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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 325 Documents
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Analysis of the Influence of Human Resource Planning and Development on the Productivity of MSMEs in Bulak District, Surabaya Post the Covid-19 Pandemic Rina Maretasari; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1913

Abstract

In the era of the industrial revolution 4.0, human resources are required to be more sophisticated and advanced in all fields. Internet and technology continue to be put forward in facing every effort and activity against globalization. The following research aims to determine and analyze the influence of planning and human resource development on the productivity of MSMEs in Bulak District, Surabaya after the Covid-19 Pandemic. The following research uses a quantitative approach and the analysis method uses multiple linear regression. The data collection technique in this study used a questionnaire with a sample of 90 respondents. The results of the following study show that planning has a significant effect on productivity because the significance value is 0.000 <0.05. Human resource development has a significant effect on productivity because the significance value is 0.000 <0.05. Planning and development of human resources simultaneously have a significant effect on productivity because the significance value is 0.000 <0.05. Planning and human resource development affect the productivity variable by 63.1% and the remaining 36.9% is explained by other variables outside the model.
The Influence of Socialization of SAK EMKM, Owner's Education Level, and Understanding of Accounting on the Implementation of SAK EMKM Rieska Maharani; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1919

Abstract

MSMEs in Indonesia have an essential role as pillars in economic development. However, MSMEs face problems related to financial management and difficulties in compiling financial records by applicable accounting standards. SAK EMKM is a financial accounting standard to support progress and make things easier for MSME players. Several factors can influence the implementation of SAK EMKM, namely socialization of SAK EMKM, the owner's education level, and understanding of accounting. The population in this research is MSME Culinary Tourism Centers (SWK), which are actively registered with the Surabaya City Cooperatives, SMEs, and Trade Office. The sampling technique used purposive sampling with the criteria of MSME actors who received SAK EMKM socialization and carried out financial records to obtain a sample size of 122 MSME actors. Data collection for this research used a questionnaire. The data analysis technique used is multiple linear regression analysis. Test data quality with validity and reliability tests. Next are the classical assumption tests: normality, multicollinearity, and heteroscedasticity. The hypothesis tests used were the t-test and F-test. The results of this research stated that the socialization of SAK EMKM and understanding of accounting partially had a positive and significant effect on the implementation of SAK EMKM. In contrast, the owner's education level had no significant effect on the implementation of SAK EMKM. This research shows that the socialization of SAK EMKM, the owner's education level, and understanding of accounting simultaneously have a positive and significant effect on the implementation of SAK EMKM.
Efektifitas Strategi Pemasaran Kopi Luwak Arabika “Rollaas” Terhadap Volume Penjualan Pada PT. Rolas Nusantara Mandiri - Surabaya Dwi Nisa Widhawati; Achmad Daengs GS
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2001

Abstract

Luwak Coffee is one of excellent coffee products. Luwak Coffee was first discovered in Indonesia. At the beginning of the discovery of civet coffee, mongoose manure (Paradoxorus hermaphroditus) was obtained from the coffee garden directly. Along with the development of the age and the increasing demand of civet coffee, civet droppings are no longer obtained from wild mongoose in the garden but derived from civet droppings that eat coffee beans in the cage that has been provided  civet coffee producers. PT Rolas Nusantara Mandiri is one of the companies that sell arabica civet coffee with the brand “ROLLAAS”. PT Rolas Nusantara Mandiri markets its products by applying 4P marketing mix. Pricing adjusted market prices and production costs, which is to build a networkof sales of mongoose coffee in the country, provide discount for promotion. The implementation of 4P so far has not fulfilled the company’s expectation that the target every month during 2016-2017 is still not reached. With that is necessary research conducted to  determine the extent to which 4P applied company can affect the sales volume and effectiveness of marketing strategies undertaken. The results of this study indicate that influential variables are variable price, and promotion. There are several determinants of the possitive effect of price on sales volume. The possitive value of the price coefficient is due to a one-time price change and has not had a major effect on sales. Coefficient possitive values can be interpreted that there needs to be additional promotional costs if the company wants to fulfill the target. The effectiveness of marketing strategy that has been applied can be seen from the value of target fulfillment percentage. The percentage of target fulfillment is obtained from the comparison of realization with the  specified target. There are still many sales targets that can not be fulfilled in 2016-2017. While the effectiveness in the mid-year months tend to have low effectiveness value. The uneveness of achievement of target every month must be solved immediately, so that the company can get income as expected or target. If the target is not met it will affect the company’s revenue
Pengaruh Citra Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Martabak Alim Di Kota Bekasi Adelia Vita Arzety; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2016

Abstract

The culinary sector is one of the fastest growing business sectors, considering that culinary or food and beverages are basic human needs. The rapid development of the culinary sector is characterized by the level of competition between sellers is getting fierce. Martabak Alim is one of the successful business actors in the Franchise business by establishing 102 branches that have spread throughout Indonesia. branches that have spread throughout Indonesia. In the Bekasi area, Martabak Alim is favored by all circles of society ranging from children to parents because Martabak Alim has a variety of flavors and unique shapes. flavors and unique shapes. In addition, the varied prices make consumers still like Martabak Alim even though it has competitors. martabak alim even though it has competitors. The purpose of this study is to determine whether there is an influence of Brand image, Price, and Word of Mouth on Decisions. of Mouth on Martabak Alim's purchase of Martabak Alim in Bekasi. This research uses quantitative quantitative research method through a questionnaire and the data from the questionnaire results will be processed and test using SPSS 27 Version. Based on the results of this study, it is concluded that Brand Image Brand Image, Price and Word of Mouth have a partially significant effect on Purchasing Decisions. on Purchasing Decisions.
Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Warung Makan Soto Betawi Elsa Anggraeni Piliyanto; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2017

Abstract

The purpose of this study was to ascertain the variables that typically have an effect on customer satisfaction at Soto Betawi Food Warungs as well as the relationship between taste and service quality and customer satisfaction at Soto Betawi Food Stalls. This study is quantitative in nature. The purposive location method is utilized in this research strategy. The accidental sampling method of 71 respondents is used to determine the number of respondents using the Non Propability Sampling method. Questionnaires, observation, and data processing techniques like editing, scoring, and tabulation are used to gather information. The information examination utilized is inferential/measurable investigation including various straight relapse line examination, relapse line change investigation, F test, different coefficient of assurance, T test, viability of relapse lines, and standard blunders of assessments. At Warung Makan Soto Betawi, the findings indicate that both the variables of taste and service quality have a significant impact on customer satisfaction.
Analisis Brand Ambassador Grup K-Pop EXO Sebagai Strategi Ekspansi Pemasaran Produk Scarlett Whitening Mutiara Shalsabilla; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2035

Abstract

One of the impacts of the globalization era is related to the influx of cultural elements from other countries. The phenomenon of globalization is also able to connect countries through trade cooperation, cultural exchange, investment, technological advances and others. Some foreign cultures have begun to dominate Indonesia, whether from trends, music, movies, or the habits of life of other countries, but Indonesians are quite good at handling this phenomenon. Meanwhile, through its marketing expansion strategy, Scarlett Whitening utilizes the phenomenon that Indonesia has been named as the country with the highest number of K-pop fans or what we usually hear as K-popers in the world because of people's enthusiasm for South Korean culture, such as movies, music, drama or beauty trends in South Korea.
Strategi Pemasaran dalam Meningkatkan Penjualan pada Toko Sepeda Mega Jaya Tambun Selatan Michael Aris Willson; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2036

Abstract

This research aims to implement marketing strategies to increase sales of the Megajaya Bicycle Shop. The obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy and efforts to overcome the obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy. This research uses a qualitative descriptive method using observation and interview data collection techniques. Based on the researcher's findings regarding marketing strategies to increase sales of the Megajaya Bicycle Shop, the researchers concluded that:: As a bicycle shop, this strategy is not optimal and sales have not increased. (2) Implementing a marketing strategy that is right on target will help the Mega Jaya Bicycle Shop increase its sales. As bicycle shop, this strategy is not optimal and sales do not increase. (3) Implementation of a positioning marketing strategy will contribute to increasing sales of the Mega Jaya Bicycle Shop. By implementing this strategy, the Mega Jaya Bicycle Shop is believed to be able to increase its sales. (4) The impact of the marketing strategy of segmentation, targeting and positioning implemented by the Mega Jaya Bicycle Shop is still less than optimal. In the end, the market segmentation is not broad enough, especially if the sales focus is only in the area South Bekasi Tambun Regency and surrounding areas. Furthermore, implementing this strategy has difficulty increasing sales because the target market is less developed.
Analisis Penerapan Sistem Sanksi dalam Meningkatkan Kedisiplinan Pegawai Dinas Kepemudaan dan Keolahragaan Provinsi Sumatera Utara Zainarti Zainarti; Ardhinur Ardhinur; Muhammad Fauzan Effendi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2048

Abstract

This study aims to analyze the application of the sanction system in improving the discipline of employees of the Department of Youth and Sports of North Sumatra Province. The method used is a qualitative method with data collection techniques through in-depth interviews with 10 employees who work at the Department of Youth and Sports of North Sumatra Province. The results showed that the application of the sanction system has succeeded in improving employee discipline, especially in terms of attendance and timely completion of tasks. However, there are still obstacles in applying sanctions to violations that are more complex and unclear rules. Therefore, it is recommended that the Department of Youth and Sports of North Sumatra Province improve and clarify the sanction system applied and provide training to employees about the consequences of disciplinary violations.
Pengaruh Fundamental Makro, Kinerja Keuangan, Struktur Kepemilikan, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan : Studi Pada Perusahaan BUMN Diindonesia Yang Terdaftar Pada Bursa Efek Indonesia Indhira Ridho Abdhilla; Hwihanus Hwihanus
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2049

Abstract

The aim of this research is to explore and assess the impact of Macro Fundamentals, Financial Performance, Ownership Structure, and Company Growth on the valuation of state-owned companies that are publicly listed on the Indonesia Stock Exchange between 2020 and 2022. The research employs a quantitative descriptive approach, utilizing secondary data from both independent and dependent variables. The data is sourced from financial statements, annual reports, and various online platforms, including the Indonesia Stock Exchange website (www.idx.co.id). The study encompasses all state-owned companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022, with a 15-company sample selected through random sampling. The results of hypothesis testing reveal that one independent variable significantly influences the dependent variable, while eight variables show insignificant effects on company value.
Analisis Pengaruh Struktur Kepemilikan, Karakteristik Perusahaan, Struktur Modal, Dan Kinerja Manajemen Terhadap Nilai Perusahaan : Studi Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2020-2022 Siti Lailatus Saidah; Hwihanus Hwihanus
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2050

Abstract

The purpose of this study is to identify and analyze the effect of ownership structure, company characteristics, capital structure and management efficiency on the value of manufacturing companies listed on the Indonesia Stock Exchange in 2020-2022. The research method used is descriptive quantitative and the data collected is secondary data from independent and dependent variables. The data is taken from financial reports and annual reports as well as other internet sources on the Indonesia Stock Exchange website, namely www.idx.co.id. The results of hypothesis testing show that 5 independent variables have a positive effect and 5 have a negative effect on the dependent variable, namely firm value.

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