cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bincar Nasution
Contact Email
info@ipinternasional.com
Phone
+6285360415005
Journal Mail Official
journal.ijec@gmail.com
Editorial Address
Cempaka Street, No. 25, Ujung Padang Village, Padang Sidempuan Selatan District, Padang Sidempuan City, North Sumatra, Indonesia 22725
Location
Kota padangsidimpuan,
Sumatera utara
INDONESIA
International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 66 Documents
 1   2   3   4   5 
Search results for , issue "Vol. 4 No. 2 (2025): July-December" : 66 Documents clear
The Effect of Marketing Communication Strategy, Brand Attitude, and Brand Loyalty on Repurchase Intention of Halal Cosmetics Eqy Farha Gunawan; Siti Nurlaela
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1360

Abstract

This study aims to analyze the influence of marketing communication strategy, which includes traditional media communication, firm-created social media communication, user-generated social media communication, and personal selling communication on brand attitude, and to analyze the role of brand attitude as an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention among halal cosmetic consumers in Indonesia. A quantitative approach was used with a survey method of 138 respondents who used halal cosmetics. Data testing was carried out using Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that all marketing communication variables had a positive effect on brand attitude. Furthermore, brand attitude was proven to be an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention. These findings provide implications for halal cosmetic companies in optimizing marketing communication strategies that pay attention to the formation of positive brand attitudes to increase customer loyalty and repurchase intention.
The Effect of Motivation and Job Satisfaction on Performance Through Employee Engagement as a Mediating Variable Untung Cristoper Simarmata; Rojuaniah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1362

Abstract

Employee performance an important role in human resource strategy that can determine the success of a company in achieving its vision and mission. The purpose of this study was to measure more specifically the influence of work motivation, job satisfaction on employee engagement and the performance of permanent employees of PT. Federal International Finance. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 170 respondents of permanent employees of PT. Federal International Finance, male and female with a work period of more than 4 years with staff positions. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that work motivation and job satisfaction have a direct effect on employee engagement. Furthermore, work motivation and job satisfaction have a direct effect on employee performance. Next, employee engagement has a direct effect on employee performance. Then employee engagement is proven to be a mediation between the relationship between work motivation and job satisfaction on employee performance. This study contributes to the company in maintaining and improving employee performance to be able to motivate employees to increase their knowledge and maximize their potential in this company. Then the company can prioritize employees who have more skills and contributions to the company in providing compensation. For further research, the researcher suggests expanding the research area and looking for objects in other fields.
Analysis of Factors Influencing the Value of State-Owned Enterprises Hasna, Fakhriah; Suprayitno, Gendut; Syarief Hidayatulloh, Furqon
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1375

Abstract

This study analyses the factors that influence the increase in the corporate value of State-Owned Enterprises (SOEs) with a Systematic Literature Review (SLR) approach using the Publish or Perish application in the 2019-2024 period. The search results show that macroeconomic variables, Good Corporate Governance (GCG) practices, government and public ownership, investment decisions, capital structure, Corporate Social Responsibility (CSR) disclosure, company growth, profitability, business risk, and financial risk are the main factors that have an impact on increasing the value of BUMN companies. These variables influence aspects of stability, transparency, asset management and corporate sustainability, all of which play an important role in attracting investor interest and supporting the long-term performance of SOEs. This study concludes that enhancing the enterprise value of SOEs requires comprehensive management of these factors to achieve sustainability and optimal growth in enterprise value.
Shariah Accounting In The Perspective Of Maqashid Shariah: "a Theoretical and Practical Study" Siti Khodijah, Siti Khodijah; Madnasir; Suhendar
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1386

Abstract

The rapid development of Islamic economics in Indonesia demands an accounting system that is comprehensively with Islamic principles. This study aims to analyze the integration of Islamic accounting with Maqashid Sharia to produce a holistic and authentic accounting framework. Using a qualitative approach with a descriptive-interpretive design, this study involved 32 informants from practitioners, academics, regulators, and scholars in Jakarta, Yogyakarta, and Surabaya through in-depth interviews, document analyses, and participant observations. The results show that the implementation of Islamic accounting in Indonesia is still partial, with 78% of practitioners understanding only two of the five dimensions of Maqashid Sharia (hifz al-mal and hifz al-din), while a significant epistemological gap was found where 89% of practitioners still use the conventional accounting framework with minimal modification. The study successfully developed the Maqashid-based Holistic Performance Model (MHPM), which integrates the five dimensions of maqashid sharia in performance measurement, with model validation showing a 34% increase in stakeholder trust and 73% of institutions reporting improvements in more ethical governance. This study recommends a paradigm transformation from a compliance-based approach to a substance-based approach, the development of an integrated curriculum, the establishment of a Center of Excellence, and regulatory reform to support the implementation of Sharia accounting based on Maqashid Sharia, which can become a global role model.
Empowering UMKM Through Financial Management And Marketing Training Program: Case Study In South Kalimantan Province Fajriyati, Ilisa; Ambarwati, Riris
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1392

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic growth, including South Kalimantan. However, the low level of understanding of financial management and utilization of marketing technology is a major obstacle to increasing the competitiveness of MSMEs. This study examined the effects of financial management and marketing training on MSME empowerment in the region. Using a quantitative approach with an explanatory method, data were collected through a closed questionnaire from 100 MSME actors who participated in the training. The results of the multiple linear regression analysis showed that financial management training (β = 0.465; p = 0.001) and marketing training (β = 0.387; p = 0.003) had a positive and significant effect on MSME empowerment. Both variables simultaneously explained 67.4% of the variation in empowerment (R² = 0.674). This finding confirms that structured training is an effective intervention for encouraging independence, increasing assets, and increasing market access for MSME actors. This study provides a practical contribution to the formulation of MSME empowerment policies through need-based training programs
The Influence of New E-PLKK Service Quality, Trust, Consumer Attitude on Customer Satisfaction through Customer Experience and Customer Engagement at the Gresik Branch of BPJS Ketenagakerjaan Wahyuni, Ratna Dwi; Cempena, Ida Bagus; Budiarti, Endah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1394

Abstract

This study investigates the relationships between several key variables. The central questions are: 1) Does the New E-PLKK Service (X₁) impact Customer Satisfaction (Y)? 2) Does it affect Customer Experience (Z)? 3) How does Trust (X₂) influence Customer Satisfaction (Y)? 4) What is its effect on Customer Experience (Z)? 5) Does Customer Behavior (X₃) affect Customer Satisfaction (Y)? 6) How does it influence Customer Experience (Z)? 7) Is there a relationship between Customer Experience (Z) and Customer Satisfaction (Y)? 8) Can Customer Engagement (M) moderate the relationship between Customer Experience (Z) and Customer Satisfaction (Y)? Employing a quantitative approach, this explanatory study systematically addresses these questions. It begins with defining the research background, problem formulation, objectives, limitations, and potential benefits. The methodology includes a literature review, population determination, sample selection, and instrument development. The study surveyed 70 PICs from PLKK across Gresik Regency, utilizing both primary and secondary data sources. Data collection was carried out through questionnaires, and the analysis employed Structural Equation Modeling (SEM). Descriptive analysis summarized the data, while Partial Least Square (PLS) techniques examined latent variables and their interrelations. The findings reveal that the New E-PLKK Service Quality significantly influences Customer Satisfaction but not Customer Experience. Trust positively affects both Customer Satisfaction and Customer Experience. Additionally, Customer Behavior impacts both Satisfaction and Experience, while Customer Experience is shown to influence Satisfaction. However, Customer Engagement does not moderate the effect of Customer Experience on Satisfaction.
Analysis of Local Food Security Based on Supply Chain Management: Case Study of Rice Availability and Needs in Bojonegoro Regency in 2024 Layalia, Aghnia; Siti Mujanah; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1400

Abstract

Objective– This study aims to analyze the balance between rice availability and rice demand across 28 districts in Bojonegoro Regency in 2024 by using the availability-to-demand (A/D) ratio as an indicator of local food security. Design/methodology/approach – Using a quantitative descriptive method, this study utilizes secondary data from the Central Statistics Agency (BPS) and the National Food Agency. The analysis includes rice production, population data, and consumption levels to calculate rice availability, rice demand, and A/D ratios in each district. Findings – The results show that 26 districts (92.86%) are in a rice surplus condition, while 2 districts (7.14%), Bojonegoro and Sekar are in deficit. Kalitidu district recorded the highest A/D ratio of 14.20, while Bojonegoro and Sekar had the lowest at 0.79 and 0.67 respectively. These disparities highlight the uneven spatial distribution of food availability. Research limitations/implications – This study focuses solely on rice as a staple food and uses regional-level data from Bojonegoro Regency in 2024. Future research can expand the scope to include other staple commodities and multiple time periods for longitudinal analysis. Practical implications – The A/D ratio serves as an effective tool for identifying surplus and deficit regions, which can inform local food distribution policies, emergency stock planning, and targeted agricultural development. Originality/value – This study contributes to the literature by applying the A/D ratio as a spatial indicator for food security assessment at the district level, offering practical insights for policymakers in managing surplus and deficit conditions more effectively.
The Effect of Product Quality and Location on Consumer Satisfaction Through Repeat Repurchase Intention Nur Wulan Lovitasari; Nina Nurhasanah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1407

Abstract

The competition in the F&B business, especially fast food, is getting tighter along with the busy lifestyle of society. Many people choose fast food because it is practical and efficient, especially after work or school. This study aims to analyze the effect of product quality and location on consumer satisfaction, through repurchase intention in one of the F&B companies in Tangerang City. The method used is quantitative with a positivistic approach, using research instruments to collect data from certain samples, then analyzed statistically to test the hypothesis. The independent variables in this study are product quality and location, the intervening variable is repurchase interest, and the dependent variable is consumer satisfaction. The results showed that product quality and location have a significant direct effect on repurchase intention. Repurchase intention also has a direct positive effect on consumer satisfaction. In addition, there is an indirect effect of quality and location on satisfaction through repurchase interest. The factors in this model explain 72.8% of the variation in consumer satisfaction, approaching a maximum of 100%.
Optimizing Human Resource Management: Integrating Talent Development And Employee Welfare For Organizational Excellence Sofyan, Hady; Asep Zulkifli Achmad; Helmita; Pasaribu, Donald Frensius
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1413

Abstract

This study analyzes the influence of talent development and employee welfare on organizational excellence in the context of human resource management in Indonesia. A quantitative approach was used with the partial least squares structural equation Modeling (PLS-SEM) analysis method using SmartPLS software. Data were collected through questionnaires administered to employees from various industrial sectors. The results of the analysis show that both talent development and employee welfare have positive and significant influences on organizational excellence, with coefficients of 0.421 and 0.367, respectively. Simultaneously, the two independent variables explained 64.2% of the variability in organizational excellence (R² = 0.642). This finding confirms that an effective HR management strategy must integrate employee competency development with improved work welfare to create a sustainable competitive advantage. This study’s managerial implications recommend the formulation of holistic, data-based, and long-term development-oriented HR policies
Metaverse Marketing: A Critical Analysis of the Potential and Challenges of Marketing in Virtual Worlds Syaifuddin, Syaifuddin
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1418

Abstract

The emergence of the metaverse as an immersive three-dimensional virtual space marks a new phase in global digital transformation. Behind the enthusiasm for its innovative potential, marketing strategies in the metaverse face unresolved issues, particularly related to digital literacy gaps, the absence of specific biometric regulatory frameworks, and the lack of organizational readiness to manage brand-consumer interactions in the virtual world. This complexity creates a gap between the appeal of the technology and the reality of digital marketing implementation in the metaverse. This study aims to systematically examine the potential and challenges of metaverse marketing and its implications for the success of brand communication strategies. The method used is a Systematic Literature Review (SLR) with a descriptive qualitative approach. Literature was obtained from reputable academic databases such as Scopus, ScienceDirect, Emerald Insight, SpringerLink, and SINTA. The articles reviewed were scientific publications in Indonesian and English relevant to digital marketing, data protection, and metaverse ecosystem development. Article selection was conducted through an initial screening of titles and abstracts, followed by a thorough reading of the article content. This resulted in 35 primary sources analyzed through thematic synthesis based on the PRISMA protocol and Kitchenham framework. The study findings indicate that the metaverse offers strategic opportunities for creating immersive and community-based brand experiences. However, the effectiveness of digital marketing strategies heavily depends on an organization's ability to navigate challenges related to privacy, avatar ethics, and technological limitations. Therefore, a holistic approach that integrates innovation, ethics, and infrastructure readiness is needed to ensure successful marketing in the metaverse.

Page 2 of 7 | Total Record : 66

 1   2   3   4   5 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): January-June Vol. 4 No. 2 (2025): July-December Vol. 4 No. 1 (2025): January-June Vol. 3 No. 2 (2024): July-December Vol. 3 No. 1 (2024): January-June Vol. 2 No. 2 (2023): July-December Vol. 2 No. 1 (2023): January-June Vol. 1 No. 2 (2022): July-December Vol. 1 No. 1 (2022): January-June