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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Citarasa, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Rokok Gudang Garam Surya (Studi Kasus pada Konsumen Rokok di Kabupaten Situbondo) Adhim, Mohammad Fauzil; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Research on the Influence of Flavor, Product Quality and Brand Image on the Decision to Purchase Gudang Garam Surya Cigarettes (Case Study of Cigarette Consumers in Situbondo Regency) aims to determine and test the factors that influence consumers' decisions to purchase Gudang Garam Surya cigarettes including taste, product quality and image brand. The population of this study consisted of 75 smoker respondents in Situbondo Regency. In this research, a purposive sampling method was used for sampling. Primary data collection in this research used Google forms. The test uses multiple linear regression analysis using the SPSS version 29 application. The further impact of this exploration shows that taste, product quality and brand image simultaneously influence purchasing decisions. Meanwhile, the taste and quality of the product partially influence purchasing decisions, while brand image does not partially influence purchasing decisions. Keywords: Taste, Product Quality, Brand Image, Purchase Decision
Pengaruh Gratis Ongkir, Online Costumer Review Dan Flash Sale Terhadap Keputusan Pembelian Marketplace Tiktok Shop (Studi Pengguna Tiktok Shop di Kota Malang) Fayadl, Moh Fali; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze and describe the influence of free shipping, online customer reviews and flash sales on purchasing decisions on the TikTok Shop marketplace (case study of TikTok Shop marketplace users in Malang City). The population in this study were consumers in Malang who had purchased at the Tiktok Shop. Determining the number of samples used the Malhotra formula and the results obtained were 95 respondents. Data collection was carried out using a questionnaire. To solve the problem in this research using SPSS assistance with the analytical methods used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, coefficient of determination test (R2) . The research results of online customer reviews have a significant effect on purchasing decisions, while free shipping and flash sales do not have a significant effect on purchasing decisions. Keywords: Free Shipping, Online Customer Reviews, Flash Sales, And Purchasing Decisions.
Pengaruh Kepemimpinan Transaksional Budaya Organisasi Dan Perilaku Inovatif Terhadap Kinerja Karyawan (Studi Pada Perusahaan Anda Jaya Situbondo) Haq, Moh. Izzul; Sudaryanti, Dwiyani; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to examine and elucidate the relationship between employee performance at Anda Jaya Company in Situbondo and transactional leadership, organizational culture, and innovative behavior. 33 respondents were chosen for the study sample using the saturation sampling technique. Multiple linear regression analysis was used to analyze quantitative data. Partial t-test was employed for hypothesis testing. The findings indicated that, at least in part, innovative behavior has a significant negative impact on employee performance in the company, organizational culture has a significant negative impact on employee performance, and transactional leadership has a significant positive impact. Keywords : Transactional Leadership, Organizational Culture, Innovative Behavior, and Employee Performance
Pengaruh E-Promotion, Brand Trust Dan Online Customer Review Terhadap Minat Beli Konsumen Produk Fashion Pada Marketplace Tiktok Shop Habibburohman, Habibburohman; Widarko, Agus; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract .This research aims to test and explain the influence of e – promotion brand trust and online customer review on customer buying interest for fashion products at the tik tiok shop marketplace. This research uses a quantitative approach which uses the maholtra formula in order to determine the sample because the population is still not known for certain. Looking at the calculation results of the calculation results of the maholtra formula, the sample size is 100. To solve the problem in this research, spss is used to analyze various types of tests. Carried outsuch as validity tests, reliability tests, normality tests, classical assumption tests, hypothesis tests, multiple linier regression tests and adjusted r2 coefficient of determination tests. The results of this research are that e – promotion, brand trust and online customer review influence both partially and simultaneously on buying interest. Keywords : E – Promotion, Brand Trust,Online Customer Review, Customer Buying Interest
Pengaruh Pelatihan, Motivasi, Dan Lingkungan Kerja Terhadap Produktivitas Kerja Pegawai Negeri Sipil (PNS) Pada Dinas Pariwisata Kota Batu Kamilla, Nahya Izza; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of Training, Motivation and Work Environment on the Work Productivity of Civil Servants (PNS) at the Batu City Tourism Office. This research uses non-probability sampling with saturated sampling (census) so that 58 respondents can be determined. This research uses a quantitative approach with data processing analysis using IBM SPSS Statistics 25 for Windows. The findings of this research are that training has a significant positive effect on the productivity of Civil Servants (PNS) of the Batu City Tourism Office, Motivation has a significant negative effect on the Productivity of Civil Servants (PNS) of the Batu City Tourism Department, and the work environment has a significant positive effect on the Productivity of Civil Servants Civil (PNS) Batu City Tourism Department. Keywords: Training, Motivation, Work Environment, and Work Productivity
Pengaruh Product Quality, Harga Dan Brand Ambassador Terhadap Keputusan Pembelian Sepatu Specs Di Kota Malang Akbar, Risqi Hi’mal; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the impact of product quality, price and brand ambassador on purchasing decisions for specs shoes in Malang City. Using multiple linear regression methods, this research focuses on explanatory research with a quantitative approach. A research sample of 100 consumers was taken using the Malhotra formula. Data analysis was carried out with the help of SPSS version 25 software, including validity test, reliability test, normality test, classical assumption test, hypothesis test, and R2 coefficient of determination test. The research results show that overall, product quality, price and brand ambassador have a significant influence on consumer purchasing decisions for spec shoe products in Malang City. Specifically, price has a positive impact on purchasing decisions, while product quality and brand ambassador do not have a significant influence on consumer purchasing decisions. Keywords: Product Quality, Harga, Brand Ambassador, Purchasing Decisions
Pengaruh Brand Ambasador, Iklan Penjualan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Chill Caffe Tumpang Nadhifa, Nanda Ayu; Rachma, N.; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to test and explain the influence of brand ambassador, seles advertising and product quality on customer purchasing decisions at chill caffe tumpang. This research is of the type explanatory research using a quantitative approach and using the slovin formula which obtained a total of ninety respondents. To solve the problems in the research, SPSS assistance was used to analyze various types of tests such as validity tests, normality test, F test, t test, multiple linear regression analysis and adjusted r2 coefficient of determination test the results of this research are that brand ambassadors, seles advertising and product quality simultaneously and partially influencer consumer purchasing decisions. Keywords: Brand Ambassadors, Seles Advertising, Product Quality, Purchasing Decisions.
Analisis Pemanfaatan Digital Marketing, Brand Equity, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Maternal Disaster Di Kota Malang Saputra, Muhammad Shendy Tessario Yunas; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted with the aim of finding out the influence of digital marketing, brand equity, and brand awareness on purchasing decisions for Maternal Disaster products in Malang City. This research uses a population of Malang City residents who have purchased Maternal Disaster products while the sample used in the research is Maternal Disaster consumers between the ages of 18-30 years in Malang City totaling 105 respondents. The methods used in this research are validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, coefficient of determination test. The results of this research show that digital marketing has a negative effect on purchasing decisions, brand equity has a positive effect on purchasing decisions, brand awareness has a positive effect on purchasing decisions. Meanwhile, simultaneously it shows that digital marketing, brand equity, and brand awareness have a significant influence on purchasing decisions. Keywords: Digital Marketing, Brand Equity, Brand Awareness, Purchasing Decisions.
Pengaruh Lingkungan Kerja, Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pramiswari, Galih Intan; Sunaryo, Hadi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The study seeks to investigate the impact of the workplace environment, motivation, and adherence to work discipline on the performance of employees (at the Batu City Regional Financial and Asset Agency Office). This type research employs a quantitative approach. approach and the data collection method used in this research is questionnaire data. In this research, the sample used was 48 employees who would be used as research objects. The analytical method used in this research is multiple linear analysis with hypothesis testing using the F test and t test. Based on the results of this research, it shows that the work environment, work motivation and work discipline simultaneously influence employee performance, while partially the work environment influences employee performance, work motivation influences employee performance and work discipline influences employee performance Keywords: Work Environment, Motivation, Discipline And Employee Performance
Pengaruh Kualitas Produk, Harga dan Viral Marketing Terhadap Keputusan Pembelian Mie Gacoan Cabang Dinoyo (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2020 Universitas Islam Malang) Sahidah, Putri Nuramrina; Rachma, N.; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this study is to ascertain how Mie Gacoan, Dinoyo Branch, Purchase Decision (Y) is influenced by Product Quality (X1), Price (X2), and Viral Marketing (X3). This study employs quantitative methods. by gathering the opinions of one hundred students from the Islamic University of Malang's 2020 class in the Faculty of Economics. The questionnaire distribution technique was employed to gather data, and samples were gathered using the formula approach created by Malhotra (2006). SPSS was utilized in this study's data analysis. A variety of testing methods are employed, such as multiple regression, instrument testing, normality testing, classical assumption testing, hypothesis testing, and coefficient of determination testing. Product Quality (X1), Price (X2), and Marketing Viral (X3) have a simultaneous relationship, according to the test findings. Keywords: Product Quality, Price, Viral Marketing, Purchase Decisions. 

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