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Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Published by Universitas Trisakti
ISSN : 26566346     EISSN : 26544725     DOI : https://doi.org/10.25105/jsrr
Core Subject : Humanities, Art,
Arts Humanities
Jurnal Seni dan Reka Rancang Jurnal Ilmiah Magister Desain Produk Universitas Trisakti terbit pertama terbit bulan Nopember 2018. Jurnal ini akan diterbitkan 2 (dua) kali dalam setahun yaitu bulan April dan Nopember oleh Pusat Studi Reka Rancang Visual dan Lingkungan Fakultas Seni Rupa dan Desain Universitas Trisakti. Jurnal ini berisi artikel memuat artukel ilmiah bidang pengetahuan, kajian pendapat, dan gagasan intelektual yang berkaitan dengan bidang studi: Desain Komunikasi Visual, Desain Interior, Desain Produk, Fotografi dan ilmu-ilmu terkait.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 179 Documents
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KAJIAN SENSUALITAS PRIA PADA IKLAN MIRAEL SUGAR WAX VERSI JEFRI NICHOL DENGAN TEORI KRITIK SENI FELDMAN: A STUDY OF MALE SENSUALITY IN JEFRI NICHOL'S MIRAEL SUGAR WAX ADVERTISEMENT WITH FELDMAN'S ART CRITICISM THEORY Monica Revias Purwa Kusuma
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 1 (2025): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i1.22871

Abstract

A Study of Male Sensuality in Jefri Nichol's Mirael Sugar Wax Advertisement with Feldman's Art Criticism Theory. This study aims to examine the representation of male sexuality in the short video advertisement of Mirael Sugarwax featuring Jefri Nichol, uploaded on Instagram in February 2025. The advertisement showcases Jefri Nichol as a brand ambassador, a unique approach considering sugar wax is typically associated with women’s body care. Employing a qualitative descriptive method, this research applies Edmund Feldman’s art criticism framework, which includes stages of description, formal analysis, interpretation, and evaluation, complemented by Roland Barthes’ semiotics theory to analyze denotation, connotation, and myth. Data were collected through documentation and literature studies, with content analysis as the primary method. The findings reveal that the advertisement effectively constructs male sexuality through Jefri Nichol’s physical aesthetics, expressions of pleasure, and confidence across 15 scenes, such as undressing and facial expressions during waxing. However, excessive sensuality, such as the scene of smearing sugar wax on the mouth, has sparked negative reactions from netizens for being irrelevant and overly provocative. This study concludes that this advertisement is effective in promoting the product and can convey the message it wants to convey to the audience, the overemphasis on sensuality may detract from its professional image and lead to negative perceptions. This research provides insights into how male sexuality is portrayed in modern visual culture through advertising.
PERANCANGAN BRAND IDENTITY DESTINASI WISATA BATANG AGAM KOTA PAYAKUMBUH SUMATERA BARAT: DESIGNING THE BRAND IDENTITY OF BATANG AGAM TOURIST DESTINATION PAYAKUMBUH CITY WEST SUMATERA Akmal; Elda Franzia Jasjfi; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.20919

Abstract

Designing The Brand Identity Of Batang Agam Tourist Destination Payakumbuh City West Sumatera. Batang Agam is one of the tourist destinations located in Payakumbuh City, West Sumatra Province. Batang Agam is a destination that has 4 types of tourism, including natural tourism, history, culture, and hydroponic agriculture. This tour has been quite widely known and visited by many local and foreign tourists, but until now Batang Agam tourism has not had a brand identity so that the brand name of this tour tends to change and is inconsistent. In addition, the name of Payakumbuh City is also better known than the name of the tourist itself. Therefore, the research with the title “Designing The Brand Identity Of Batang Agam Tourist Destination Payakumbuh City West Sumatera” aims to produce strategies, concepts, and visual designs of brand identity in order to encourage the creation of a brand image. The data collection methods used are observation, interviews, documentation, and questionnaires. Meanwhile, the method of designing works is carried out using 5 stages of Design Thinking, namely: empathize, define, ideate, prototype and test. The results of this brand identity design have formed strategies, concepts, and visual designs of brand identity in the form of logos, brand guidelines, and the application of identity to media in accordance with brand needs.
PERANCANGAN KARYA VISUAL DALAM KONTEKS IMPLEMENTASI SENI GRAFITI PADA PRODUK BONGGOL JAGUNG “MATAHATI”: DESIGNING VISUAL WORK IN THE CONTEXT OF IMPLEMENTING GRAFFITI ART ON CORNCOB PRODUCTS “MATAHATI” MT Ardynata; Cama Juli Rianingrum; Ahadiat Joedawinata
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.22193

Abstract

Designing Visual Work In The Context Of Implementing Graffiti Art On Corncob Products “Matahati”. The rapid development of graffiti art in Indonesia has expanded its application to various media and products. This study aims to design visual works by implementing graffiti art on corncob-based products developed by Matahati. The research focuses on how graffiti art enhances the visual appeal of products targeted at young audiences and children, creating new market segments and increasing sales. A qualitative approach was employed, with the design process consisting of five stages: orientation, analysis, concept, design, and implementation. Data validation was conducted through triangulation using observation, interviews, and questionnaires. The results demonstrate that applying graffiti art to Matahati corncob products successfully introduced visual innovation, enriching the aesthetic appeal and attracting new market segments. This creative touch not only increases product uniqueness but also boosts sales, particularly among those valuing aesthetics and creativity. The study significantly contributes to the creative industry by integrating agricultural waste into innovative product designs, supporting sustainability while enhancing aesthetic value. Overall, the research highlights opportunities for the creative industry to produce products that are both artistic and sustainable.
PENGEMBANGAN DESAIN BAHAN AJAR CETAK BERBASIS MULTIMEDIA UNTUK MENDUKUNG PEMBELAJARAN MANDIRI DI UNIVERSITAS TERBUKA: DEVELOPMENT OF MULTIMEDIA-BASED PRINT TEACHING MATERIAL DESIGN TO SUPPORT INDEPENDENT LEARNING AT OPEN UNIVERSITY Bangun Asmo Darmanto; Drajatno Widi Utomo; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.22201

Abstract

Development of Multimedia-Based Print Teaching Material Design to Support Independent Learning at the Open University. Development of Multimedia-Based Print Teaching Material Design to Support Independent Learning at the Open University. This research aims to increase the effectiveness of self-learning in Entrepreneurship in the Digital Era course for Open University students, especially in the 3T region. The printed teaching materials that have been used are considered less than optimal in utilizing information technology and visual communication design, thus hindering students' understanding of dynamic entrepreneurship concepts. The development of information technology offers significant potential to support the development of innovative multimedia-based printed teaching material designs by combining the concept of hypercontent and QR Code features. Hypercontent allows students to access additional materials, video tutorials, and business simulations interactively. Meanwhile, the QR Code will connect students with relevant online learning resources, such as journal articles, case studies, and discussion forums. The research method used is Research and Development (R&D) with the Four-D model (Define, Design, Develop, Disseminate). The development of multimedia-based print teaching materials is expected to increase the effectiveness of independent learning and facilitate understanding of the material for students. This study provides several recommendations for further development, including: (1) a variety of more interesting visual and graphic elements to enrich the material content, (2) exploration of other interactive features such as videos, animations, or mini-quizzes to increase student engagement, and (3) utilization of link codes or URLs in the form of QR codes that lead to relevant and up-to-date learning resources. Thus, the multimedia-based print teaching materials developed in this study have great potential to be an effective and flexible learning media, especially for Open University students who study independently. It is expected that with this innovative teaching material design, student learning motivation will increase, understanding of entrepreneurship concepts will be deeper, and students' ability to apply the knowledge gained will be better.
EVALUASI KENYAMANAN DAN AKSESIBILITAS SIRKULASI RUANG IBADAH GEREJA BERDASARKAN STANDARISASI LANSIA (STUDI KASUS: GKI KEBONJATI BANDUNG): EVALUATION OF COMFORT AND ACCESSIBILITY OF WORSHIP SPACE CIRCULATION IN CHURCHES BASED ON ELDERLY STANDARDS (CASE STUDY: GKI KEBONJATI BANDUNG) Talitha Theophila Sharon; Wibisono, Andriyanto
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.22718

Abstract

Evaluation Of Comfort And Accessibility Of Worship Space Circulation In Churches Based On Elderly Standards (Case Study: GKI Kebonjati Bandung). Elderly populations represent a vulnerable group requiring special consideration in public space design, including worship facilities. This study evaluates the comfort and accessibility of circulation in the worship space of GKI Kebonjati Bandung based on the standards from PUPR Regulation No. 14 of 2017. A qualitative descriptive  and comparative approach was employed through direct observation, physical measurements, and semi-structured interviews with five elderly congregants, The research reveals two key findings. First, physical conditions showed non-compliance with accessibility standards, including narrow side pathways (70 cm wide), absence of stair handrails, and insufficient seating spacing (30 cm). Second, despite these physical limitations, elderly users reported positive perception comfort due to self-adaptation and established usage patterns. These findings demonstrate that elderly comfort is determined not only by physical space adequacy but also by users' adaptive capacity. The study recommends physical improvements aligned with accessibility standards while establishing a foundation for implementing universal design principles in worship spaces.
PEMBENTUKAN LIMBAH DAUR ULANG PLASTIK HDPE MENJADI GITAR AKUSTIK: FORMING HDPE PLASTIC RECYCLING WASTE INTRO AN ACOUSTIC GUITAR Naufal Fajar Gumelar; Muhammad Ihsan
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.22986

Abstract

Forming Hdpe Plastic Recycling Waste Intro An Acoustic Guitar. This study aims to explore the potential of recycled High-Density Polyethylene (HDPE) as an alternative material for acoustic guitar construction. Using an experimental approach, HDPE waste was collected, cleaned, shredded, and melted using a hot press machine at 155°C for 80 minutes to form 5 mm thick boards. These boards were then cut and shaped according to the national acoustic guitar design standard (SNI), incorporating an X-bracing structure to maintain structural strength and sound resonance. The guitar body was formed by a professional luthier using conventional tools and techniques. The results show that HDPE can be shaped into an acoustic guitar body with a structure resembling that of standard wooden guitars. Although acoustic performance has not yet been tested, this study demonstrates the potential of HDPE as a viable material for acoustic guitar bodies and supports innovation in musical instrument design. Further research is recommended to evaluate the sound quality and durability of the instrument comprehensively.
REINTERPRETASI NARASI DAN VISUAL WAYANG RAMAYANA DALAM DESAIN BUSANA KONTEMPORER SEBAGAI UPAYA PELESTARIAN BUDAYA: REINTERPRETATION OF RAMAYANA WAYANG NARRATIVE AND VISUAL ELEMENTS IN CONTEMPORARY FASHION DESIGN AS A CULTURAL PRESERVATION EFFORT Vania Ardelia Putri; Achmad Haldani Destiarmand
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.23039

Abstract

Reinterpretation of Ramayana Wayang Narative and Visual Elements in Contemporary Fashion Design as a Cultural Preservation Effort, Wayang kulit is a traditional Indonesian art form rich in aesthetic, spiritual, and moral values, yet its relevance is declining due to modernization. This study focuses on reinterpreting the Ramayana particularly the characters of Rama and Sita through contemporary fashion design to preserve cultural heritage. Utilizing a qualitative method, the research includes literature studies, field observations, and interviews with fashion and cultural experts. The outcome is a collection of wearable art pieces integrating wayang kulit visuals, Ramayana motifs, and modern fashion aesthetics. Targeted at younger generations, the designs aim to educate, promote cultural appreciation, and encourage dialogue between tradition and modernity within Indonesia’s creative fashion industry.
INOVASI PENGGUNAAN KONSEP MODULAR FASHION PADA PERANCANGAN BUSANA DEMI-COUTURE DALAM MENGHADAPI ISU OVERCONSUMPTION DI KALANGAN GEN Z: INNOVATION BY USING THE MODULAR FASHION CONCEPT IN DEMI-COUTURE FASHION DESIGN TO FACE THE ISSUE OF OVERCONSUMPTIONAMONG GEN Z Erica Christiana; Maria Nala Damajanti; Dibya Adipranata Hody
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.23249

Abstract

Innovation By Using The Modular Fashion Concept In Demi-Couture Fashion Design To Face The Issue Of Overconsumption Among Gen Z. The issue of excessive consumption has brought many negative impacts in Indonesia. Fashion design is intended to overcome the problem of excessive consumption among Gen Z which is influenced by social media trends. The design was made using the design thinking method to find out how Gen Z's fashion needs are in dealing with this issue. Data was taken from interviews, journal articles and previous research, and fashion industry reports. The data shows that the modular concept is able to meet the needs of Gen Z by providing many different style options in just one outfit. In addition, the modular concept is also a unique innovation that can open up new opportunities in the Indonesian fashion industry.
BANGUNAN CAGAR BUDAYA SEBAGAI DESTINASI WISATA MELALUIPENDEKATAN REVITALISASI DESAIN Titi Indahyani; Cama Juli Rianingrum; Yosef Dedy Pradipto
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.23540

Abstract

Abstrak Bangunan Cagar Budaya Sebagai Destinasi Wisata Melalui Pendekatan Revitalisasi Desain. Desain interior berperan penting dalam mendukung pelestarian bangunan cagar budaya di destinasi wisata. Bangunan cagar budaya ini menjadi saksi bisu evolusi sosial, ekonomi, dan politik suatu masyarakat, yang mencerminkan keragaman budaya dan arsitektur suatu tempat. Dalam konteks pariwisata, bangunan bersejarah tidak hanya berfungsi sebagai daya tarik utama, tetapi juga sebagai sarana edukasi dan pengalaman bagi pengunjung. Namun, pelestarian bangunan cagar budaya ini seringkali menghadapi tantangan akibat kurangnya dana dan dukungan dari pemerintah maupun masyarakat setempat. Diharapkan pendekatan desain interior ini dapat berkontribusi positif terhadap revitalisasi dan keberlanjutan ekonomi lokal, masyarakat lokal, dan UMKM setempat. Penelitian ini melakukan tinjauan data literatur, survei lapangan, dan analisis data pendukung. Pada tahap perancangan, proses identifikasi masalah, pengembangan desain, pembuatan prototipe, dan pameran desain dilakukan melalui proses kolaboratif dengan pelaku ekonomi kreatif lokal. Temuan penelitian ini adalah perlunya pendekatan terpadu yang menawarkan strategi komprehensif termasuk pameran yang menerapkan konsep bercerita untuk memperkaya pengalaman berkesan saat mengunjungi pameran produk lokal yang diselenggarakan di bangunan cagar budaya tersebut. Kontribusi signifikan dari penelitian ini adalah pemahaman baru tentang pentingnya melestarikan bangunan cagar budaya. Hal ini dapat diwujudkan dengan mengaktifkan bangunan melalui pendekatan revitalisasi desain melalui pameran bercerita yang akan bermanfaat bagi masyarakat lokal dan mendukung pengembangan pariwisata berkelanjutan di masa mendatang.  
IMPLEMENTASI PRINSIP GESTALT PADA PERANCANGAN MOTIF TEKSTIL TERINSPIRASI DARI TOKOH DEWI WARA SRIKANDI: IMPLEMENTATION OF GESTALT PRINCIPLES IN DESIGNING TEXTILE MOTIFS INSPIRED BY THE FIGURE OF DEWI WARA SRIKANDI Fabio Ricardo Toreh; Krishna Hutama; Yan Yan Sunarya
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 2 (2025): Jurnal Seni dan Reka Rancang
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i2.23793

Abstract

Implementation Of Gestalt Principles In Designing Textile Motifs Inspired By The Figure Of Dewi Wara Srikandi. In the era of today's modern world, there are many western film worlds that carry heroic stories from figures, such as Superman, Wonder Woman, Spiderman and many more. It is because of this that these western world heroic figures have become popular, especially among today's younger generation, which in the end have been used as inspiration for goods for daily needs into fashion products. Because of this, the author had the idea to make fashion products that brought back local cultural values ​​originating from the story of patriotism in the Indonesian Wayang Purwa world. Apart from that, there are also many heroic stories that are often forgotten by today's millennials, which still have the essence of teaching the values ​​of norms and there is an eastern Indonesian nation. One of the characters who has characteristics and a patriotic attitude that deserves to be reappointed is the figure of Dewi Wara Srikandi. Likewise, to be able to take part in the preservation of Wayang culture as a heritage of world masterpieces in the form of a shadow puppet show with original speech from Indonesian culture and has been crowned by UNESCO in 2003. By bringing up stories from the figure of Dewi Wara Srikandi, the writer hoped to rejuvenate Indonesian wayang stories and accept the essential values ​​and cultural characteristics embedded in the stories related to these characters and pass on the values ​​contained in them to the next generation. This research is also expected to produce an innovative textile motif by implementing Gestalt theory as the foundation of the creative idea through the arrangement of motifs, colors, and proportions of visual elements, while still preserving key principles of the Wayang Purwa culture, which is rich in and closely tied to Indonesian cultural identity. The creation of motif designs refers to the principles of Gestalt theory and is implemented in the form of fashion design that incorporates the essential anatomy of clothing creation—while maintaining comfort and wearability for special occasions as key elements. The method involves literature studies and structured in-depth interviews with expert panelists to explore the essence, characteristics, and cultural values embodied in the story of the character Dewi Wara Srikandi. The outcome is a conceptual design of textile motifs inspired by this figure.

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