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Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Published by Politeknik Pratama Purwokerto
ISSN : 29638194     EISSN : 29637643     DOI : 10.55606
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 339 Documents
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Pengaruh Kedisiplinan Terhadap Kinerja Karyawan Melalui Kompensasi Pada Koperasi Karyawan PT. Kawasan Berikat Nusantara (Persero) Diana Noviyanti; Supardi Supardi; Agus Dharmanto
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3477

Abstract

This research aims to find out whether discipline has an effect on employee performance through compensation. The method used in this research is a quantitative method. The population in this study were all employees at the PT Employee Cooperative. Archipelago Bonded Zone (Persero). Determining the sample in this study used a saturated sampling technique, namely the entire population was sampled, amounting to 100 employees. Data were analyzed using SPSS 25. The methods used were validity test, reliability test, normality test, t test, and path analysis test. The research results show that discipline has an influence on compensation, compensation has an influence on employee performance, discipline has an influence on employee performance. The results of the path analysis test are Discipline on Employee Performance through Compensation at the PT Employee Cooperative. Archipelago Bonded Zone (Persero)
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian Pada Kebab Wathanku Di Pondok Gede Bekasi Angel Maharani; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3478

Abstract

This study aims to evaluate the impact of product quality, service quality, and price on kebab purchasing decisions at Wathanku restaurants. Kebabs have become one of the popular culinary and in wide demand by the public. Factors such as product quality, service quality, and price are believed to have a significant role in shaping consumer purchasing decisions. This research is a quantitative research using purposive sampling method. The source of this research data is primary data in the form of questionnaires or questionnaires that have been distributed to 112 respondents. Data processing using SPSS (Statistical Package for the Social Sciences) analysis technique. Research findings show that product quality, service quality, and price together have a positive and significant influence on kebab purchasing decisions in Wathanku. Superior product quality provides a positive experience to consumers, while satisfactory service quality increases customer confidence. Competitive pricing factors are also an important aspect in shaping consumer purchasing decisions.
Pengaruh Diskon Produk, Promosi Dan Variasi Produk Terhadap Keputusan Pembelian Di Aplikasi Efood : Studi Kasus Pada Generasi Z Di Kelurahan Teluk Pucung Rizka Rahmah Nabiilah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3480

Abstract

This study aims to determine and prove whether the effect of product discounts, promotions and product variations suimultan and partial has a significant effect on purchasing decisions in the eFOOD application. In this study using quantitative research methods and in obtaining this research sample the author used purposive sampling method. The number of samples used in this study was 102 respondents where the focus of these respondents was eFOOD application users in generation Z in Teluk Pucung Village. The results of the research that have been carried out there are variables that influence each other and there are also variables that do not influence, such as the following explanation: 1. The product discount variable partially does not affect the purchase decision because the original resulting from the partial test calculation shows a t-count value of 1.812 and a t-table of 1.984 so that it can be concluded that 1.812 < 1.989 and obtained a value significant 0.073 > 0.05. 2. The product promotion variable partially affects the purchase decision with the results of partial test calculations showing a t-count value of 5.046 and a t-table of 1.984 so that it can be concluded that 5.046 > 1.989 and obtained a significant value of 0.000 < 0.05. 3. In the variable product variation partially affects the decision with the test results and data analysis, partial test calculation results are obtained which show a t-count value of 2.724 and t-table of 1.984 so that it can be concluded that 2.724 > 1.989 and obtained a significant value of 0.008 < 0.05.
Pengaruh Online Customer Review Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan: Studi Kasus Produk Fashion Pada Platform Shopee Di Teluk Pucung Kota Bekasi Alysha Lathifah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3481

Abstract

This study aims to determine the effect of online customer reviews and electronic word of mouth on purchase decisions through customer trust. The research method used in this research is quantitative method. Respondents in this study were consumers using Shopee in Teluk Pucung, Bekasi City. The population in this study are customers who have purchased fashion products online on the Shopee platform. This sampling technique uses the Accidental sampling method which are calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this study is primary data, namely by distributing questionnaires. The measurement scale used is a Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results showed that the online customer review variables had a positive and significant effect on customer trust, the electronic word of mouth variables had a positive and significant effect on customer trust, the customer trust variables had a positive and significant effect on purchase decisions, the online customer review variables had a positive and significant effect on purchases decisions through customer trust, and electronic word of mouth variables had a positive and significant effect on purchase decisions through customer trust.
Pengaruh Brand Image Dan Kepercayaan Terhadap Keputusan Pembelian Produk La Omvi Bagas Putra Aditya; Matdio Siahaan; Wirawan Widjanarko; Tungga Buana Irfana; Djuni Thamrin
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3482

Abstract

This research was used to determine the influence of Brand Imgae, Trust on La Omvi Product Purchasing Decisions. This research is a quantitative research where the objects used are consumers who have purchased La Omvi products. The data used in the research are primary data using a questionnaire and secondary data sourced from books and journals by looking at the results of previous research. Determining the number of samples in this study used purposive sampling with the criteria of having purchased La Omvi products. The number of samples used in this research was 81 respondents. Data was processed using SPSS version 25 for Windows data analysis software. The results of this research show that Brand Image and Trust simultaneously influence the decision to purchase La Omvi products. The variable that has a more dominant influence on purchasing decisions is the Trust variable, this is shown by the Trust regression coefficient which is greater than the regression coefficient on Brand Image
Pengaruh Brand Image, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pangan Bulog : Studi Kasus Konsumen Bulog Di Kelurahan Sukaringin Bekasi Utara Nurisnaini Putri; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3483

Abstract

The aim of this research is to analyze the influence of brand image, price and product quality on purchasing decisions. The research method used in this research is a quantitative method. The respondents in this research were Bulog consumers in Sukaringin Village, North Bekasi. The population in this study are customers who have consumed or are currently consuming Bulog rice. This sampling technique uses the Accidental Sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research uses the Statistical Package for the Social Sciences (SPPS) with the help of SPSS version 26 software. The results of the research show that the brand image variable has a partially positive and significant influence on purchasing decisions, the price variable has a partially positive and significant influence on purchasing decisions, the product quality variable has a partially positive and significant influence on purchasing decisions.
Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variable Intervening Pada Bank KB Bukopin MT Haryono Jakarta Nendy Yuliarrani; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3484

Abstract

This research aims to determine the influence of Service Quality and Company Image on Customer Loyalty through Customer Satisfaction as an Intervening Variable at Bank KB Bukopin MT Haryono Jakarta. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 112 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Hypothesis testing in this research using Partial Least Squares (PLS) analysis. The research subjects were consumers of Bank KB Bukopin. The results of this research show that the service quality variable has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer satisfaction at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty at the Bank KB Bukopin MT Haryono, company image has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, customer satisfaction has a positive and significant effect on customer loyalty at Bank KB Bukopin MT Haryono, service quality has a positive and significant effect on customer loyalty through customer satisfaction as intervening variables at Bank KB Bukopin MT Haryono and company image have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable at Bank KB Bukopin MT Haryono.
Pengaruh Budaya Organisasi Dan Komunikasi Interpersonal Terhadap Kualitas Pelayanan Administrasi Kependudukan Di Kelurahan Medan Satria Bekasi Muthia Novita Ramadhani; Tungga Buana Irfana; Supriyanto Supriyanto; Djuni Thamrin; Matdio Siahaan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3488

Abstract

The purpose of this study was to determine the effect of organizational culture and interpersonal communication on the quality of population administration services in Medan Satria Village, Bekasi. The type of research used in this research is quantitative research. The sampling technique used in this study was Probability Sampling with Random Sampling, namely 76 respondents. The data processing tool used in this research is using SPSS version 27. Based on the results of the study, it shows that partially the organizational culture variable has a positive effect on the quality of population administration services which shows a value of 3.633 t-count> 1.993 t-table with a significance value of 0.001 <0.05. In addition, the interpersonal communication variable partially has a positive effect on the quality of population administration services which shows a value of 5,367 t-count> 1,993 t-table with a significance value of 0.000 <0.05. and based on the simultaneous results obtained from this study, the organizational culture and interpersonal communication variables have a positive effect on the quality of population administration services by obtaining a value of 56,123 f-count> 3.12 f-table.
Pengaruh Kepribadian Dan Lingkungan Kerja Terhadap Kualitas Kerja Pegawai Kelurahan Pekayon Jaya, Kec. Bekasi Selatan Putri Aprilia Hikayatunni’mah; Tungga Buana Irfana; Supriyanto Supriyanto; Djuni Thamrin; Matdio Siahaan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3489

Abstract

This research aims to determine the influence of personality and work environment on the quality of work of employees in Pekayon Jaya Village, Kec. South Bekasi. This research uses quantitative research and uses primary and secondary data. Data collection was carried out using interview and questionnaire methods and used a saturated sample method because it was taken from all 55 employees in Pekayon Jaya District. To find out the research results, the data was processed using SPSS version 26 software. The data analysis techniques used in this research were validity tests, reliability tests and reliability tests. Classic hypothesis testing, linear regression testing, hypothesis testing and correlation coefficient. The results of the research show that personality has a positive influence on the quality of employee work by showing a calculated Tvalue of 4.321 > Ttable 2.008 and a sig value of 0.000 < 0.05, and for the work environment it has a positive influence by showing a calculated t value of 3.811 > 2.008 t with a sig value of 0.000 <0.05. Meanwhile, simultaneously or together, personality and work environment have a positive influence on the quality of work of employees in Pekayon Jaya District, South Bekasi, by displaying a table of calculated Fvalues > Ftable, namely 43.064 > 3.18 and has a significance value of 0.000 < 0.05. And in the coefficient of determination test, the Adjusted R Square results obtained were 62.4% which could be explained by personality, work environment and work quality variables, while the remaining 37,6% could be explained by other variables for reasons other than the variables in this study.
Pengaruh Kesehatan Kerja Dan Beban Kerja Terhadap Work Life Balance : Studi Kasus PT. Citra Mediatama Indonesia Hanny Novita Ramadhan; Tungga Buana Irfana; Supriyanto Supriyanto; Djuni Thamrin; Matdio Siahaan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3491

Abstract

This research aims to determine and analyze the influence of occupational health and workload on work life balance at PT Citra Mediatama Indonesia. This type of research is quantitative and the data analysis used is classical assumption testing and multiple linear regression analysis, to test and prove the research hypothesis using the SPSS version 26 application. Partially, the occupational health variable has a significant influence on work life balance with the calculated t-value > t-table. Based on the test results and data analysis, partial test calculation results were obtained which showed a value of 9,536 (t-count) > 1,992 (t-table) with a significance value of 0.000 < 0.05. Partially, the workload variable has a significant influence on work life balance with a t-value < t-table. Based on the test results and data analysis, partial calculation results were obtained which showed a value of -6,418 (t-count) < 1,992 (t-table) with a significance value of 0.000 < 0.05. Meanwhile, based on the simultaneous test results obtained from this research, the occupational health and workload variables have obtained a value of 72,942 (calculated f) > 3.12 (table f).

Page 17 of 34 | Total Record : 339

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