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Ahmad Ashifuddin Aqham
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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 201 Documents
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Analisis SWOT untuk Meningkatkan Daya Saing pada UMKM Tarekli Salama Kelurahan Na’e Kota Bima Kartin Aprianti; Irma Mardian; Sendarina Sendarina; Nur Afni; Sri Rahma; Putri Sulistiani Juary; Aldy Bima Prasetya; M. Dhani Inzaghi; Andika Putra Bayu
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1602

Abstract

This research discusses efforts to increase the competitiveness of "Tarekli" MSMEs through SWOT analysis. The main goal of this analysis is to maximize strengths and opportunities, while reducing weaknesses and threats faced by the business. The research method uses a descriptive qualitative approach, relying on data from scientific journals and online publications. The analysis results show that Tarekli has advantages in the form of product and service quality, but faces challenges such as distribution difficulties and dependence on raw materials with unstable prices. Innovation in packaging and brand strengthening were identified as strategic steps to increase competitiveness. SWOT analysis provides important insights for MSMEs in formulating growth strategies and increasing customer satisfaction..
Pengaruh Gaya Hidup dan Motivasi Serta Persepsi Harga Terhadap Keputusan Pembelian Handphone Merk Iphone Amalia Wahyuni; Periyadi Periyadi; Muhammad Haris Syafitri
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1675

Abstract

Business competition is entering an era of increasingly tight competition among similar companies. This forces business actors to compete to find more effective marketing strategies. The strategies used are no longer limited to general strategies, but must be able to think creatively and innovatively, take advantage of business opportunities as much as possible and get out of the comfort zone in order to make innovations that competitors have never thought of. The purpose of this study is to determine and analyze the influence of product quality, price perception, and lifestyle on the decision to purchase iPhone products made by students of the Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin. This study uses a quantitative method. The population in this study were UNISKA students majoring in Management, class of 2019, Banjarmasin with a total of 90 respondents. This test was carried out using the help of SPSS Statistic Software Version 26. The data collection method used a questionnaire and the data analysis technique used descriptive statistical analysis methods , instrument tests,Classical Assumption tests , multiple linear regression analysis and hypothesis tests.
Implementasi Si Cerdas Bu Priska pada Kantor Dinas Kependudukan dan Pencatatan Sipil terhadap Kepuasan Masyarakat Kabupaten Gowa A. Noerhayati Amirullah
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1683

Abstract

This research aims to analyze the implementation of the BU PRISKA CERDAS Information System (SI) at the Gowa Regency Population and Civil Registration Service Office and its impact on community satisfaction. The method used is quantitative descriptive, with data collection through interviews, observation and documentation. The type of research used in this research is quantitative descriptive. This type of descriptive research is analysis that is explanatory or elaborate on the data and information obtained, then linked to relevant theories or concepts to provide a real picture or actual facts, so that conclusions can be drawn. The results of the research show that services through SI CERDAS BU PRISKA have a positive effect on community satisfaction, with high indicators of satisfaction in service procedures, speed and infrastructure. SI CERDAS BU PRISKA online services have an influence on community satisfaction at the Gowa Regency Population and Civil Registration Office. . This can be seen from the results of interviews with residents in the highlands and lowlands of Gowa Regency. SI CERDAS BU PRISKA online service procedures run according to applicable standards, it can be seen that the people of Gowa Regency are very satisfied with SI CERDAS BU PRISKA services compared to manual population administration services at the office.
Pengaruh Citra Diri terhadap Perilaku Hedonisme Lifestyle pada Mahasiswa Unismuh Makassar Siti Syalwa Salsabila; Qalbi Aulia H.R; Nurwandayani Nurwandayani; Syawal Akhir; Lukman Ismail; Nasriah Nasriah
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1703

Abstract

Hedonistic lifestyles have become a common phenomenon among students, driven by technological advances, modernization and social pressure. This article aims to explain the relationship between a hedonistic lifestyle and self-image in students, the influencing factors, and the impact on their behavior. The research was carried out using the literature study method, by analyzing literature and related research results. A hedonic lifestyle is characterized by consumer behavior, a desire for social recognition, and a focus on personal pleasure. The main factors that influence this lifestyle include family upbringing, peer influence, and relationships with partners. The impact of hedonic behavior includes excessive spending on non-essential needs, dependence on social trends, and lack of awareness of financial management. Additionally, college students are often caught in a cycle of excessive consumption, driven by social media and online shopping trends. This research highlights the need for awareness of wise financial management and positive social influence to help students live more balanced lives.
Ketahanan Masyarakat Pesisir terhadap Dampak Perubahan Iklim: Studi Kasus Nelayan dan Pelaku Usaha di Kecamatan Paku Haji Jeremy Putra Pratama; Rohmansyah Rohmansyah; Laurensius Puntodewo; Fathin Aulia Rahman
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1709

Abstract

This research investigates the resilience of coastal communities in Desa Sukamulya, Kecamatan Paku Haji, in responding to the impacts of climate change. Using a quantitative approach with a survey method, data were collected from 40 respondents, including fishermen and coastal business actors. Findings reveal significant challenges faced by these communities, such as extreme weather, shifting fishing seasons, and declining fish catches, which negatively affect their economic sustainability. While awareness of climate change exists, gaps remain between understanding and actual adaptation efforts due to limited resources and inadequate infrastructure. The high dependency on fishing as a primary income source increases vulnerability, compounded by low savings, limited job diversification, and weak participation in social and cooperative networks. This study recommends enhancing livelihood diversification, improving coastal infrastructure, strengthening community organizations, providing climate education, and rehabilitating coastal ecosystems like mangroves and coral reefs. These strategies aim to bolster the resilience of coastal communities, ensuring better adaptation to climate change and the sustainability of their livelihoods.
Ketika Tren Menjadi Peluang : Analisis Sosiologi Ekonomi Atas Perilaku Bisnis Gen Z di Era Digital Nur Syafika; Aini Nurpratiwi; Lukman Ismail; Nasriah Nasriah
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1720

Abstract

The digital era has brought significant changes to various aspects of human life, including business behavior among the younger generation, especially Generation Z. This generation, which grew up amidst technological advances, has special characteristics, such as high dependence on digital technology, rapid adaptability, and a tendency to take advantage of trends to create business opportunities. This study aims to understand the phenomenon of Generation Z business behavior in the digital era through a qualitative approach with a literature study method. The results of the study show that Generation Z is not only a passive consumer, but also an innovator who utilizes digital platforms to overcome global economic challenges. Using an economic sociology approach, this study explores various social, cultural, and economic factors that influence their business behavior. In addition to offering opportunities, digital transformation also brings challenges in the form of competition between platforms that require adaptive strategies from business actors. This study emphasizes the importance of strategic responses that are in line with Generation Z's values ​​and preferences to achieve sustainability in the modern era.
Pengaruh Pengelolaan Anggaran Daerah Terhadap Kinerja Institusi Pemerintah Daerah : (Studi pada SETDA Kota Banjar) Euis Suryamah; Nurdiana Mulyantini
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1721

Abstract

This study was initiated because there was a problem of decreasing employee work motivation. So the purpose of this study is to find out and describe: Management of the regional government budget in 2020 at the Banjar City Secretariat. The performance of regional government institutions at the Banjar City Secretariat after experiencing budget refocusing in 2020. The effect of regional budget management on the performance of regional government institutions at the Banjar City Secretariat after experiencing budget refocusing in 2020. The method used in this study is qualitative descriptive research. Based on the results of the research and discussion, it was concluded that Regional Budget Management based on respondents was in the very good category, with the highest average score occurring in the reporting dimension with an average of 252 or 85.59% (in the very good category) while the lowest score occurred in the administration dimension with an average of 211.5 or 71.69% (in the good category). To provide an interpretation of this value. If presented as a whole, the respondents' responses to Regional Budget Management were 80.04% when compared to table 4.16. then it is in the 4th interval which means that the respondents' responses to Regional Budget Management are included in the very good category. Respondents' responses to Regional Government Institution Performance with the highest score are in the relevant dimension with an average of 243 or 82.37% or in the very good category, while the lowest average score is in the Better Process dimension of 226.5 or 73.77% with a good category. If presented as a whole, the respondents' responses to Regional Government Institution Performance are 78.75% when compared to table 4.38. then it is in the 4th interval which means that the respondents' responses to Regional Government Institution Performance are included in the good category.
Strategi Peningkatan Kinerja Aparatur Terhadap Pelaksanaan Pengawasan pada Inspektorat Kabupaten Ciamis Yoppi Hidayat Jauhari; Ading Rahman Sukmara
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1722

Abstract

This research is motivated by the fact that the Ciamis Regency Inspectorate apparatus has not performed well in carrying out supervision in accordance with the Regulation of the Minister of Home Affairs Number 61 of 2019. In the Ciamis Regency Inspectorate, this can be seen from the results of the Ciamis Regency Inspectorate performance report, several problems were found. The purpose of this study is to determine the strategy for improving the performance of the apparatus in implementing supervision at the Ciamis Regency Inspectorate. This study used a descriptive method with a qualitative approach. The informants in this study were 4 people, namely the Inspector, Secretary of the Inspectorate, Head of Planning and Programs and representatives of regional inspectors. Data analysis was carried out on data collected from both observation and interview results. The data analysis stage was carried out with qualitative analysis. The results of the study showed that: 1) The performance of the apparatus at the Ciamis Regency Inspectorate was not optimal, this was because the Inspectorate as one of the supervisory institutions responsible to the Regent had not been able to create transparency, objectivity, more effective supervision efficiency, and more accumulative and accountable. Therefore, the Inspectorate is not only faced with the problems of functional tasks but also with coaching tasks. 2) The implementation of supervision in carrying out its activities as a supervisor of the implementation of regional government cannot be separated from the factors that influence the implementation of the supervisory function carried out on the implementation of regional government. These factors are: internal factors, namely the number of supervisory officers is still limited, and external factors, namely the availability of many mandatory tasks that must be carried out and negligence of the object of inspection. 3) The Inspectorate as an internal supervisor is required to make a major contribution to improving the quality of the implementation of Regional Government, but on the other hand, its capacity is not yet sufficient to carry out its main tasks and functions with various problems and limitations.
Strategi Pemasaran Digital untuk Meningkatkan Usaha Kecil dan Menengah Tubagus Yahya
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1729

Abstract

Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) gives hope for MSMEs to develop into economic powerhouses. MSME players collaborate on promotional media and digital-based distribution media to gain maximum profits. Currently, almost all MSME businesses or even restaurants and fast food businesses use digital marketing-based promotional media and distribution media. This research focuses on discussing the role of digital marketing as a marketing strategy for Micro, Small and Medium Enterprises (MSMEs) through the concept of people’s economic empowerment. This strategy is an adaptation step to be able to survive and transform into superior Micro, Small and Medium Enterprises (MSMEs) in the era of the industrial revolution 4.0.
Strategi Digital Marketing pada Berlian Florist di Kota Cilegon Melly Maya Masyitoh
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1730

Abstract

This research aims to find out the digital marketing research strategy carried out by Berlian Florist to increase consumer interest and to find out about what social media is used by Berlian Florist. The research method used is descriptive qualitative, using observation, interview and documentation techniques. The research subjects were Berlian Florist owners and employees. The object of this research is the marketing strategy through digital marketing at Berlian Florist. The research results show that 1) Digital marketing by Berlian Florist is marketing via social media Instagram and WhatsApp. 2) The advantage of the digital marketing strategy implemented is that social media is the main alternative for marketing businesses in the current era, implementing regular content creation, and also getting prices. which is cheaper than other flower shops 3) Obstacles and solutions that can be taken are an unstable internet network, less efficient time management by notifying customers in advance to order in advance so they can choose various kinds of flowers, and facing competitors who have the same business solution as provide discounts to customers.

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