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INDONESIA
Journal of Educational and Cultural Studies
Published by PT Literasi Nusantara Publisher
ISSN : -     EISSN : 29644798     DOI : -
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Social Sciences Other
This journal publishes research and study on education management, educational best practices, curriculum, educational assessment, educational policy, educational leadership, educational technology, languages, social culture, and archaeology.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 207 Documents
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How Catholic Parents form Religious Character in Their Children: A Qualitative Study Anggal, Nikolaus
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

The purpose of this study is to the way they communicate with adolescents and describe the way Catholic parents set an example for adolescents to shape their religious character. Religiosity is about the depth of knowledge, sturdiness of faith, diligence in the practice of worship, depth of experience and practice as well as awareness of the religious consequences a person embraces. The method used in this research is qualitative. The results show that in parental communication to shape the religious knowledge of adolescents, parents generally do not really know the relationship with God, only a handful of parents know about it. In general, a more touching way when parents are able to practice it directly and decisively with children, especially religious practices. From the Catholic youth themselves, communication by parents has a positive impact, especially in religious practice. In the role model aspect, Catholic parents set an example directly like inviting teenagers to have first-hand experience in the real life, of the community and the church. Religious practice given by parents to adolescents is given in accordance with what parents understand which indirectly shapes the religious character of adolescents.
Analysis of Violations of the Advertising Code of Ethics in Advertising Spotify “Listening Is Everything” Ismianti, Rahma; Putri, Elmalia; Lutfia, Ashri; KN, Jamiati
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

As the development of media and technology has placed it as the leading media in transformation and communication, advertising has also increased, one of which is in advertisements that air through TVC media. Spotify is a company that makes advertisements through TVC with the title "Listening is Everything" for 15 seconds. Spotify's goal in airing the ad is to increase brand awareness and attract the attention and interest of audiences who have not used Spotify as an application to listen to songs. But in the ad, some scenes violated the code of ethics in the Indonesian Pariwara Ethics. So, in this study, researchers will discuss the Spotify ad version "Listening is Everything" according to the ethics of advertising and the Indonesian Pariwara Ethics because ethics have a vital role in communication. The methods used are observation and documentation. The findings of the research on Spotify advertisements in 2022, which are 15 seconds long, show two scenes that violate Indonesian Advertising Ethics. An advertisement must be based on Indonesian Advertising Ethics so the ad is produced correctly.
Analysis of Code Mixing in the Lyrics of the Song 'Boys Meet You' Netya Pradnyamita, Komang
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

This study aims to analyze the code mixing in the lyrics of the song "Boys Meet You" specifically to describe the types of code mixing contained in the song lyrics and also to describe the factors that influence the occurrence of code mixing in the song lyrics. The method used in this research is descriptive qualitative method. The type of code mixing contained in the lyrics of the song "Boys Meet You" is outer code-mixing, for example, the constituent baby cute of the sentence "mabushi sugiru yo baby cute" (眩しすぎるよ baby cute) which uses English in these lyrics can be said to be external code-mixing, while the factors that cause code-mixing in the lyrics of the song "Boys Meet You" are factors of relaxedness or informal situations, language inappropriate factors and educated factors of the speech actors.
Ms Glow Online Reputation Management Regarding Public Manipulation by Appearing at Paris Fashion Week Untari Salsabila, Kania; Wa’dah, Habibatul; Meilina, Indah
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Building and maintaining a reputation for a company takes a long time, but a reputation can be destroyed instantly. Companies must have good reputation management so that when they get an issue, they can immediately deal with it. This research uses descriptive qualitative methods by reading news journals about the issues raised. The results of this study indicate that as a company with a good reputation, Ms. Glow tries to deal with every problem in her company in a good way. Providing timely statements clarifying what is going on keeps matters from becoming too lengthy. An apology was also conveyed by the owner on his personal Instagram story page for responding emotionally to this problem; he admitted that he had misrepresented yesterday's situation and did not deserve to be like that.
Online Analysis of Reputation Management PT. Infodood About Indomie Has No Seasoning Annisa Yahya, Shaila; Maulida, Ade; Anggriani, Dhea
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Indomie which did not have seasoning on the package make Edwin Achmad, as a noodle consumer, complain about this through Indomie's official Instagram. Which had verified its existence. After that, he shared his grievances on a Facebook forum, namely the Instant Noodle World, unexpectedly that his viewers soared so high that they went viral and attracted the attention of many public. Online news on social media, Tiktok, began to publish this matter, so that many netizens voiced the same opinion on several blogs, review sites, and Twitter. Pros and cons among netizens occurred in response to this incident. The reputation that has been built for so long by PT. Indofood was almost threatened, because this incident happened not only once or twice, but often. Mie Sedap as a competitor sees it as an opportunity to be one step ahead in terms of tidiness of packaging, but fortunately, Indomie is responsive to maintaining its company's reputation by being ready to serve 24 hours various consumer complaints and will respond within a maximum period of 2 X 24 hours and Re-shipping new products as a form of compensation, this is a form of online reputation management efforts by Indomie. And to add a positive impression and support from the community, PT. Indofood publishes CSR in the form of the Indofood Sukses Makmur Scholarship (BISMA), a scholarship intended for the children of outstanding employees.
Analysis of Advertising Ethics Violations in Television Advertisements: Reject the Wind Version by Rhenald Kasali and Andy F Noya Fakhrudin, Ammar; Azhar Syuhada, Muhammad; Desti Nur Rahmadina, Andini
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

At this time there are a lot of herbal medicine company products that offer various product variants that make competition in the market very tight, it is a natural thing in this era, they make new innovations in order to maintain their company so that they can still compete in the current era and still exist in the world. market. Then in terms of marketing these products must also compete to survive in the current period. One of the market leaders in the herbal medicine company now is PT. Sidomuncul, in this case, the herbal medicine product managed by Sidomuncul, is one of customer loyalty. In marketing PT. Sidomuncul made an advertisement in the form of a video broadcast on television with a duration of 30 seconds, but the advertisement was deemed to have violated the Indonesian broadcasting code of ethics. But apart from the broadcasting code of ethics, there are also advertising ethics that every advertiser must obey. In this study, the researchers discussed the application of ethical advertising principles to the Rhenald Kasali and Andy F Noya version of Tolak Angin advertisements. The purpose of this study was to analyze and explore the Rhenald Kasali and Andy F Noya version of Tolak Angin advertisements. The method used by the researcher is qualitative by using content analysis and validation of the data that has been observed, then the researcher looks for some references that support this research.
Implementation of Cyber Public Relations by Digmo Agency to Increase Mimume Brand Awareness Through the Instagram Platform Aqila Devina, Fadia; Syahradinar Lukman, Alifia; Aprilia, Indah
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Public Relations is a management function that builds on maintaining good and beneficial relationships for the organization with its publics in influencing the success or failure of the organization. The function of Public Relations is to provide information to the public, carry out persuasion which aims to change the attitudes and actions of the community directly and to integrate the attitudes and actions of the community or vice versa. Along with the development of technology, Public Relations is required to be able to operate the company's social media in order to get a positive image and an appropriate target market and establish good relations with the company's public as well as increase social media engagement and increase public awareness of the company. MiMuMe is a business engaged in the culinary field during the COVID-19 pandemic, to increase brand awareness and get the right target market, MiMuMe uses the services of Digmo Agency to increase MiMuMe's Instagram engagement. Digmo Agency implements cyber public relations activities with the aim of making it easier to develop content creation strategies and find out what the MiMuMe target market likes. This study aims to find out what cyber public relations activities are carried out by Digmo Agency to increase brand awareness of its clients, namely MiMuMe, and the results of these activities.
Utilization of Social Media (Instagram, Twitter and Facebook) as Educational Means Regarding Beauty Standards in the You're Enough Program Yuda Pratama, Muhammad; Rifky Fadhillah, Febian; Mandela, Dohan
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

The beauty standard created is a reinforcement of the media, one of which is social media. Social media influences shaping beauty standards which then generalizes the perception of the Indonesian people about the concept of "beautiful". This makes beauty no longer a relative thing but has become a universal thing. Especially on social media, existence is the main goal where everyone wants recognition, likes and appreciation from others. The existence of this Beauty Standard can affect a person's psychosocial condition. The method implemented in this activity is a media-based strategy, which means this activity is a social media campaign. The purpose of holding this program is to educate young people about beauty standards through the Your Enough program campaign activities on social media.
Management Reputation Analysis Related to the Holywings Case in Blasphemy Nibras, Nabilah; Handoko, Gilang; Rizki Pangestu, Audi
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Holywings is currently in the spotlight of discussion among the public because its employees were involved in a blasphemy case while promoting free liquor. In the news circulating on social media, Holywings uploaded a promotion via Instagram on June 23, 2022, in the form of free liquor for visitors named Muhmmad and Maria. then after being busy and tense, Holywings deleted the upload and then uploaded a post again, which is an apology on June 24, 2022.
Violation of Advertising Ethics in Emeron Lovely Uv White Compact & Loose Powder Ads Shidqi Pratama Buana Firdaus, Achmad; Az-Zahra Rahmawati, Annisa
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

In this modern era, there are various types of advertising in the media, each brand has its own uniqueness to increase brand awareness and build a brand image that is increasingly attractive to consumers. The importance of building a brand image in order to increase customer loyalty, one of which is Emeron's ad, where the 31-second ad displays an SPF value in the ad which has violated the code of ethics in the Indonesian Pariwara Ethics. So, in this study, researchers discussed "Emeron Lovely UV White Compact & Loose Powder". The method used in this research is observation and documentation, it is said that there is a code of ethics against Indonesian Advertising Ethics. Making advertisements is of course very procedure to the Indonesian Advertising Ethics, so that the advertisements produced have good ethics in them.

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