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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 201 Documents
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Pengaruh E-Commerce Terhadap Perilaku Konsumtif Mahasiswa/ Mahasiswi Politeknik STIA LAN Jakarta Program Studi Manajemen SDM Aparatur Angkatan 2022 Muhammad Naufal Harits Pratama; Dian Indriyani; Sarah Ariza
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1162

Abstract

The era of Globalization has an impact on the acceleration of technology which affects business transaction media and buying and selling patterns of the community, this encourages people to use business transaction media using the internet in the form of sites and buying and selling application systems or more formally known as e-Commerce and triggers consumptive behavior, especially millennials and Gen Z, but the lack of literature makes a research gap found, namely the Research Evidence Gap. The method used in this research is quantitative by using the SPSS statistical software tool version 27, with a sample of 31 students at Politeknik STIA LAN Jakarta. Data is collected through a questionnaire containing questions about online shopping patterns, ease of access to use and payment on online shopping applications or websites, alternative choices of online shopping applications or websites, online shopping methods, frequency of purchases, factors that influence the emergence of consumptive behavior in students of the Politeknik STIA LAN Jakarta human resource management study program of the apparatus class of 2022. After statistical processing, the result of simple regression analysis is Y = ax + b or Y = 8.516 + 0.429, the T test (Hypothesis), namely T count worth 3.440 is greater than t table worth 2.04523, then H0 is rejected and Ha is accepted, it can be concluded that there is an influence of variable x (the influence of e-Commerce) on variable y (consumptive behavior) and the test of the coefficient of determination (R Square) is 0. 290 This value shows that the influence of the e-Commerce variable on the consumptive behavior of students is 29%, while the rest (71% of student consumptive behavior) is influenced by other variables.
Strategi Pemasaran Dalam Meningkatkan Customer Relationship Pelanggan Skincare Super Beauty Sifana Nahdalia; Heri Prabowo; Ika Indriasari
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1165

Abstract

Marketing strategy is an activity carried out by a company to increase sales by establishing good relationships with customers. Super Beauty's lack of interaction with customers has resulted in the products being marketed not being communicated clearly to consumers. This research uses a qualitative approach by collecting data through observation, interviews and documentation. The selection of research informants used a purposive sampling technique which was determined based on certain considerations. Based on the research results, it was concluded that: 1. Implementation of customer relations from company managers via WhatsApp Blast, Shopee live streaming, events (exhibitions), and the Web. Meanwhile, Super Beauty's marketing strategy utilizes price affordability, Affiliate, and member get member programs, 2. Factors driving the implementation of customer relations include: price affordability, and high demand for skincare needs. 3. Factors inhibiting the implementation of customer relations include time constraints, low company budgets, and market demands. According to research results, the implementation of customer relations via WhatsApp blast from various social media is considered very effective. So, consumers feel moved to repurchase skincare products.
Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere Elisabet Dei; Nur Chotimah; Muhammad Taufik Arifin
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1166

Abstract

This study aims to find the effect of the Product on Online Purchasing Decisions for Clothing Among Students of IKIP Muhammadiyah Maumere. This research was carried out at the IKIP Muhammadiyah Maumere Campus. The population in this Study were Students of IKIP Muhammadiyah Maumere who made purchases of clothes Online. The sample in this study amounted to 73 people. The sampling technique used is a random sampling technique with the term random sampling. This study uses a quantitative descriptive approach. all statements are valid,reliable,normal,linear,and heteroscedastic. based on the results of simple linear regression calculations obtained purchasing decisions = 33,537+0,691 (Product).
Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Layanan Perjalanan Pariwisata “Abrisam Tour” Dessy Purnama Sari; Sutrisno Sutrisno; Rauly Sijabat
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1167

Abstract

Currently, MSMEs can use social media as a way to market their goods so that consumers know more about their goods. MSMEs that have online access, engage in social media, and develop e-commerce will usually enjoy significant business benefits in terms of revenue, innovation, and competitiveness. This research uses a qualitative descriptive research method, research informants use purposive sampling, data collection techniques through observation, interviews and documentation, triangulation techniques using time triangulation. Oki Candra Mentari said that after the Covid-19 pandemic, Abrisam Tour Travel Bureau started using social media as a marketing strategy. However, due to the lack of post promotion on social media, this strategy has not been effective. Abrisam Tour uses a strategy that starts by trying to provide professional service to its customers so that they feel satisfied and enjoy their services. This strategy is used through social media, namely WhatsApp and WhatsApp Status and Instagram, to target Outing Class customers, both those who have used Abrisam Tour services before and those who have not. Abrisam Tour strives to provide the best experience to customers by offering high-quality tour packages, adequate facilities and professional services. In addition, Abrisam Tour seeks to increase brand awareness and attract more customers through advertising and branding on social media such as WhatsApp and Instagram.
Pengaruh Komunikasi terhadap Kinerja Karyawan pada Hotel Tentrem Yogyakarta Hadyan Wahyu Dewanto; Irene Hanna H. Sihombing; Ida Ayu Kalpikawati
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1501

Abstract

Communication plays a crucial role in influencing employee performance. Performance decline is often caused by communication issues, particularly in the hotel back office, such as the lack of effectiveness in information delivery and miscommunication among employees. This study aims to analyze the impact of communication on employee performance at Hotel Tentrem Yogyakarta. The data used includes quantitative data from employee performance evaluations in 2023, the number of employees, employee communication levels from 2019-2023, and qualitative data from interviews with human resources. The study population consists of 241 employees at Hotel Tentrem Yogyakarta. Data was collected using documentation and questionnaires distributed to respondents. Data analysis techniques include validity testing, reliability testing, normality testing, heteroskedasticity testing, simple linear regression, t-test, and coefficient of determination (R²). The study findings show that the calculated t value (38.728) is greater than the t table value (0.1264) with a significance level of 0.000, indicating a positive and significant effect of communication on employee performance at Hotel Tentrem Yogyakarta. The coefficient of determination value of 0.863 indicates that 86.3% of the impact on employee performance is due to communication, while 13.7% is influenced by other factors outside the scope of this study.
The Concept of Ulil Amri in Al-Sunnah: Theological and Social Implications in Nationhood Dadang Syaripudin; Ah. Fathonih; Nanang Naisabur; Ramin Ramin
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1547

Abstract

This research aims to examine the concept of Ulil Amri as described in the Quran and Sunnah, and how obedience to Ulil Amri is applied in the context of nationhood, particularly within modern political systems. The research uses a qualitative method with a descriptive-analytical approach, focusing on the interpretation of religious texts and related literature. Primary data sources include the Quran, Hadith, and the commentaries of classical and contemporary scholars, such as Ibn Qayyim, Al-Tabari, and Yusuf Al-Qaradawi. The main findings indicate that obedience to Ulil Amri has clear limitations, particularly when leaders do not govern in accordance with Islamic law. Additionally, the concept of Ulil Amri faces challenges in the modern era, especially in countries that do not fully implement Sharia law. The role of scholars in ensuring that leaders' policies remain aligned with Islamic values has become increasingly significant. The research concludes that obedience to Ulil Amri remains relevant; however, Muslims must balance this obedience with constructive criticism through the principle of Amar Ma’ruf Nahi Munkar when necessary. Consequently, this study suggests that the concept of Ulil Amri in Islam can be dynamically applied within the framework of modern governance.
Pengembangan Strategi Bisnis Menggunakan Analisis SWOT pada CV DejeeFish Sukabumi Muhamad Hasan Taufik; Vira Agustin Pratiwi; Novita Fauzi; Fikri Bambang Somantri
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1560

Abstract

The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is widely known and commonly applied in business strategy. CV Dejeefish was chosen for this SWOT analysis to help develop the company’s business strategy. The objective of this study is to identify the impact of SWOT analysis on business development and to uncover weaknesses, obstacles, and areas for improvement that could enhance the company’s efficiency, quality, and sustainability. The findings indicate that CV Dejeefish is in a relatively strong position, with more strengths than weaknesses and threats. However, CV Dejeefish still needs to implement a combination of SWOT-based business strategies and a SWOT Matrix. Firstly, in the SO (Strengths-Opportunities) strategy, the company can leverage high-quality broodstock from BBAT to expand its market, adopt the latest technology in aquaculture, and develop value-added products. Secondly, in the WO (Weaknesses-Opportunities) strategy, expanding the use of aquaculture technology and improving responsiveness to climate change and market conditions is strongly recommended. For the ST (Strengths-Threats) strategy, a focus on strict quality control, risk mitigation, and maintaining adequate capital reserves is necessary to address potential threats. Lastly, the WT (Weaknesses-Threats) strategy should involve implementing effective monitoring systems, building strong relationships with stakeholders, and conducting regular evaluations.
Pengaruh Kualitas Pelayanan dan Fasilitas Hotel Terhadap Minat Berkunjung dengan Kepuasan Pengunjung sebagai Variabel Intervening: Studi Kasus pada Tamu Hotel UP Peak Semarang Aji Pratama; Rauly Sijabat; Ratih Hesty Utami Puspita
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1566

Abstract

This study aims to analyze the impact of service quality and hotel facilities on visiting intention, with visitor satisfaction as an intervening variable, using the SEM AMOS application. The case study was conducted on guests at UP Peak Hotel Semarang. The research method used is path analysis and the Sobel test to examine the mediation effect. The results show that service quality has a positive impact on visitor satisfaction, but this impact is not significant. In contrast, hotel facilities have a positive and significant impact on visitor satisfaction. Furthermore, visitor satisfaction was found to have a negative and insignificant impact on visiting intention. Path analysis also shows that service quality does not have a significant direct impact on visiting intention, but facilities do have a positive and significant impact. The Sobel test indicates that visitor satisfaction acts as an intervening variable between service quality and facilities with visiting intention.
Peran Pengikut dalam Kepemimpinan Spiritual pada Pegawai di Universitas Ibrahimy Situbondo Rizki Hidayaturrochman; Aisyatin Kamila
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1592

Abstract

This study explores the role of followers in spiritual leadership at Ibrahimy University Situbondo, focusing on how followers’ spirituality, values, and expectations influence their interactions with leaders and their impact on the effectiveness of spiritual leadership. Using a qualitative phenomenological approach, this study involved in-depth interviews and observations of university employees. The results showed that spiritual leadership, based on values ​​such as compassion, justice, and integrity, can increase employee job satisfaction, engagement, and commitment. Followers with higher levels of spirituality are more easily connected to the spiritual values ​​promoted by the leader, creating synergy between personal and organizational goals. In contrast, followers with lower spirituality require a more flexible and personal leadership approach. This study emphasizes the importance of adapting leadership according to followers’ spirituality and the need for organizations to facilitate spiritual development in order to create a harmonious and productive work environment.
Standard Operating Procedure (SOP) for Sailor's Book Sign On/Sign Off Management at KSOP Class 1 Dumai At PT. Putra Andalas Samudera Dumai Samuel Nababan; Dirhamsyah Dirhamsyah; Netty Kesuma
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1593

Abstract

Putra Andalas Samudera is a company that operates in the field of domestic and overseas agents, PT. Putra Andalas Samudera provides ship entry and exit licensing services, certificate extensions, and management of sign on and sign off seafarers' books. The data collection methods used by the author in writing this paper are the field observation method (field research) and the library research method. This paper aims to determine the process of managing the sign on/off book for ship crew sailors at PT. Putra Andalas Samudera, the process began after a direction from the owner that there would be a crew change activity, after that the process of signing on the crew's seaman's book went to the KSOP class 1 Dumai office. Signing on/off in the sailor's crew book is very important for a seafarer, apart from being a sign that the seafarer has legally joined the ship, it also adds to the seafarer's work experience. The problems faced in the process of signing on/off the crew sailor's book were the delay in information from the owner to sign on the crew's sailor's book which resulted in hampering the clearance process. Good cooperation and coordination between shipping companies and related agencies in signing on/off seafarers' books is very necessary for smooth service to crew document handlers. It is important to remember that the purpose of coordination is so that the relevant agencies can carry out their duties and functions smoothly, safely and efficiently.

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