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Daisy Kee Mui Hung
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INDONESIA
Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 431 Documents
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Improving Customer Service: A Case Study of Genting Malaysia Lee, Ming Zhe; Kee, Daisy Mui Hung; Chan, Kai Yin; Liow, Chee Sien; Chin, Khai Yao; Alkandri, Lamia Adel
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.707

Abstract

Employees are the core asset of an organization. Dedicated employees are the cornerstone of an organization to achieve organization success. Hence, organizations are concerned with their employee performance as they believe that employee performance will bring a significant impact on organizational performance. Genting Malaysia Berhad (Genting Malaysia) is one of the most popular tourism and entertainment company in Malaysia. Genting Malaysia started its operation in 1980. Genting Malaysia emphasizes on their employee performance as well as their customer service. The paper presents customer service is one of the top priorities of Genting Malaysia and how they have improved customer service over the years. The paper also concludes with some recommendation
Factors Affecting the Revenue of MTE Mechanical Private Limited Company Teoh, Kok Ban; Cordova, Miguel; Ooi, Tin Phang; Tayyiba, Maryam; Warrier, Uma; Binti Azahar, Siti Fatini; Khow, Pei Fen; Loo, Ming Hao; Kee, Daisy Mui Hung; Liew, Chee Woh; Low, Chuan Heng; Chin, Wei Xuan
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1001

Abstract

MTE Mechanical Private Limited Company is a manufacturing company located at Batu Maung, Malaysia producing fabricated metal products. During 2020, the company’s revenue has significantly decreased compared to the previous year. Therefore, the purpose of this research is to identify the factors which affect the revenue of the company. Online interviews were used to collect information from the company’s owner and three of their customers. The present study found that the delivery service and product’s quality of the company are the major issues having effects upon the company’s revenue. Moreover, the findings of the present study would benefit the company.
Development of MSME Economic Empowerment Materials in the New Normal in Matuari District, Bitung Lombogia, Winda; Lumapow, Lihart; Kewo, Cecilia; Wantah, Edwin; Wuisang, Jerry
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1380

Abstract

The purpose of this study is to identify the problems faced by Micro, Small and Medium Enterprises (MSMEs) in the new normal and arrange materials for their economic empowerment in the Matuari District, Bitung City. After conducting a content development, the MSME economic empowerment material product was successfully compiled with the Four D development process, with the stages of problem identification and analysis of development needs, prototype design and material, product testing, and product revision. The material developed is the economic empowerment of MSMEs with an outline of characteristics and principles of entrepreneurship, entrepreneurial creativity and innovation, how to get business capital, family financial management, and online marketing. The trial of this MSME economic empowerment material is highly effective.
Gap Analysis of Promotional Strategies for Express Logistics Operations in Indonesia: A Case Study on JNE Logistics SANTHANAKRISHNAN, RAJAVADIVEL; NAITHANI, CHIRAG; PARASAR, BHANUPRIYA; GILLIANI, WENNY
Journal of The Community Development in Asia Vol 2, No 1 (2019): January 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i1.348

Abstract

Indonesian logistics sector is poised for expeditious growth over the coming years fueled by the burgeoning economy, expanding middle class urban population, robust manufacturing sector, and large domestic consumption. Although challenges such as poor infrastructure, centralized port network, protracted and bureaucratic customs procedures, extortionate transportation costs, complex regulatory environment, plummeting commodity prices, limited access to banking system, and geotechnical challenges of the archipelagic state exist, the demand for modern warehousing and logistics facilities in Indonesia is proliferating as businesses have realized the positive impact of improved logistics efficiencies on their financial statements. Further, the fledging Indonesian logistics sector – boosted by increased government spending on infrastructure development since 2015 – has unambiguous indications of an imbalance in demand and supply of efficacious warehousing space thus presenting a plethora of opportunities for domestic entrants and international incumbents alike. However, local incumbents such as JNE Logistics, whose inception in 1990 marked their entry in an uncontested blue ocean market, is now battling in a red ocean to keep their stewardship afloat. This paper is a feasibility study of JNE’s marketing activities evaluating the gaps in their current go-to-market blueprint for their express logistics operations and recommending innovative promotional strategies which is not easily imitable. Keywords: express logistics, warehousing, strategy, marketing, Indonesia.
Consumer Behavior during the Pandemic in Malaysia: A Study of Grab Mart Kee, Daisy Mui Hung; Eng, Wei Khee; Davis, Eleanor Hazel; Nurjannah, Farhatin; Athirah, Fatin; Nair, Devika; Nair, Rajesh Kumar
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1387

Abstract

During the pandemic COVID-19, delivery service is in high demand in Malaysia due to the government's implementation of several movement control orders to stop the spreading of the disease. Goods delivery service provides consumers with various types of products such as groceries, packaged food, and healthcare products. The research focuses on the Grab Mart goods delivery service. A total of 100 Grab Mart consumers are expected to participate in this survey. The findings show the consumers use Grab Mart goods delivery service more during pandemic COVID-19.
Health Threats by McDonald’s Pathmanathan, Khogilavaanni A/P; Kee, Daisy Mui Hung; Pandiyan, Sivanesswaren A/L T. Pandiyan; Yuganathan, Jeyvendranathan A/L; Sivakumaran, Pria Nanthini A/P; Alrashed, Yousef Talal
Journal of The Community Development in Asia Vol 2, No 3 (2019): September 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i3.580

Abstract

McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. Currently, McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets. In 2014, McDonald’s was ranked fifth place 2014 as Most Valuable Global Brand. Based on the online research done, the issues faced by McDonald’s are price sensitivity, increased competition, health threats and many more. The main issue faced by McDonald’s that we are going to focus is the health threats caused by eating McDonald’s. The phrase “fast food” has almost a negative connotation these days. The average McDonald’s meal contains so much of sodium, unhealthy fat, sugar and empty carbs. In fact, the processed fat in McDonald’s foo promotes endothelial dysfunction which is linked to erectile dysfunction down the road. Multiple studies have indicated that eating McDonald’s food could lead to serious health risks such as heart attack, diabetes and high blood pressure. The purpose of this project paper is to analyze the challenges or issues faced by McDonald’s and suggest some business ideas for the company to overcome the challenges. Online research and brainstorming with group members regarding this topic are one of the crucial methods used to collect information regarding this topic. By suggesting a business idea to McDonald’s, it is expected to help McDonald’s overcome this issue quicker.
Building Trust and Quality of Customer Service Through Customer Satisfaction (Study of Gojek’s Customers in Malang City) Wattimena, Raga Etsenna; Sin, Liem Gai
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.892

Abstract

Transportation services are a substantial in people's lives due to its widespread in the community to facilitate their daily activities as working, traveling and others. A leading online ride-hailing company, Gojek, was founded by a Indonesian man, Nadiem Makarim in March 2014. It aims to reduce unemployment in Indonesia and provide solutions to congestion in the capital. Online application-based transportation services have been chosen by the public due to its easiness, more transparent cost calculation, and more satisfying service. Customers do not need to leave the house to order the service since they are highly possible to order it online with their smartphone devices.
Enhancing SME Resilience During COVID-19: A Systematic Review of Digital Capabilities, Relational Strengths, and Organizational Agility Teoh, Kheng-Swee; Cheah, Jeffrey S.S.
Journal of The Community Development in Asia Vol 8, No 2 (2025): May 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i2.3894

Abstract

The COVID-19 pandemic has severely impacted small and medium-sized enterprises (SMEs), exposing limitations in their resources and adaptability. This study investigates how digital technology capability, relational capability, the quality of external expertise, and organizational agility influence the performance of Malaysian manufacturing SMEs during the pandemic. Anchored in the Resource-Based View (RBV) and Contingency Theory (CT), the study adopts a systematic literature review (SLR) method using SCOPUS-indexed journals. Through a rigorous filtering process, ten core empirical articles were selected to explore how internal and external capabilities interact with pandemic-induced disruptions. The findings reveal that digital and relational capabilities enhance organizational agility, which in turn positively influences SME performance. The study also introduces COVID-19 impact as a moderating factor and highlights the mediating role of agility in performance outcomes. These insights offer strategic guidance for SME leaders and policymakers to prioritize digital investments and collaborative networks. The research contributes to theory-building by integrating RBV and CT in crisis contexts and sets the stage for future empirical validation across diverse sectors and regions.
The Determinant of The Improvement of Sales Volume by Small Medium Enterprises That Sell Processed Food in Gorontalo Regency Niode, Idris Yanto; Hinelo, Raflin
Journal of The Community Development in Asia Vol 3, No 2 (2020): May 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i2.814

Abstract

The study aims to determine the effect of partially or simultaneously the brand image of SMI products, investment through government capital assistance and zakat routines to increase the sales volume of IKM food processed products in Gorontalo Regency. The results showed (1) Simultaneously the brand image of IKM products, investment through government capital assistance and zakat routines simultaneously had a significant effect on the increase in sales volume of IKM food processed products in Gorontalo Regency. (2) partially brand image has a significant positive effect on the increase in sales volume of SMI food processed products in Gorontalo Regency. Investment through government capital assistance has not a significant positive effect on the increase in the sales volume of SMI food processed products in Gorontalo Regency. Zakat routine has a significant positive effect on the increase in the sales volume of SMI processed food products in Gorontalo Regency.
Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Nair, Rajesh Kumar; Ganatra, Varsha; Kaur, Karishma; Kee, Daisy Mui Hung; Khoo, Wan Teng; Khor, Shi Ying; Rao, Keshaav; Mahajan, Janhvi
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1181

Abstract

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.

Page 33 of 44 | Total Record : 431

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