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Return : Study of Management, Economic and Bussines
Published by PT. Publikasiku Academic Solution
ISSN : 29640121     EISSN : 29633699     DOI : 10.57096
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal RETURN is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution. The Jurnal RETURN provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Economic, management and Bussines. Published articles are articles from critical and comprehensive research, studies or scientific studies on important and current issues, or reviews of scientific books
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 326 Documents
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Human Resource Optimization: Best Practices in Talent Management and Organizational Performance Wiwit Damayanti
Return : Study of Management, Economic and Bussines Vol. 2 No. 8 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i8.156

Abstract

Human resources are one of the important assets for a company or organization. Maintaining high-value human resources is not something that is easy. Many workers in the millennial generation leave or leave the company without any clear reason, this is what many resource management are afraid of. human power. Because losing a worker is a normal thing that happens and burdens the company, such as lost productivity and damaged morale are one of the reasons behind the high price of losing a worker, therefore an optimal strategy is needed so that employees are comfortable and loyal to the organization or company. The aim of this research is to find out what efforts to optimize human resources are like. This research uses descriptive qualitative research methods and library research which is useful for expanding the discussion. The results of this research are that optimization efforts carried out by implementing talent management strategies by providing training, mentoring and education for employees can have a significant impact on performance for companies or government organizations.
Risk Analysis and Crisis Management: A Proactive Approach to Overcoming Business Uncertainty Edie Riesnanda Wahyu
Return : Study of Management, Economic and Bussines Vol. 2 No. 9 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i9.157

Abstract

A crisis is a rumor, event and information that has an impact on the good name, image and trustworthiness of a company. In fact, the crisis that occurred did not only impact large companies, but small businesses were one of the groups most affected by the Covid-19 pandemic crisis. Therefore, all parties, both individuals and companies, must be prepared to face a crisis. Crisis management is defined as a set of factors created as a tool to eradicate a crisis and reduce the potential damage resulting from the crisis. This research aims to find out how a business is able to survive, what strategies are prepared to overcome uncertainty in business. This research uses a qualitative descriptive method using a case study method which seeks to understand the whole and in depth of a case, data collection methods using literature studies sourced from journals or other online media. The results of this research are that UMKM business actors survive by using several strategies such as utilizing digital technology, improving product and service quality, pricing and customer relationship marketing. Large business players use strategy by forming a management team, identifying, analyzing, developing planning, communication and evaluation methods.
Digital Transformation in Business Management: Opportunities, Challenges and Implications Ratnawita Ratnawita
Return : Study of Management, Economic and Bussines Vol. 2 No. 9 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i9.158

Abstract

This research aims to analyze about digital transformation driven by rapid technological advancements that have revolutionized the global business landscape in business management. With the digital transformation of the business world, of course, there are opportunities and challenges faced by companies, whether small, medium or upper scale companies. The research method used in this study is an analytical descriptive method using literature studies (Libaray Research) which is associated with the phenomena that occur. Les résultats de cette étude montrent que la transformation numérique qui peut ouvrir de nouvelles opportunités pour accroître l’efficacité, l’innovation et l’accès au marché dans l’industrie, avec la numérisation, affectera la gestion des entreprises. Il y a deux influences, à savoir les opportunités et les défis, tandis que les opportunités sont de faciliter l’accès rapide, les services, les marchés, de réduire les coûts de production et peuvent être largement connus. Le défi réside dans les installations, les politiques et les ressources humaines qui ne sont pas prêtes.
The Impulse Buying Phenomenon: A Comparative Study in Skin Care Purchase At Live Streaming Tiktok Shops Moderating By Gender Ferry Aditya; Lenda Panambunan; Rimon Siregar; Pantri Heriyati
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.159

Abstract

This research aims to examine the role of social presence in live streaming TikTok Shop segmented in Indonesia on arousal and pleasure emotion that leads to consumer impulse buying who buy skincare moderated by gender. The data collection method for this research will be using quota sampling by online survey with 300 respondents as a representative sample. The results of this study showed that the role of social presence will positively influence or not positively influence impulse buying from arousal and pleasure emotion and whether the consumer gender will moderate and show any different result. It's not common to focus this study in Indonesia and focus on skincare products consumers while researching the role of social presence in live streaming TikTok Shop toward impulsive buying that are moderated by gender.
The Effect of Asset Structure, Size, Growth and Profitability of The Company on The Capital Structure of Manufacturing Companies Dikdik Sidik Pamungkas
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.161

Abstract

The purpose of this study is to analyze empirical factors that affect capital structure in manufacturing companies in Indonesia. In this study the independent variables are asset structure, company size, growth and profitability. The dependent variable is the capital structure defined as the ratio of debt to assets. The population in this study is manufacturing companies listed on the Indonesia Stock Exchange during 2007-2016. There were 181 manufacturing companies, using purposive sampling method, 119 manufacturing companies used as a sample of selected population companies that had never been delisted from the Indonesia Stock Exchange during 2007-2016. The sample type is panel data, which is a combination of cross section data with time series data. This research uses quantitative methods and data analysis using panel data regression with a fixed effect model approach. The result is that asset structure, company size and profitability have a significant negative influence on the debt-to-asset ratio, but the growth shows no significant influence of about 69.27% between all independent variables with dependent variables and 30.73% contributed by other parties. Independent variables exclude asset structure, company size, growth and profitability.
The Role of Mosque Management in Optimizing The Function of The Mosque As A Center of Worship, (Case Study on The Management of Sholihin, Tangkil, Manang, Grogol, Sukoharjokan Mosques) Sarwan Uya; Yetty Faridatul Ulfah; Sukari Sukari
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.162

Abstract

The purpose of this study is to find out: 1). The role of management at Sholihin Mosque, Tangkil, Manang, Grogol, Sukoharjo is a process to prosper the mosque and the role of management at Sholihin Tangkil Mosque is also to optimize all mosque activities and activities. 2). Optimization of the function of the mosque as a center of worship at Sholihin, Tangkil, Grogol, Sukoharjo Mosques, namely by maximizing all aspects of activities, infrastructure and facilities to provide comfort in worship (five daily prayers) in the mosque and centralizing da'wah and social activities at the Sholihin Tangkil Mosque. 3). Obstacles to mosque management in optimizing the function of the mosque as a center of worship at Sholihin, Tangkil, Grogol, Sukoharjo Mosques are busy mosque administrators with their responsibilities outside the Sholihin Tangkil Mosque. This research method uses qualitative research methods. Qualitative research is a type of research that produces findings that cannot be achieved using statistical procedures or other means of quantification. The techniques used by researchers in collecting data on qualitative research methods are carried out in natural settings, both through observation, interviews and documentation. While the place of research is at Sholihin Tangkil Mosque, Manang, Grogol, Sukoharjo. The results of this study show that: 1). The role of management at Sholihin Tangkil Mosque, Manang, Grogol, Sukoharjo has implemented its role starting from planning, organizing, mobilizing and supervising. 2). Optimization of the function of the mosque as a center of worship at Sholihin, Tangkil, Grogol, Sukoharjo Mosques by maximizing all activities, activities and programs of the mosque. 3). The constraints of mosque management in optimizing the function of the mosque as a center of worship at Sholihin, Tangkil, Grogol, Sukoharjo Mosques are certainly inseparable from obstacles or things that can be obstacles in the optimization process, namely the busyness of takmir administrators, the financial crisis of mosques and disruptions in worship.
Creative Management and Innovation: Building Competitive Advantage in The Contemporary Era Rokhmad Slamet; Harries Madiistriyatno; Munir Azhari
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.163

Abstract

In the world of business and enterprise, competition is something that cannot be avoided. Especially in this contemporary era, business practices are experiencing very rapid changes due to advances in digital technology which requires business people to be ready to face competition. In an effort to face competition in business, an attitude of discipline, creativity and innovation is needed by business people or businesses. In an effort to maintain market share, an entrepreneur must be able to see an opportunity and have the courage to take a risk. It is through courage and opportunity that an entrepreneur becomes equipped to remain capable and even win market competition. This research aims to find out what kind of creativity and innovation are carried out by business actors in dealing with changes in market share in the current era. This research uses a qualitative research method using a case study approach. The results of this research are that the application of creative management and innovation carried out by the UMKM industry, Ms. Sumiatin's peanut brittle business and the restaurant industry, namely Lim's Cafe Kisaran and Bang Kendik Cafe Rantauparat, has had a positive impact and is able to create competitive advantages in the contemporary era.
Homestay Digital Marketing in Tourism Villages in South Sulawesi (Case Study in 3 Featured Tourism Village) Daniel Adolf Ohyver; Hamsu Hanafi; Ali Muhtasom
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.168

Abstract

One type of accommodation that is widely found in tourist villages is homestay. Homestay is an accommodation that offers the experience of living together with locals in their homes. Homestay is a popular form of accommodation in tourist villages because it provides a different experience from other accommodations, as well as providing opportunities for tourists to interact with locals. Although homestays are in great demand by tourists, there are still some challenges in marketing them in tourist villages. One of the challenges faced by homestay marketers in tourist villages is the lack of knowledge on how to market effective homestays. In addition, homestays in tourist villages are also faced with competition with other accommodations such as hotels, villas, and other inns. The results showed that the homestay marketing strategy has not been effective enough in Tourism Villages in South Sulawesi, because homestay owners / managers and pokdarwis as homestay marketing coordinators in tourism villages have not had the right concept in their marketing. The role of information technology has not increased the effectiveness of homestay digital marketing in tourism villages in South Sulawesi due to limited digital literacy and resources.
Development of Superior Human Resources (HR) In Facing The Era of Globalization Ferdy Leuhery
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.169

Abstract

The existence of the world today is full of openness, the world seems to be unified or known as globalization. As a consequence of the era of globalization, is the high level of competition and the challenges it poses. Like it or not, this is a reality that every citizen must face. The fundamental question of this reality is whether humans are able and ready to be conditioned as resources of social transformation or anticipated resources as actors of development. One of the efforts to anticipate it is to create various superior human resources who have the ability to do something for their nation. The method used in this study is descriptive analytic, which describes phenomena that exist or are happening then analyzed with theory and produce a solution (solution). The results of this study show that the urgency of human resource development is a key factor in winning global competition, which has consequences for increasingly fierce competition amid uncertainty, this strategic step deserves full support from all stakeholders. Strengthening human resources towards superior humans has a close correlation with increasing work productivity, in winning competition amid rapid changes in the world of business, political economy and culture in the midst of world turmoil that is increasingly competitive and developing.
Analysis of Business Development Strategies Using Smart Business Map at Bumdesa Tourist Business Unit Wa Hyang Tarumajaya Ivana Nafliyon; Aldi Akbar
Return : Study of Management, Economic and Bussines Vol. 2 No. 9 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i9.148

Abstract

The charm of Indonesian tourism is known to have unique characteristics and the development of tourism in villages is considered more strategic and provides many benefits, especially in the economic aspect. But there are still many tourist attractions that have not maximized it so that the number of tourists is low, for example in Tarumajaya Village. This research aims to be a new business strategy for the management of the Tarumajaya Village Tourism Business Unit based on the Smart Business Map which is reviewed from the results of the Playing Field, Marker Landscape, and Operational Profitability analysis. The research method used is descriptive qualitative with an inductive approach to data analysis. Primary data was obtained through interviews with the Director and Manager of the tourism business unit BUMDesa Wa Hyang Tarumajaya. The results of the study indicate that the tourism business unit BUMDesa Wa Hyang Tarumajaya experiences difficulties in developing modern tourism. The strategy includes developing a playing field to expand tourists and achieve more positive business development, Market Landscape to increase visitor volume and build bonds with tourists, and Operational Profitability to increase revenue, manage expenses with efficiency, use core resources optimally, and develop skilled and competent teams.

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