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INDONESIA
Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 201 Documents
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Strategi Digital Marketing untuk Meningkatkan Penjualan UMKM Melon Golden dari Kota Cilegon melalui Penguatan SDM dan Ekspansi Bisnis Internasional Jelita Miranti
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1732

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including Melon Golden, play a crucial role in the nation's economy. With a significant contribution to GDP and employment absorption, the development of MSMEs through the utilization of technology, particularly digital marketing, is key to expanding markets and enhancing competitiveness. This study aims to analyze the impact of digital marketing on the sales of Melon Golden, as well as identify the digital marketing strategies used and the challenges in its implementation. The method used is a descriptive study with a qualitative approach, conducted at the MSME Melon Golden in Cilegon, Banten. The results show that digital marketing has made a significant contribution to increasing sales by leveraging social media platforms such as Instagram, Facebook, and WhatsApp. The main challenges faced are limited technological understanding and increasing business competition. Strengthening Human Resources (HR) capacity in digital marketing is essential to improving operational efficiency and expanding into international markets. International business expansion strategies, such as product development and promotions tailored to the global market, also offer great opportunities for Melon Golden to increase sales and introduce products to international markets. This study provides valuable insights for MSMEs in addressing challenges and seizing opportunities in the digital era.
Pengaruh Persepsi Harga terhadap Minat Beli pada Skincare Indah Mufidah; Didit Darmawan
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1733

Abstract

This study adopts a qualitative type through a literature study approach to analyze the effect of price perception on purchase interest in Skincare. Data were collected from relevant literature sources, such as books and journal articles, which discuss the relationship between price perception and purchase interest. Data analysis was carried out using a content analysis approach, where researchers coded data based on relevant themes. The results of the study indicate that price perception has a significant positive effect on consumer purchase interest. The increasing good consumer views on product prices, the greater their chances of deciding to purchase. This study emphasizes the importance of the right pricing strategy to attract buyers' attention. Therefore, companies are advised to increase perceived value through promotions and services, as well as open up continuous exploration space related to other aspects that impact purchase interest.
Inovasi Pelayanan Publik Berbasis Aplikasi Excise Services Information System (Exsis) di Kantor Pengawasan dan Pelayanan Bea dan Cukai Sidoarjo Yulafreean Dwi Andianto; Aris Sunarya; Nihayatus Sholichah; Sri Roekminiati; Sapto Pramono
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1737

Abstract

This study discusses the implementation of the Excise Services Information System (ExSIS) application at the Sidoarjo Customs and Excise Office as an innovation in public services. The objective is to evaluate the effectiveness of ExSIS in improving operational performance and provide recommendations for its development. This research employs a qualitative method with interviews conducted with Customs and Excise officers and service users, analyzed using Everett M. Rogers' diffusion of innovation theory. The results indicate that ExSIS improves time efficiency by up to 80% and reduces administrative errors by 70%. However, challenges such as user adaptation and the need for adequate infrastructure remain. In conclusion, ExSIS has enhanced efficiency and transparency in Customs and Excise administration. The study recommends continuous training, infrastructure upgrades, and internal policy revisions to maximize the application’s potential in supporting faster and more accurate public services.
Optimalisasi Kualitas Layanan pada Kantor Pengawasan dan Pelayanan Bea dan Cukai Sidoarjo Melalui Penerapan Digitalisasi Sistem CEISA Danis Andrianto; Aris Sunarya; Ika Devy Pramudiana; M Khairul Anwar; Kresna Adhi Prahmana Putra
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1738

Abstract

This study aims to analyze the impact of implementing the CEISA (Customs and Excise Information System and Automation) on service quality at the Customs and Excise Office in Sidoarjo using the service quality theory by Parasuraman, Zeithaml, and Berry. Employing a qualitative method, data were collected through interviews with users and system operators. The findings indicate that CEISA improves service efficiency, reliability, and security, with 85% of users stating that the infrastructure is adequate and 82.5% confident in data security. However, technical issues and resistance to change remain key challenges. Recommendations include improving infrastructure, providing continuous training, and enhancing data security to improve service quality and the institution's positive image.
Efektivitas Implementasi Program Cadangan Pangan Pemerintah (CPP) dalam Mendukung Ketahanan Pangan Keluarga Rentan di Desa Godog, Kecamatan Laren, Kabupaten Lamongan Ervan Yuliansyah; Ika Devy Pramudiana; Widyawati Widyawati; Sapto Pramono
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1743

Abstract

This study aims to analyze the effectiveness of implementing the Government Food Reserve (CPP) program in supporting the food security of vulnerable families in Godog Village, Laren Subdistrict, Lamongan Regency. Since 2022, the CPP program has been designed to assist communities affected by food insecurity by providing food aid in the form of 10 kg rice packages. The study employs a qualitative approach with a descriptive research type. The focus lies on analyzing the program’s implementation and the factors influencing its success, using Edward III’s theory, which includes four key elements: communication, resources, disposition, and bureaucratic structure. Data were collected through in-depth interviews, participatory observation, and documentation involving beneficiaries, village officials, and aid distribution personnel. The findings indicate that the CPP program in Godog Village has significantly benefited vulnerable families by improving their food security but still faces several challenges. Good communication between the village government and the community, as well as the availability of resources, serve as the primary supporting factors for smooth aid distribution. Conversely, the main challenges arise from poor road infrastructure, which hampers aid distribution, and issues in updating the Beneficiary Family (KPM) data. The study recommends improving infrastructure and updating KPM data as strategic steps to enhance the program’s implementation effectiveness.
Keberlanjutan Rumah Susun Sederhana Milik (Rusunami) : Solusi Hunian Layak bagi Masyarakat Berpenghasilan Rendah di Surabaya Mas’odi Mas’odi; Ika Devy Pramudiana; Sri Roekminiati; Nihayatus Sholichah
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1744

Abstract

This study aims to explore the sustainability of Rumah Susun Sederhana Milik (Rusunami) as a viable housing solution for Low-Income Communities (MBR) in Surabaya. The study adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with residents, management representatives, and local government officials, as well as through field observations. Data analysis was conducted based on the indicators of the Adequate Housing Framework by UN-Habitat, which include secure tenure, affordability, habitability, accessibility, location, and the availability of basic services. The findings reveal that Rusunami is capable of providing affordable housing for MBR with a permanent ownership system, despite facing major challenges such as administrative barriers and low financial literacy. The program has proven to contribute to improving the quality of life of residents and reducing socio-economic inequalities. To ensure long-term sustainability, strategic measures are needed, such as simplifying administrative procedures and enhancing the financial literacy of the community. Development recommendations include improving the administrative system to ensure the program can be accessed by a larger number of MBR optimally.
Analisis Tingkat Kemiskinan dan Perekonomian di Myanmar Tata Ihsan; Embun Afifah Honey; Jacky Wardhana; Rangga Arya Prasetia; Mega Amanda; Yusawinur Barella
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1748

Abstract

Poverty is a major issue faced by developing countries, including Myanmar. This article analyzes the level of poverty and economic factors affecting these conditions in Myanmar. Using a qualitative approach with literature review methods, this study collects secondary data from various literatures, reports, and previous research. The findings indicate that poverty in Myanmar is exacerbated by factors such as political instability, ineffective economic policies, and prolonged internal conflicts. The military coup and the COVID-19 pandemic have significantly reduced economic growth, increased poverty rates, and worsened living conditions. Additionally, international sanctions and the decline in bilateral aid have contributed to the ongoing economic crisis. The role of the United Nations Development Programme (UNDP) and the Association of Southeast Asian Nations (ASEAN) in addressing poverty in Myanmar is a crucial focus of this study. The study concludes that collective efforts from various parties are necessary to address poverty in Myanmar through economic policy reforms, political stability improvements, and sustained international aid.
Studi Literatur Dampak Negatif Penggunaan Gadget terhadap Perkembangan Sosial Anak Usia Dini Ficky Adi Kurniawan; Nakhma’ussolikhah
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1753

Abstract

In today's digital era, it is difficult to separate gadgets such as smartphones, tablets, laptops, and other devices from everyday life. Although gadgets facilitate communication and facilitate access to information to support productivity and convenience, excessive or unwise use can cause various negative impacts on physical, mental, and social health. This study uses a literature review method to investigate the impact of gadget use on social development in early childhood. By analyzing secondary data from books, journals, articles, websites, and related research findings, the aim is to provide a comprehensive understanding of the negative impacts of gadget use on the social development of early childhood. The results show that the negative impacts of excessive gadget use in early childhood include social isolation, health problems, and an imbalance between physical and mental activity. It is very important for parents to actively monitor, and guide children's gadget use to prevent addiction and promote healthy development. By understanding the impact of gadget use, parents can apply the right parenting style and encourage positive social skills and reduce the risk of gadget addiction in the digital era.
Inovasi Pelayanan Kesejahteraan Mitra UMKM Melalui Aplikasi Betang Mobile di PT. Bank Pembangunan Kalimatan Tengah Fiqih Noverian Eka Putra; Ika Devy Pramudiana; M. Khairul Anwar
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1755

Abstract

This study aims to analyze the implementation of the Betang Mobile application as an innovation in welfare services for MSME partners at PT. Bank Pembangunan Kalimantan Tengah. The study uses a qualitative approach with in-depth interviews and document analysis to explore the experiences and perspectives of various stakeholders involved, including MSME customers, customer service, and bank management. The research method applied is a case study with an innovation diffusion theory approach as proposed by Everett M. Rogers (1995). In this study, five key characteristics of innovation diffusion relative advantage, compatibility, complexity, trialability, and observability are used to evaluate the impact and acceptance of the Betang Mobile application among MSME partners. Data collected from interviews with informants, including MSME customers and customer service, indicate that 75% of MSME players feel the application enhances service access, while 85% of users find the application compatible with their needs. The findings show that the Betang Mobile application has provided benefits in terms of efficiency and ease of access for MSME partners. About 40% of users report increased satisfaction, and 82% consider the application more efficient compared to traditional methods. Challenges include the adoption of technology by older MSME players and those in remote areas. Based on these findings, the study recommends that Bank Pembangunan Kalimantan Tengah focus on digital education for MSME partners, strengthen data security systems, and consistently update features to maintain the application's relevance. In conclusion, the Betang Mobile application has proven to make a positive contribution to the welfare services of MSME partners, with visible impacts on the accessibility and efficiency of banking services. To enhance the effectiveness of this application, it is recommended that Bank Pembangunan Kalimantan Tengah address challenges related to technology adoption and data security, as well as conduct regular evaluations of the application's features to keep them aligned with evolving user needs.
Evaluasi Kebijakan Pengembangan Potensi Pemuda oleh DISPORA Surabaya dalam Meningkatkan Partisipasi dan Kualitas Olahraga Moh Gunawan Trismuwantara; Sapto Pramono; Sri Roekminiati; Aris Sunarya
Journal of Management and Social Sciences Vol. 4 No. 1 (2025): Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v4i1.1756

Abstract

This study aims to evaluate the Youth Potential Development policy implemented by the Youth and Sports Office (DISPORA) of Surabaya in enhancing youth participation and the quality of sports among young people. In this research, the researcher employs Dunn's (2003) policy evaluation theory, which consists of six criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. The research method used is qualitative with a case study approach, and the data collected comes from interviews, documentation, and field observations related to the implementation of this policy. The findings indicate that the implemented policy has successfully increased youth participation in sports, with an increase of approximately 70% from the initial target. However, regarding the quality of sports performance, this policy faces challenges related to limited facilities and insufficient training, which hinder optimal achievement of performance. The conclusion of this study emphasizes that although DISPORA Surabaya has succeeded in increasing youth sports participation, the quality of sports performance still requires more attention, particularly in strengthening facilities and enhancing ongoing training. Additionally, there are several challenges that need to be addressed, such as the lack of adequate data, disparities in youth participation from different socio-economic backgrounds, and insufficient coordination among related agencies. Based on these findings, the researcher recommends that DISPORA Surabaya improve the data collection and information processing systems to be more integrated, design more inclusive policies for diverse youth segments, and strengthen coordination among related agencies to ensure that the policy is implemented more effectively and efficiently.

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