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Nia Sarinastiti
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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 84 Documents
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Cancel Culture terhadap Produk yang Dianggap Terafiliasi dengan Israel di Media Sosial X ZAFIRAMISKA; Febri Nurrahmi
Jurnal InterAct Vol. 15 No. 1 (2026): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v15i1.7313

Abstract

Platform X plays an important role in shaping public opinion and supporting digital activism in mobilizing social movements. However, limited research has examined how digital activism on social media shapes students’ participation in cancel culture. This study aims to understand the dynamics of cancel culture toward against perceived Israel-affiliated products on social media X among students at Syiah Kuala University. The research is grounded in Digital Activism Theory. This study employed a descriptive qualitative method with a phenomenological approach. Data were collected through semi- structured interviews with four students who actively participated in cancel culture practices related to against perceived Israel-affiliated products, supported by documentation in the form of screenshots of digital activities on social media X. The findings show that social media X significantly influences students’ involvement in cancel culture movements against against perceived Israel-affiliated products. Boycott actions have been conducted since 2023 and continue into 2025, with informants demonstrating varying levels of commitment and consistency. Although participation fluctuates, informants consistently express rejection of products affiliated with Israel. Features such as trending topics, tweets, retweets, likes, and shares accelerate information diffusion and strengthen collective awareness, contributing to behavioral changes such as brand switching. Furthermore, students not only engage in cancel culture on X but also disseminate information through WhatsApp and Instagram to broaden the campaign’s reach. The study concludes that cancel culture among students is part of a broader social dynamic that influences consumption behavior, critical awareness, and attitudes toward global humanitarian issues.
Social Media Marketing Strategies in Islamic Higher Education: An Analysis of Engagement and Brand Post on Instagram and X Nadia Wasta Utami; Syanthia Wingy
Jurnal InterAct Vol. 14 No. 2 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i2.7348

Abstract

Institusi Pendidikan Tinggi Keislaman (PTK) didorong untuk terlibat dalam aktivitas pemasaran sebagai respons terhadap tingginya tingkat persaingan dalam perekrutan mahasiswa, baik di dalam sektor PTK maupun dalam lanskap pendidikan tinggi secara umum. Media sosial telah berkembang menjadi sarana komunikasi pemasaran yang signifikan dan berpengaruh terhadap keputusan mahasiswa dalam memilih program studi di PTK. Penelitian ini bertujuan untuk menganalisis bagaimana media sosial menjadi alat dalam promosi PTK. Data yang digunakan dalam penelitian ini meliputi jumlah pengikut media sosial, tingkat interaksi, serta jumlah unggahan dari lima universitas Islam terkemuka di Indonesia berdasarkan pemeringkatan UniRank tahun 2021. Pengolahan data dilakukan menggunakan perangkat analisis media sosial yaitu FanpageKarma. Selain itu, penelitian ini juga menyajikan analisis isi terhadap unggahan media sosial pada platform Instagram dan X yang diklasifikasikan berdasarkan kategori unggahan merek (brand post categories). Hasil penelitian menunjukkan bahwa universitas-universitas terkemuka secara efektif memanfaatkan berbagai platform media sosial, seperti Facebook, Instagram, Twitter, dan YouTube. Secara khusus, Instagram dan X diidentifikasi sebagai dua platform yang dikelola paling aktif. Temuan penelitian mengindikasikan bahwa dalam konteks pemasaran media sosial melalui Instagram dan Twitter, peningkatan jumlah konten yang dibagikan berkorelasi positif dengan jumlah reaksi, komentar, dan share yang dihasilkan. Lebih lanjut, analisis isi pada Instagram dan X menunjukkan bahwa kategori Functional Brand Post merupakan kategori unggahan yang paling dominan di antara lima institusi Pendidikan Tinggi Keislaman terbaik di Indonesia.
Indonesian Culture in The Web Series “Goresan Jejak & Goresan Jejak 2” Finy Fitrya Basarah; Ira Purwitasari; Poerwaningrum Lestari Soeryowati
Jurnal InterAct Vol. 14 No. 2 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i2.7371

Abstract

Web series berjudul Goresan Jejak dan Goresan Jejak 2 melalui saluran YouTube Indonesia Kaya merupakan satu dari sekian judul web series yang mengangkat mengenai kebudayaan Indonesia. Dengan mempergunakan teori dan metode semiotika dari Charles Sanders Peirce dan pendekatan kualitatif, penelitian ini bertujuan untuk mengetahui apa makna kebudayaan Indonesia yang ditampilkan dalam sebuah web series, Adapun hasil yang diperoleh adalah terdapatnya nilai-nilai Pancasila dalam kebudayaan yang ditampilkan, yaitu sikap religius yang artinya percaya dan takwa terhadap Tuhan Yang Maha Esa (sila pertama), ramah-tamah dan berbagi kepada orang lain yang artinya memiliki rasa kemanusiaan (sila kedua), ketangguhan, persatuan, dan tidak melupakan asal-usul dan juga sejarah perjuangan bangsa (sila ketiga), kebersamaan (sila keempat), dan terakhir adanya keseimbangan, kegotong-royongan, dan menghormati orang lain, yang menunjukkan adanya rasa keadilan (sila kelima). Pancasila sendiri merupakan hasil dari kebiasaan orang Indonesia yang sudah tertanam dalam masyarakat Indonesia sejak dahulu kala, bahkan sebelum Indonesia merdeka. Jadi, judul Goresan Jejak di sini dihubungkan dengan nilai-nilai sejarah (Pancasila) yang berasal dari kebiasaan masyarakat Indonesia, yang kemudian menjadi kebudayaan di daerah setempat.
Analisis Strategi Public Relations Melalui Instagram dalam Meningkatkan Citra Layanan PaxelMarket Nabila Gwen Aalia; Andina Dwifatma
Jurnal InterAct Vol. 14 No. 2 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i2.7764

Abstract

The rapid development of digital technology, accompanied by the increasingly competitive growth of e-commerce in Indonesia, has significantly transformed consumer behavior, particularly in online shopping activities. This transformation not only simplifies transaction processes but also shapes new expectations regarding speed, security, and service quality. In this context, the need for reliable logistics services has become increasingly crucial, especially for the delivery of frozen food and fresh products that require special handling to maintain their quality until they reach consumers. This study aims to analyze the public relations strategy implemented by PT Paxel Algorita Unggul through its Instagram account @paxelmarket in an effort to enhance the service image of PaxelMarket in the public’s perception. The research employs a qualitative approach with a descriptive method to gain an in-depth understanding of the communication practices applied. Data collection techniques include semi- structured interviews with internal company representatives, unstructured interviews with consumers, observations of Instagram content, and analysis of relevant supporting documents. The theoretical framework of this study encompasses the concepts of public relations strategy, social media utilization, and image formation. The analysis focuses on Cyber Public Relations practices, particularly in managing organic content, building engagement with the public, and communicating the service value of PaxelMarket as an artisan food marketplace. The findings indicate that PaxelMarket’s public relations strategy is both value-driven and relational, as reflected in content-based education, visual curation of MSME products, and responsive two-way communication. These strategies contribute to building a positive service image in the digital space. However, public understanding of PaxelMarket’s positioning as an artisan marketplace still needs to be strengthened to ensure that brand differentiation is consistently embedded in consumers’ minds.

Page 9 of 9 | Total Record : 84

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