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A Social Science and Entrepreneurship Journal

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Published by Universitas Pendidikan Indonesia Kampus Tasikmalaya

ISSN : 27766942 EISSN : 27766950 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social Science and Entrepreneurship field. The scope of ASSET journal is: Entrepreneurship: Entrepreneurs behavior, social entrepreneurship, education entrepreneurship, technology entrepreneurship, social entreprise, small medium entreprise, small economics, people Management, human resource, digital business, digital economy. Social Scinece: Organization behavior, psychology, law, sociology, government Science, community, community development, politic and Social Science, culture, human Right, women empowerment, social welfare.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 40 Documents

1 2 3 4

The Effect of Problem Based Learning Method On Students Creative Thinking Skills In Learning Entrepreneurship Work in The COVID-19 Era Falah, Zatsiah Sekar; Fauziyah, Azizah; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

The purpose of this study is to find out the differences in students' creative thinking ability using the Problem Based Learning Method in prakarya and entrepreneurship subjects, the object of this study is class X SMA Plus Merdeka Soreang students. The method used in this study is a pseudo-experimental method or Quasi Experiment. The results of this study are differences in students' creative thinking ability using the Problem Based Learning Method in craft and entrepreneurship subjects in the Covid-19 Era.

Development of Social Business Model in the Green Creative Industry Sector: A Study on Boolenial Enterprises Nurulita, Vica Widiyana; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

The development of the creative industry is not optimal, this is due to the lack of attractiveness of the industry, the dominant position of creative businesses, the immature creative industry business model and the lack of guidance from the government, as well as the business risks that must be faced. This research uses a case study method so that a causal explanation of the conditions in the field can be produced and can answer the "how" and "why" questions so that comprehensive study results can be obtained and can answer the problems that arise in this research. Data was collected by means of literature studies and interviews. The data analysis process is carried out by describing the business through the Social Business Model Canvas (SBMC), and exploring the insights of the social business model with the middleman model.

The Effect of Wages on Employee Satisfacation of Juan Racing Gear in Garut District Siahaan, Nadia Oktavian; Budiman, Arief; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine that there is an effect of wages on employee job satisfaction. the purpose of this study is to determine the effect of wages on employees Juan Racing Gear Satisfaction in Garut Regency The object of this research is Juan Racing Gear in Garut Regency. Juan Racing is a Micro, Small and Medium Enterprise (MSME) which was founded in 2013, and is engaged in fashion. This study uses two variables, namely wages as the X variable or the independent variable and job satisfaction as the Y variable or the dependent variable. This research was conducted with quantitative methods. The result of this study is that wages have a positive effect on employee job satisfaction at Juan Racing Gear SMEs.

Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic Kathleen, Sabrina; Nurmelinda, Risma Dewi; Koeswandi, Tika Annisa Lestari; Budiman, Arief; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.

The Effect of E-Word of Mouth on Purchase Decisions on Hilal Herbal Putri, Rissa Meldani; Koeswandi, Tika Annisa Lestari; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research was to confirm the effect of e-word of mouth on purchase decisions on herbal hilal honey. The approach in this study is a quantitative approach, the data source used is primary data obtained directly from respondents via google form, secondary data is information from research objects and literature studies as well as various journals and research reports related to the research topic. The results of this study are E-Word of Mouth has a positive and significant effect on Purchase Decisions on Herbal Hilal Honey.

The Influence of Content Marketing Instagram on Consumer Purchase Decisions (Study at Almeera Atelier) Al Aziz, Ilham Medi; Fauziyah, Azizah; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research is to find out: (1) To find out how the general description related to content marketing and consumer purchasing decisions at the Almeera Atelier company (2) To determine the effect of content marketing on Almeera Atelier consumer purchasing decisions. This study uses 2 variables to test the effect, namely the independent variable, in this study is content marketing (X) and the dependent variable is purchasing decisions (Y). This study uses quantitative data analysis techniques involving 100 samples, namely followers of Almeera Atelier. The result of this research is that there is a positive and significant influence between content marketing and purchasing decisions. This is known by conducting a t-test and one-tailed test which states that there is a positive correlation or significant influence between content marketing (X) on purchasing decisions (Y) at Almeera Atelier. This means that the ability of the independent variable to explain the dependent variable is 44%, the rest is explained by other variables not discussed in this study, such as the influence of influencers, the use of paid advertising and others.

The Implementation MuluMile’s Social Activities Program “I Want to Be” in creating Community Development Mubarok, Muhammad Luthfi; Koeswandi, Tika Annisa Lestari; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research is to explain the implementation MuluMile’s social activities program “I want to be” in creating community development. Development is an issue that is often an important discussion in efforts to increase and equalize the economy. Every element of society should take its role in realizing this, including MuluMile. Therefore, the "I Want to Be" program was created as a form of MuluMile's social responsibility towards the surrounding environment. This research uses descriptive-qualitative analysis method. This study concludes that our society should have the same opportunities and opportunities in improving its economy. Especially in realizing the desired profession/job. With the "I Want to Be" program from MuluMile, it is hoped that it will be able to break the gap/distance that is often an obstacle for people who live in areas/rural areas with limited information and infrastructure and make MuluMile as an Integrated Social Enterprise.

Study of Entrepreneurial Values in Social Entrepreneur: A Case Study on Social Enterprise Misteripang Nuraida, Siti; Fauziyah, Azizah; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of the study to explain study of entrepreneurial values in social enterprise Misteripang. This research is a descriptive study with a qualitative approach that aims to examine the entrepreneurial values that exist in the Social Entrepreneur Misteripang. The variables in this study are entrepreneurial values in the Social Entrepreneur Misteripang which consist of being independent, creative, risk-taking, action-oriented, leadership and hard work. The participant or subject of this research is the owner of the Misteripang. Methods of data collection using in-depth interviews, documentation and literature study. The results of this study explain that: 1) There are six main entrepreneurial values in Owner Misteripang, namely independent, creative, risk-taking, action-oriented, leadership, and hard work. 2) Finding new entrepreneurial values from Misteripang entrepreneur, namely cooperation and communicativeness. 3) Entrepreneurial values that need to be improved are action-oriented.

Improving The Welfare of Street Children with The Concept of Social Entrepreneurship in Majalaya District Lestari, Mia; Rachmani, Nizza Nadya; Koeswandi, Tika Annisa Lestari
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

This article discusses solutions to social problems in Majalaya District, namely street children. Street children should be protected and their rights guaranteed as children in general, in order to become useful human beings and have a bright future. Currently, the handling of street children has begun to be activated properly. It can be seen from the number of shelter houses, orphanages, and studios that facilitate street children in developing themselves with education and soft skills. By being oriented to a social mission, or in this case to help provide the welfare of street children, the concept of social entrepreneurship can be used. Through the use of the embedded social enterprise model and the franchise model, where social enterprises are designed to achieve the goal of creating social and economic value, it will be suitable to be applied in a container to accommodate street children.

The Effect OF Teacher's Professional Competence on Student’s Entrepreneurship Competency in Practice and Entrepreneurship Lessons at SMKN 1 Solok Reflin, Pasya Mutia; Fauziyah, Azizah; Nurfitriya, Mira
A Social Science and Entrepreneurship Journal Vol 3, No 2 (2023): A Social Science and Entrepreneurship Journal (2023, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this study was to determine the effect of teacher professional competence on student entrepreneurship competence in the subjects of craft and entrepreneurship at SMKN 1 Solok, in this study using a quantitative approach, the data sources used in this study were primary data and secondary data, primary data namely data which is directly obtained from respondents from filling out google forms , while secondary data comes from literature studies in the form of journals, books and laws related to research. The result of the research is that the professional competence of teachers has a positive effect on the entrepreneurial competence of students at SMKN 1 Solok.

Page 2 of 4 | Total Record : 40

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Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Ery Adam Primaskara

Contact Email
ery@upi.edu

Phone
-

Journal Mail Official
assetjournal@upi.edu

Editorial Address
Jl. Dadaha No.34-36, Nagarawangi, Kec. Cihideung, Kab. Tasikmalaya, Jawa Barat 46124

Location
Kota tasikmalaya,

Jawa barat

INDONESIA

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ery Adam Primaskara

Contact Email ery@upi.edu

Phone -

Journal Mail Official assetjournal@upi.edu

Editorial Address Jl. Dadaha No.34-36, Nagarawangi, Kec. Cihideung, Kab. Tasikmalaya, Jawa Barat 46124

Location Kota tasikmalaya, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ery Adam Primaskara

Contact Email
ery@upi.edu

Phone
-

Journal Mail Official
assetjournal@upi.edu

Editorial Address
Jl. Dadaha No.34-36, Nagarawangi, Kec. Cihideung, Kab. Tasikmalaya, Jawa Barat 46124

Location
Kota tasikmalaya,

Jawa barat

INDONESIA