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Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Published by Universitas Trisakti
ISSN : 26566346     EISSN : 26544725     DOI : https://doi.org/10.25105/jsrr
Core Subject : Humanities, Art,
Arts Humanities
Jurnal Seni dan Reka Rancang Jurnal Ilmiah Magister Desain Produk Universitas Trisakti terbit pertama terbit bulan Nopember 2018. Jurnal ini akan diterbitkan 2 (dua) kali dalam setahun yaitu bulan April dan Nopember oleh Pusat Studi Reka Rancang Visual dan Lingkungan Fakultas Seni Rupa dan Desain Universitas Trisakti. Jurnal ini berisi artikel memuat artukel ilmiah bidang pengetahuan, kajian pendapat, dan gagasan intelektual yang berkaitan dengan bidang studi: Desain Komunikasi Visual, Desain Interior, Desain Produk, Fotografi dan ilmu-ilmu terkait.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 179 Documents
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PERANCANGAN KOLEKSI RESORT WEAR WANITA SEBAGAI RESPONS TERHADAP HOMOGENITAS DESAIN BUSANA DI BALI: WOMEN’S RESORT WEAR DESIGN IN RESPONSE TO FASHION DESIGN HOMOGENEITY IN BALI Ayrine Fourensia Tejo; Rika Febriani; Evania Yessica
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.23242

Abstract

Women’s Resort Wear Design in Response to Fashion Design Homogeneity in Bali Bali, as one of the most popular tropical tourist destination, has experienced rapid growth in its fashion industry, particularly in the resort wear category, which is favored by both domestic and international tourists. However, based on observations of various brands circulating in Bali, there is a tendency toward design homogeneity, characterized by repetitive silhouettes, colors, and fabric patterns, with minimal exploration. This stands in contrast to the preferences of modern consumers, especially Generation Z, who seek fashion with unique, expressive designs and a sense of exclusivity. In response to this problem, this study aims to design a women’s resort wear collection in the ready-to-wear deluxe category, offering uniqueness through design exploration, complex construction techniques, and the use of premium materials. This research applies a qualitative approach through field observations of 20 resort wear brands in Bali, supported by literature studies from various sources on fashion and market trends. The target market for this collection is Generation Z women aged 18–28 who visit Bali, who are confident, active on social media, and drawn to sexy, bold, and edgy styles. The resulting collection is expected to provide a solution to the design homogeneity in Bali’s fashion industry, while also enhancing the competitiveness of local fashion products in both national and international markets through a more innovative, explorative, exclusive, and tropically relevant design approach.
MEDIA INTERAKTIF SEBAGAI EDUKASI VISUAL UNTUK MENINGKATKAN KESADARAN ISU PEOPLE PLEASER PADA MAHASISWA JAKARTA: INTERACTIVE MEDIA AS A VISUAL EDUCATIONAL TOOL TO RAISE AWARENESS OF PEOPLE-PLEASER ISSUES AMONG UNIVERSITY STUDENTS IN JAKARTA Cavin Joo Dauneeaaron; Sangayu Ketut Laksemi Nilotama; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.23736

Abstract

Interactive Media as a Visual Educational Tool to Raise Awareness of People-Pleaser Issues Among University Students in Jakarta. People pleaser behavior refers to an individual's tendency to prioritize others' needs over their own in order to gain social acceptance. This pattern often appears unconsciously among university students, particularly those in the process of identity formation and seeking social belonging. The lack of awareness regarding the psychological impact of this behavior highlights the need for an educational communication strategy that resonates with youth. This study aims to design a social campaign using interactive visual media to increase student understanding of the people pleaser issue. The research adopts the Design Thinking approach, comprising five key stages: problem identification, definition, ideation, prototyping, and testing. A survey conducted among students in Jakarta revealed that most respondents were unfamiliar with the term, yet exhibited common characteristics of the behavior. Based on these findings, a campaign titled NoThanks was developed in the form of a short educational video and talk show, distributed via Instagram and YouTube. The campaign is designed to deliver information in a reflective, emotionally engaging way. Through this visual and communicative approach, the campaign aims to foster greater awareness and encourage students to establish healthier personal boundaries in their everyday social interactions.
RELASI MITOS DAN PERSEPSI KHALAYAK PADA IKLAN YOUTUBE MOTOR HONDA BEAT DELUXE SMART KEY X KOBO KANAERU: THE RELATION BETWEEN MYTH AND PUBLIC PERCEPTION IN THE YOUTUBE COMMERCIAL FOR THE HONDA BEAT DELUXE SMART KEY X KOBO KANAERU MOTORCYCLE Syarifah Arsitadewi Putri Gayanti; Wegig Murwonugroho; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.23783

Abstract

The Relationship Between Myths and Public Perceptions in the Honda Beat Deluxe Smart Key x Kobo Kanaeru YouTube Advertisement. In recent years, advances in the digital era have given rise to a phenomenon of transformation in advertising in Indonesia. This study is motivated by the urgency to understand the impact of innovation in digital advertising strategies, particularly the potential use of Virtual YouTubers (VTuber) as a more efficient alternative to human models, in terms of cost, reduced risk of controversy, and message delivery effectiveness. However, the utilization of VTuber in the context of marketing in Indonesia remains suboptimal. Digital advertising transformation now enables advertisements to function not only as promotional media but also as a means of building narratives through myths, as seen in the use of VTuber as an advertising model. The Honda Beat Deluxe Smart Key x Kobo Kanaeru YouTube advertisement was selected as the focus of this research because it contains symbolic complexity and mythical construction that are intriguing and have not been extensively studied previously. This study aims to examine the relationship between the myths constructed in the advertisement and audience perception to understand the impact of this innovation on the potential for unique digital marketing communication strategies implemented by Honda. To achieve this objective, this study employs a qualitative descriptive method using Roland Barthes' semiotic analysis to identify the myths contained in the advertisement, as well as Schmitt's sociological theory approach to analyze how the audience interprets and responds to the message conveyed. Based on the discussion, it is found that myths in advertisements have a significant influence on how audiences understand messages, while also offering novelty in digital advertising creativity. The conclusion of this study emphasizes the close relationship between constructed myths and audience perception as an important element in digital advertising strategies.
TRANSFORMASI PERHIASAN YANG DIGUNAKAN PADA BAGIAN KEPALA OLEH PENGANTIN PERNIKAHAN DI WILAYAH SUNDA PRIANGAN: THE TRANSFORMATION OF JEWELRY USED ON THE HEAD BY BRIDES IN THE SUNDA PRIANGAN REGION Mahogany Ramla Lubis; Nansha, Hendhy
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.23951

Abstract

The Transformation Of Jewelry Used On The Head By Brides In The Sunda Priangan Region. in Jewelry in wedding ceremonies is used as a form of cultural representation. This is also true of the culture in the Sunda Priangan region, which is the center of Tatar Sunda. Bridal jewelry is worn on almost all parts of the bride's body, including the head. The jewelry worn on the heads of both bride and groom plays an important role and has always been worn by brides and grooms throughout history. This indicates that the bridal jewelry has undergone a series of transformations involving various visual and material elements, thereby influencing its functional and cultural values. The transformations that have occurred can be identified historically, dating back to the period when the ancient Sundanese culture was identified with the Hindu-Buddhist-influenced Sunda Kingdom. The identification of this period influenced how, in the Sunda Priangan region, wedding jewelry began to undergo a narrowing of its characteristics. The influence of Islam affected the cultural patterns of the kingdom, and the arrival of colonialism also contributed to the transformations that occurred. Cultural integration has influenced the characteristics of bridal jewelry. The transformation that has taken place can be identified through the bridal jewelry worn on the head, such as the use of crowns, which later transformed into bendo and siger. The transformation is emphasized in its visual and material elements, which can be seen from the changes that have occurred. This also affects the functional and cultural values implicit in jewelry, causing a shift. The identifiable transformation results in a fusion of traditional and modern cultural elements, creating a new aesthetic that is widely used in modern wedding ceremonies.
PERANCANGAN KOMIK DIGITAL KISAH SYEKH SYARIF HIDAYATULLAH UNTUK ANAK USIA 10-12 TAHUN: DESIGN OF A DIGITAL COMIC ON THE STORY OF SYEKH SYARIF HIDAYATULLAH FOR CHILDREN AGED 10–12 YEARS Azhar Zulfa Komara; Edy Purwantoro
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.24199

Abstract

This research aims to design a digital comic e-book that tells the story of Syarif Hidayatullah as a medium for introducing Islamic history figures in Indonesia. The design is based on the problem of the lack of introduction of local Islamic history figures to the younger generation, especially children aged 10-12 years, who are already familiar with the use of digital devices. The digital comic medium was chosen for its ability to effectively combine text and images, so that complex historical material can be presented in a simpler, more attractive, and easily understandable way. This design uses the ADDIE (Analysis, Design, Development, Implementation, Evaluation) design method. The analysis phase includes data collection through interviews, observations, and literature studies to understand the behavior of the target audience and historical context. The design phase focuses on compiling the comic concept, storyline, visual style, colors, and typography that are suitable for a child audience. The result of this design is a digital comic that presents the missionary journey of Syarif Hidayatullah in Pasundan Land, especially when preaching to his grandfather Prabu Siliwangi, a King in the Padjajaran Kingdom, through an interactive and relevant narrative visual for children. It is hoped that this comic can be an effective means of instilling leadership, tolerance, and the spirit of Islamic struggle in the younger generation.
ANALISIS ELEMEN VISUAL DAN MASKOT PADA APLIKASI DUOLINGO SEBAGAI MEDIA INTERAKTIF: ANALYSIS OF VISUAL ELEMENTS AND MASCOT IN THE DUOLINGO APPLICATION AS AN INTERACTIVE MEDIA Marcella Calisya Howard; Wardaya, Marina
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.24496

Abstract

Analysis Of Visual Elements And Mascot In The Duolingo Application As An Interactive Media. The development of interactive media, especially educational and entertainment applications highly suggest the importance of engaging visual experiences, which made Duolingo the language learning app to be a great example with its distinctive visual design and the use of a Mascot as its primary identity. This study aims to analyze  the visual design elements and the use of Mascot in the Duolingo app as well as to assess the influence in shaping the user's experience and perceptions towards said application's identity. The method used is a qualitative approach through visual content analysis and user interaction, data collected from application documentation which includes the mascots, user interface display and usage patterns then analyzed using Barthes' semiotics framework and multimodal analysis. The finding of this study shows that mascots have an important role as a central visual element that strengthen the appeal of the application, emotional closeness and help facilitate user's recognition of the application's identity. Furthermore visual consistency, including the mascot's colors and forms, blends with user interaction to reinforce an immersive experience. Duolingo shows that the integration of visuals and mascots is not only effective in reinforcing the application's identity but also influences the user's acceptance  and emotional connection that provide important implication for the development of the interactive application design in the future. This study also includes a comparative discussion between Duolingo and other educational applications such as Memrise, Babbel, and Busuu to highlight the distinctive role of mascots and visual design in enhancing user motivation and engagement
PERANCANGAN ZINE SEBAGAI UPAYA REVITALISASI TRADISI BALIAK KA SURAU DIKOTA PAYAKUMBUH: DESIGNING A ZINE AS AN EFFORT TO REVITALIZE THE BALIAK KA SURAU TRADITION IN PAYAKUMBUH CITY Ibnu Assadiqha; Taufiq Wahab; Diani Apsari
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.24511

Abstract

Designing  A  Zine  As  An  Effort  To  Revitalize  The  Baliak  Ka  Surau  Tradition  In Payakumbuh City. Formal education, urbanization, and the gradual decline of oral traditions have reduced the role of the Surau as a traditional educational center in Minangkabau, causing its cultural values to fade over time. Since the 16th century, the Surau has served not only as a place of worship but also as a center for character formation, religious education, customary teaching, and the development of social skills among the younger generation. Payakumbuh City, as a representation of Minangkabau society, reflects the weakening of Surau culture amid modernization and lifestyle changes, which has led to a growing disconnection of youth from their cultural roots. This research aims to design an alternative medium in the form of a zine entitled Tradisi Baliak Ka Surau as an effort to revitalize and reintroduce Surau values to young audiences, particularly adolescents aged 17–25 years in Payakumbuh. The study applies a qualitative approach through observation, literature review, interviews, and questionnaires, with data analyzed using matrix comparison. The results indicate a significant need for alternative media that can reconnect young people with Minangkabau culture through communicative, modern, and audience- relevant visual presentations. The conclusion of this design project highlights the creation of media that is not only visually engaging but also educational, thereby fostering cultural awareness among the younger generation to preserve Minangkabau heritage, starting from the smallest social unit, the family.
ANALISIS SEMIOTIKA ESTETIKA VISUAL DAN RUANG SIMBOLIK DALAM MV "GOD’S MENU" STRAY KIDS: A SEMIOTIC ANALYSIS OF VISUAL AESTHETICS AND SYMBOLIC SPACE IN STRAY KIDS’ "GOD’S MENU" MV Shannon Devona Arihanto; Shienny Megawati Sutanto
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.24646

Abstract

A Semiotic Analysis of Visual Aesthetics and Symbolic Space in Stray Kids’ "God’s Menu" MV. The phenomenon of K-pop has evolved not only as a global entertainment form but also as a complex practice of visual culture. Music videos serve as strategic media for constructing group identity through the combination of visual, spatial, and symbolic elements. This study aims to explore how spatial construction and visual elements in Stray Kids’ God’s Menu function as a system of signs forming a visual narrative that represents the group’s identity as a self-producing artist. Employing a descriptive qualitative approach and Roland Barthes’ semiotic theory, the analysis focuses on three layers of meaning: denotation, connotation, and myth. Data were collected through in-depth visual observation of the official music video and relevant documentation analysis. The findings reveal that visual elements: color, costume, setting, composition, and symbols interconnect to form a unified meaning system that emphasizes Stray Kids’ work ethic, independence, and creative identity. The dominant palette of red, black, and white conveys intensity and competitiveness, spatial settings illustrate structured production dynamics, and kitchen-related symbols function as metaphors of creativity and collaboration. Altogether, these signs construct an ideology of autonomy and professionalism within the entertainment industry. This study highlights the crucial role of visual communication design in shaping meaning and ideology within popular culture through an integrated and symbolic visual language.
PERANCANGAN IDENTITAS VISUAL OBJEK WISATA CURUG LUHUR SUKABUMI SEBAGAI STRATEGI PENGUATAN CITRA MELALUI PENDEKATAN DESIGN THINKING: DESIGNING THE VISUAL IDENTITY OF CURUG LUHUR TOURISM DESTINATION IN SUKABUMI AS A STRATEGY FOR IMAGE ENHANCEMENT THROUGH A DESIGN THINKING APPROACH Harris Effendi; Dida Nurhaida; Fajar Rezandi; Erin Valencia
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 3 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i3.24821

Abstract

Designing The Visual Identity Of Curug Luhur Tourism Destination In Sukabumi As A Strategy For Image Enhancement Through A Design Thinking Approach. Tourism destinations require strong and consistent visual identities to communicate their unique character and enhance recognition among visitors. Curug Luhur, a natural attraction in Sukabumi, currently lacks a coherent logo, tagline, and visual guideline, resulting in weak brand visibility. This research aims to strengthen the image of Curug Luhur tourism destination through the design of a visual identity using the Design Thinking approach. The study was conducted collaboratively with local residents and village authorities, following the stages of empathize, define, ideate, prototype, and test. The final design, featuring waterfall and foliage elements in turquoise tones, effectively reflects the natural charm of Curug Luhur. A perception test involving 30 respondents yielded over 85% positive responses in terms of aesthetics, readability, and meaning relevance. The resulting visual identity guideline serves as a strategic tool to ensure communication consistency and reinforce destination branding. Beyond visual outputs, this research also contributed to enhancing community capacity in creative visual promotion and supporting the growth of local creative economy initiatives related to tourism.

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