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Journal of the Community Development in Asia

JCDA
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Published by AIBPM Publisher

ISSN : 26858819 EISSN : 26547279 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.

Arjuna Subject : Umum - Umum

Articles 431 Documents

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The Determinant of The Improvement of Sales Volume by Small Medium Enterprises That Sell Processed Food in Gorontalo Regency Idris Yanto Niode; Raflin Hinelo
Journal of the Community Development in Asia (JCDA) Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The study aims to determine the effect of partially or simultaneously the brand image of SMI products, investment through government capital assistance and zakat routines to increase the sales volume of IKM food processed products in Gorontalo Regency. The results showed (1) Simultaneously the brand image of IKM products, investment through government capital assistance and zakat routines simultaneously had a significant effect on the increase in sales volume of IKM food processed products in Gorontalo Regency. (2) partially brand image has a significant positive effect on the increase in sales volume of SMI food processed products in Gorontalo Regency. Investment through government capital assistance has not a significant positive effect on the increase in the sales volume of SMI food processed products in Gorontalo Regency. Zakat routine has a significant positive effect on the increase in the sales volume of SMI processed food products in Gorontalo Regency.

Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Rajesh Kumar Nair; Varsha Ganatra; Karishma Kaur; Daisy Mui Hung Kee; Wan Teng Khoo; Shi Ying Khor; Keshaav Rao; Janhvi Mahajan
Journal of the Community Development in Asia (JCDA) Vol 4, No 3 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.

BRAND ANALYSIS OF VELOX CREATIVE COMPANY IN INDONESIA Karan Mahesh Tiwari; Grace Kezia Anang
Journal of the Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The basic of this project is to develop Brand Analysis of Velox creative company in Indonesia. The mediums that we will use are Interviews with the personals of the company, social media presence and personal psychology of the peoples with respect to the company. The technique that we are planning to create is brand strategy, various plans, evaluation, metric and estimation. This research will provide valuable information regarding the Brand Strategy, Brand Architecture, Internal Branding, Competitive analysis, Market analysis, Brand metrics, Brand Value and other Brand management attributes. The research will be mostly dependent on the primary and the secondary data that can help us to practical and highly efficient model that will not only benefit the company but also the people. Velox are using online and offline marketing strategy. On online strategy, they are using social media account such as Facebook, Instagram, Email, and also website. On offline strategy, they are using proposal to the potential clients. A client for any company majorly comes from their online strategy and for that we must update our various social media account daily. When we get more followers, our order for work also come from it. As Velox is facing problems with its Brand Marketing and other projections of their work to the world, this gave us an opportunity to sense there some issues and help them with some of our solutions to solve their serious problems. Keywords : Velox, Indonesia, Brand Strategy, Brand Analysis

Measurement of Supply Chain Management Performance Using SCOR Model Ayi Tejaningrum
Journal of the Community Development in Asia (JCDA) Vol 5, No 3 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

This research was conducted in the chicken egg distributor industry, which has problems in the management of the supply chain, especially in the flow of materials, information, and finance, which is related to the decline in the company's performance, especially in the aspects of consumer satisfaction and congestion in the financial flow. This study aims to look at the flexibility of the supply chain from upstream to downstream, especially concerning distribution aspects to get to consumers, looking for improved solutions to improve organizational performance. Research Case studies on Industries engaged in the distribution of chicken eggs. The research method is a survey with a case study approach. Supply chain performance obtained value for Perfect Order Fulfillment (POF) of 70.8%, meaning that the company has not perfectly achieved supply chain performance, with Supply Chain Responsiveness of 3 days and Supply Chain Cost of 54%. This condition indicates that the average performance of the supply is still in the category of less good. This study only examined the supply chain between internal supply and downstream without involving upstream due to data and information limitations. The research includes cost elements as part of supply chain performance, not only analyzing aspects of the fulfillment of materials and information. Keywords: Corporate Performance, Logistic, Score Model, Supply Chain

Marketing Habituation and Process Study of Online Food Industry ( A Study Case: Zomato) Jelita Sparta; Shahad Alsumait; Apoorva Joshi
Journal of the Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Online food ordering platform has become the new habit which makes e-commerce sector, one of the essential part of our daily lives. This sector has changed the mindsets altogether; from people who are willing to stand in line for hours to get a great deal to get the food is now on the fingertips and that too at your doorstep. Basically, this paper focuses on the elaborative study about marketing strategy and operations used by Zomato to become the pioneer into the Online Food Service sector. Furthermore, this paper aims to have insights about the marketing habituation of a web-based business which influenced people to change the perception about food ordering and to study the aspect by which the organization managed the processes of this growing sector. This paper contains a case study on Zomato, the largest online food ordering platform in India. Zomato became a strong brand where its every order makes sure that the customer gets habituated for the service he receives. We will learn about the marketing tactics which Zomato has used exceptionally to establish into the market successfully. Keywords: marketing, habitual, Zomato, web business, online food delivery, e-commerce

The Key Success Factors: A Case Study of UNIQLO Mohamad Mirza; Ashutosh Verma; Daisy Mui Hung Kee; Awatif Awatif; Farah Nur Qistina; Muhammad Khairul Aswadi
Journal of the Community Development in Asia (JCDA) Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

This paper aims to investigate how the UNIQLO, the global Japanese fast fashion retailing group, drives their organization towards success. UNIQLO has a good product quality by introducing Heat Tech range of cold weather underwear lines which targeted at warm weather with affordable price. Besides, UNIQLO continues to develop its product via research and development to meet the needs of their customers. UNIQLO stores particularly are distinctive and have a clear positioning in the market. In 2014, UNIQLO launched its mobile online store through the smartphone app. UNIQLO emphasizes on giving the best satisfaction to their customers. The paper presents the factors that lead to organizational success in UNIQLO. These findings will have considerable implications for academics as well as practitioners. Finally, the paper also provides direction for future research.

Analyzing the Impact of Covid-19 on the Oil and Gas Industry: A Case Study of Petronas Daisy Mui Hung Kee; Nur Amira Liyana; Zhang LuXin; Nur Atikah; Ninie Alwanis; Rozaini Afniza
Journal of the Community Development in Asia (JCDA) Vol 4, No 2 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

As a result of the Covid-19 epidemic, every industry in the world has been greatly affected. We took Malaysia's Petronas as an example to analyze how oil and gas industries were impacted by such a difficult international situation. This paper investigated how Covid-19 affected Petronas and how it responded to the sharp drop in oil price. In a questionnaire survey, we listed the problems that Petronas may face in this outbreak.

Community Empowerment in The Economic Field of Fish Farmers in The Corporate Social Responsibility Program Rudy Kurniawan; Ravik Karsidi; Sapja Anantanyu; Sugihardjo Sugihardjo
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

ABSTRACT This study aims to describe the concept of Corporate Social Responsibility (CSR) in PT. Multi Dimensi Kreasi (MDK), reviewing the implementation of PT. MDK's CSR program, formulating a model for empowering fish farmers and assessing the success of empowering fish farmers in the Bokesan, Sindumartani Village, Sleman, Yogyakarta. The research method is qualitative. The sampling technique used was purposive sampling, snowball sampling, and Forum Group Discussion (FGD). Data collection techniques consist of interviews, observation, and documentation. The data validation technique used is triangulation. The data analysis technique uses an interactive model. The results of the study concluded that the CSR in PT. MDK is done by applying the innovation concept of Micro Bubble Generator (MBG), the CSR Implementation is carried out with the principles of empowerment, and the empowerment model, namely Intensification of aquaculture with MBG innovation, Stages of empowerment, including awareness, capacity, and empowerment, Community empowerment in the economic sector through PT. MDK's CSR program for fish farmers is quite successful.Keywords: Community Empowerment, Economy, Corporate Social Responsibility, Micro Bubble Generator.

Improving the Interpersonal Relationship among Employees in Nestle Lee, Soo Pei; Kee, Daisy Mui Hung; Lee, Pei Sin; Chin, Wei San; Gan, Hooi Ming; Alghanim, Bareeq; Kumar, Bablu
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

An interpersonal relationship is one of the important social factors that would influence the smoothness of operation within the department that leads to the success of an organization. Productivity increases when individuals work in groups as compared to an individual who works alone. The paper proposes that the interaction among co-workers is important to increase productivity in an organization. Nestle, the world's largest food and beverage company, has the most influential and significant brands around the world. Nestle begins in 1866 with the foundation of the Anglo-Swiss Condensed Milk Company by Henri Nestle. The implications of the study as well as suggestions for future studies are discussed.

Users’ Perception on Their Experience with FamPay Rudresh Pandey; K.S. Rao; Rupali Chaurasiya; Nishant Upadhayay; Sairaj Hongekar; Ajay Massand; Sofea Zafiera binti Mohd Daud; Daisy Mui Hung Kee; Nurin Jasmin Binti Mohamed Nazir; Nurathirah Binti Mohamed Harun; Parvina A/P Sangelee Thevan
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.

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OAI Link

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Reviewer

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Contact Name
Daisy Kee Mui Hung

Contact Email
journal.jcda@gmail.com

Phone
+62341366222

Journal Mail Official
journal.jcda@gmail.com

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Daisy Kee Mui Hung

Contact Email journal.jcda@gmail.com

Phone +62341366222

Journal Mail Official journal.jcda@gmail.com

Editorial Address JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

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Contact Name
Daisy Kee Mui Hung

Contact Email
journal.jcda@gmail.com

Phone
+62341366222

Journal Mail Official
journal.jcda@gmail.com

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA