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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Brand Image, Country Of Origin Dan Product Knowledge Terhadap Keputusan Pembelian Smartphone Merek Oppo Di Counter Alibaba Batu Apsari, Ismi Yulinda Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was carried out with the aim of finding out and analyzing the influence of brand image,country of origin, product knowledge  purchasing decisions for Oppo brand smartphone at Alibaba Batu Malang. The samples in this research used purposive sampling and research with a quantitative approach. The sample in this study was 85 respondents. Data collection techniques by distributing questionnaires. data analysis method uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis test multiple linear regresion analysis,f tests,t tests and coefficient of determination. The analysis tool used is IBM SPSS 25. Based on the research results, it is known that the t test result show that brand image significanly influences purchasing decisions. The significanse value ofthe f test states that together ,brand image,country of origin and product knowledge have a signivican impact.significant to purchasing decisions.  Keywords: Brand image, Country of origin, Product knowledge, Purchasing decisions
Pengaruh Brand Image, Brand Awareness Dan Viral Marketing Terhadap Keputusan Pembelian Pada Produk Somethinc (Studi Kasus Pada Mahasiswa di Kota Malang) Nur Rohmah, Febyana Jihan; Nurhidayah, Nurhidayah; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This research aims to examine how brand image, brand awareness, and viral marketing impact the purchasing choices of specific products among students residing in Malang. Utilizing the multiple linear regression technique, the research concentrates on explanatory investigation employing a quantitative approach. A sample of 85 participants was selected using the Malhotra formula. Data analysis was conducted through SPSS version 25 software, encompassing validity, reliability, normality, classical assumption, hypothesis, and determination coefficient (R2) tests. The findings reveal that collectively, brand image, brand awareness, and viral marketing significantly influence consumer purchasing decisions for Somethinc products among students in Malang City. Keywords: Brand Image, Brand Awareness, Viral Marketing, Purchace Decisions
Pengaruh Harga, Promosi, Kualitas Produk Dan Acuan Kelompok Terhadap Pengambilan Keputusan Handphone Android ( Studi kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Unisma angkatan 2017 ) Aziz, Yazid Nur; Widarko, Agus; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted at the Faculty of Economics and Business, Islamic University of Malang. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of price, promotion, product quality and group reference on decision making. The independent variables used are price, product quality promotion and group reference, while the dependent variable is decision making. The sample used in this study was 115 respondents who were students of the Unisma Faculty of Economics and Business class 2017. The data collection technique used a questionnaire. The analytical method used is instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using SPSS 16.0 computer software for data processing. The results of this study indicate that price affects decision-making, promotions affect decision-making, product quality affects group references and affects decision-making. Price, promotion, product quality and group reference simultaneously affect decision making. Keywords: Price, Promotion, Product Quality, Reference Group Decision Making. 
Pengaruh Digital Marketing, Word Of Mouth Dan Product Quality Terhadap Brand Awareness Produk Distro (Studi Pada Pelanggan Produk Distro Davi Mbois Store Malang) Yoherga, Galang; Slamet, Afi Rachmat; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Social media functions as a medium for communication and socialization but can also be utilized for various purposes. This study aims to analyze the impact of digital marketing, word of mouth, and product quality on brand awareness of the Davi Mbois Store Malang's products. The sampling technique used was random sampling with a Likert scale, resulting in 100 respondents. Data collection was carried out through surveys using questionnaires.The results show that digital marketing, word of mouth, and product quality simultaneously (F) significantly impact brand awareness. Partially, the variables of digital marketing (X1) and product quality (X3) have a significant effect on brand awareness (Y), while word of mouth (X2) does not have a significant partial effect (t). The simultaneous test results indicate that variations or changes in brand awareness can be explained by digital marketing, word of mouth, and product quality. The partial test results show that digital marketing and product quality significantly affect brand awareness, while word of mouth does not significantly affect brand awareness. Keywords: Digital Marketing, Word of Mouth, Product Quality and Brand Awareness
Pengaruh E-WOM, Daya Tarik Wisata Dan Citra DestinasiTerhadap Minat Berkunjung (Studi Pada Destinasi Wisata Pemandian Telogo Sewu Pandaan) Fauzarudin, Rifiyan; Hidayati, Nur; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to see the effect of Electronic Word of Mouth, Tourism Attraction and Destination Image on Visiting Interest in the Telogo Sewu Pandaan Bathing Destination. The population in this study were the people of Pandaan District with a sample size of 80 people, using sampling techniques, namely non-probability sampling techniques and purposive sampling methods. Multiple linear regression and hypothesis testing are used for the analysis method using Eviews 12 SV software. The results of the analysis obtained are the Electronic Word of Mouth and Tourism Attraction Variables have a significant influence on Visiting Interest. While the Destination Image Variable has an insignificant influence on Visiting Interest. Keywords : Tourist Destination, Electronic Word Of Mouth, Attractiveness Of Tourist Attractions, Destination Image.
Pengaruh Potongan Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Grab Food Mahasiswa Manajemen Unisma Malang Wulan, Aisyah Dwi Fajar; Hidayati, Nur; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aims of this research are: 1) to analyze the simultaneous influence of price discounts and service quality on Grab Food customers' purchasing decisions, Unisma Management Students Class of 2020; 2) to analyze the effect of price discounts on Grab Food customers' purchasing decisions, Unisma Management Students Class of 2020; 3) to analyze the influence of service quality on Grab Food customers' purchasing decisions, Unisma Management Students Class of 2020. Using a sample of 60 UNISMA Management students class of 2020 as respondents, the research results show that 1) price discounts and service quality influence purchasing decisions simultaneously; 2) price discounts have a significant positive effect on purchasing decisions; 3) service quality has a significant positive effect on purchasing decisions. Keywords: Price Discounts, Service Quality, Purchasing Decisions.
Pengaruh Event Pariwisata, Digital Marketing, Harga , Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Pantai Watukarung Kabupaten Pacitan Putri, Intan Sabrina Aziza; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and explain the Influence of Tourism Events, Digital Marketing, Prices, and Facilities on Tourist Decisions at Watukarung Beach Tourist Attraction, Pacitan Regency. The sample used in this study was 99 respondents obtained from the Slovin formula using the probablility sampling technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. The data testing used is simultaneous and partial hypothesis testing. The results of this study show that simultaneously the variables of Tourism Events, Digital Marketing, Prices, and Facilities have a positive and significant effect on the decision to visit. Partially, the variable of tourism events has a positive value and is not significant to the decision to visit partially, the variable of Digital Marketing has a positive and significant effect on the decision to visit partially, the price variable had a positive and significant effect on the decision to visit partially, the facility variable had a positive and significant effect on the decision to visit. Keywords: Tourism Events, Digital Marketing, Prices, Facilities, and Visiting Decisions.
Pengaruh Pemasaran Konten, Gaya Hidup Dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Pengguna Produk Suncreen Azarine Pada TikTok Dikota Malang Lowokwaru Wulandarii, Dewi; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of Content Marketing, Lifestyle and Online Customer Reviews on purchasing decisions on TikTok Azarine sunscreen users in the city of Malang Lowokwaru. This research method uses quantitative research. The population in this study were consumers using Azarine sunscreen products in the city of Malang, Lowokwaru. Determining the sample size used the lameshow formula and obtained 96 respondents using a Likert scale. The data collection method uses questionnaires which are given online to respondents. The data analysis methods used in this research are instrument testing (validity test and reliability test), normality test, classical assumption test (multicolinearity test and heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test and coefficient of determination). using SPSS data processing. The results of this research partially show that the variables Content Marketing, Lifestyle And Online Customer Reviews have a significant influence on purchasing decisions. Keywords: Pemasaran Konten,, Gaya Hidup, Ulasan Pelanggan online dan keputusan pembelian 
Pengaruh Electronic Word Of Mouth Dan Beauty Vlogger Terhadap Minat Beli Dengan Brand Image Sebagai Variabel Intervening (Studi Kasus pada Mahasiswa Universitas Islam Malang Angkatan 2020) Argadia, Oka; Hidayati, Nur; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The research aims to determine and analyze the influence of electronic word of mouth, beauty vloggers affects purchase intention with brand image in the role of intervening variable. The population of this research is students of the Islamic University of Malang Class of 2020. This research used a non-probability sampling strategy, namely purposive sampling so that 95 respondents can be determined. One way to analyze data is to use quantitative descriptive methods. The research used a quantitative approach with analysis through the use of SmartPLS data processing. The findings from this research are that electronic word of mouth and beauty vloggers have a significant effect on brand image, brand image has a significant effect on purchase intention, electronic word of mouth and beauty vloggers have a significant effect on purchase intention. Electronic word of mouth has a significant effect on purchase intention through brand image as an intervening variable, and beauty vlogger has a significant effect on purchase intention through brand image as an intervening variable. Keywords : Electronic Word of Mouth, Beauty Vlogger, Brand Image, Purchase Intention.
Analisis Pengaruh Motivasi Kerja, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Perangkat Desa Di Kecamatan Gondang Kabupaten Bojonegoro Saputri, Olivia Nathasa Novy; Sudaryanti, Dwiyani; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of work motivation, work discipline and work environment on the performance of village officials in Gondang District, Bojonegoro Regency. The data source of this research is primary data obtained from the time of distributing questionnaires to Village Apparatus in Gondang District and with a sample size of 87 respondents using saturated sample technique. The data analysis method uses multiple linear regression analysis with classical assumption tests and hypothesis testing. The results showed: (1) work motivation simultaneously has a positive and significant effect on the performance of village officials in Gondang Subdistrict, (2) work discipline simultaneously has a positive and significant effect on the performance of Village Officials in Gondang Subdistrict, (3) the work environment partially has an insignificant effect on the performance of Village officials in Gondang Subdistrict. Keywords: Work Motivation, Work Discipline, Work Environment, Employee Performance.

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