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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 116 Documents
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Search results for , issue "Vol. 3 No. 1 (2024): January-June" : 116 Documents clear
Utilization of Technology in Facilitating Customer Purchases and Payments at Charles & Keith Puspito, Galuh Retno; Oktafia, Renny
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.726

Abstract

With its continued development, technology is now not only used as a communication medium, but can be used as a means of payment or online shopping. Currently, the public or customers are offered many digital shopping and payment methods. PT Kurnia Ciptamoda Gemilang under the Charles & Keith brand has utilized existing technological advances by implementing an online shopping model via website and chat shop as well as a payment method using e-money, without eliminating the cash payment method. Despite innovation, many Charles & Keith customers are still confused about the steps from shopping to payment. This is due to the lack of information obtained so the company introduces this innovation through salespeople. The purpose of this activity is to find out the use of technology to facilitate customer access to purchases and payments at Charles & Keith. The method used is ABCD (Asset Based Community Development) with several stages such as preparation stages, implementation stages and monitoring and evaluation stages. The results obtained from this activity show that the company has taken advantage of technological developments that provide a choice of shopping methods via websites and chat shops as well as payments using transfers, QRIS, credit cards, virtual accounts, and others. Customers also received this innovation positively, as monthly results show about the increase in the number of chat shop users.
The Influence of Experiential Marketing and Emotional Marketing on Customer Loyalty at Starbucks Jemursari Asyhari, Muhammad Daffa; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.727

Abstract

Experiential Marketing is a way of providing customers with experience regarding the services or products they use so as to influence customer loyalty. Emotional Marketing aspects build emotional relationships beyond the experiences experienced by customers, warm emotional relationships build customer attachment to products or services. This research aims to determine the influence of Experiential Marketing and Emotional Marketing on customer loyalty at Starbucks Jemursari. This research method uses quantitative research. The population in this research is Starbucks Jemursari customers with a total of 103 respondents. The sampling technique uses a non-probability sampling method with purposive sampling technique. The analysis technique for this research uses the partial least squares (PLS) method. The research results show that Experiential Marketing has an effective influence on customer loyalty at Starbucks Jemursari and Emotional Marketing has an effective influence on customer loyalty at Starbucks Jemursari.
The Effect of Managerial Coaching Skills on Team-Level Architectural Knowledge and Team Performance Moderated by Manager Learning Goal Orientation Hafidz, Gilang Pratama; Nurdiansyah, Erfian
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.735

Abstract

Managerial coaching skills play an important role in human resource strategy which can be utilized by companies by providing the impact of training to broaden employ-ee perspectives and improve employee performance. The goal of this study is con-ducted to investigate the connection between Managerial coaching skills to team-level architectural knowledge and team performance. Quantitative research is used in this field with the technique purposive sampling was used, and questionnaires were handed out to 120 permanent employee respondents at Indonesian sharia non-banking financial institutions aged 23-50 years and are in the Tangerang Regency area. The primary data was analyzed using the method of Structural Equation Mod-eling (SEM). The three assumptions put forth are supported by the study's findings, which also show that team-level architectural knowledge has the biggest direct impact on team performance. Then managerial coaching skill has the greatest indirect effect on relationships between team-level architectural knowledge with team performance. This research contributes to companies in maintaining and improving team performance looking at several factors, team-level architectural knowledge is formed from optimal and measurable managerial coaching skill. The researcher advises broadening the study's scope and seeking objects in related domains as subsequent investigation.
Public Policy Management through the Program Keluarga Harapan (PKH) in Realizing Equal Primary and Secondary Education in Bandung Regency Munawaroh, Siti Nurhasanah; Rahmat, Nanang; Hidayat, Asep Taufik; Nashrulloh, Yusuf; Napsin, Napsin; Hartoto, Hartoto
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.764

Abstract

Education is something that is very essential in the process of humanizing a cultured society. In other words, everyone in this world has the right to educate according to his abilities. However, in reality, note all children have received education. The purpose of this study was to determine the Program Keluarga Harapan (PKH) in realizing equal distribution of primary and secondary education for the community. This study used a qualitative descriptive method with data collection techniques used were observation, interviews, and documentation studies. Based on the research results, it is obtained that the description of the Program Keluarga Harapan (PKH) in realizing equal distribution of primary and secondary education can be conveyed: 1) The PKH program is a planned, measured, directed activity by planning, organizing, implementing, evaluating and following up in an effort to realize equitable primary and secondary education; 2) The PKH program has been running in accordance with the implementation procedure, fulfilling the rights and obligations of program recipients as well as the follow-up of program implementation. 3) the obstacle is the lack of understanding of PKH program recipients and local officials about the PKH program implementation procedures and the low motivation of PKH recipients to continue their education to a higher level. 4). The step in coming is to coordinate with the village government, sub-district coordinators and supervision in providing understanding and education about the PKH program and providing motivation to PKH recipients about the importance of education.
Board and Director Traits, Company Growth's Impact on Green Accounting Policy Moderated by Media Exposure Dwiyani, Titik; Kristantiningtyas, Dhian; Apsari, Hirawresti Langen; Putra, Alfa Santoso Budiwidjojo
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.769

Abstract

This research aims to examine the gender characteristics, nationality, independence of the board of commissioners and directors in relation to green accounting policies with media exposure as a moderating variable. The population and sample of the study are mining companies listed on the Indonesia Stock Exchange (BEI) during the period 2020–2022. The usable population for the research, based on the required data, consists of 29 companies with observations over three years. The analysis method employed is panel data analysis using the EViews application. The research findings demonstrate that the variables of nationality characteristics and company growth have a significant positive influence. However, gender characteristics and the independence of commissioners and directors do not affect green accounting policies. The moderating variable, media exposure, only moderates the variables of nationality characteristics and company growth.
Analysis of Regional Planning and Budgeting Consistency in North Central Timor Regency Mitang, Berno Benigno; Nalle, Frederic Winston
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.777

Abstract

The budget planning and implementation process in North Central Timor Regency (TTU) is faced with significant challenges due to the high level of inconsistency in the budgeting system at each stage. This research aims to explore the relationship between several variables in the North Central Timor Regency. First, an analysis is carried out on the influence of Human Resource capacity (X1) on Good Governance (Y1). Second, the influence of planning quality (X2) on Good Governance (Y1) was examined. Third, audit the impact of Human Resources capacity (X1) on Budgeting Consistency (Y2). Fourth, the impact of planning quality (X2) on Budgeting Consistency (Y2) is analyzed. Fifth, the influence of Human Resource capacity (X1) on Budgeting Consistency (Y2) which is mediated by the Good Governance variable (Y1) is explored. And sixth, we studied the influence of planning quality (X2) on Budgeting Consistency (Y2) with the mediation variable Good Governance (Y1). The research uses quantitative Path Analysis. Samples were taken using a purposive random sampling method, with the criteria being employees in the financial administration field at each regional organization. The research results show that in the first structural equation, HR capacity and planning quality have a direct effect on Good Governance. In the second structural equation, HR capacity, planning quality, and Good Governance influence Budgeting Consistency. However, HR capacity and planning quality cannot be mediated by Good Governance on Budgeting Consistency.
Impact of Celebrity Endorsers and Youtube Digital Advertising on Purchase Intention with Brand as A Mediating Variable (A Study on Bella Chocolate) Wahyudi, Wahyudi; Nurmahdi, Adi
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.778

Abstract

This research aims to analyse the impact of Endorsers and Digital YouTube advertising on brand awareness and purchase intention, with brand awareness as a mediating variable. The study involved 400 respondents residing in Jabodetabek who had watched Bella Chocolate ads on YouTube but had not yet purchased the product. The methodology used was purposive sampling with analysis utilizing structural equation modelling (SEM) partial least squares (PLS). The findings indicate that Digital YouTube advertising significantly influences brand awareness and purchase intention, whereas Endorsers do not show significant influence on both variables. Furthermore, Brand awareness significantly affects Purchase Intention and acts as a strong mediator between Digital YouTube Advertising and Purchase Intention.
The Impact of The Presence of the University of Timor on the Economy of Local Communities in North Central Timor District Pangastuti, Margareta Diana; Naihati, Elfrida Desiderata
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.785

Abstract

In the last decade, the North Central Timor Regency in East Nusa Tenggara Province has become a new center of economic growth. This is due to the presence of a higher education institution known as the University of Timor. The presence of this university has a positive impact on small and medium businesses due to the significant flow of educational migration. Therefore, this research aims to identify the partial or simultaneous influence of three main variables, namely social and cultural patterns, educational accessibility, and community thought patterns and attitudes, on the welfare of people involved in micro, small, and medium enterprises (MSMEs). ). The analytical method used is multiple linear regression, involving a sample of 100 respondents from a total of 693 MSME actors. Sampling was carried out randomly using the Simple Random Sampling technique based on the Slovin formula. The research results show that these three variables have a significant positive effect on the welfare of MSMEs in the North Central Timor Regency.
Economic Factors Affecting Business Income from Potato Plants (Solanum tuberosum. L) Novrini, Susan; Riyadh, Mhd. Ilham; Pratiwi, Henny
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.787

Abstract

Indonesia is an agrarian (agricultural) country where agriculture plays an important role in the national economy. One of the farming businesses that is currently developing is potato cultivation, especially in Mardingding Village, Pematang Silimahuta District, Simalungun Regency. In running and increasing farm production there are three important factors, namely: land area, labor, and capital. However, sometimes the level of agricultural production is influenced by factors beyond the ability of farmers, one of which is natural factors, therefore there is a need for research to help and research is needed to help and analyze what factors affect farming results, especially in plants. potato. In this study, it is explained how the influence of the determinants of potato crop yields, especially in Mardingding Village, Pematang Silimahuta District, Simalungun Regency.
Measuring The Trust of Corporate Waqifs to Donate Cash Waqf to The Indonesian Waqf Board Dewi, Sri Yanita; Ismal, Rifki; Tanjung, Hendri
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.791

Abstract

This research aims to measure the trust of institutional waqif to distribute waqf to waqf institutions, in this case, the Indonesian Waqf Board (BWI), in the form of an index referring to the Waqf Core Principles (WCP). This study measures the trust of institutional waqif to distribute cash waqf through BWI based on WCP using an index (100 scale), which composed of individual index of waqf supervision, nazhir governance, risk management, sharia governance, and the overall trust index. The institutional waqif trust index to distribute waqf to BWI is “trust” (53.36). Based on components: a. waqf supervision index is trust (13.49), b. nazhir governance index is trust (3.18), risk management index is trust (25.24), and sharia governance index is trust (11.45). Increasing the trust of institutional waqf in BWI can be done through the improvement and management of waqf from large-scale institutional waqf, preparation of BWI communication strategies which include implementation of waqf and policies, and transfer of knowledge from waqf institutions to institutional waqif. This thesis will provide additional knowledge to academics regarding the potential of institutional waqif and the implementation of WCP in Indonesia. In addition, this research practically provides recommendations for regulators, waqf institutions, and related parties to optimize the collection, management, and supervision of waqf in Indonesia. Based on the author's knowledge, this is the first paper to measure the trustworthiness of institutional waqif. This paper is expected to provide novelty regarding the level of trust of a institutional waqif to a waqf institution in the form of an index.

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