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ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 693 Documents
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Strategi Bisnis Ditinjau dari Perspektif Etika Bisnis Syariah pada Toko Agoeng Cell di Pondok Gede Jakarta Timur Naufal Mufid Ramli; Yenty Astarie Dewi
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9920

Abstract

Although MSME business strategies in the cellular retail sector have received attention in several previous studies, research that specifically integrates business strategy analysis with the perspective of sharia business ethics remains limited. This study aims to analyze business strategies and evaluate their implementation from the perspective of sharia business ethics at Toko Agoeng Cell. This study used a qualitative approach with a case study design, involving 37 participants consisting of 7 key informants, namely the owner and employees, and 30 customers selected using purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using qualitative descriptive analysis and a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. The results showed that Toko Agoeng Cell experienced a decline in sales during the 2020–2023 period due to increasing competition and changes in consumer behavior toward digital channels, before experiencing an increase in 2024. The SWOT analysis showed that the dominant strategy was the SO (Strengths–Opportunities) strategy, namely utilizing internal strengths in the form of affordable prices, good service, and customer trust to capture digital market opportunities. The implementation of sharia business ethics was reflected in the practices of honesty and service, but it had not been systematically integrated into the business strategy. These findings contribute to the development of value-based business strategy studies and expand understanding of the integration of strategic management and sharia business ethics in the MSME context. The conclusion of this study emphasizes the importance of adaptive, structured, and sharia ethics-based business strategies to improve the competitiveness of cellular retail MSMEs.
Pengaruh Pelayanan dan Variasi Produk terhadap Keputusan Pembelian Konsumen (Studi Kasus: Aiko Mart Sialang Atas, Kec. Kapur IX, Kab. Limapuluh Kota) Maytri Chandani Putri; Habibatur Ridhah
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9965

Abstract

Service quality and product variety have received attention in several previous studies, but studies that specifically discuss the influence of these two variables on consumer purchase decisions in the context of local retail remain limited. This study aimed to analyze the influence of service quality and product variety on consumer purchase decisions at Aiko Mart Sialang Atas. This study used a quantitative approach with a survey design, involving 99 respondents selected using purposive sampling. Data were collected using a questionnaire and analyzed using multiple linear regression. The results showed that service quality had a significant effect on consumer purchase decisions, with a calculated t-value of 2.025 and a significance value of 0.046. Product variety also had a significant effect on purchase decisions, with a calculated t-value of 2.538 and a significance value of 0.013. Simultaneously, service quality and product variety had a significant effect on purchase decisions, with a calculated F-value of 5.186 and a significance value of 0.007. The coefficient of determination of 42.1% indicated that the two variables contributed to consumer purchase decisions, while the remainder was influenced by other variables outside this study. This finding contributes to the development of studies on consumer behavior and marketing management, particularly in the context of local retail businesses. Thus, service quality and product variety are important factors in improving consumer purchase decisions, so business actors need to strengthen service quality and product completeness as a more effective retail marketing strategy.
Pengaruh Green Lifestyle terhadap Perilaku Konsumen dalam Pembelian Produk Eco Friendly pada Generasi Z di Kalangan Mahasiswa FEBI Angkatan 2022 UIN Sjech M. Djamil Djambek Bukittinggi Arriny Fadillah; Baginda Parsaulian
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9966

Abstract

Although green lifestyle has received attention in various previous studies, studies that specifically discuss its influence on consumer behavior in purchasing eco-friendly products among Generation Z remain limited, particularly in the context of students at Islamic-based higher education institutions. This study aimed to analyze the influence of green lifestyle on consumer behavior in purchasing eco-friendly products among 2022 cohort FEBI students at UIN Sjech M. Djamil Djambek Bukittinggi. This study used a quantitative approach with a survey design. The research respondents were students selected using simple random sampling. Data were collected using questionnaires and interviews and were then analyzed using simple linear regression with SPSS 26. The results showed that green lifestyle had a positive and significant effect on consumer behavior, with a significance value of 0.000 < 0.05 and a coefficient of determination (R²) value of 0.702. This indicates that green lifestyle was able to explain 70.2% of the variation in consumer behavior in purchasing eco-friendly products. This finding contributes to the development of consumer behavior theory, particularly the Theory of Planned Behavior and Value-Belief-Norm Theory, and expands understanding of sustainable consumption behavior among Generation Z. Thus, green lifestyle is an important factor in shaping environmentally friendly consumption behavior, so educational institutions and business actors need to improve education and the provision of environmentally friendly products to encourage sustainable consumption practices.
Pengaruh Perceived Value dan Tourist Experience terhadap Tourist Loyalty dengan Tourist Satisfaction sebagai Variabel Mediasi (Studi Kasus pada Wisata Lawang Sewu Semarang) Muhammad Asyiq Ardana; Bahrain Pasha Irawan
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9975

Abstract

Fluctuations in the number of tourist visits to Lawang Sewu Semarang indicate the importance of strategic efforts to increase tourist loyalty. Tourist loyalty is influenced by various factors, including perceived value and tourist experience, with tourist satisfaction as a mediating variable. This study aimed to analyze the influence of perceived value and tourist experience on tourist loyalty through tourist satisfaction. This study used a quantitative approach with an explanatory design. Data were collected through questionnaires administered to 120 respondents who were visitors to Lawang Sewu, using purposive sampling. The data were analyzed using SmartPLS. The results showed that perceived value and tourist experience had positive and significant effects on tourist satisfaction. In addition, tourist satisfaction had a positive effect on tourist loyalty. Perceived value and tourist experience also had direct effects on tourist loyalty, as well as indirect effects through tourist satisfaction as a mediating variable. Thus, increasing perceived value and positive tourist experiences can enhance satisfaction and encourage the formation of tourist loyalty toward Lawang Sewu Semarang.
Pengembangan Pemasaran Makanan Khas Kipang untuk Meningkatkan Pendapatan (Studi Kasus Kipang Pulut Bonjol Ita) Aulia Putri Utami; Ali Rahman
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9988

Abstract

MSME marketing strategies have received attention in various previous studies, but studies that specifically discuss the integration of conventional and digital marketing in increasing the income of traditional culinary businesses remain limited. This study aimed to analyze the marketing strategies implemented and their contribution to increasing income in the Kipang Pulut Bonjol Ita business. This study used a qualitative approach with a case study design, involving main and supporting informants selected using purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using interactive analysis techniques through the stages of data reduction, data display, and conclusion drawing. The results showed that the marketing strategies implemented were still dominated by conventional approaches, particularly in the aspects of distribution and promotion. Distribution expansion was proven to contribute to increasing sales volume and business income, while the use of social media in promotion was able to increase product exposure, although it had not been optimally utilized. This finding contributes to the development of marketing mix studies, particularly in the aspects of distribution and promotion in the context of traditional culinary MSMEs, and expands understanding of the importance of integrating conventional and digital marketing strategies. Thus, distribution strategy is an important factor in expanding market reach and increasing business income, while digital marketing optimization is needed to strengthen the competitiveness of traditional culinary MSMEs.
Pengaruh Online Customer Review dan Influencer Marketing terhadap Purchase Decision dengan Customer Trust sebagai Variabel Mediasi (Studi Kasus pada Konsumen Kuliner di Aplikasi Shopee Food di Kota Semarang) Naufal Rangga Saputra; Budhi Cahyono
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9992

Abstract

Intense competition in digital food delivery services requires companies to understand the factors that influence consumer purchase decisions, particularly the roles of online customer reviews and influencer marketing, which have shown inconsistent findings in previous studies. This study aimed to analyze the effect of online customer reviews and influencer marketing on purchase decisions, with customer trust as a mediating variable among Shopee Food users in Semarang City. This study used a quantitative approach with an explanatory design, involving 108 Generation Z respondents selected through purposive sampling. Data were collected using a questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that online customer reviews and influencer marketing had positive and significant effects on customer trust and purchase decisions. In addition, customer trust had a positive effect on purchase decisions and was able to mediate the relationship between online customer reviews and influencer marketing and purchase decisions. The conclusion of this study emphasizes that the management of credible customer reviews and appropriate influencer marketing strategies can increase consumer trust and encourage purchase decisions in Shopee Food services. These findings provide theoretical contributions to the development of studies on digital consumer behavior and practical implications for managing marketing strategies for application-based food delivery services.
Pengaruh Relationship Marketing Teori terhadap Retensi Pelanggan melalui Kepuasan Pelanggan (Studi Kasus pada Pelanggan Natasha Skincare) Nina Maharani; Ardian Adhiatma
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9995

Abstract

This study was motivated by the decline in Natasha Skincare’s brand performance amid increasingly intense competition in the beauty industry, making customer retention a strategic issue in maintaining sustainable relationships between the company and its customers. This study aimed to analyze the effects of bonding, responsiveness, and communication on customer retention, with customer satisfaction as a mediating variable. This study used a quantitative approach with a causal design. The research sample consisted of 100 respondents who were customers of Natasha Skincare Semarang and were selected using purposive sampling. Data were collected using a questionnaire and then analyzed through multiple linear regression and hypothesis testing with the assistance of SPSS. The results showed that bonding, responsiveness, and communication had positive and significant effects on customer satisfaction. In addition, bonding, responsiveness, communication, and customer satisfaction also had positive and significant effects on customer retention. Customer satisfaction was proven to mediate the effects of bonding, responsiveness, and communication on customer retention. The conclusion of this study emphasizes that strengthening emotional relationships, improving service speed, and implementing effective communication can increase satisfaction while sustainably retaining customers. These findings provide theoretical contributions to the development of customer retention studies in the beauty industry and practical implications for companies in designing more responsive and satisfaction-oriented customer relationship strategies.
Peningkatan Kinerja Sumber Daya Manusia melalui Lingkungan Kerja dan Budaya Service Excellence dengan Motivasi sebagai Variabel Intervening (Studi Kasus pada Tanatap Coffee) Yuga Taufik; Siti Sumiati
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9996

Abstract

Improving human resource performance is an important aspect in the increasingly competitive food and beverage industry, particularly at Tanatap Coffee. The main problem in this context lies in the suboptimal systematic implementation of the work environment and service excellence culture, as well as the lack of structured management of employee motivation. This study aimed to analyze the effect of the work environment and service excellence culture on human resource performance, with motivation as a mediating variable. This study used a quantitative approach with a survey method through the distribution of questionnaires to 94 Tanatap Coffee employees. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS. The results showed that the work environment and service excellence culture had positive effects on employees’ work motivation. In addition, the work environment and service excellence culture also had positive effects on human resource performance. Motivation was proven to mediate the effects of the work environment and service excellence culture on employee performance. The conclusion of this study emphasizes that employee performance improvement can be achieved through the creation of a comfortable work environment, the consistent implementation of a service excellence culture, and the continuous strengthening of work motivation. These findings imply the importance of managing the work environment, service culture, and motivation as an integrated strategy for improving human resource performance in the food and beverage industry.
Analisis Implementasi Program Tabungan Haji Pelajar melalui Edukasi Haji sejak Dini di SDN 03 Pakan Kurai Khoriyatus Solehah Putri; Yuwarman Mansur
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10002

Abstract

The Student Hajj Savings Program is an Islamic banking innovation that functions as a means of fund mobilization as well as a medium for hajj education from an early age. However, the low habit of saving and the limited understanding of students regarding hajj planning indicate that the implementation of this program has not been optimal. This study aimed to analyze the implementation of the Student Hajj Savings Program through hajj education from an early age at SDN 03 Pakan Kurai. This study used a descriptive qualitative approach with the CIPP evaluation model (Context, Input, Process, Product). Data were collected through interviews, observation, and documentation. The results showed that the program had been implemented fairly well and was relevant to students’ needs. In the context aspect, the program was in accordance with the condition of students’ low financial literacy. In the input aspect, the program was supported by a savings product based on a flexible and easily accessible wadiah contract. In the process aspect, the program was implemented routinely but was not yet optimal due to limited socialization and continuous assistance. In the product aspect, the program had a positive impact on increasing awareness of saving and basic understanding of hajj, although fund accumulation was not yet maximized. The conclusion of this study emphasizes that the success of the Student Hajj Savings Program is determined not only by product design but also by synergy among the bank, school, and parents. The implications of this study indicate the importance of strengthening continuous education and increasing parental involvement to optimize the program as a medium for Islamic financial literacy and character education from an early age.
Peran Mediasi Motivasi Kerja terhadap Kepemimpinan Transformasional dan Knowledge Sharing dalam Meningkatkan Kinerja Karyawan Muhammad Alif Hidayat; Muhammad Faisal Yul Zamrudi
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10033

Abstract

This study was motivated by fluctuations in the achievement of production targets, as well as employee absenteeism and tardiness levels in the production division of PT Bahana Buana Box Demak, which indicate the need for more effective human resource management to improve employee performance. This study aimed to analyze the effect of transformational leadership and knowledge sharing on employee performance, with work motivation as a mediating variable. This study used a quantitative approach with an explanatory research method. Data were obtained through the distribution of questionnaires to 160 employees of the production division of PT Bahana Buana Box selected using purposive sampling. Data analysis was conducted using the Partial Least Squares (PLS) method with the SmartPLS application. The results showed that transformational leadership had a positive and significant effect on work motivation and employee performance. Knowledge sharing was also proven to have a positive and significant effect on work motivation and employee performance. In addition, work motivation was able to mediate the effect of transformational leadership and knowledge sharing on employee performance. Thus, this study affirms that improving employee performance can be achieved through the implementation of transformational leadership, the strengthening of a knowledge-sharing culture, and the optimization of work motivation within the company. The practical implications of this study indicate the importance of human resource management strategies oriented toward inspirational leadership, knowledge collaboration, and motivational reinforcement as a basis for improving employee performance in the production division.

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