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PUSAT RISET DAN INOVASI NASIONAL UNIVERSITAS SAINS DAN TEKNOLOGI KOMPUTER Alamat: Jl. Majapahit No.304, Palebon, Kec. Pedurungan, Kota Semarang, Jawa Tengah 50199
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Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28290283     EISSN : 28290186     DOI : 10.55606
Core Subject : Art,
Arts
Sub Rumpun ILMU SENI PERTUNJUKAN 1 Senitari 2 Seni Teater 3 Seni Pedalangan 4 Seni Musik 5 Seni Karawitan 6 Seni Pertunjukkan Lainnya yang Belum Disebut Sub Rumpun ILMU KESENIAN 1 Penciptaan Seni 2 Etnomusikologi 3 Antropologi Tari 4 Seni Rupa Murni (seni lukis) 5 Seni Patung 6 Seni Grafis 7 Seni Intermedia 8 Bidang Ilmu Kesenian Lain Yang Belum Tercantum Sub Rumpun ILMU SENI KRIYA 1 Kriya Patung 2 Kriya Kayu 3 Kriya Kulit 4 Kriya Keramik 5 Kriya Tekstil 6 Kriya Logam (dan Logam Mulia/Perhiasan) 7 Bidang Seni Kriya Lain Yang Belum Tercantum
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 273 Documents
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Strategi Promosi Usaha melalui Media Sosial Berbasis Desain Komunikasi Visual di Alfa Print Zidan Alfaris; Sulartopo Sulartopo; Irdha Yunianto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10091

Abstract

Social media has become a key channel for businesses to convey information about products and services to consumers. In this context, visual communication design plays a crucial role in message delivery through the various visual elements found in promotional content. This study aims to analyze the application of visual communication design in Alfa Print’s promotional content published on Instagram. A qualitative method with a descriptive approach was employed. Data were gathered through observation and documentation of the promotional content serving as the study's subject. The analysis examined visual communication design elements, including color, typography, layout, illustration, and visual messaging. The results indicate that Alfa Print’s promotional content effectively incorporates visual communication design elements when presenting information to the audience. Regarding color, the designs are dominated by blue—serving as the primary visual identity—complemented by yellow, red, and white to highlight key information. In terms of typography, the use of sans-serif typefaces and varying font sizes establishes a visual hierarchy that enhances readability. Regarding layout, the arrangement of visual elements creates a structured reading flow, although some content suffers from information overcrowding and suboptimal use of white space. As for illustrations, the use of visuals depicting products and printing services clarifies the information conveyed, though visual quality consistency requires improvement. Finally, the visual messaging successfully supports the communication of product and service information, although the strengthening of brand identity warrants further attention.
Kajian Poster Film Tim Burton dan Perannya dalam Pembentukan Identitas Autoral Laila Rahmawati; M Rahman Athian
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10110

Abstract

This research analyses five film posters by Tim Burton, including The Nightmare Before Christmas, Sleepy Hollow, Corpse Bride, Sweeney Todd: The Demon Barber of Fleet Street, and Frankenweenie, to explore how recurring visual symbols contribute to the formation of the director’s distinctive artistic identity. Employing a qualitative methodology alongside Roland Barthes’s semiotic theory, the posters were examined through the levels of denotation and connotation, with particular attention to visual elements such as colour, composition, typography, and iconography. The findings reveal four prevalent visual motifs that consistently appear across the selected posters: the full moon, muted and desaturated colour schemes, fragmented or flawed bodies, and marginalised protagonists. Collectively, these recurring elements construct the cultural myth of the “Burtonesque” aesthetic, which extends beyond individual films, genres, and narrative contexts. The research also identifies a transition in the marketing approach, shifting from an emphasis on Burton’s identity and reputation as a distinctive filmmaker toward greater attention to his previous commercial achievements. Overall, this study demonstrates that film posters function not merely as promotional materials but also as visual texts that actively construct and communicate a director’s authorial identity by integrating auteur theory with Barthesian semiotics.
Nilai Estetika Arsitektur dan Kearifan Lokal pada Masjid Tuha Lam Ura: Kajian Seni Budaya terhadap Sejarah Sumur Tuha Lam Ura Betesda Br Tumangger; Intan Munisa; Naila Agiska; Nazhifa Akmalia; Rahma Wardani; Sofia Amatillah; Cut Zuriana
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i2.10160

Abstract

Aceh has many historical buildings that require accurate documentation, including Mesjid Tuha Lam Ura in Ateuk Monpanah Village, Simpang Tiga District, Aceh Besar Regency, which has been designated as a Cultural Heritage Site. However, many people are still unaware of its existence. The mosque has unique architectural characteristics influenced by India, particularly its roof structure. It is also suspected that the mosque was built during the period of Dutch Indian influence in Aceh. Therefore, studying its architectural characteristics is important to introduce and preserve the mosque. This study aims to identify the architectural characteristics of Mesjid Tuha Lam Ura and examine the factors influencing them. A qualitative method was used to examine the mosque’s architectural expressions. Data were collected through observation, mapping, redrawing, literature studies, historical documentation, and interviews. The findings show Hindu architectural influences, particularly in the overlapping roof structure resembling a shield. The mosque also has walls approximately 60 cm high, functioning as a boundary between the interior and exterior. These characteristics suggest that the original structure may have been adapted from a Hindu temple into a mosque. This research provides information about the mosque’s architectural characteristics and supports its preservation as a historical landmark in Aceh.
Perancangan Prototipe Panel Kontrol Ergonomis Motor Listrik Konversi Yamaha Xeon 125 Bintang Nugraha; Muhammad Raissa Nagatarizqy Ferionda; Ahmad Riyadi Swandhani
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10147

Abstract

The electric motorcycle conversion program in Indonesia is currently facing the challenge of low user adoption. One of the contributing factors is the design of the upper control panel, which does not adequately consider ergonomic aspects and variations in users’ anthropometric characteristics. The main issues include users’ difficulty in reaching functional control buttons and an information interface that is not sufficiently intuitive, leading to cognitive confusion. This study aims to optimize the design of the upper control button panel for a converted Yamaha Xeon 125 motorcycle by applying a design thinking approach based on ergonomic analysis. The design process followed the Double Diamond model, consisting of the empathize, define, Ideate, prototype, and test stages. Data were collected through observations, interviews, and a literature review, which were then synthesized to identify the primary design focus. Solution development employed the SCAMPER method, followed by the creation of a 3D model that was evaluated through simulation software and a physical prototype produced using 3D printing. The testing results showed that the maximum thumb deviation angle required to operate the control buttons was only 8.05°, which was considered ergonomically acceptable because it utilized approximately 53% of the normal physiological range of motion. The proposed design successfully improved users’ physical comfort and reduced cognitive confusion, while also demonstrating the potential to enhance riding safety and increase public acceptance of converted electric motorcycles.
Kajian Penciptaan Tari Kontemporer Noisetrha sebagai Representasi Kebisingan Sosial
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.10161

Abstract

The creation of dance works inspired by social phenomena serves as an artistic medium for responding to contemporary social dynamics. Noisetrha is a contemporary dance work inspired by social noise, referring not only to audible sounds but also to the overwhelming flow of opinions, judgments, expectations, and information disseminated through social media and everyday interactions. These invisible forms of noise influence individuals’ perceptions, behaviors, and social relationships. This study aims to describe the creative process of Noisetrha and examine its implementation in developing choreography. The research employs a qualitative method using a Practice-Based Research (PBR) approach, positioning artistic creation as both the research method and outcome. The creative process follows Alma M. Hawkins’ theory, consisting of three stages: exploration, improvisation, and composition. Data were collected through literature review, observation of social phenomena, movement exploration, improvisation, composition, artistic evaluation, and documentation. The findings reveal that social noise can be transformed into contemporary dance through the integration of movement, space, time, energy, music, artistic elements, and colorful ropes symbolizing words, emotions, judgments, and social pressures that intertwine human life. Noisetrha portrays how invisible social noise can influence, shape, and constrain human existence. This research contributes to contemporary dance creation studies by demonstrating how social phenomena can become meaningful sources of artistic inspiration and social reflection.
Ladrang Siyem: Studi Hibriditas, Diplomasi Budaya Melalui Soft Power dan Daya Hidup Gending Trisha Alexandra; Kiswanto Kiswanto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10222

Abstract

This study aims to analyze Ladrang Siyem as a traditional musical composition of the Surakarta Palace that represents musical hybridity, cultural diplomacy, and the vitality of Javanese karawitan traditions. This qualitative study employed an ethnographic approach through five months of participant observation within the Surakarta Hadiningrat Palace environment. Data were collected through interviews with palace servants, pengrawit (Javanese gamelan musicians), and karawitan scholars, as well as through documentation studies of musical notation, recordings, and historical archives. The findings show that the musical hybridity of Ladrang Siyem is reflected in the incorporation of Siamese or Thai musical elements into the structure of Javanese gamelan, particularly in the ladrang form using the sléndro pathet nem tuning system. Its cultural diplomacy dimension is reflected in its function as a Gendhing Panembrama, performed to honor the arrival of the King of Siam during the reign of Pakubuwono X. The composition demonstrates the ability of Javanese culture to accommodate foreign cultural elements while maintaining its musical identity. Meanwhile, the vitality of Ladrang Siyem is sustained through the memories of palace servants, musicians’ knowledge, musical notation and recordings, the transmission of karawitan traditions, and contemporary academic studies. Thus, Ladrang Siyem possesses not only musical and historical significance but also represents cultural relations and the continuity of Javanese karawitan traditions.
Komodifikasi Budaya Lokal dalam Ilkan: Analisis Semiotika pada Iklan Rokok Djarum 76 Cita Rasa Nusantara Edisi Tahun 2024 Emmanuel Putro Prakoso; Eko Hadi Wahyono; Gadis Febriani; Hendri Hartono; Taufiq Annas
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10254

Abstract

Advertisements with the theme of local cultural content which are now starting to be widely shown on YouTube channels have the aim of approaching the taste image of the product being sold to consumers, apart from that in order to maintain local Indonesian cultural values. This research was carried out with the aim of getting an overview of indications of the exploitation of Central Javanese local cultural content in the 2024 Edition of the Djarum 76 Cita Rasa Nusantara Cigarette advertisement. This research is descriptive qualitative research using Roland Barthes' semiotic analysis method, namely iconic connotation, connotation, denotation and linguistic messages. An indication of the practices of exploiting local Central Javanese cultural content in the 2024 Edition of the Djarum 76 Cita Rasa Nusantara Cigarette advertisement is shown by the visual appearance of the Central Javanese folklore scene "Jaka Tarub with 7 Bidadari" (connotation message). As well as the presence of a scene of a tobacco farmer watching in the garden the typical lurik clothes of farmers in Central Java (denotational message), and the appearance of a man's voice in the background (linguistic message) singing with the words "Djarum 76 sense of peace, calm, Djarum 76 susana pas steadiness, satisfaction swept away , calming fun, 76 nuances of choice, 76 feelings of peace, Everything is thick, atmosphere 76”.
Revitalisasi Bangunan Warisan Belanda Melalui Pendekatan Desain Interior Berkelanjutan Teddy Ageng Maulana
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10264

Abstract

Indonesia is rich in Dutch colonial heritage buildings that are not only architecturally valuable but also contain historical narratives that shape local cultural identity. However, modernization and development often lead to physical degradation and the loss of social functions of these buildings. This study aims to formulate a revitalization strategy through a sustainable interior design approach based on adaptive reuse, aesthetic preservation, and community involvement. The method used is a qualitative case study on several objects, including Societeit de Harmonie (Makassar), Lawang Sewu (Semarang), Gedung Kerta Niaga (Jakarta), and Tjolomadoe (Surakarta). Data were collected through document studies, field observations, and source triangulation, analyzed thematically and cross-case analysis. The results show that the success of revitalization is determined by the balance between contemporary relevant adaptive functions, protection of historical character elements, and integration of socio-economic functions that empower local communities. The application of the principle of minimum intervention, compatible new works, and the Historic Urban Landscape (HUL) model proved effective in maintaining authenticity while ensuring functional desirability. These findings provide contextual and practical support for the inclusive, adaptive, and contextual adaptation planning of cultural heritage buildings in Indonesia.
Makna Simbolik Tari Ronggeng Bugis di Sanggar Tari Kencana Ungu Cirebon JihanInayah JihanInayah; Agus Cahyono
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.10319

Abstract

This study examines the symbolic meaning contained in the Ronggeng Bugis Dance as practiced at Sanggar Tari Kencana Ungu, Cirebon, using Marco De Marinis's performance semiotics approach. The background of this research is the shifting public perception of Ronggeng Bugis, which today tends to be seen only as a comedic folk performance, while its deeper historical and philosophical values receive little attention. Previous studies on Ronggeng Bugis have mostly focused on dance structure and existence, while studies on its symbolic meaning through a performance-semiotics lens, especially at Sanggar Tari Kencana Ungu, are still limited. This research uses a qualitative approach with 3wea descriptive method. Data were collected through in depth interviews, observation, and documentation involving the studio owner and a senior dancer. The results show that every element of the performance can be read through three interrelated domains proposed by De Marinis, namely textual analysis of movement, makeup, costume, and music, co-textual analysis of the performance's relationship with its historical source, and contextual analysis of its position within Cirebon's broader cultural and social life. The studio also acts as a nonformal education institution that passes these symbolic meanings on to younger generations through structured teaching and partnerships with schools. This study is expected to support the preservation of local cultural values and to enrich the literature on performance semiotics of Indonesian traditional dance.
Penciptaan Karya Teater Leukang Lam Klam (Hilang dalam Gelap): Representasi Trauma Pascatsunami Aceh Ikram Ikram; Cut Thiya Arifa Dian; Cut Nashiriya; Rafika Puti Muda; Haikal Habibi; Muhammad Fawwaz; Ramdiana Ramdiana
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i2.10413

Abstract

The theatrical work Leukang Lam Klam (Lost in the Dark) is based on a personal experience of losing a father due to the 2004 Aceh tsunami, along with the inner struggle of longing, pain, and acceptance of fate. This work aims to transform this emotional experience into a theatrical performance art form that represents the trauma of the Aceh tsunami through the psychological journey of the main character. The method used in creating this work is practice-based research, an approach that places the creative process as a central component in producing artistic knowledge. The creative process refers to the stages of artistic creation, including exploration, improvisation, and formation. The results show that Leukang Lam Klam is formed through five scenes depicting the stages of loss, inner conflict, psychological turmoil, and acceptance of reality. The use of symbols such as white cloth and a wooden ladder as artistic elements reinforces the meanings of loss, attachment, home, and hope. This work demonstrates that personal experience can be developed into a performing art work that possesses aesthetic value while also providing a space for reflection on trauma, longing, and the process of coming to terms with the past.

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