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Asia Pacific Journal of Management and Education

APJME
Website

Published by AIBPM Publisher

ISSN : - EISSN : 26552035 DOI : https://doi.org/10.32535/

Core Subject : Education,

Education Languange, Linguistic, Communication & Media Other

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic research on management and education fields in hope to contribute to the community in Asia Pacific countries.

Arjuna Subject : Umum - Umum

Articles 17 Documents

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Search results for , issue "Vol 3, No 1 (2020): March 2020" : 17 Documents clear

J.CO Coffee & Donuts Marketing Strategy Putri, Aulia Riski Ayu; Nisa, Indah Khoirun; Yee, Lim Hui; Kee, Daisy Mui Hung; Min, Koo Hui; Yi, Lee Sing; Xin, Liu Jie
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

J. CO Donuts & Coffee is a franchise of café restaurant chains that sell donuts, coffee and frozen yogurt. The company is owned by Johnny Andrean Group. Since 2005, J.CO Donuts & Coffee becomes the fastest growing donut & coffee chain in Indonesia. They have successfully penetrated into the local market in Indonesia against Krispy Kreme and Dunkin Donuts. They also have been rapidly expanding their store chains throughout South East Asia countries such as Malaysia, Singapore, Philippines, and Hong Kong. Analysis of J.CO Donuts & Coffee will be done to know more on the position of the company in the market. SWOT analysis is needed to know JCO Donuts & Coffee marketing situation.

Key Variables on Property Marketing in Bali: Application of Micmac Method Putra, Gde Bagus Brahma; Sudharma, I Wayan Priyana Agus; Rahmadani, Dian Ayu
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Bali as a tourism area has its own charm and positive economic potential for the property business. Organizational and management aspects are needed to determine business strategies. This certainly affects the decision for investors in investing in the property sector that is most popular. This study seeks to analyze the key variables that affect the development of the property business in Bali in the long run. MICMAC (Matrix of Cross Impact Multiplications Applied to a Classification) is used to identify variables that influence the sustainability of property marketing in Bali.

Influence of Strategic Branding in Soft Drink Market in Indian and Malaysian Context: Study on Coca Cola to remain Top of the Mind Brand (TOMB) Deshpande, Aditya; Kee, Daisy Mui Hung; Shankar, Divyaa; Segi, Soni; Charles, Esther Anthony; Parameswaran, Kumarendran; Vellmurugan, Malarveeli
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

The aim of this research was to understand the influence of strategic branding in Soft Drink industry located in specific to India and Malaysia. This was demonstrated by example of various marketing strategies used by Coca-Cola, a very well-known brand all over the world. It operates in more than 200 countries and is listed as one of the most trusted brands for many years. With the presence in the both countries for more than 30 years, the company uses different Segmenting, Targeting, Positioning and Differentiation (STPD) strategy to cater varying needs to the consumers. Through analysis of consumer-buying in Indian and East Asian context is base pillar for success of Coca-Cola in the countries. The objectives of the project include analysing consumer needs of India and Malaysia regarding beverages-changing trends and the strategies and campaigns undertaken by Coca-Cola to cater vast diversified consumer base over the years. Both primary and secondary data collection were analysed with adequate sampling size of 180 respondents from both countries aided by questionnaire. Based on the analysis, the conclusions were drawn regarding company and recommendations are given for further improvement for company's performance.

Program Management Approach for Concurrently Managing Projects – A study from Khairun University Fahri, Johan; Arilaha, Muhammad Asril; Pratama, Rheza
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Complexity and uncertainty has led organizations to sustaining the strategic operations for future challenges. Project management is expected to uplift its scope in managing complex projects into strategic level. The study aims to offer a prospective angle in realizing organization’s goals by managing a number of small projects that are reached through a competition of limited resources within an organization. Program management is suggested as methodological paraphernalia, particularly in refining pathways of strengthening an organization, including a higher education institution such as Khairun University. The study demonstrated a solution to manage small and separated projects concurrently.

The Impact of Work Family Conflict, Role Conflict, and Burnout on Intention to Quit of Female Employees Purnawati, Ni Luh Gede Putu; Adhika, I Nyoman Resa; Yuliastuti, Ida Ayu Nyoman
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

This study was conducted to determine the effect of work family conflict, role conflict and burnout on the Intention to quit female employees in the Village Credit Institute (LPD) of Gianyar Regency. The samples used was 90 female employees in 270 LPDs of Gianyar Regency. By using multiple linear regression analysis techniques, the results obtained are work family conflict and role conflict have a positive effect on intention to quit, but burnout does not affect the intention to quit female employees in LPDs of Gianyar Regency. The research implication is that the higher work family conflict and the role conflict of female employees in their work, the higher the desire for female employees to leave their work.

Competency and Creativity as A Relationship That Interpretes Between the Perception of An Organizational Support on Performance of The Craftsman of Ikat Endek In Klungkung Bali Saraswati, Ni Putu Ayu Sintya; Putra, Gde Bagus Brahma
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

This study aims to analyze the influence of competence and creativity as a relationship that mediates between perceptions of organizational support for the performance of endek weaving craftsmen in Klungkung Regency, Bali Province. The population in this study was 1372 employees, with a sample of 93 respondents. Sampling using accidental sampling technique. The data analysis used in this study is descriptive analysis and Structural Equation Modeling (SEM) PLS. The results of the study show: 1) perceptions of organizational support have a positive and significant effect on competence. 2) perceptions of organizational support have a positive and significant effect on creativity. 3) perception of organizational support has a positive and significant effect on performance.

Organizational Culture and Customer Loyalty: A Case of Harvey Norman Lim, Yii Han; Kee, Daisy Mui Hung; Lai, Xiao Yu; Lee, Ze Minn; Low, Mei Qi; Sariya, Sariya; Sharma, Sakshi
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Harvey Norman is an Australian company that offers broad product range for their customers. Customers are key element of success for a business. When customers get the satisfaction, they expect from the brand, it will result in customer loyalty indirectly. Therefore, our group decided to conduct a research on determining the key driver of having customer loyalty and satisfaction towards our company brand. Besides that, we would like to determine the relationship between customer loyalty and customer satisfaction. We aim to identify how would the variables be affected by the management culture of the company. The research methods used in this study include quantitative method and qualitative method.

The Effect Of Competence and Motivation on Teacher Performance In Development Technology Vocational School Bekasi West Java Farida, Ida; Tippe, Syarifudin; Tunas, Billy
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Educational problems are very complex problems if not addressed by staying targeted. Where education here will create students who will jump in the wider community to run life as a wider community. The teacher is the most influential component in the creation of quality education processes and results, therefore any improvement efforts made to improve the quality of education will not make a significant contribution without being supported by teachers of high quality teacher competence. Teacher Competence has a positive effect on Teacher's performance, Motivation has a positive effect on teacher performance, and Teacher competency and motivation together influence teacher performance.

Corporate Social Responsibility: A Case Study of Microsoft Corporation Sehgal, Gaurav; Kee, Daisy Mui Hung; Low, An Rou; Chin, Yan Sin; Woo, Eunice Mun Yee; Lee, Pei Fern; Almutairi, Farah
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

The paper intends to examine corporate social responsibility in Microsoft Corporation. Microsoft Corporation is committed to Corporate Social Responsibility (CSR) with the belief that CSR helps to improve the reputation and image of an organization. On this matter, the successful technology company, Microsoft Corporation has done significant initiatives on its CSR programs. One of the many reasons behind this success is their commitment towards sustainability as well as their commitment to all stakeholders. The paper discusses the various initiatives Microsoft Corporation have done for CSR. The paper concludes with some suggestion and recommendation.

Determinants of Customer Satisfaction and Its Implications on Word of Mouth in E-Commerce Industry: Case Study in Indonesia Mamuaya, Nova Ch.; Pandowo, Aditya
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

The aim of this study is to analyze the effect of several antecedents of customer satisfaction in e-commerce industry, namely web design, time saved, product variety, and delivery performance, and their consequences on customer satisfaction and word of mouth. The investigation used purposive sampling with repeat buyers as criteria. 100 samples were eligible and feasible to test after validity and reliability are concluded. The results show that website design, time saved, and delivery performance are significantly influence on customer satisfaction. In the meantime, website design, time saved, and product variety were effect on word of mouth. In addition, the result also confirms the hidden role of customer satisfaction as intervening variable partially.

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Ira Kristiana

Contact Email
editor.apjme@aibpm.org

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+62341366222

Journal Mail Official
editor.apjme@aibpm.org

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email editor.apjme@aibpm.org

Phone +62341366222

Journal Mail Official editor.apjme@aibpm.org

Editorial Address JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
editor.apjme@aibpm.org

Phone
+62341366222

Journal Mail Official
editor.apjme@aibpm.org

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA