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Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 360 Documents
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Pengaruh Social Media Marketing, Price, Dan Celebrity Endorser Terhadap Purchase Intention Akbar, Shafy Zulvan; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.07

Abstract

Nowadays beverages can be processed into variants and creations, which put companies in a race of making breakthroughs in culinary. With the support of technological advancements, culinary business develops further, and competition that can affect purchase intention escalates. This research was conducted to identify the effects of social media marketing, price, and celebrity endorser on people’s intention to purchase products of Menantea. This explanatory research explains the relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 140 students of Faculty of Economics and Business of Universitas Brawijaya were selected as the respondents. The data analysis was performed in SPSS version 26.0. The test results of the three hypotheses have led to conclusions that social media marketing positively and significantly influences the purchase intention, that price positively and significantly affects the purchase intention, and that celebrity endorser also positively and significantly impacts the purchase intention.   Abstrak Saat ini minuman dapat diolah dengan berbagai variasi dan kreasi yang membuat perusahaan berlomba-lomba untuk membuat terobosan baru dalam bidang kuliner. Hal ini didorong oleh perkembangan teknologi sehingga bisnis kuliner menjadi semakin berkembang dan terjadi persaingan yang dapat pempengaruhi purchase intention. Penelitian ini dilakukan untuk mengetahui pengaruh social media marketing, price, dan celebrity endorser terhadap purchase intention produk Menantea.  Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan antar variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Ukuran sampel yang digunakan adalah 140 responden dengan ketentuan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya. Analisis data menggunakan SPSS ver. 26.0. Berdasarkan dari hasil pengujian terhadap ketiga hipotesis, dapat disimpulkan bahwa variabel social media marketing memiliki pengaruh yang positif dan signifikan terhadap purchase intention, variabel price memiliki pengaruh yang positif dan signifikan terhadap purchase intention, dan variabel celebrity endorser memiliki pengaruh positif dan signifikan terhadap purchase intention.
Perbandingan Konten Edukatif dan Humor Terhadap Customer Engagement Dan Purchase Intention Salsabila, Nisrina; Hapsari , Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.09

Abstract

The rapid growth of business in the fashion sector in Indonesia, especially Muslim wear products, has led to a high level of competition between brands in this field. Therefore, the right promotional strategy is needed to excel in the competition. This study aims to compare the influence between two marketing contents and see their effectiveness in increasing customer engagement and purchase intention at Loka Project. This research is a quantitative study with independent variabels Educational Content (X1) and Humorous Content (X1) and dependent variabels Customer Engagement (Y1) and Purchase Intention (Y2). The population studied was all Muslim women in Indonesia with a sample size of 120 people who were divided into 4 groups of respondents for 4 different contents. The results showed that there is an influence between Educational Content and Humor Content on Customer Engagement and Purchase Intention at Loka Project. There is no significant difference in the amount of influence between Educational Content and Humorous Content on Customer Engagement and Purchase Intention at Loka Project. Educational Content and Humorous Content have almost the same effect but have different values on customer engagement and purchase intention assessment indicators.   Abstrak Pesatnya pertumbuhan bisnis pada bidang fashion di Indonesia, khususnya produk muslim wear, menyebabkan tingginya tingkat persaingan antar merek pada bidang tersebut. Oleh karena itu, diperlukan strategei promosi yang tepat untuk dapat unggul dalam persaingan. Penelitian ini bertujuan untuk membandingkan pengaruh antar dua konten pemasaran dan melihat efektivitasnya dalam meningkatkan customer engagement dan purchase intention pada Loka Project. Penelitian ini merupakan penelitian kuantitatif dengan variabel independen Konten Edukatif (X1) dan Konten Humor (X1) derta variabel dependen Customer Engagement (Y1) dan Purchase Intention (Y2). Populasi yang diteliti adalah seluruh perempuan muslim di Indonesia dengan jumlah sampel sebanyak 120 orang yang terbagi menjadi 4 kelompok responden untuk 4 konten berbeda. hasil penelitian menunjukkan bahwa, terdapat pengaruh antara konten edukatif dan konten humor terhadap customer engagement dan purchase intention pada loka project, tidak terdapat perbedaan signifikan terkait besarnya pengaruh antara konten edukatif dan konten humor terhadap customer engagement dan purchase intention pada loka project, konten edukatif dan konten humor memiliki pengaruh yang hampir sama tetapi memiliki nilai yang berbeda pada indikator penilaian customer engagement dan purchase intention.
Pengaruh Viral Marketing, Brand Image, Dan Price Terhadap Purchase Decision Putri, Sefila Fiorentara; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.06

Abstract

The rapid growth of cosmetics industry in Indonesia has escalated the competition between cosmetics producers. Various strategies have been applied by business owners in the industry to identify factors that might influence consumer’s purchase decision in order to maintain their position. The objective of this research is to identify the effects of viral marketing, brand image, and price on the purchase decision of Luxcrime consumers in Malang City. This quantitative research explains the relationships between and the causes of changes in measurable social facts. Using non-probability sampling method and purposive sampling technique, 150 people with the minimum age of seventeen years who live in Malang City and have purchased any products of Luxcrime within the last six months were selected as the respondents. The instruments of this research were assessed using multiple linear regression with the support of validity test, reliability test, and classical assumption test, and the hypotheses were assessed using t-test; all of were performed in SPSS 25. This study finds that viral marketing, brand image, and price positively and significantly influence purchase decision.   Abstrak Pertumbuhan industri kosmetik di Indonesia yang sangat pesat mengakibatkan adanya persaingan ketat antar produsen kosmetik. Berbagai strategi dilakukan oleh pelaku bisnis di industri kosmetik untuk mengidentifikasi faktor–faktor yang mungkin mempengaruhi keputusan pembelian konsumen demi mempertahankan posisinya. Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing, brand image, dan price terhadap purchase decision pada konsumen produk Luxcrime di Kota Malang. Jenis penelitian ini adalah penelitian kuantitatif untuk menjelaskan hubungan dan sebab–sebab perubahan dalam fakta sosial yang terukur. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu berusia minimal 17 tahun, berdomisili di Kota Malang, dan pernah melakukan pembelian produk Luxcrime dalam kurun waktu 6 bulan terakhir. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linear berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan dengan uji t menggunakan SPSS 25. Hasil penelitian ini menunjukkan bahwa viral marketing, brand image, dan price memiliki pengaruh positif dan signifikan terhadap purchase decision.
Pengaruh Destination Image, Online Customer Review Dan Price Terhadap Revisit Intention Pengunjung Mahendra, Tegar; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.20

Abstract

This study aims to determine the effect of destination image, online customer review, and price on revisit intention in visitors to Mount Bromo National Park. This type of research is explonatory research  to test a theory or hypothesis, in order to strengthen or reject an existing theory or hypothesis. The sampling technique used in this study is non-probability sampling, with a sample of 200 respondents who meet predetermined criteria. Hypothesis testing in this study uses multiple linear regression analysis and hypothesis test using F test, T test, and coefficient determina. The results showed that destination image, online customer review, price have a positive and significant influence on revisit intention. These three variables simultaneously affect revisit intention, with these results Mount Bromo National Park needs to design an effective marketing strategy to get a positive and attractive image, which can influence tourists to continue to be interested in visiting again.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh dari destination image, online customer review, dan price terhadap revisit intention pada pengunjung Taman Nasional Gunung Bromo. Jenis penelitian ini explonatory research untuk menguji suatu teori atau hipotesis, guna untuk memperkuat atau menolak suatu teori atau hipotesis yang sudah ada. Teknik pengambilan sampling yang digunakan dalam penelitian ini adalah non-probability sampling, dengan sampel sebanyak 200 responden yang sesuai kriteria yang telah ditentukan. Pengujian hipotesis dalam penelitian ini menggunakan analisis regresi linier berganda dan uji hipotesis menggunakan uji F, uji T, dan determina koefisien. Hasil penelitian menunjukkan bahwa destination image, online customer review, price memiliki pengaruh positif dan signifikan terhadap revisit intention. Ketiga variabel tersebut secara simultan berpengaruh terhadap revisit intention, sehingga Taman Nasional Gunung Bromo perlu merancang strategi pemasaran yang efektif guna mendapatkan citra yang positif, yang dapat menarik wisatawan untuk terus berkunjung kembali.
Pengaruh Celebrity Endorser, Harga, Dan Event Marketing Terhadap Purchase Decision Ishlah, Benayya; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.06

Abstract

The large number of users of Erigo products in Indonesia indicates that Erigo can attract the Indonesian market. Erigo is one of the largest clothing companies in Indonesia, which has attracted many consumers in Indonesia. Even so, consumers have different opinions on consumer purchasing decisions, especially on the aspect of customer satisfaction. While the research conducted can be categorized as explanatory research by applying quantitative research that explains causal relationships between variables through hypothesis testing. This study used a sample of 131 respondents with a minimum age of 18 years, domiciled in South Tangerang and know Erigo. The data analysis tools used were descriptive statistical analysis and multiple linear regression analysis with the SPSS version 26 program. Based on the results of testing the four hypotheses, it can be concluded that; (1) the celebrity endorser variable (X1), which has a significant influence on the Purchase Decision, (2) the Price variable (X2), which has a significant influence on the Purchase Decision, (3) the Event Marketing variable (X3) which has a significant influence on the Purchase Decision, and (4) the influence of the independent variables simultaneously on the Purchase Decision variable is acceptable.   Abstrak Banyaknya jumlah pengguna produk Erigo di Indonesia menandakan bahwa Erigo dapat menarik pasar Indonesia. Erigo merupakan salah satu perusahaan pakaian terbesar di Indonesia, yang telah diminati banyak konsumen di Indonesia. Meskipun begitu, konsumen memiliki pendapat yang berbeda terhadap keputusan pembelian konsumen, terutama pada aspek kepuasan dari konsumen. Sedangkan penelitian yang dilakukan dapat dikategorikan pada penelitian explanatory research dengan menerapkan penelitian kuantitatif yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 131 responden dengan ketentuan berusia minimal 18 tahun, berdomisili di Tangerang Selatan dan mengetahui Erigo. Alat analisis data yang digunakan adalah analisis deskriptif statistik dan analisis regresi linear berganda dengan program SPSS versi 26. Berdasarkan hasil pengujian empat butir hipotesis, dapat disimpulkan bahwa; (1) variabel Celebrity endorser (X1), yang mempunyai pengaruh signifikan terhadap Purchase Decision, (2) variabel Harga (X2), yang mempunyai pengaruh signifikan terhadap Purchase Decision, (3) variabel Event Marketing (X3) yang mempunyai pengaruh signifikan terhadap Purchase Decision, dan (4) adanya pengaruh secara bersama-sama (simultan) variabel bebas terhadap variabel Purchase Decision dapat diterima.
Pengaruh Sales Promotion dan Word of Mouth Terhadap Purchase Decision Dengan Brand Image Sebagai Variabel Mediasi Sari, Feny Rahma; Isharina, Ikhtiara Kaideni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.05

Abstract

This study aims to determine the effect of sales promotion and word of mouth on purchase decisions with brand image as a mediating variable in air purifier products in East Java. This type of research is explanatory research. The study used a sample of 120 respondents by distributing questionnaires via Google form. The sampling technique used in this study is judgement sampling based on the characteristics of the respondents, namely respondents who have air purifier products from March 2020 to August 2022, respondents are currently in Malang City and Surabaya, and the respondent is at least 17 years old. Testing the research hypothesis using the Partial Least Square (PLS) based Structural Equation Model (SEM) approach. The results of the study found that sales promotion has a positive influence on brand image, word of mouth has a positive influence on brand image, sales promotion has a positive influence on purchase decisions, word of mouth has a positive influence on purchase decisions, brand image has an influence positive effect on purchase decision, sales promotion had a significant influence on purchase decision through brand image, and word of mouth had a significant influence on purchase decision through brand image of air purifier products during the Covid-19 pandemic in the people of East Java.   Abstrak Penelitian ini ditujukan untuk mengetahui pengaruh sales promotion dan word of mouth terhadap purchase decision dengan brand image sebagai variabel mediasi pada produk air purifier di Jawa Timur. Penelitian menggunakan sampel sebanyak 120 responden dengan pengambilan data menggunakan google form. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling berdasarkan karakteristik responden, yaitu responden memiliki produk air purifier dari Bulan Maret tahun 2020 sampai Bulan Agustus 2022, responden sedang berada di Kota Malang dan Surabaya, dan responden Minimal berusia 17 tahun. Pengujian hipotesis penelitian menggunakan pendekatan Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Hasil menunjukkan bahwa ketiga variabel yakni sales promotion, word of mouth dan brand image mempunyai pengaruh positif terhadap purchase decision, sales promotion dan word of mouth mempunyai pengaruh positif terhadap purchase decision melalui mediasi brand image pada produk air purifier selama Pandemi Covid-19 di Jawa Timur.
Pengaruh Citra Merek Dan Promosi Penjualan Terhadap Keputusan Pembelian Putri, Afifa Dania Soleha; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.16

Abstract

The objective of this research is to identify the effects of brand image and sales promotion on the purchase decision of ShopeeFood service users. This quantitative research seeks the relationship between the variables and explains the cause and the effect of the observed social phenomena. Using non-probability sampling, 120 people with the minimum age of seventeen years who are active making purchases through ShopeeFood were selected as the respondents. The research data was analyzed using multiple linear regression, and the hypothesis testing was conducted using t-test and coefficient of determination; all of which were performed in SPSS. This study finds that brand image positive but not significant influences the purchase decision. This means that the better the image of the brand, the more purchases will be decided. Furthermore, sales promotion also has positive and significant effects on the purchase decision, which indicates that the better the sales promotion, the higher the purchase decision. Based on the findings above, ShopeeFood is advised to enhance the image of its brand and to increase its sales promotion through attractive ways. Those efforts can shape a better brand image, so the brand will be more popular among people, and their decision to make purchase through ShopeeFood will be higher.   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan promosi penjualan terhadap keputusan pembelian pengguna layanan ShopeeFood. Jenis penelitian ini adalah penelitian kuantitatif yang mencari hubungan antar variable serta menjelaskan sebab akibat dari fenomena social yang diteliti. Pada penelitian ini mengambil data dari 120 responden dengan teknik non-probability sampling. Karateristik responden yang diteliti yaitu berumur diatas 17 tahun dan aktif melakukan pembelian di ShopeeFood dalam kurun waktu 3 bulan terakhir. Penelitian ini menggunakan metode penelitian regresi linear berganda. Pengujian hipotesis diuji menggunakan SPSS yang melihat hasil uji t dan koefisien determinasi. Dapat disimpulkan dari hasil penelitian ini bahwa (1) citra merek memiliki pengaruh yang positif namun tidak signifikan terhadap keputusan pembelian, yang berarti bahwa semakin baik citra merek maka keputusan pembelian akan meningkat (2) promosi penjualan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, yang berarti bahwa semakin baik promosi penjualan yang dilakukan maka keputusan pembelian akan meningkat. Bagi ShopeeFood, sebaiknya perlu meningkatkan citra merek di masyarakat serta meningkatkan promosi penjualan dengan cara yang menarik untuk membentuk citra merek yang baik sehingga lebih dikenal konsumen agar dapat mempengaruhi keputusan untuk melakukan pembelian di ShopeeFood.
Pengaruh Social Media Marketing Terhadap Kepercayaan Konsumen Dan Minat Beli Silvi, Diana Kristia; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.19

Abstract

The objectives of this study are to assess and analyze the effect of social media marketing on consumer’s trust, to assess and analyze the effect of social media marketing on purchase intention, and to assess and analyze the effect of consumer’s trust on purchase intention. From the population of consumers who have the intention to buy beef from UD Subur Jaya, 55 were selected as the respondents through the use of purposive sampling. The results of the path analysis suggest that social media marketing significantly influences consumer’s trust, that social media marketing significantly impacts the purchase intention, and that consumer’s trust significantly affects the purchase intention.   Abstrak Tujuan penelitian untuk menguji dan menganalisis pengaruh social media marketing terhadap kepercayaan konsumen; menguji dan menganalisis pengaruh social media marketing terhadap minat beli; menguji dan menganalisis pengaruh kepercayaan konsumen terhadap minat beli. Konsumen yang berminat membeli sapi potong di UD Subur Jaya sebagai populasi pada penelitian ini. Pengambilan sampel menggunakan teknik purposive sampling dengan sampel 55 responden. Teknik analisis yang digunakan adalah analisis jalur. Hasil penelitian menunjukkan bahwa: social media marketing berpengaruh signifikan terhadap kepercayaan konsumen; social media marketing berpengaruh signifikan terhadap minat beli; kepercayaan konsumen berpengaruh signifikan terhadap minat beli.
Pengaruh Perceived Trust, Perceived Value Dan Brand Image Terhadap Repurchase Intention Raja, Muhammad Rizali; Yuana, Pusvita
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.25

Abstract

The objective of this research is to identify the effects of perceived trust, perceived value, and brand image on the repurchase intention of Shopee application users in Malang city. This explanatory research corroborates the causal relationship between its variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique with the criteria of person with the minimum age of seventeen years who have made at least one purchase through Shopee or have the intention to buy products via the application, 115 people were selected as the respondents. The data was analyzed using multiple linear regression, and the hypothesis testing was conducted using t-test; all of which were performed in SPSS 25. The results of the hypothesis testing have led to findings that (1) perceived trust significantly influences repurchase intention, (2) that perceived value significantly affects repurchase intention, and that (3) brand image has a significant impact on repurchase intention. Therefore, it can be concluded that this research on the application users finds that all independent variables are influential for the dependent variable. This implies a suggestion that the application company should conduct maximum supervision on the security and the personal data of its users so that they continue to feel safe while shopping online without being worried about security and privacy issues and should focus on its unique service improvement such as giving more points and other advantages.   Abstrak   Penelitian ini dilakukan dengan tujuan untuk berfokus pada mengetahui pengaruh Green Marketing, Green Perceived Value, dan Green Brand Image terhadap Purchase Intention pada Konsumen Brand H&M di Kabupaten Gresik. Pengaruh yang dimaksudkan pada penelitian ini ialah pengaruh yang terjadi baik secara langsung maupun secara tidak langsung antara variabel independent terhadap variabel dependen. Jenis penelitian ini adalah penelitian eksplanatif menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data sampel sebanyak 140 responden yang berasal dari populasi konsumen Brand H&M di Kabupaten Gresik. Analisis data yang digunakan adalah IBM SPSS 25.0. Hasil penelitian yang dilakukan menggunakan beberapa rangkaian pengujian menunjukkan hasil yang dapat disimpulkan bahwa Green Marketing tidak mampu untuk berkontribusi terhadap Purchase Intention, Green Perceived Value mampu memiliki hubungan kontribusi yang positif terhadap Purchase Intention. Demikian pula dengan Green Brand Image mampu mendorong hubungan yang terjadi secara positif terhadap Purchase Intention.
Pengaruh Program Magang Dan Perspektif Waktu Masa Depan Terhadap Kematangan Karir Melalui Kompetensi Putri, Tratania Dwi; Marnis, Marnis; Tarigan, Mida Aprilina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.02

Abstract

As an effort to implement one of the government's targets, namely increasing the competence of superior human resources, the University of Riau as a forum for students holds many excellent programs, one of which is an apprenticeship program. This study aims to determine how the influence of the internship program and future time perspective on career maturity through the competence of students of the management study program, Faculty of Economics and Business, University of Riau. The population in this study were students of the management study program, Faculty of Economics and Business, University of Riau. By using the slovin formula, the number of samples for this study was 134 respondents. Furthermore, by using proportionate stratified random sampling it is possible to classify the number of respondents in each batch, namely 111 and 23 respondents in the 2018 and 2019 batches. The results of this study indicate that the internship program has an effect on competence. Future time perspective influences competence. The internship program influences career maturity. Future time perspective influences career maturity. Competence influences career maturity. The internship program affects career maturity through competence. Future time perspective influences career maturity through competence.   Abstrak Sebagai upaya dalam pelaksanaan salah satu target pemerintah yaitu meningkatkan kompetensi sumber daya manusia yang unggul, Universitas Riau sebagai wadah bagi mahasiswa/i banyak megadakan proram-program unggulan salah satunya program magang. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh program magang dan perspektif waktu masa depan terhadap kematangan karir melalui kompetensi mahasiswa/i program studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Riau. Populasi pada penelitian ini adalah mahasiswa/i program studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Riau. Dengan menggunakan rumus slovin didapatkan jumlah sampel untuk penelitian ini sebanyak 134 responden. Selanjutnya dengan menggunakan proportionate stratified random sampling dapat diklasifikasikan jumlah responden pada masing-masing angkatan yaitu 111 dan 23 responden pada angkatan 2018 dan 2019. Hasil penelitian ini menunjukkan bahwa program magang berpengaruh terhadap kompetensi. perspektif waktu masa depan berpengaruh terhadap kompetensi. Program Magang berpengaruh terhadap kematangan karir. perspektif waktu masa depan berpengaruh terhadap kematangan karir. Kompetensi berpengaruh terhadap kematangan karir. program magang berpengaruh terhadap kematangan karir melalui kompetensi. Perspektif waktu masa depan berpengaruh terhadap kematangan karir melalui kompetensi.

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