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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,697 Documents
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Pengaruh Harga, Kualitas Barang Terhadap Keputusan Pembelian Air Mineral AQNU (Studi Kasus Pada Mahasiswa Universitas Islam Malang Muhammad Habibullah Nur Ihsan; Khalikussabir Khalikussabir; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study  to examine the influence of price and product quality on purchasing decisions of AQNU bottled water (A case study on students of Universitas Islam Malang). The population in this study consists of students from Universitas Islam Malang. The sampling technique used is non-probability sampling with a purposive sampling approach. Data collection was conducted using a questionnaire method. The sample size was determined using the Slovin formula, resulting in 100 respondents. The sample characteristics include students who have purchased AQNU bottled water products at least twice. Keywords: Behavior Finance, Knowledge Investment, Tolerance Risk, Investment Decisions, Theory Of Panned Behavior
Pengaruh Literasi Keuangan, Persepsi Resiko, dan Media Sosial Terhadap Minat Investasi Saham (Studi Kasus Pada Wanita Generasi Z di Kota Malang) Moh Firman Ariansyah; Mohamad Bastomi; Dita Roosemella Paramadina
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of financial literacy, risk perception, and social media on stock investment interest. This research employs an explanatory research design using a quantitative method. The population of this study consists of Generation Z women in Malang City, with a sample of 102 respondents selected using purposive sampling. Primary data were collected through questionnaires, and SPSS version 26.0 was used as the data analysis tool. The results show that simultaneously, financial literacy, risk perception, and social media have a significant effect on stock investment interest. Partially, financial literacy and social media have a positive and significant effect on stock investment interest, while risk perception does not have a significant effect. These findings indicate that stock investment interest among Generation Z women is more influenced by financial understanding and the use of social media as a source of investment information than by perceptions of investment risk. Keywords : Financial Literacy, Risk Perception, Social Media, Stock Investment Interest, Generation Z
Pengaruh Fashion Lifestyle, Sosial Media Marketing, Dan Variasi Produk Terhadap Minat Beli Produk Thrift Di Kota Malang (Studi Kasus Pada Gen Z Di Kecamatan Lowokwaru) Aditya Wahyudin Harun; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the influence of fashion lifestyle, social media marketing, and product variation on Generation Z’s purchase intention toward thrift products. A quantitative approach with a survey method was employed, involving 129 respondents selected through purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 31. The results indicate that all variables simultaneously have a positive and significant effect on purchase intention. Partially, fashion lifestyle, social media marketing, and product variation each show a positive and significant influence on purchase intention. These findings suggest that alignment with fashion lifestyle trends, effective social media marketing, and diverse product offerings play an important role in enhancing Generation Z’s purchase intention toward thrift products. This study emphasizes the importance of implementing an integrated marketing strategy to attract young consumers in the sustainable fashion industry. Keywords: Fashion Lifestyle, Social Media Marketing, Product Variation, Purchase Intention.
Pengaruh Harga, Lokasi, Dan Brand Image Terhadap Loyalitas Pelanggan Tomoro Coffee Di Kota Malang. Desty Nur Cahyani; Achmad Agus Priyono; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of price, location, and brand image on customer loyalty at Tomoro Coffee in Malang City. This research uses an explanatory research method with a quantitative approach. The data were collected through questionnaires distributed to 80 respondents, consisting of students of Universitas Islam Malang class of 2021 who have made at least one purchase at Tomoro Coffee Dinoyo branch. The sampling technique used in this study is purposive sampling. The data analysis method applied is multiple linear regression to examine the relationship between variables. The results of this study indicate that price, location, and brand image simultaneously have a significant effect on customer loyalty. Partially, each variable, namely price, location, and brand image, also has a positive and significant effect on customer loyalty. Price reflects the value received by customers, location provides ease of access and convenience, while brand image builds positive perceptions in the minds of consumers. These findings suggest that improving pricing strategies, selecting strategic locations, and strengthening brand image are essential factors in increasing customer loyalty. Therefore, companies are expected to optimize these variables to maintain and enhance long-term customer relationships.  Keywords: Price, Location, Brand Image, Customer Loyalty
Pengaruh Flash Sale, Interaktivitas Host, Dan Fomo Terhadap Impulse Buying Gen Z Pada Tiktok Live Shopping Produk Kecantikan GLAD2GLOW Fadhilah Ma’rifatul Laily; Achmad Agus Priyono; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The development of social media, particularly the TikTok Live Shopping feature, has driven changes in Generation Z’s shopping behavior, especially in the purchase of beauty products. This study aims to analyze the effect of flash sales, host interactivity, and Fear of Missing Out (FOMO) on Generation Z’s Impulse Buying behavior on TikTok Live Shopping for Glad2Glow beauty products. This research employs a quantitative method with an explanatory approach, involving 85 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that flash sales, host interactivity, and FOMO simultaneously have a positive and significant effect on Impulse Buying behavior. Partially, flash sales and FOMO have a positive and significant effect, while host interactivity does not show a significant effect on Impulse Buying. These findings indicate that time-limited promotional strategies and psychological encouragement through FOMO play an important role in stimulating Generation Z’s Impulse Buying behavior on the TikTok Live Shopping platform. This study is expected to serve as a consideration for companies, particularly the Glad2Glow brand, in designing effective marketing strategies through TikTok Live Shopping. Keywords: Flash sale, Host Interactivity, Fear of Missing Out (FOMO), Impulse Buying, TikTok Live Shopping
Pengaruh Gaya Kepemimpinan Transaksional Dan Transformasional Terhadap Kinerja Karyawan Yang Di Mediasi Oleh Motivasi Kerja Jajak Sadam Bin Abai Duru; Khalikussabir Khalikussabir; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the direct and indirect effects of transactional and transformational leadership on employee performance, with motivation as a mediator. This study uses a quantitative method with an explanatory research approach by conducting a questionnaire survey of respondents. The research hypothesis was tested using multiple linear regression and path analysis tests.The conclusions of this study are (1) transactional leadership and transformational leadership  have an effect on motivation. (2) Transactional leadership style and work motivation cannot influence employee performance, but transformational leadership style can influence employee performance. (3) Work motivation cannot mediate the relationship between transactional leadership and transformational leadership on employee performance. Keywords : Transactional Leadership, Transformational Leadership, Motivation, Employee Performance.
Pengaruh Event-Based Marketing, Sensory Marketing, Dan User Generated Content Terhadap Loyalitas Merek Jiniso (Studi Pada Pada Mahasiswa Unisma) Oktaviani Laili Rakhmawati; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Event-Based Marketing, Sensory Marketing, and User-Generated Content (UGC) on Jiniso Jeans brand loyalty among students at the Universitas Islam Malang. This study used a quantitative approach with a survey method by distributing questionnaires to 110 respondents selected using a purposive sampling technique. The data analysis technique used was multiple linear regression analysis with the help of SPSS. The results showed that simultaneously, Event-Based Marketing, Sensory Marketing, and User-Generated Content significantly influenced Brand Loyalty. Partially, Event-Based Marketing and Sensory Marketing significantly influenced Brand Loyalty, while User-Generated Content did not. These results indicate that in the context of marketing through TikTok Shop, consumer loyalty is more influenced by event experiences and sensory stimuli than by user-generated content. This research is expected to serve as a reference for companies in designing more effective digital marketing strategies to increase brand loyalty.  Keywords: Event-Based Marketing, Sensory Marketing, User-Generated Content, Brand Loyalty 

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