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Jurnal Media Administrasi
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 25031783     EISSN : 29626358     DOI : 10.56444
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science
Public Administration, Public Policy, Gendering Development, Public Sector Management, Public Participation and Governance.
Arjuna Subject : Umum - Umum
Articles 136 Documents
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Optimalisasi Digital Marketing dan Inovasi Pelayanan Publik dalam Pengembangan Bank Pembangunan Daerah Jawa Tengah Ade Sony Noverianto; Suparno Suparno; Indra Kertati
Jurnal Media Administrasi Vol 10 No 2 (2025): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i2.3225

Abstract

This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen the role of Bank Jateng in regional economic development. The research method used was descriptive qualitative with data collection techniques through interviews with 11 informants and distribution of questionnaires to 96 respondents. The results of the study show that digital marketing optimization is able to increase competitiveness through integrated strategies between divisions, increasing content creativity, and strengthening analytics systems for performance evaluation. However, the main challenges faced include the digital capability gap and the need to improve the quality of responsive services. The implementation of digital innovation is multidimensional, including internal coordination that is not optimal, limited product diversification, digital service gaps, and data management that has not been integrated. The strategy of integrating digital marketing and public services requires a holistic approach through organizational capacity building, financial performance optimization, market reach expansion, and continuous innovation. Collaboration between divisions and strong leadership is key in supporting financial inclusion and regional economic growth. This research provides strategic recommendations for Bank Jateng in facing the increasingly dynamic competition of the banking industry in the digital era.
Evaluasi Pelayanan Ambulans Hebat Kota Semarang: Inovasi dan Tantangan dalam Pelayanan Kesehatan Darurat Lollyta Lollyta; Indra Kertati; Sumarmo Sumarmo
Jurnal Media Administrasi Vol 10 No 2 (2025): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i2.3226

Abstract

The purpose of this research is to analyze the innovation in emergency health services through the implementation of the Ambulans Hebat program in Semarang City, to analyze the challenges and obstacles faced in the implementation of the Ambulans Hebat service, and to analyze the quality of emergency health services provided by Ambulans Hebat. This research is descriptive qualitative in nature, using interview techniques with 9 informants and a questionnaire with 96 respondents. The results of this research show that the Ambulans Hebat program in Semarang City demonstrates innovation through digital technology (GPS, applications) that enhances response and coordination, an integrated command center for efficient information flow, and medical personnel training, although it requires better data integration, signal strengthening, and broader training; however, challenges such as limited fleet and medical personnel, weak inter-agency coordination, and traffic impacts necessitate additional units, integrated systems, and infrastructure innovations; quality evaluation indicates a 15-minute response time, high patient satisfaction, and successful initial handling, but requires route optimization, expanded satisfaction surveys, and additional technical training.
Implementasi E-Katalog dalam Meningkatkan Transparansi dan Akuntabilitas Pengadaan Barang dan Jasa di Dinas Pemuda dan Olahraga (DISPORA) Kota Semarang Sindu Rizky Utomo; Indra Kertati; Aris Toening Winarni
Jurnal Media Administrasi Vol 10 No 2 (2025): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i2.3227

Abstract

Government procurement of goods and services is a crucial instrument in achieving transparent, efficient, and accountable governance. One of the key innovations introduced is the e-Catalogue system, an electronic procurement platform provided by the National Public Procurement Agency (LKPP). This study aims to evaluate the implementation of the e-Catalogue in sports equipment procurement at the Youth and Sports Office (Dispora) of Semarang City, focusing on its mechanisms, supporting and inhibiting factors, and its impact on procurement governance. This research employed a descriptive qualitative approach, involving eight informants consisting of structural officials and suppliers. The findings indicate that, in general, the implementation of the e-Catalogue has been effective, particularly in terms of time efficiency, price transparency, and accountability enhancement. However, several challenges remain, including the lack of formal policy dissemination, limited digital literacy among some staff, insufficient internet infrastructure, and unstructured inter-unit coordination. Based on these findings, the study recommends several strategic measures: (1) establishing a permanent inter-unit coordination team, (2) strengthening human resource capacity through continuous training, (3) developing a digital dashboard for real-time monitoring, (4) providing limited public access to procurement reports, and (5) fostering partnerships with suppliers through technical forums and routine evaluations. These measures are expected to optimize the implementation of the e-Catalogue and serve as a best practice model for other local government institutions.
Strategi Dinas Ketenagakerjaan dalam Meningkatkan Kesempatan Kerja Melalui Hubungan Antar Kerja Lokal (AKL) di Kota Pematang Siantar Erika Putri Rezekina Sidabutar; Muhammad Husni Thamrin
Jurnal Media Administrasi Vol 10 No 2 (2025): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i2.3234

Abstract

Job opportunities are available for prospective workers who are looking for work. The existence of job opportunities in an area will greatly open up opportunities for labor absorption, such as opening job opportunities for local inter-worker (AKL) workers, which is the placement of workers between regencies/cities working within one province. The research method used in this study is a descriptive research method with a qualitative approach. Data collection techniques were carried out through interviews, observations, and documentation at the Pematang Siantar City Manpower Office. All data obtained will be analyzed qualitatively with all data collected using the theory of Fred R. David (2019), namely Strategy Implementation with 3 variables, namely Strategy Development, Human Resource Allocation, and Determining Budget Funds. Based on the research that has been conducted, it can be seen that the Pematang Siantar City Manpower Office has attempted to provide the best solution by designing several programs to provide more job opportunities. Viewed from the development strategy perspective, the Manpower Office has realized several work programs such as job fair events held, competency-based training programs that are already running, and focusing on information about the labor market. The analysis revealed several shortcomings, including the government's inconsistency in implementing the program. Furthermore, the government's human resource allocation has been unable to improve the quality of human resources, particularly in Pematang Siantar City. Furthermore, the government's budget allocation has been ineffective in determining appropriate funding, resulting in limited funding and ineffective program implementation.
Peranan Pemerintah Kelurahan Bitung Barat Satu dalam Mewujudkan Good Government Edwin Jacobis; Frangky Robial; Hendry Rumengan; Christian Tarandung; Nolvy Ruata; Diana Wangania; Mei Hastuti
Jurnal Media Administrasi Vol 10 No 2 (2025): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i2.3241

Abstract

The village is a government unit that often receives negative opinions from the public. These opinions include the lack of quality human resources, frequent practices of corruption, collusion and nepotism such as extortion, government officials who are often absent from their places and so on. This study is to determine the extent of the commitment of the Bitung Barat Satu village government in creating Good Government in its area and also to determine the impact of Good Government in providing excellent services in the Bitung Barat Satu village. The sample in this thesis is the Village Head and Village Apparatus totaling 32 (thirty-two) people. Sampling in this study was carried out using a purposive sampling technique. By using data collection analysis techniques including observation, questionnaires, interviews and also stechniques. The Bitung Barat Satu village government has a strong commitment in efforts to achieve Good Government in its area. This is inseparable from the role of the Village Head as a leader who reprimands his subordinates if they do not serve the community well. Apart from that, the village officials and neighborhood heads also strive to provide excellent service to the community in accordance with the principles of Good Government.
Kapasitas Dinas Perindustrian dan Perdagangan Kabupaten Deli Serdang dalam Mengelola Pasar Rakyat Tanjung Morawa Popi Damayanti; Muhammad Imanuddin Kandias Saraan
Jurnal Media Administrasi Vol 10 No 2 (2025): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v10i2.3249

Abstract

Managing public markets is one form of government service aimed at improving community competitiveness, as regulated in the Republic of Indonesia Law No. 7 of 2014 concerning Trade and the Minister of Home Affairs Regulation No. 20 of 2012 concerning the Management and Empowerment of Traditional Markets. Public markets play a vital role as local economic drivers that support community livelihoods. According to Utamanews.com (2022), Tanjung Morawa Public Market, located on Jalan Gerilya, Tanjung Morawa District, was rated by business actors as the poorest-performing public market in Deli Serdang Regency. This study aims to describe the capacity of the Department of Industry and Trade (Disperindag) of Deli Serdang Regency in managing the Tanjung Morawa Public Market. The research uses a descriptive qualitative method with data collected through observation, interviews, and documentation. The analysis is based on Horton et al.’s (2003) organizational capacity indicators, including human resources, infrastructure, technology, budgeting, and organizational activities. The findings reveal that Disperindag has not yet reached optimal capacity in market management, as evidenced by weak human resources, poorly maintained infrastructure, lack of technological application such as REPATONIK, limited budget allocation, and ineffective organizational activities in maintaining cleanliness and regulating street vendors around the market.

Page 14 of 14 | Total Record : 136

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