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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 325 Documents
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Analisis Perbandingan Kualitas Produk Dan Harga Antara Motor KLX Dan CRF di Kota Bima M. Adhar; Kartin Aprianti
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1718

Abstract

This research aims to determine whether there are differences in quality and price between KLX and CRF motorbikes in the city of Bima. The sample in this study was 50 KLX motorbike users and 50 CRF motorbike users. Data collection techniques use observation, questionnaires, literature study. The data analysis technique uses the paired sample t test. The research results show that there is no difference in product quality and price between KLX and CRF motorbikes in Bima City.
Analisis Motivasi Kerja Pegawai pada Bagian Kesejateraan Rakyat (KESRA) SETDA Kota Bima Yuyun Nailufar; Firmansyah Kusumayadi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1740

Abstract

This research aims to find out how high or low work motivation is in employees of the People's Welfare Section (KESRA) of Bima City SETDA. The research sample was 33 employees. Data collection techniques using observation, questionnaires and literature study. The data analysis technique uses a one sample t test. The results of the research show that the t-calculated value for the Motivation variable = 70.506 > 1.693 with a significance level of 0.000 < 0.05. Thus Ha was accepted which stated the work motivation of employees in the People's Welfare (Kesra) Section of the Regional Secretariat of Bima Tinggi City.
Pelaksanaan Rekrutmen, Seleksi dan Penempatan Kerja pada Karyawan PT Midi Utama Tbk Cabang Medan Roida Purba; Muhammad Ikhsan Harahap
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1760

Abstract

PT. Midi Utama Indonesia Tbk Medana Branch, which operates in the retail sector in North Sumatra, must go through an effective recruitment, selection and placement process to select employees who meet the specified criteria. This research aims to understand how the recruitment, selection and placement of employees at PT. Midi Utama Indonesia Tbk Medan Branch in accordance with existing procedures, and to identify obstacles that may arise so that they can provide valuable recommendations for improvement. This research uses a qualitative approach by applying data collection methods through literature study, interviews and observation. The research results show that although the recruitment, selection and placement process at PT. Midi Utama Indonesia Tbk Medan Branch has been running well, but still requires evaluation to increase the effectiveness of each stage of the process.
Strategi Pengembangan Produk Hantaran Ustadus Sholihin; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1761

Abstract

Product development strategy is an important issue for the Hantaran MSME group in the city of Kediri. Because the products sold always face big challenges in market competition, to meet the ever-changing desires and needs of consumers. The aim of this research is to determine the right product development strategy for the Hantaran MSME group in Kediri City. The research method used is a qualitative research method and literature study. By taking the research object of the Hantaran UMKM group in Kediri city, totaling 27 members. Data collection techniques in the field were carried out using observation, in-depth interviews, group discussions, triangulation and documents. The results of the research are that MSMEs in the city of Kediri must always actively innovate or develop products to be able to compete by producing quality products, competitive prices and marketing development on various digital platforms that are adapted to changing times. Make good use of the opportunities provided by the Kediri city government.
Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Minat Penggunaan Ojek Online Grab Yuni Yuniawati; Istichanah Istichanah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1763

Abstract

The purpose of this research is to find out whether there is an influence of price, promotion, service quality on interest in use. The population in this study are residents of Cimanggis District, Depok City who use online motorcycle taxi transportation service products from Grab. The data collection technique uses a questionnaire. The analytical tools used include Validity Test, Reliability Test, Multiple Linear Regression Analysis, F Test, T Test, Classical Assumption Test. The research results were declared valid and reliable based on the results of validity and reliability tests. From the results of the classical assumption test, multicollinearity and heteroscedasticity were not found. The equation obtained from the multiple linear regression test is, the independent variable that has the most influence on the dependent variable is price (0.467) followed by service quality (0.447) and promotion (0.104). Based on the results of the t test, price and service quality partially influence interest in use because it has a significance value of (0.001) while promotion partially has no effect on interest in use because it has a significance value of (0.520). Then, the results of the simultaneous test (F test) show that price, promotion and service quality simultaneously or simultaneously influence interes in using the Grab online motorcycle taxi service product.
Pengaruh Pemasaran Media Sosial Terhadap Niat Berlangganan : (Studi pada Pengakses Akun Instagram @spotifyid) Moch. Praba Chasa Dhana; Aripin Ahmad
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1766

Abstract

Spotify is a global company operating in the media sector. Spotify products are services streaming music subscription that offers thousands of songs and podcast. This research aims to review how social media marketing can influence the interest in subscribing from the Spotify Indonesia audience on Instagram. The results of this research will be used to evaluate and make recommendations for social media marketing strategies to increase subscription intentions in Spotify Indonesia on Instagram. Researchers conducted a quantitative survey of 120 respondents. The sample consists of respondents who have and can access an Instagram account, know Starbucks Indonesia and are over 18 years old. Data analysis uses Multiple Linear Regression Analysis and hypothesis testing uses the t-test processed with SPSS software ver. 26. From the results of testing the five hypotheses, it can be concluded that variable entertainment, interaction, word of mouth, and trend have a significant effect on subscription intentions. Meanwhile, variable customization does not have a significant effect on subscription intentions.
Analisis Sistem Penerapan Profit Selling pada Akad Murabahah dan Musyarakah Mutanaqisah Dalam Menyalurkan Kredit Kepemilikan Rumah (KPR) : (Studi Kasus Bank Muamalat Kc Medan Balaikota) Kharisa Abdi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1767

Abstract

This research aims to determine the system analysis for implementing profit sales in murabahah and musyarakah mutanaqisah contracts in home ownership credit (KPR) financing in the case study of Bank Muamalat Kc Medan Balaikota. This thesis is a result that aims to find out how sales profits are applied in murabahah and musyarakah mutanaqisah contracts in home ownership credit (KPR) financing, how the comparison of sales profits in murabahah contracts and musyarakah mutanaqisah contracts, then what is the marketing strategy of Bank Muamalat KC Medan Balaikota in mortgage products. This research uses a descriptive qualitative approach method. The object of this research is Bank Muamalat Indonesia KC Medan Balaikota. Research results are determined by describing the results of interviews in the field and drawing conclusions from the results of interviews that have been conducted. This research shows that the application system for profit sales that has been implemented by Bank Muamalat KC Medan Balaikota on murabahah and musyarakah mutanaqisah contracts is in accordance with the theory reviewed based on a fixed margin and determined at the beginning. And in calculating the sales profit for each product, the lowest sales profit is from the Fix n Fix murabahah contract.
Analisis Faktor-Faktor yang Mempengaruhi Migrasi di Kabupaten Pulau Taliabu Hasnawati Hasnawati; Muhammad I Nurdin; Daud Hasim
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1768

Abstract

This research aims to analyze the factors that influence migration in Taliabu Island Regency. The data management technique uses multiple linear regression through the SPSS program. The data used is secondary data originating from the Taliabu Island Regency civil registration office. The research analysis shows that the results of the partial test of the influence of marital status on migration show that the marital status variable has a negative influence on the migration variable. The influence of education level on migration can be concluded that there is a positive influence of education level on migration. This shows that there is an influence between the level of education on migration on Taliabu Island. It can be concluded that the influence of income on migration has a positive influence on migration on Taliabu Island.
Pemanfa’atan E-Comerce Tik - Tok Live Sebagai Sarana Dalam Pemasaran Produk pada PT. PLM Bambang Permadi; Muhammad Ikhsan Harahap
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1771

Abstract

The use of Uses and Gratifications Theory in the context of TikTok Live is a key strategy in overcoming the challenge of lack of effective product introduction to consumers. This theory reveals that TikTok Live users actively seek satisfaction through media, focusing on detailed product information. This research utilizes this theoretical framework to design more effective product marketing strategies, meeting consumer needs and desires. This research was conducted based on the results of observations or observations that the researcher had carried out for 1 (one) month. This research was conducted at PT. PLM JAYA which is located on Jl. Hajj Hospital No. 67 Percut Sei Tuan, Deli Serdang Regency, North Sumatra. The application of Uses and Gratifications Theory in TikTok Live illustrates that users seek entertainment, social interaction, and fulfill personal needs when watching live broadcasts. They actively select broadcasts that suit their needs, enabling more informed and targeted purchasing decisions. This makes TikTok Live an effective platform in meeting user wants and needs and increasing the effectiveness of product marketing through social interaction and entertainment content. In the age of social media, especially on platforms like TikTok, product marketing has become increasingly creative and focused on entertainment. The entertainment appeal presented to users provides an opportunity for companies to convey their message in unexpected ways and direct user interest towards their products. With an innovative approach, product marketing on TikTok and similar platforms continues to develop into an important part of modern business strategy.
Pengaruh dari Social Media Marketing Activity, Customer Experience dan Product Quality dalam Memengaruhi Repurchase Intention pada Produk Erigo Kevin Alifka Damaputra
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1772

Abstract

Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activities, customer experience, product quality on repurchase intentions. The population in this study were people who had bought Erigo products once or more in the Jakarta and Tangerang areas. This research is a quantitative study using primary data as well as data collection techniques carried out in this study, namely using questionnaires distributed questionnaires using a Likert scale of 1-5 and distributed to 140 respondents. The analytical tool used in this study is multiple linear regression. The findings in this study show that social media marketing activity, customer experience, and product quality have a significant effect on repurchase intention. Then, this study has limitations, namely the number of samples that are still not large enough to describe the actual situation.

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