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Ery Adam Primaskara
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INDONESIA
A Social Science and Entrepreneurship Journal
Published by Universitas Pendidikan Indonesia Kampus Tasikmalaya
ISSN : 27766942     EISSN : 27766950     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social Science and Entrepreneurship field. The scope of ASSET journal is: Entrepreneurship: Entrepreneurs behavior, social entrepreneurship, education entrepreneurship, technology entrepreneurship, social entreprise, small medium entreprise, small economics, people Management, human resource, digital business, digital economy. Social Scinece: Organization behavior, psychology, law, sociology, government Science, community, community development, politic and Social Science, culture, human Right, women empowerment, social welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Actualization of Karang Taruna in Implementing Entrepreneurial Values ​​in Drajat Village, Kesambi District, Cirebon City Aji, Fathurrakhman; Ratnawati, Etty; Nurizzati, Yeti
A Social Science and Entrepreneurship Journal Vol 4, No 2 (2024): A Social Science and Entrepreneurship Journal (2024, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i2.68644

Abstract

Problems that occur in the era of globalization and technological development often provide major challenges to the field of entrepreneurship in Indonesia. Moreover, in developing the economy, people are required to compete in running their entrepreneurship, so in this case the researcher conducted a study on the actualization of Karang Taruna Pangeran Drajat in implementing entrepreneurial values, as well as driving and inhibiting factors and strategies in its implementation, this is generally aimed at advancing business and the economy. Then the specific objectives of this study are: to find out and describe the actualization of Karang Taruna in implementing entrepreneurial values, driving and inhibiting factors, and the strategy of Karang Taruna Pangeran Drajat in actualizing entrepreneurial values. Internalization and realization of entrepreneurial values in Karang Taruna are very necessary, in this case it can make Karang Taruna have a strong entrepreneurial spirit and be able to compete in the current era of globalization and can play an important role in the economic development of the Drajat Village community. This research is a qualitative research with the technique used is a snippet of purposive sampling. Data collection techniques with interviews, observations and document analysis. Data validity uses data/source triangulation techniques and triangulation methods. Data analysis uses an interactive analysis model. Based on the results of the study, it can be concluded that the actualization of Karang Taruna Pangeran Drajat in implementing entrepreneurial values is: Able to see opportunities, optimism, able to take risks, creative and innovative, commitment, and proactive, these values are applied to every entrepreneurial activity. Then the driving and inhibiting factors in actualizing entrepreneurial values include, driving factors: environmental conduciveness, skills and knowledge, motivation and commitment, inhibiting factors: capital problems, managerial problems, business location problems. Then the strategy of Karang Taruna in implementing entrepreneurial values includes: education and training, communication and practice, believing in ability.
The Effect of Educational Design Thinking In Interest In Entrepreneurship Farid, Ahmad Ibnu Mihsan; Riswandi, Riswandi; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72955

Abstract

Design thinking inside the field of education is used as one way that can help teachers and students in measuring a problem and finding possible alternative solutions. This study aims to determine how much influence Design education has on the interest in entrepreneurship at SMAN 1 Simpenan, this research uses Quantitative method and includes the type of causal associative research. The population of this study are students of class XII Social SMAN 1 Simpenan who have already implemented entrepreneurship learning. Sampling in research using techniques saturated sampling of 46 students. Data collection techniques using techniques observation, documentation and questionnaires. The analysis technique uses the assumption test, namely test normality, linearity test, and hypothesis testing using simple linear regression and using the t test to look for significance.
IFE EFE Analysis of A Social Enterprise Business Strategy Puspita, Evi Anggraini; Nurfitriya, Mira; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72957

Abstract

The problem with Kawoel’s MSMEs is the dominance of decreased income, therefore MSMEs need the right business strategy and are suitable for this social enterprise. The object of this research was carried out at a social enterprise company, namely Kawoel's MSMEs. Therefore, the objectives of this study are: 1) to find out an overview of the business strategy carried out by MSMEs at Kawoel's, 2) to find out the strengths, weaknesses, opportunities and threats of Kawoel's MSMEs, 3) to find out alternative business strategy formulations using SWOT Internal Factor Evaluation (IFE) matrix analysis and External Factor Evaluation (EFE) matrix for MSMEs in Kawoel's. This type of research was descriptive qualitative with data collection techniques using observation, interviews, and literature study. This study uses a single variable, namely business strategy, to analyse business strategy in Kawoel's MSMEs using the IFE and EFE matrix tools. The business strategy implemented by Kawoel's had not been maximised so that it had a negative impact on its business. The results of the IFE and IFE matrix for Kawoel's business strategy formulation are in quadrant V, which means that it can be done with a maintain and maintain strategy.
Work-Family Balance and Remote Working among Women in Nigeria during Covid-19 Pandemic Okolie, Ugo Chuks
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.55064

Abstract

Organisations face the challenge of establishing ways to mitigate the negative effects of work during coronavirus or Covid-19 pandemic. As a result work-family balance was disrupted and negatively affected the employees’ well-being especially working women. Against this backdrop, this study examined work-family balance of women working from home during covid-19 pandemic. Cross sectional research design was employed and data were collected via a survey of 126 from medical, education, banking, and finance and service sectors in Nigeria. The 126 women were selected using simple random sampling technique and data collected was analysed using simple percentage. The study revealed that women were satisfied by working remotely during the Covid-19 pandemic. The study recommends among others that organisations and government should develop and implement work-family balance policies that would promote the increasing use of remote working arrangement with special reference to working women.
Technopreneurship Development: Entrepreneurship Ecosystem Analysis in Tasikmalaya Yusuf, Ismail Yusuf; Koeswandi, Tika Annisa; Fauziyah, Azizah Fauziyah
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v3i1.69555

Abstract

Entrepreneurship is currently an interesting topic in academic discussions because it is considered a solution for a country's economic development. However, the entrepreneurship ratio in Indonesia is currently still very low, reaching 3.47% of the total population of Indonesia. This figure is still lower than neighboring countries such as Singapore 8.76%, Thailand 4.26% and Malaysia with 4.74%. One area of entrepreneurship that is expected to encourage the business ecosystem in Indonesia is the field of technology entrepreneurship. Technopreneurship itself refers to entrepreneurial practices that focus on the development and application of innovative technology. It involves the process of creating, developing, and marketing technology-based products or services. Currently, the concrete step that is most likely to be taken is entrepreneurship. For this reason, a business development model is needed that is adapted to the needs of the technology entrepreneurship ecosystem in Tasikmalaya.
Efektivitas Penggunaan Aplikasi Shopee terhadap Keberhasilan Usaha Online Mahasiswa Jurusan Tadris Ilmu Pengetahuan Sosial IAIN Syekh Nurjati Cirebon Nurizzati, Yeti; Rahmanto, Ari; Yunita, Yunita
A Social Science and Entrepreneurship Journal Vol 4, No 2 (2024): A Social Science and Entrepreneurship Journal (2024, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i2.62400

Abstract

Penelitian ini dilatar belakangi oleh perkembangan zaman yang semakin canggih dalam bidang wirausaha, namun seiring berkembangnya teknologi ini, hanya beberapa dari mahasiswa Tadris IPS yang sudah mencoba berwirausaha melalui aplikasi shopee dan berhasil sampai usahanya bisa berkembang. Aplikasi shopee merupakan sebuah platform marketplace online yang menjembatani antara pembeli dan penjual untuk mempermudah proses transaksi jual beli. Jenis penelitian yang digunakan dalam penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif untuk memahami fenomena secara holistik dalam bentuk kata-kata dan bahasa. Teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Analisis data menggunakan pengumpulan data, reduksi, penyajian data dan kesimpulan. Hasil dari penelitian ini antara lain: 1) Penggunaan aplikasi shopee pada toko online mahasiswa Jurusan Tadris IPS, Waktu yang dibutuhkan untuk membuat toko pada aplikasi shopee sampai toko bisa digunakan sekitar 10 menit. 2) Tingkat keberhasilan usaha toko  online mahasiswa Jurusan Tadris IPS, omset yang mereka dapatkan dari toko online pada aplikasi shopee berkisar dari 5 sampai 8 juta perbulan.  3) Efektivitas penggunaan aplikasi shopee terhadap keberhasilan usaha toko online mahasiswa Jurusan Tadris IPS, adalah sangat efektif karena aplikasi shopee menyediakan sistem pembayaran yang sangat komplit.
The Influence of Social Media Marketing of A Beauty Service SME on the Customer Purchase Decision Riska, Riska; Koeswandi, Tika Annisa Lestari; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72933

Abstract

This study aims to determine the description of Instagram social media marketing and purchasing decisions at MUA Amei Makeup, and to determine the effect of Instagram social media marketing on purchasing decisions at MUA Amei Makeup. This research uses quantitative research methods with descriptive and verification approaches. The data sources used are primary data and secondary data. In collecting data, researchers used observation, interviews and questionnaires. The sampling technique is probability sampling, where each member has the same opportunity to be selected as a sample. The population of this study were MUA Amei Makeup Instagram followers with a total of 1963 people, so a sample of 95 people was obtained. Data was collected using a questionnaire. The data analysis techniques used are descriptive statistics, classical assumption test, simple regression test, t test, and coefficient of determination. The results showed that Instagram social media marketing had a positive effect on purchasing decisions at MUA Amei Makeup by 31.3% while the remaining 68.7% was influenced by other variables such as marketing mix, socio-cultural influences, and communication consisting of advertising, buzz agents and word-of-mouth which were not examined in this study
Business Strategy Analysis Using Social Based Business Design In Hanisa Fashion Design Khairotunnissa, Athiyyah
A Social Science and Entrepreneurship Journal Vol 4, No 2 (2024): A Social Science and Entrepreneurship Journal (2024, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i2.49678

Abstract

Destination from study this is for get design strategy ideal business for applied with use Business Model Canvas on Hanisa Fashion Design. As technique data collection in research, data used sourced from Interview direct and open with source person related that is owner Hanisa Fashion Design. In study this, author use approach descriptive qualitative.
An Analysis of Business Strategy of A B2B Small Medium Enterprises in Tasikmalaya Handiri, Inka; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72945

Abstract

Business competition in the textile and clothing industry is getting tighter. Many competitors cause companies in that field to experience a decrease in sales. This study intends to formulate a business strategy using the SWOT analysis tool so that companies know what must be maintained and improved in increasing sales to excel in business competition. This study uses a qualitative method with a case study approach. The findings from the study used the QSPM matrix analysis. There are 3 priorities for the formulation of a new strategy, namely a field research strategy, a strategy for evaluating and analysing market trends, and increasing digital marketing. The implications obtained by the company are increasing market demand, developing markets, and being able to compete with competitors.
Publication of a Quality Content as a Tool for Strengthening Consumer Trust in the Modern Business World Octaviani, Ghina Faidah; Rijkiah, Jian; Magdalena, Sherly; Sianturi, Risbon
A Social Science and Entrepreneurship Journal Vol 5, No 1 (2025): A Social Science and Entrepreneurship Journal (2025, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v5i1.78216

Abstract

This article discusses how digital platforms and content creators play a vital role in the success of growing businesses, especially in the culinary sector. By utilizing social media, small businesses can strengthen their branding and build consumer trust through quality and relevant content. A case study of a successful culinary entrepreneur shows that consistent and innovative branding strategies significantly contribute to business growth in a competitive market. This study uses a qualitative approach with data collection methods in the form of observation and in-depth interviews. The research findings emphasize the importance of collaboration between entrepreneurs and content creators in building a strong brand, attracting customers, and forming a loyal community. In addition, this article provides practical strategies that can be applied by aspiring entrepreneurs, especially the younger generation, in starting a digital-based business. By utilizing digital technology and creative ideas, entrepreneurs can create new job opportunities and contribute to the advancement of the local economy.

Page 4 of 4 | Total Record : 40

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