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Journal of Business Studies and Management Review

jbsmr
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Published by Universitas Jambi

ISSN : 2597369X EISSN : 25976265 DOI : https://doi.org/10.22437/jbsmr

Core Subject : Science, Social,

Decision Sciences, Operations Research & Management Social Sciences

The aim of the Journal of Business Studies and Management Review (JBSMR) is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 261 Documents

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THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED VALUE ON E-TRUST WITH E-SATISFACTION AS A MEDIATION VARIABLE (STUDY ON CUSTOMERS WHO ONLINE SHOPPING IN THE SHOPEE APP DURING COVID-19 PENDEMIC IN INDONESIA) Yefrinal Andra; Verinita Arsya; Eri Besra
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The rapid development of e-commerce in Indonesia makes businesses compete in building their business through e-commerce. In order to be competitive, e-commerce must improve the quality of e-service quality and perceived value so as to gain market share and valuation. This study aims to examine the effect of e-service quality and perceived value on e-trust with e-satisfaction as a mediating variable (Study on customers who shop online on the Shopee application during the Covid-19 pandemic in Indonesia. With data processing the research is carried out through Smart PLS 3.3 The sampling technique used purposive sampling with a sample size of 400 samples. E-service quality affects e-satisfaction. Perceived value has an effect on e-satisfaction. E-satisfaction has no effect on e-trust. E-service quality affects e-trust. Perceived value has an effect on e-trust. E-service quality has no effect on e-trust through e-satisfaction as a mediating variable. Perceived value has no effect on e-trust through e-satisfaction as a mediating variable.

USER ACCEPTANCE OF DATA INFORMED DECISION MAKING PORTALS: APPLICATION OF THE UTAUT MODEL AND LEADERSHIP STYLES Jefri Marzal; Rizqa Raaiqa Bintana; Pradita Eko Prasetyo Utomo
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

In general, to make decisions in the discipline of information systems are divided into two, namely Decision Support System (DSS) and Data Informed Decision Making (DIDM). DIDM is a data-driven decision-making process taking into account previous experience, user research, and other important information. Many applications are categorized as data-informed for universities, one of which is a portal that contains data or information about various aspects of a university. There are not many known factors that influence leaders to use informed data as a tool for making decisions. This study applies the UTAUT (Unified Theory of Acceptance and Use of Technology) model by adding a leadership style variable as a moderating variable. Hypothesis testing using the bootstrapping technique in this study involved a number of samples (N) of 300, testing for the two-tailed hypothesis, using a significance level of 5%. Based on the test results revealed only facilitating conditions that affect use behavior. Meanwhile, the variables of performance expectancy, effort expectancy, and social influence have no effect on behavioral intention to use the application. In addition, it was also found that the moderator variable of leadership style did not affect the relationship between performance expectancy, effort expectancy, social influence, and facilitating conditions with the intention and actual use of leaders in data informed applications to make decisions.

ONLINE PURCHASE DECISION MODEL FROM A TRUST AND EASE OF USE PERSPECTIVE IN THE ONLINE MARKETPLACE : (CASE STUDY AT TOKOPEDIA.COM) Raihan Fajri Ramadhan; Rita Komaladewi; Asep Mulyana
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relationships with consumers. Second is the impact of the ease of use on purchasing decisions, which can be explained by the ease of use perceived by Tokopedia users will tend to provide a sense of comfort and ease that affects consumers' online purchasing decisions. Thus, the recommendation for Tokopedia.com is to put more concern on updating the user experience to make it more manageable for all users to remain to use Tokopedia.com. and to strengthen payment systems and complaint handling for both consumers and sellers.

PRICE STRATEGY AND SERVICE QUALITY AFFECTING REPURCHASE Anggie Irwansyah; Rita Komaladewi; R. Thomas Budhyawan Yudha
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Regarding to health case in Indonesia, there is a shifting in peopleâ€™s behaviour. They become more aware of their physical health, which is related to facial beauty and physical neatness, because physical neatness strongly reflects someoneâ€™s condition. People make habit visiting beauty clinics regularly to purchase various beauty services to stay beautiful. This beauty industry is commonly identical with women, but men slowly making the same habits as well, they begin to visit those beauty clinics almost everymonth. Usually they visit the clinics together with their wives or friends. These beauty customers mostly come from teenagers in schools or known as generation Z, to productive age people who works in various companies. As generation who live in digital era, generation Z have unique ways of thinking in comparison to the earlier generations, including in the world of beauty. In their annual report, ZAP Beauty Index shows that generation Z spends most of their money on beauty treatments, even 67.8% women from generation Z confess that they have body shamming experience triggered by ance problems, and their favourite beauty treatment is the treatment that utilizes laser. Because of this, beauty industry in the form of beauty clinics can blossom. As the results, competition among beauty clinics is inevitable, this research is about how price strategy and service quality formulated by an underdog beauty clinic in its efforts to maintain repurchase by the customers. The research is conducted in Tasikmalaya as a not famous city but having so much potentials for future.

PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING: A CASE STUDY ON PRIVATE COLLEGE STUDENTS IN SUNGAI PENUH CITY Intan Sherlin; Indra Budaya; Edwin Bustami
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data analysis. Results of the study shows that there is a significant influence of price discounts and bonus packs, partially, on impulse buying behaviour of these college students. While the hedonic value has a little to no significant effect on their impulse buying behaviour. For price discounts, bonus packs, and hedonic values altogether, there is a significant effect on impulse buying behaviour simultaneously. The influence of price discount, bonus pack, and hedonic value on impulse buying behaviour is 16.9%, with 83.1% are from another influences that need to be further studied for future research.

THE EFFECT OF GREEN PRODUCT, HALAL LABEL AND SAFI COSMETIC BRAND IMAGE ON PURCHASE DECISIONS MODERATED BY WORD OF MOUTH IN THE MUSLIM COMMUNITY OF PALEMBANG CITY Karinta Fakhira; Mismiwati Mismiwati; Fernando Africano; Riduwansah Riduwansah; Oki Sania Riski
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This research was on to find out the influence of green products, halal labels, the brand image of Safi Cosmetics, and word of mouth as moderators to wards purchasing decisions of the Muslim consumers in Palembang. The sample used in this research was the Muslim consumers in Palembang with purposive sampling techniques. The number of samples in this study was 90 samples obtained from the questionnaire. The research used the quantitative approach with Moderated Regression Analysis assisted by SPSS 21. The results reveal that green product has no effect on purchasing decisions, the halal label has a positive effect on purchasing decisions, brand image has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions, and word of mouth weakens the relationship between green products and purchasing decisions. Â

THE ROLE OF COLLABORATION LEVELS IN THE INFLUENCE OF TRUST LEVEL ON PROJECT MANAGEMENT SUCCESS AT DEVELOPER COMPANIES IN BATAM Agustinus Setyawan; Annalin Annalin
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to determine and analyze the effect of the trust levels which include trust, exchange of knowledge, and expectations on project management success which includes project performance, and integration of knowledge and innovation through mediation of collaboration levels which include incentive, proximity, relationship, conflict, coordination, and commitment on developer companies in Batam. The survey conducted for this study was by distributing questionnaires to 275 respondents. The sample selection method uses purposive sampling method, which the selection of samples is in accordance with predetermined conditions that the respondents came from 5 developer companies in Batam with a total of 258 complete data to be processed. The researcher used the SPSS and Smart PLS programs to examine the effect of the independent variable on the dependent variable through the mediating variable. The results of this study indicate that the variable trust levels have a significant effect on the variable collaboration levels and project management success. However, the variable collaboration levels do not have a significant effect on the variable of project management success. Likewise, the variable of trust on variable of project management success through mediation of collaboration levels does not have a significant effect. So, it can be said that the higher the trust levels, the higher the collaboration levels and project management success will be. On the other hand, there is no influence between collaboration and project management success.

THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR Suyono Saputra
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The purpose of this study was to examine the effect of brand awareness, brand image, perceived quality, and loyalty to brand equity in the banking sector. The samples in this study were 240 respondents who registered as customers of 40 banking branch offices. The results of statistical tests using SEM-PLS show that there are only brand loyalty and brand awareness that have a significant effect on brand equity in banking sectors. While brand image and perceived quality have no significant effect, there is also no positive significance of brand image as a mediation to the relationship between brand awareness and brand equity. These findings indicate the importance of banking management to continuously increase brand awareness and brand loyalty programs and improve perceived quality and brand image in building brand equity to winning the competition among banking companies.

THE INFLUENCE OF HALAL AWARENESS, EWOM TOWARDS INTENTION TO BUY HALAL COSMETICS: THE ROLE OF MEDIATION ATTITUDE Lily Purwianti
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Indonesia is a country with the largest population of Muslims, so the use of halal products is an opportunity for halal product producers. This study aims to examine the effect of Halal Awareness and e-WOM on the intention to buy halal cosmetics and the role of mediation Attitude. The sample of this research is Muslim women in Batam City who know about halal cosmetics. The number of samples is 388 respondents and uses smart PLS for data analysis. The results of this study are halal awareness and e-WOM affect the Intention to buy halal cosmetics. Surprisingly from other research results, attitude acts as a mediation between halal awareness and e-WOM on the Intention to buy halal cosmetics.

MONETARY POLICY AND INSURANCE SECTOR PERFORMANCE IN NIGERIA Joel Obayagbona; Mayowa Gabriel Ajao
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

ABSTRACT The study empirically examines the effect of monetary policy on the performance of insurance sector in Nigeria for the period 1985 to 2021. The error correction model (ECM) and the cointegration econometric technique were employed for the estimation of the short run and long run relationship. The empirical findings revealed that in the short run, all the hypothesized monetary policy variables (monetary policy rate, cash reserve ratio, reserve requirement, minimum rediscount rate, money supply and interest rate) failed the 5 percent significance level, suggesting that they do not have significant effect on insurance sector performance in Nigeria in the short run. On the other hands, the results of the long run model indicate that monetary policy rate, cash reserve ratio and minimum rediscount rate have significant positive relationship with insurance sector performance. However, those of reserve requirement, money supply and interest rate do not have significant relationship with the performance of insurance sector in Nigeria within the period of investigation. The study recommends among others that since the result from the study has shown that Monetary policy rate significantly impact insurance performance, it therefore follows that activities of insurance firms as well as their overall performance can be adversely impacted by monetary policy decisions if not proactively prepared for and responded to. To this end, management should evolve appropriate strategy that would enable them proactively tackle unfavourable business environment resulting in macroeconomic risks in order to avoid adverse operating losses.

Page 12 of 27 | Total Record : 261

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Contact Name
Syahmardi Yacob

Contact Email
syahmardi_yacob@unja.ac.id

Phone
+6281320024269

Journal Mail Official
editorjournalbsmr@unja.ac.id

Editorial Address
Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi

Location
Kota jambi,

Jambi

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Syahmardi Yacob

Contact Email syahmardi_yacob@unja.ac.id

Phone +6281320024269

Journal Mail Official editorjournalbsmr@unja.ac.id

Editorial Address Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi

Location Kota jambi, Jambi INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Syahmardi Yacob

Contact Email
syahmardi_yacob@unja.ac.id

Phone
+6281320024269

Journal Mail Official
editorjournalbsmr@unja.ac.id

Editorial Address
Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi

Location
Kota jambi,

Jambi

INDONESIA