Journal of Business Studies and Management Review
The aim of the Journal of Business Studies and Management Review (JBSMR) is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
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261 Documents
<![CDATA[INTENTION IN USING LONG-TERM CONTRACEPTIVE METHODS : (EXPLORING THE IMPACT OF KNOWLEDGE) ]]>
<![CDATA[Tezza Adriansyah Anwar]]>;
<![CDATA[Wendra Rasyad]]>;
<![CDATA[Indarti Trimurtini]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.15803
<![CDATA[The purpose of this study is to determine the level of knowledge and interest in long-term contraceptive methods among couples of reproductive age in Cimahi, as well as how much knowledge influences interest in using long-term contraceptive methods. Explanatory research is used in research. A sample of 400 respondents was distributed to respondents in Cimahi who still use short-term contraceptive methods. The sampling technique used is quota sampling, which is distributed in 3 sub-districts in Cimahi. Questionnaires were distributed online and offline. The majority of respondents already know about long-term contraceptives, especially intrauterine devices. However, they are less interested in using it. This is due to the perception of the high cost of installation. But they are basically willing to use it if the cost is free. Knowledge is quite closely related to intention, which means that if knowledge is increased, the respondent's intention will also increase. Optimizing the roles of health workers, field instructors, and relatives in disseminating information related to long-term contraceptives can be done to increase knowledge. Correcting the information on the myths that have been circulating in the community can be done by involving a third party who is believed to be able to correct the incorrect myth. Corporate Social Responsibility activities from companies in Cimahi or community service from universities engaged in the health sector in collaboration with the local government to eliminate the cost of installing contraceptives can be carried out to increase their use.]]>
<![CDATA[EDUCATION OF COUPLES ABOUT LONG-TERM CONTRACEPTION METHODS IN BATUJAJAR'S HEALTH CENTER THROUGH EDUCATIONAL VIDEOS ]]>
<![CDATA[Ifa Siti Fasihah]]>;
<![CDATA[Tezza Adriansyah Anwar]]>;
<![CDATA[Sri Quintina Indriyana]]>;
<![CDATA[Lina Marlinawati]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.15807
<![CDATA[The purpose of this research activity is to make a video that can be used in digital media to educate couples at the Batujajar Health Center regarding long-term contraceptive methods and to evaluate their effectiveness. This research uses a descriptive method. Questionnaires were also used in this study to see the effectiveness of the videos that had been made in increasing respondents' knowledge. A total of 300 people who are still using short-term contraceptive methods have filled out the questionnaire. The educational videos given to respondents were made with a relaxed and comedic concept to make them easier to understand. The evaluation results illustrate that knowledge has increased after watching the videos. The increase is related to the types of methods available and the inaccurate myths. The main reason they have not used it is the perceived high cost of insertion. But they also expressed their willingness to use it, especially for intrauterine devices. Involving a third party who is believed to be able to rectify the incorrect myth, for example, ustadz or ustadzah, who can provide a study of the matter from a religious perspective An increase in understanding of the cost of installation needs to be made. Information related to this can be conveyed when optimizing the roles of health workers and field instructors. CSR activities or community service from educational institutions in collaboration with the local government and the National Family Planning Coordination Board to eliminate installation costs can be carried out to increase their use.]]>
<![CDATA[THE INFLUENCE OF EXPERIENTIAL MARKETING ON REPURCHASE INTENTION (STUDY AT MARASOE) ]]>
<![CDATA[Reynaldi Eka Putra]]>;
<![CDATA[Pratami Wulan Tresna]]>;
<![CDATA[Cecep Safaatul Barkah]]>;
<![CDATA[Arianis Chan]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.16079
<![CDATA[Marasoe is an online fashion business that sells women's products. In this era, the increasing number of fashion businesses makes Marasoe have to do experiential marketing to make a memorable experience for the consumer. A memorable experience will lead to a positive response, such as a repurchase intention. This research investigates the influence of experiential marketing on repurchase intention at Marasoe. This study uses quantitative research methods, and data gained using primary sources from questionnaires and secondary. The total sample involves 83 respondents who were selected by the purposive sampling technique. This study shows that experiential marketing has a significant influence on repurchase intention, either partially or simultaneously.]]>
<![CDATA[FACTORS AFFECTING THE REPURCHASE INTENTION OF E-COMMERCE CUSTOMERS IN SHARING ECONOMY ACTIVITIES ]]>
<![CDATA[Warniancy Ariesty]]>;
<![CDATA[Ridho Bramulya Ikhsan]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.16313
<![CDATA[The sharing economy is a peer-to-peer activity in which people can obtain, provide, or share access to goods and service facilitated by a community-based online platform. However, transaction activities in e-commerce platforms frequently result in a slew of issues, including a lack of security for customer privacy data, fraud, and other risks that reduce consumers' willingness to make repeat purchases in e-commerce. The purpose of this study was to determine the factors that affect repurchase intentions, such as information quality, transaction security, and trust. Quantitative methods are used to solve the hypothesis. The research data was collected employing a questionnaire distributed to 160 customers who had shopped on the e-commerce platform. Questionnaire data were analyzed using PLS-SEM. The results indicate that the quality of information and transaction security has a positive and significant effect on trust, and trust has a positive and significant impact on repurchase intentions in e-commerce]]>
<![CDATA[THE CONSTRUCTION OF RELIGIOSITY ROLE IN CAUSALITY RELATIONSHIP WITH CONSUMER BEHAVIOR INTENTION ]]>
<![CDATA[Daru Asih]]>;
<![CDATA[Ridho Bramulya Ikhsan]]>;
<![CDATA[Nurul Komara Fajrin]]>;
<![CDATA[Fadhila Dhia Malihah]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.16405
<![CDATA[This study is intended to examine the role of religiosity in the causal relationship between the use of Instagram social media and the behavioral intentions of consumers towards culinary products, whether the role of the construct of religiosity in the relationship mediates or moderates. In addition, the purpose of this study was to examine the effect of using advertising through social media, in this case, Instagram, on the behavioral intentions of consumers on SME culinary products. The survey was conducted on 200 respondents using Instagram using the purposive sampling technique. Data analysis was performed using Structural Equation Modeling, with Smart PLS program.]]>
<![CDATA[TURNOVER INTENTION: A LITERATURE REVIEW ]]>
<![CDATA[Cahya Purnama Asri]]>
<![CDATA[ JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i2.16410
<![CDATA[The objective of this research is to determine the variables associated with turnover intention. I presented a literature study and as a result of this process, 23 articles are included and then examined the bibliographical references to check the validity of the inquiry. I identify several variables that affect turnover intention and affected by it. Keywords: turnover intention; literature review]]>
<![CDATA[COMPANY VALUE ANALYSIS BASED ON INTELLECTUAL CAPITAL MEDIATED BY FINANCIAL PERFORMANCE STUDY ON LQ 45 COMPANIES IN INDONESIA STOCK EXCHANGE 2015-2019 PERIOD ]]>
<![CDATA[Puja Firmasari]]>;
<![CDATA[Rike Setiawati]]>;
<![CDATA[Fitriati Fitriati]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.16553
<![CDATA[Price book value is an indicator of company value that is usually used as an assessment by investors in investing.This study aims to obtain the results of the study of the influence of Intellectual capital on firm value with indicators of value added intellectual capital (VAIC) and financial performance as intervening variables and size, age and leverage as controllers in LQ 45 companies listed on the Indonesian Stock Exchange (IDX). The method used is purposive sampling resulting in a sample of 29 companies. Data analysis using Partial Least Square (PLS) tool. The results show that the influence of intellectual capital on firm value is not directly but fully mediated by financial performance. The financial performance generated through the proper management of intellectual capital is a major concern for investors in assessing the company. Keywords: Intellectual capital, firm value, financial performance]]>
<![CDATA[THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY ]]>
<![CDATA[Dara Sonia]]>;
<![CDATA[Syahmardi Yacob]]>;
<![CDATA[Musnaini Musnaini]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.16655
<![CDATA[The research purpose is to examine the effect of Local Product Quality on Customer Loyalty through Bonus Pack Promotion at Jambi City. Delivery questionnaires with several 125 respondents carried out the data collection. The data testing techniques used validity and reliability tests, R-square tests, and hypothesis testing—the research finds that Local Product Quality has a positive and significant effect on Customer Loyalty. Local Product Quality has a positive and significant impact on Bonus Pack Promotion. Moreover, Bonus Pack Promotion has a positive and significant impact on Customer Loyalty. However, Local Product Quality on the Customer Loyalty through Bonus Pack Promotion has no effect.]]>
<![CDATA[THE EFFECT OF SOCIAL MEDIA ORIENTATION ON MARKETING PERFORMANCE THROUGH VILCHIC BRAND IMAGE ]]>
<![CDATA[Lilis Suryani]]>;
<![CDATA[Syahmardi Yacob]]>;
<![CDATA[Musnaini Musnaini]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.16656
<![CDATA[This study aims to determine the influence of Social Media Orientation, Marketing Performance, and Brand Image. This research uses a quantitative descriptive method with Partial Least Square (PLS) Professional analysis tool. The subjects of this research are consumers who use vilchic masks in Jambi and outside the city of Jambi. The sampling technique used is purposive sampling. The number of samples used in this study amounted to 125. The results of this study indicate that social media orientation does not affect the marketing performance of vilchic companies. Social media has a significant impact on brand image, and brand image can affect the marketing performance of vilchic companies. The brand image variable in this study can influence or mediate between the marketing performance variables and the social media orientation, meaning that this research is full mediation. The findings of this study contribute that Brand Image is an essential factor in seeing the sales performance of vilchic companies.]]>
<![CDATA[CORPORATE DIVERSIFICATION AND FINANCIAL PERFORMANCE OF CONGLOMERATE FIRMS IN NIGERIA ]]>
<![CDATA[Mayowa Gabriel Ajao]]>;
<![CDATA[George Abayomi KOKUMO-OYAKHIRE]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.16665
<![CDATA[This study examined the effect of corporate diversification on the financial performance of conglomerate firms in Nigeria. The nine (9) conglomerates firms listed on the Nigerian Stock Exchange as of 2019 formed the population and sample size for this study from 2011 to 2019. Corporate diversification was measured by; product, operational and geographical diversification. Panel least-square analytical method was used. Two-panel co-integration models were developed for empirical analysis to measure financial performance using Return of Assets (Book Value) and Tobin's Q (Market Value). The study's findings revealed that product diversification has a positive impact on the financial performance of conglomerates in Nigeria. However, operational and geographical diversification showed a negative but significant relationship between corporate diversification and the financial performance of conglomerates in Nigeria. It was concluded that corporate diversification has a dominant-negative impact on financial performance. However, only one form of corporate diversification (product) was positively related to financial performance. Therefore, the study recommends that conglomerates focus more on implementing geographical diversification strategy than other types of diversification as it encompasses a great deal of product and services promotions, which is key to improving annual sales and product awareness.]]>
