We also found that online trustworthiness and perceived trust can impact customer satisfaction. Recommendations for the retail industry in Malaysia to sustain its business model for the future are presented.Keywords: Consumer behavior, Retail industry, Online shopping, Malaysia, Covid-19 Pandemic
Utilizing Artificial Intelligence (AI) in Customer’s Purchase Intentions on Online Food Delivery Service Ravi, Thevisri; Yusof, Rosmelisa; Koay, Loke Kean; Teoh, Yee Teng; Thin, Mun Yee; Donold, Tiffany Audrey Anak; Jannah, Nur Aini Raudhatul; Mittal, Prachi; Srivastava, Rishabh; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3212

Abstract

Generally, food delivery services like GrabFood act as couriers, transporting consumer needs from restaurants or stores directly to their doorsteps. The rise of Artificial Intelligence (AI) has further revolutionized this convenience, allowing people to order meals and other goods from the comfort of their homes. This research investigates how AI is utilized to influence customer purchase intentions on GrabFood. The study examines the impact of six independent variables: instant food delivery, estimated delivery time, customized food recommendations, interactivity, cashless payment methods, and consumer behavior. These variables are analyzed in relation to the dependent variable – the customer's intention to use GrabFood. To gather data, an online survey was conducted with 100 respondents. The collected data was then verified using SPSS software. The findings revealed that delivery speed is a key driver, with both instant delivery and estimated delivery time showing a significant positive correlation (? = 0.457) with purchase intention. However, other features like personalized recommendations (? = 0.174), cashless payment methods (? = 0.119), and user interaction (? = -0.188) did not significantly impact user decisions. These findings require further exploration to understand user preferences for these features.
Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic Jian, Oh Zi; Binti Ahmad, Siti Nur Madhiah; Sin, Liem Gai; Hoo, Chan Weng; Kee, Daisy Mui Hung; Hao, Jeremy Tou Jia; Chun, Leong Kar; Wee, Lim Xin; Valentine, Decesta Kelcya; Bin Azhar, Mohamad Fikri; Binti Abdullah, Norazwa; A/L Rajendran, Jeevendra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1057

Abstract

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.
A Case Study of Consumer Satisfaction That Leads to Loyalty towards McDonald’s Eisyami, Shasha; Nadiah, Siti; Zahrah, Siti; Kee, Sim Chee; Singhal, Ishika
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1584

Abstract

The purpose of this study is to review the satisfaction of consumers in McDonald's (the foodservice industry) that leads to loyalty to the brand. It also reviews how McDonald's reacts to changes in the environment and consumer behavior. McDonald's has a strong ambition of providing the best fast service eating experience in the global fast-food market as a world fast-food enterprise. Being the best implies providing exceptional value in both quantity and quality of the product and services, ensuring that every customer is delighted with the brand. In addition, McDonald's believes that job happiness and motivation are some of the biggest influences on consumer satisfaction. The study is organized by collecting the data from consumers through a self-administered questionnaire survey and was distributed to 100 respondents. The results show that for overall satisfaction, most respondents slightly agree that McDonald's has given great services to satisfy their customer needs. Keywords: Consumer Satisfaction, McDonald’s, Foodservice, Marketing Research
The Influence of Customer Satisfaction, Brand Trust and Brand Loyalty on Purchase Intention: A Study Of Mcdonald’s in Malaysia Kee, Daisy Mui Hung; Sin, Liem Gai; Yuan, Neo Zhan; Ni, Nelly Lau Yenn; Wen, Ng Kar; Fang, Ng Suk; Rayhan, Muhammad; Ali, Muhammad Hasyir; Yose, Joseph Willy; Muhsyi, Ufairoh Aqilah
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.2343

Abstract

Customer satisfaction is crucial to the success of any business. It has been studied in business and marketing since the 1970s. When customers are satisfied, brand loyalty is immediately involved. As a result, brand loyalty has received much attention in recent decades. McDonald's is the world's leading fast-service restaurant, with over 36,000 outlets worldwide and over 70 million customers served daily in more than 100 countries. Every month, McDonald's serves approximately 13.5 million customers in over 320 stores in Malaysia. The company's performance is strongly related to its high brand loyalty and customer satisfaction. This paper examines how customer satisfaction, brand trust and loyalty may influence McDonald's purchase intention in Malaysia. We applied SPSS to test hypotheses, and 150 McDonald's customers engaged in a Google form- based online survey. The findings reveal that customer satisfaction, brand trust and loyalty influence McDonald's customers purchasing intentions. Recommendations and implications were discussed.
Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
Impact of Covid-19 Pandemic on DHL Delivery Service Baliyan, Meenu; Gupta, Shashi; Yinjin, Janice Loh; Kee, Daisy Mui Hung; Binti Abu Habsah, Intan Lyana; Zetian, He; Ke, He; Aggarwal, Juhi
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1403

Abstract

The COVID-19 pandemic lockdown in the entire world has significantly affected shopping behavior. This study has tried to survey the delivery services provided by DHL which is a world-leading logistics company that provides services from domestic and international parcel delivery. The COVID-19 pandemic has spiked demand for DHL e-commerce and warehouse space due to abnormality within the global supply chain and ensures non-interruption of production. This paper aims to analyze the impact of the COVID-19 pandemic on the DHL Delivery Service. This research would be conducted by gathering secondary data from DHL’s website and several statistical findings. Besides, quantitative analysis researchers would be using primary data. Further study will be carried out by collecting primary data through a questionnaire. A questionnaire survey among e-commerce customers towards their experiences will be used for data collection with an online survey. Researchers tried to reveal the delivery company services. This study provides DHL with valuable insights and guidance on the impact of the COVID-19 pandemic, leading to improved consumer intention.

Page 28 of 33 | Total Record : 325

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