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INDONESIA
Lead Journal of Economy and Administration
Published by International Publisher
ISSN : -     EISSN : 29618177     DOI : https://doi.org/10.56403/lejea
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Lead Journal of Economy and Administration is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economy and administration, and scope this journal: Macro and Mirco Economy, Accounting, Banking, Taxation, Human Resource Management, Administration, Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising, Communication and Media Management, Social Welfare Science, Public administration, Socio-Political Science, Public policy, Tourism
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 47 Documents
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The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Dwi Rachmawati; Zalena Mohd; Suci Ayu Sudari; Cyka Oktaviani
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.70

Abstract

This study aims to find out the influence of Relationship Marketing, and Green Marketing to the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung. Finding relation between variables allows this study to find the best strategy marketing to maintain the sustainability business of SMEs in Kab. Bandung. With the number of respondents as many as 100 SMEs, the instrument in the questionnaire is measured using a Likert scale (5 scales) then the data was processed with SPSS, while the variables are 1) Independent Variables consisting of Relationship Marketing, Green Marketing, 2) Dependent Variable is Sustainability Business. The used analysis in this study is multiple regression. The results show that Realtionship Marketing and green marketing has a positive and significant effect on Sustainability Business. The study discusses the results and give constructive suggestions for maintaining the sustainability business of SMEs.
The Effect of Non-Cash Payments System On People's Buying Interest: Case Study On Purchases At Malls In The Tangerang Area Aspizain Caniago
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.71

Abstract

Non-cash payments are currently an alternative payment method that is highly favored by some groups of people. The convenience and benefits obtained by using non-cash payments are the reason people make non-cash payments. This is often done in the buying and selling process at malls, including malls in the Tangerang area. The aim of the research is to find out how the influence of non-cash payments on the buying interest of people who are in the mall in the Tangerang area. The method used in this research is descriptive quantitative method. The data analysis technique used is a simple linear regression technique. The results of this study explain that there is a positive and significant effect of non-cash payments on people's buying interest of 87.9%.
The Effect of Awarding Incentives Toward Employee Productivity at CV. Abdul Fishing Alfi Maghfuriyah; Udriyah; Marini Fitriyani
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.74

Abstract

The purpose of this study is to ascertain how incentives at CV. Abdul Fishing in Sukabumi Regency affect worker productivity. This study's design, which takes a quantitative approach, combines associative and descriptive research techniques. The sample used in this study consisted of 70 respondents who were drawn from the whole workforce at CV. Abdul Fishing in Sukabumi Regency using complete sampling or census methodologies. To test the analysis in this study, correlation analysis, analysis of the coefficient of determination, and simple linear regression were used in conjunction with instrument validity tests, instrument reliability tests, descriptive analysis, and statistical analysis tests for relationship analysis and influence. According to the findings of previous research, incentives have a positive effect on employee work productivity at CV. Abdul fishing in the Sukabumi Regency. The magnitude of the effect of incentives on employee productivity is 54.1%, with the remaining 45.9% influenced by variables other than incentive-giving variables such as leadership style, discipline, motivation, work morale, work experience, and others.
The Analysis Of Marketing Communication Strategy at PT XYZ Aris Hendrawan; Badriyah; Agung Edi Rustanto
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.80

Abstract

Every company definitely wants to emerge as a champion in the midst of intense market competition. To achieve this, what can be done by a company is to carry out effective marketing or promotional communication activities in order to be able to target the right opportunities. This research has the objectives, among others, to find out the marketing communication strategy at PT XYZ along with the constraints faced and the solutions implemented. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and supported by literature studies. From the results of processing the data obtained, this study concluded that PT XYZ had carried out marketing communications activities both conventionally and digitally quite well. Various obstacles were encountered by PT XYZ, such as the lack of marketing communication activities to be carried out and adequate human resources. However, to overcome these obstacles, there are several solutions that can be implemented, for example implementing other forms of marketing communications, increasing the number of personnel, and increasing distributors at strategic points.
Corporate Social Responsibility (CSR) Activities at PT XYZ Suhardianto; Denny Sudrajat; sudirman
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.81

Abstract

This study aims to determine the extent to which the implementation of corporate social responsibility/CSR is carried out by PT. XYZ Indonesia is carried out in accordance with applicable regulations and to find out the effect of implementing these Corporate Social Responsibility activities. The method used in this study is observation by collecting data obtained through interviews with the company and the community and paying attention to the supporting literature. The data obtained were then analyzed qualitatively and presented in detail descriptive by the author. Based on the results of the research and the data obtained, it can be concluded that the CSR activities carried out by PT. XYZ Indonesia in the form of compensation for orphans and slaughter of sacrificial animals which aims to build a positive image and create an image that the company pays attention to the condition of the surrounding community. There are several obstacles faced by the company in carrying out this CSR activity, namely a lot of data that is not in accordance with the database that has been made by the committee, and the difficulty of managing the people who come. However, these obstacles can be overcome with various solutions carried out by the organizers such as coordinating with the local RT/RW and creating a coupon exchange system that has been made before.
Analysis of the Impact of Financial Technology and Financial Literacy on MSME Business Sustainability Andini Nurwulandari
Lead Journal of Economy and Administration Vol 1 No 4 (2023): Lead Journal of Economy and Administration (LEJEA), May 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i4.97

Abstract

The purpose of this study is to investigate, from a monetary point of view, how the adoption of technology and increased levels of financial literacy affect the continued viability of micro, small, and medium-sized enterprises. In this study, a quantitative methodology is utilized by selecting a sample of 42 culinary MSMEs located in the Sumedang district. The data that were collected were examined utilizing approaches that involved multiple regressions. According to the findings of the study, the application of technology as well as an understanding of financial concepts has a materially beneficial effect on the long-term viability of micro, small, and medium-sized enterprises (MSME). Technology may be of assistance to micro, small, and medium-sized enterprises (MSMEs) in enhancing their levels of efficiency and production, while financial literacy may be of assistance in fostering improved levels of financial management and improved decision-making. This sends a message to the government in its role as a regulator, to academics in their role as educators, to the business sector in its role as a catalyst, and to the community in its role as a driver to promote and grow financial literacy and fintech for MSMEs in Sumedang Regency.
Disclosure Of Community Welfare: Implications Of Super Premium Tourism Program Implementation: (Studies of the Department of Tourism, Creative Economy and Culture of West Manggarai) Febronia Hersi Batul; Ikhsan Budi Riharjo; Fidiana
Lead Journal of Economy and Administration Vol 1 No 4 (2023): Lead Journal of Economy and Administration (LEJEA), May 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i4.99

Abstract

This study aimed to find out whether public wealth indicated the implementation of Labuan Bajo, the super-premium tourism program, in the Manggarai Barat sub-district. Moreover, the data were both primary in the form of interviews and secondary in the form of documents. The study was descriptive- qualitative with a case-study approach. Furthermore, the informants were the head of the office, the head of the creative cluster, and also making its analysis. As a result, the implementation of the super-premium tourism object affected the Local Owned-source Revenue, improved natural resources, infrastructure, and the disclosure of public wealth. Likewise, the implementation of Labuan Bajo had been well-applied as the public revenue level was inclined, education access was easily obtained, and better quality of public health.
The Influence Of Profitability, Liquidity, Leverage, And Dividend Policy On Investor Response: Firm Size As A Moderation Anggita Ika Lilyani; Akhmad Riduwan; Bambang Suryono
Lead Journal of Economy and Administration Vol 1 No 4 (2023): Lead Journal of Economy and Administration (LEJEA), May 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i4.100

Abstract

This study aimed to examine the effect of profitability, liquidity, leverage, and dividend policy on investors’ response; with firm size as the moderating variable. Moreover, the study was quantitative. The data collection technique used purposive sampling. In line with that, there were 334 samples from 39 Property and Real Estate companies listed on the Indonesia Stock Exchange during 2012-2021. Furthermore, the data analysis technique used multiple linear regression. As the result concluded that (a) profitability had a positive effect on investors’ response;(b) liquidity had a positive effect on investors’ response; (c) leverage did not affect investors’ response; (d) dividend policy did not affect investors’ response; (e) firm size was not able to moderate the effect of profitability on investors’ response; (f) firm size was able to moderate positively the effect of liquidity on investors’ response; (g) firm size was not able to moderate the effect of leverage on investors’ response; and (h) firm size was not able to moderate the effect of dividend policy on investors’ response.
The Effect Of Intellectual Capital And Sustainbility Report Disclosure On Company Value With Profitability As A Moderation Variable: (Empirical Studies in Manufacturing Companies 2017-2021) Intan Saputri Ayuningtiyas; Fidiana; Titik Mildawati
Lead Journal of Economy and Administration Vol 1 No 4 (2023): Lead Journal of Economy and Administration (LEJEA), May 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i4.101

Abstract

This study aimed to examine the effect of intellectual capital (VAICTM) and sustainability report disclosure (GRI-G4) on firm value (Tobin’s Q), with profitability (ROA) as the moderating variable. The study was quantitative. Moreover, the population was manufacturing companies listed on the Indonesia Stock Exchange for 5 years (2017-2021). The data collection technique used purposive sampling. In line with that, there were 25 companies as the sample. In total, 125 data samples were obtained. Furthermore, the data analysis technique used multiple linear regression and interaction test of Moderated Regression Analysis (MRA), with SPSS 21. As the result, it concluded that intellectual capital (VAICTM) had a positive effect on firm value. It meant, companies with strong intellectual capital could develop effective strategies in order to manage the sources, by adding some business values. Sustainability Report Disclosure (GRI- G4) had a positive effect on firm value. This meant since companies were aware of presenting activities, in the economy, environment, and society; the decision makers would have the information that they needed in increasing reputation capital from the companies. As a consequence, the firm value increased. Profitability (ROA) could not moderate the effect of intellectual capital on firm value. In other words, when companies had losses in a certain period, they would have efficiency in order to minimize the cost. Additionally, profitability (ROA) could not moderate the effect of sustainability report disclosure (GRI-G4) on firm value. It happened as profitability could not become the main support of companies’ policy in having social activities and making sustainability reports since companies were not always profitable.
Measurement Of Organizational Citizenship Behavior (OCB): Transformational Leadership Style, Organizational Culture And Work Motivation Retno Widowati; Dingot Hamonangan Ismail; Eric Hermawan
Lead Journal of Economy and Administration Vol 1 No 4 (2023): Lead Journal of Economy and Administration (LEJEA), May 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i4.102

Abstract

Organizational Citizenship Behavior (OCB) is proven to have a significant effect on organizational performance and productivity. Because of that there is a lot of research on OCB including what variables contribute to the development of OCB. This study focuses on 3 variables that influence OCB. This study uses a descriptive qualitative research method with a literature study approach where the results show that there is an influence of Transformative Leadership Style, Organizational Culture and Work Motivation on OCB.

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